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Infotools
@infotools
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Harmoni by Infotools is a fit-for-purpose market research investigation & reporting plaftorm that helps global insights teams understand consumers & their world
Auckland, New Zealand
Joined March 2012
On a recent episode of our #MarketResearch podcast, we welcomed Lauren Cheatham, behavioral scientist and Principal Quantitative Researcher at Roblox. ✨ Lauren shares invaluable #insights into the evolving role of research. Listen here: #MRX
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Check out our '2025 Buyer's Guide to Market Research Software' that offers #insights professionals essential support to navigate today’s complex technology landscape and make strategic investments in #MarketResearch tools. Get the guide >> #MRX #ResTech
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A year ago on the podcast we welcomed Chris Robson. A visionary AI & data scientist, Robson emphasizes the need to view #AI beyond just a chat tool, urging the #MarketResearch and #insights industry to explore its broader capabilities. #MRX #BrandStrategy
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Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid #insights and analyses from your data. It uses time-tested algorithms, intelligent automation and interactive visual reporting. Discover Harmoni: #MRX #BrandStrategy
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Check out our '2025 Buyer's Guide to Market Research Software' that offers #insights professionals essential support to navigate today’s complex technology landscape and make strategic investments in #MarketResearch tools. Get the guide >> #MRX #ResTech
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A year ago on the podcast we welcomed Tovah Paglaro, co-founder and chief operations officer at Fathom, and spoke about transformative text analytics for market research. Listen here: #MRX #MarketResearch #Insights
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Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid insights and analyses from your data. It uses time-tested algorithms, intelligent automation and interactive visual reporting. Discover Harmoni: #MRX #BrandStrategy
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On the podcast this week, we welcomed Steven Snell, PhD, head of research at Rep Data. Stephen shares insights on #DataQuality, combating online fraud, and research strategy in market research. Listen here: #MRX #MarketResearch #Insights #BrandStrategy
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Check out our '2025 Buyer's Guide to Market Research Software' that offers #insights professionals essential support to navigate today’s complex technology landscape and make strategic investments in #MarketResearch tools. Get the guide >> #MRX #ResTech
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On a recent episode of our #MarketResearch podcast, we welcomed Bob Fawson, founder and CEO of Data Quality Co-op. Bob talked about transforming the #dataquality landscape in the consumer #insights industry. Listen here: #MRX #ConsumerInsights
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With #consumerbehavior shifting & digital platforms multiplying, agile tools that support faster #insights & more efficient workflows are essential. Our John Bird writes for @ESOMAR on 'Balancing tradition and technology in modern market research' #MRX
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Ready to unlock the true value of your research data with faster, sharper, more effective #BrandTracking? 🌟 Try Harmoni for 30 days free and see what makes it the brand tracking software trusted by the most trusted brands worldwide. Discover Harmoni: #MRX
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On the podcast this week, we welcomed Jo Secher, a freelance researcher. Jo joined the show to discuss the challenges of interpreting #quantitative data and the role of researchers in distinguishing fact from fiction. Listen here: #MRX #MarketResearch
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On a recent episode of our #MarketResearch podcast, we welcomed Vivienne Ming, a theoretical neuroscientist, entrepreneur & author. Vivienne challenges the prevailing narrative that #AI will free us up to be more creative. Listen here: #MRX #FutureofWork
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Our Head of Marketing, Michael Howard, wrote for @QuirksMR Media about #DataOptimization, and it is included in their recent round-up for #insights professionals as we begin navigating 2025. Learn more: #MRX #MarketResearch #BrandStrategy #DataQuality
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A year ago on the podcast we welcomed Sean McDade, CEO + founder of PeopleMetrics, a full-service #MarketResearch firm. Sean share how custom research panels help to target a representative group of people, even in a highly defined, narrow category. #MRX
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On the podcast this week, we welcomed Lauren Cheatham, PhD, a behavioral scientist and principal #quantitative researcher at Roblox. Lauren shares her journey from being a professional equestrian to a leading figure in #MarketResearch. Listen here: #MRX
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