JOSH
@imjoshlawrence
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Following
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912
Statuses
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🇳🇿 community manager @dexscreener music & podcast producer | audio engineer. worked with: @ohnosharky | @londonfashionwk
Joined March 2023
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I'll never understand people who sign up to the gym just to walk on a treadmill.
Just go for a walk?
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Dubai doesn’t appeal to me.
• Stinking hot
• Man made beaches
• Excessive materialism
• Lack of natural scenery
It seems like one big shopping mall.
And I hate shopping malls.
Am I the only one?
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What advice would you give to your past self from one year ago?
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About to board a 12 hour bus ride.
Any podcast/audiobook recommendations?
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What's holding you back from leaving your 9-5 and traveling the world?
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There will never be a “right time”.
Launch your newsletter.
Craft your first offer.
Jump into calls.
Build solutions.
This is the way of the digital creator.
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The cheat codes to life are:
- Hit the gym
- Touch grass
- Get in the sun
- Write for 2 hours
- Eat a ton of red meat
- Walk 10k+ steps a day
- Learn marketable skills
Anything else?
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Less than a month ago, I had under 100 followers.
Today, I have an engaged audience of 650+ and 2 clients.
If I was starting from scratch, here's the step-by-step playbook I'd use to grow 10x faster and position myself for monetization:
(bookmark this)
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Growth is all about putting yourself in uncomfortable situations until they become comfortable, then repeating the process.
Seek discomfort.
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I don't need a Lamborghini.
If I can:
• Walk
• Write
• Party
• Travel
• Workout
• Play golf
• Eat steak
• Drink wine
• Snowboard
• Make music
• See my family
• Hang with friends
Whenever and wherever I want, I'll be happy.
This is why I'm doing this.
You?
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I live completely alone.
I haven't seen a friend in over 3 months.
I haven't seen my family in over 14 months.
I live in a country where no one speaks English.
So, yes.
I'm all fucking in.
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Notion is to productivity what pineapple is to pizza.
Completely overrated and unnecessary.
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I never wanted a personal brand.
And then I went down a
@thedankoe
rabbit hole.
Here's why I'm going all in and why you should too:
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I’ve been in a rut the last few days.
I’m lacking joy.
I’m lacking drive.
I’m lacking clarity.
But you know what?
This motivates me to reflect and to make the necessary changes.
Time to get to work.
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Humans are addicted to patterns.
So...
Formatting your tweets is crucial.
How?
• Use sloping
• Use repetition
• Use line breaks
• Use bullet points
• Use the box method
Why?
This gives the reader an eyegasm.
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Crocs and socks at the beach.
Valid or abomination?
There’s only one right answer.
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Monk mode is BS.
Just do the damn work, then enjoy life.
Balance.
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1000 followers.
I try not to celebrate arbitrary milestones...
But this one is special.
It confirms to me I made the right call going all in.
My journey has been full of:
• Failures
• Lessons
• Self-doubt
But you guys have made it a blast.
Ya'll are fucking legends!
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In a few years we’ll look back and think…
“Why the hell was I so damn worried?”
Relax. Enjoy the process.
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Some days you gain followers.
Some days you lose followers.
Some days your tweets pop.
Some days your tweets flop.
None of it really matters.
What does?
Your life.
Don’t forget to enjoy it.
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I'm an idiot.
But I've nearly grown to 1000 followers.
Here's how:
- Studied my niche ruthlessly
- Studied creators ahead of me
- Shared everything I'm learning
- Helped people out behind me
- Taken on feedback and iterated
You don't need to be a genius to succeed on Twitter
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Quick rant:
It's awesome seeing young people killing it here.
But kicking your friends to the curb under the guise of "self-improvement" doesn't make you a hero...
It makes you a dick.
Instead of cutting them off, why not act as a beacon of hope and inspiration?
Plus...
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How to get ahead of 99% of people:
- Get rid of all distractions
- Set yourself a HUGE goal
- Zero in on it for 6 months
- Learn high-value skills
- Execute like a madman
- Fail hard, respond harder
Do this and you'll become unrecognizable.
Grab life by the balls.
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I failed yesterday.
I missed my goals of:
• 50 comments
• 10 DMs
But I'm not mad...
I spent my time:
• Finalizing my landing page
• Preparing to work with a new client
• Getting out in nature and touching grass
Remember:
Most of your progress is made off Twitter.
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50 days ago:
• 0 clients
• 180 followers
50 days later:
• 3 clients
• 1380+ followers
Here's how I did it:
• Identified 3+ creators
• Studied their content
• Studied their funnels
• Studied their offers
• Applied takeaways
The path has been paved.
Follow it.
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Absolutely nobody:
“I want to work a job I hate, take one vacation a year, retire at 65, and blame everyone else for my problems”
Yet, the majority of people still do this.
What will it take to wake them up?
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Gun to my head.
My best piece of advice?
Build your tribe and go to war.
"The lone wolf dies but the pack survives."
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In the future we’ll look back and say:
“What was I even worried about?”
Keep going. Enjoy the journey.
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Guys help!
This happens every time I have a tanning session…
Does anyone know how to stop sweating so much?
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Dan Koe got so good at persuasive writing that he managed to convince 99% of money Twitter that the “one person business model” was an easy thing.
Good on him, and I applaud him for the deep dive and hard work he must have put in to do it.
But boy did a lot of people get duped.
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@TateTheTalisman
Bad take.
Music is a massive part of the human experience, socially, historically and culturally.
I’ll never understand this whole “music is bad” movement.
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I left the 9-5 two years ago.
Has it been easy sustaining my income?
No.
Has it been easier than working a job I hate?
Hell yes.
I’d rather make 2k per month myself than 5k as an employee.
Build your own future, not someone else’s.
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I started on Twitter 72 days ago.
First month: 74 followers
Second month: 740+ followers
Here is how I plan to hit 2000+ followers in the next 30 days.
(join me if you wish)
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2 years ago, I smoked weed every day and delivered bagels to supermarkets.
No motivation
No direction in life
No goals for the future
Today I’m building an online business and traveling the world.
Life is fucking awesome when you decide to start living.
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Life is like a steak.
Focus on one side too long - you burn out.
Find the perfect balance - it’s fucking delicious.
Live like a steak.
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It’s 3am and I haven’t slept cause I can’t stop thinking about getting caffeinated and writing a juicy mega thread today.
Wtf is wrong with me?
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Wanna grow faster?
Get better at:
- Memeing
- Using GIFs
- Boldness
- Polarizing
- Hot takes
- Shitposts
- Pics/Vids
- Debating
Personality is key.
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My growth has stagnated in the last week.
Why?
I haven't been engaging.
So...
If you're struggling to grow, hear me out.
You can't just show up.
You can't just post tweets.
You can't just expect followers.
Growth comes when you support others.
Prioritize engagement.
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Do you want the truth?
I'm a quitter.
I tried and gave up cricket.
I tried and gave up journalism.
I tried and gave up music production.
And the worst part is...
I quit all of these at the cusp of taking things to the next level.
Now will the same happen to Twitter?
Well...
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Building a personal brand alone is like trying to build muscle without protein…
Make some friends. Get Twitter jacked.
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The 5 pillars of a unique personal brand:
• Your story
• Your vision
• Your interests
• Your knowledge
• Your wins and losses
Incorporate these to cut through the noise.
Show your uniqueness.
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These 5 habits got me 850+ followers in 30 days:
- Learning instead of guessing
- Acting instead of hesitating
- Engaging instead of scrolling
- Creating instead of consuming
- Iterating instead of stagnating
The key to growth is taking action and doubling down on what works.
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37 hours into a 48-hour fast, and I've been thinking...
Here is what I'm grateful for:
• Life
• Fruit
• Wine
• Steak
• Water
• Travel
• Music
• Family
• Health
• Coffee
• Money
• Shelter
• Friends
• Internet
• Sunshine
• Education
• Challenges
How about you?
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100 —> 600 followers in 20 days.
Here are my takeaways:
- Prioritise value over platitudes
- Engage in comments and DMs
- Share your wins and losses
- Share your personality
- Make some friends
You’ll attract the right audience when you be yourself while helping others.
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April 2023:
• No goals
• No clients
• 74 followers
May 2023:
• Small goal
• One client
• 300+ followers
June 2023:
• Big goals
• Two clients
• 1100+ followers
All because I showed up every single day.
Keep going.
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It took me 40+ days to get 74 followers.
But in the last 22 days, I've attracted 500+ QUALITY followers + 2 clients.
Here's how I did it and how you can to:
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Envisioning your ideal future is powerful.
Here's mine:
Living:
• Near a beach
• Warm climate
• Close to a gym
• Access to farms
Working:
• 2-4 hours per day
• Doing fun projects
• Online with friends
• w/ financial freedom
I don't need much tbh.
How about you?
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2 months.
1462 tweets.
Almost 500 followers.
Reflecting on my journey.
And all I can say is...
Ya'll are dope.
Thank you.
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Disconnected completely this weekend.
Why?
Creativity and focus have been at an all-time low.
What'd I do?
• Spent time with friends
• Touched a lot of grass
• Established new plan
Don't turn Twitter into another rat race.
Take breaks. Play the long game.
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I started this for the money and the freedom.
But the best thing has been the people I’ve met.
The network you gain doing this is insane.
So many cool people on Twitter.
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I'll be honest.
I haven't been DMing as much
I haven't been tweeting as much
I haven't been networking as much
Why?
I've been catching up w/ friends
I've been traveling through Europe
I've been working on Roasters Academy
Reminder:
Most of your personal growth happens off X.
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Nobody: “I want to work a job I hate, take one vacation a year, retire at 65, and blame everyone else for my problems”
Yet, the majority of people still do this.
When will they wake up?
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Burnout is real.
With life getting busier, my lack of systems is catching up to me.
So…
The next few days will be spent implementing them.
If you’re dealing with burnout, look at your systems.
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Yesterday I asked:
“What's holding you back from leaving your 9-5 and traveling the world?”
The most common answer?
Money.
But…
I believe fear is the root cause.
Why?
Travel can be cheaper than traditional living + it’s never been easier to earn online.
Take the leap.
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“Growth is a pyramid scheme”
I disagree.
Knowing how to grow your account is a skill.
And to be honest…
I wouldn’t have been able to grow mine to where it is without people teaching it.
More followers = More eyes on your offer.
I don’t see the issue?
On the surface,
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Algorithm this.
Algorithm that.
Shadowban this.
Shadowban that.
Just keep doing you.
It's all you can control.
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First 6 weeks:
- Built alone
- 200 followers
- Zero $$$ made
Last 6 weeks:
- Built w/ friends
- 1500+ followers
- Launched a cohort
Isolation breeds stagnation.
Collaboration breeds progress.
Agreed?
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Every person is multi-dimensional.
What does this mean for me?
• Ex-Cricketer.
• Snowboarder.
• World traveler.
• Passion for writing.
• Lover of steak and wine.
• Bachelor's in Music Production.
• Bachelor's in Audio Engineering.
Our complexity is what shapes us.
You?
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How to be happy:
• Live on the coast
• Watch the sunset
That is all.
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Not gonna lie…
This new Twitter UI is horrible.
The bottom bar disappearing when you scroll makes zero sense.
Thoughts?
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Things you'll never regret doing:
• Going to the gym
• Calling a loved one
• Starting a business
• Travelling the world
• Helping someone for free
• Learning a second language
• Mastering marketing and sales
• Eating a ribeye w/ red wine jus & béarnaise
Anything else?
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All good personal brands need enemies.
I’m waging war on:
- Pineapple Pizza
- Treadmill walkers
- Meme/GIF haters
- Grumpy boomers
- Basement hermits
- Non-steak eaters
War paint is applied.
How about you?
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My daily non-negotiables:
• Black coffee
• 2 hours of sun
• Write 1000+ words
• Walk 10,000+ steps
• Study a marketable skill
• Annihialate a muscle group
• Talk with friends and family
• Consume ONLY whole foods
• Network w/ people ahead of me
How about you?
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12 hour bus ride.
80 podcast suggestions.
1 hour of sleep.
I’m a dead man walking.
But this is home for the next month.
GM from Florianopolis 🇧🇷
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Twitter growth is HARD.
So I'm laying it all out there for you.
This is everything I wish I'd known from the start that will 69x your growth:
(Bookmark this. It's actionable af.)
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It took me 2 months to get 300 followers.
But in 2 weeks, I gained 700+ followers and passed 1000.
Here's how:
• Studied 5 creators ahead of me
• Shared learnings in my content
• Wrote tweets with personality
• Incorporated photos and videos
That's it. I hardly engaged.
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X is a prison.
But only if you make it one.
What do I mean?
Lots of people abide by other peoples rules.
And this leads to:
• Mindless engagement
• Repetitive topics
• Copycat content
These defeat the purpose of a personal brand.
Set your own rules, build your own way.
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90% of life’s problems can be solved by swimming in the ocean rather than checking your phone first thing in the morning.
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Reminder that there is more to life than Twitter.
Get outside.
Travel the world.
Try some new food.
Meet interesting people.
Gain invaluable life experiences.
These are the things you’ll remember on your deathbed, not your follower count.
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Nothing better than seeing the people I started with still showing up every day.
We're all gonna make it.
GM.
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I started on Twitter 90 days ago.
Here are my top 6 tips:
1. Go live your life and write about it
2. Be authentic, relatable, and kind
3. Form a community off of Twitter
4. Help those one-step behind
5. Build some f*cking cool sh*t
6. Have some damn fun
Hope that's helpful.
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You wouldn’t sell meat at a vegan market.
You wouldn’t sell drugs at a church.
You wouldn’t sell ice to Eskimos.
So…
Identify your target market.
Find where they hang out.
Set up your shop.
Sell.
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The idea that you need a high follower count to start making money is a myth.
I landed my first client with less than 500 followers.
All you need is a minimum viable offer.
Here's the 6-step process I used to craft my minimum viable offer + a simple sales funnel:
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It's 2025.
You wake up.
Log in to Twitter.
"Oh shit"
Your enemy has 100k followers.
Marcus Aurelius mfer's are earning 50k MRR after giving people a ton of exposure.
You throw your phone across the room.
"Why the hell did I give up?"
Don't let this be you.
Keep going.
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I’m all in.
And I won’t stop at anything.
Why?
Cause i’m god damn hungry.
Hungry to grow.
Hungry to inspire.
Hungry to succeed.
You only get one shot at life and you best believe I’ll make the most of it.
Keep going and NEVER stop.
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What is the biggest challenge you face with building your personal brand?
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Do whatever you want, however you want, whenever you want.
But make sure to sprinkle in a few hours of deep work, gym and steak.
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5 years ago I worked as a juice maker.
4 years ago I started a music degree.
3 years ago I delivered bagels.
2 years ago I graduated.
1 year ago I sold NFTs.
Now I’m travelling the world building a business.
Your past doesn’t dictate your future.
Start building yours now.
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I landed my first two clients (inbound).
And I have less than 500 followers.
Here's how I did it:
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Here’s your sign to close your laptop, go outside and enjoy your life.
Have a good weekend legends.
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Low ROI:
• Platitudes
• Scrolling FYP
• Chasing virality
• Checking followers
• Mindlessly commenting
High ROI:
• Starting your newsletter
• Learning new skills
• Building products
• Working for free
• Eating steak
High ROI activities = opportunity magnet
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As a chronic over thinker, I couldn’t think of a better career than being a Twitter creator.
What other job can you earn money for sharing random thoughts and posting memes everyday?
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I won't lie...
The last few weeks have been tough.
• Shadowbans
• Low engagement
• Lack of creative juices
So...
Here's my plan:
• More building
• More networking
• More grass touching
Time to double down on what works.
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Stuck for ideas?
Close your laptop.
Get outside in nature.
That’s where they reside.
GM legends.
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When I left home, I grew.
When I moved abroad, I grew.
When I started a business, I grew.
When I began posting online, I grew.
Go lose yourself.
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I left the 9-5 two years ago.
Has it been easy sustaining my income?
No.
Has it been easier than working a job I hate?
Hell yes.
I’d rather earn 2k per month building my own future than 5k building someone else's.
Leverage your 9-5.
Build on the side.
Escape.
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I used to be:
• Anxious
• Unmotivated
• Directionless
Then I decided to:
• Learn valuable skills
• Apply them ruthlessly
• Document my journey
Now I’ve completely turned my life around.
For anyone reading:
Keep taking steps in the right direction.
It'll all work out.
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I quit the 9-5 and traveled to 15 countries in 2022
Here's how I did it:
• Worked full-time
• Saved for 4 months
• Uber Eats on the side
• Removed all distractions
• Lived off ground beef & eggs
Was it fun?
No.
But when you want something bad enough, you make it happen.
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My whole life i've dealt with
OCD
Stress
Anxiety
Self-doubt
Perfectionism
The solution to all of these?
Setting a MASSIVE goal and ruthlessly taking action.
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You don't have to be earning 10k per month to "do cool shit"
• Volunteer
• Read a book
• Explore nature
• Cook some food
• Learn an instrument
• Pick up a new hobby
Share your experience, include photos and you'll stand out from 99% of people.
It's the simple things.
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I used to obsess over numbers.
But that lead to burnout.
However…
1500 followers?
It’s crazy to me that this many people are interested in what I have to say.
I appreciate all of you.
And for anyone just starting:
If an idiot like me can do this so can you.
Keep going.
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48 hour fast complete.
Here are my takeaways:
- Decreased inflammation
- Increased mental clarity
- Increased energy
- Increased focus
- Improved mood
- Improved skin
Broke with eggs, followed by ground beef + fruit half an hour later.
Highly recommend.
72 hours next.
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I live in Brazil.
The guy at the corner store won't talk to me.
I always thought he was a dick.
But then it hit me...
He doesn't bother because my Portuguese sucks.
Moral of the story:
If you want more engagement, improve your writing.
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