Jessica Parada
@iamjessparada
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UGC Creator | 35+ Mom Influencer | Homeschool Mom of 3 kids | Social Media and Creative Strategist | UGC Coach | Inquiries👇🏽
Atlanta, GA
Joined February 2022
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A brand I'm working with is looking for
#UGC
creators for PAID collaborations. Usually multiple videos to start & the opportunity for long-term retainers. Drop your portfolio and I’ll DM you more info! RT if you want to help other creators🫶🏽
#ugccommunity
#ugccreatorsneeded
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My Hooks🪝have gotten up to a 45% thumbstop rate for brands!
Want the list of the top hooks I’ve used?
➡️RT & FOLLOW (so I can DM🙂)
Comment “HOOKS” so I make sure I send it to you! (Note: this is FREE and we’ll be updating this list daily!)
#UGCcommunity
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The first step to becoming a UGC creator is NOT create a portfolio. It’s STUDY ADS. I naturally love to study things so I didn’t realize I did this until way after the fact.
Here’s the 4 places I recommend🧵:
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Yesterday I sold 300 units of ONE item. 2 videos went viral within 24 hours. One is of my husband and the comments are “t-Rex hands”😂 My husband isn’t on socials so he’s laughing about that!
I made almost $2000 in one day. TikTok shop is changing my life.
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Your goal doesn’t need to be $10K, $15K, or $20K as a UGC creator. I know you see that a lot. I have 3 kids and homeschool. UGC is freelancing so it’s trading my time for money. I’m not looking to work 16 hour days nor can I. An extra $500, $1K, $3K are great goals!
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I’ve always aimed for that elusive $10K month…
I’ve hit $7Kish with UGC. But it required alot of my time. I went into TikTok shop with a goal of $1000. That was it.
I made $40,000 in 2 months. Sold over $300K for brands. Beyond gratefull!🥲
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I got an invitation to
@NotionHQ
AI👀 I logged in and it popped up! If you didn’t get one comment “INVITE” and I’ll send it to you!
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She’s a 10 but charges $350 for a video and doesn’t know what direct response marketing is
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Several brands purchased my Holiday/Q4 bundle with a total of 16 videos for $750! This included: 2 Concepts, 4 Hooks, and 2 CTAs.
This is how I kept the process organized when editing in CapCut & delivering the content 🧵
#ugccommunity
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I started posting in TikTok shop on November 1st. Mainly green screen videos. Only at the end of November did I post actual product videos. I focus on the same products over and over, creating variations.
Brands—get on TikTok shop.
Creators—get on TikTok shop.
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@michellecyca
Yes. Pheromones are different. I did say they hit on me though even with my wedding rings on.
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Stop responding to fake agencies and find brands this way (from one of the OG UGC creators on Twitter 🥰 Fake agencies weren’t a thing til recently )🧵
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I felt imposter syndrome when I got on Twitter. I felt like every knew more than me and as the community grew I felt like I wasn’t doing enough. I realized…not a lot of people talk about the struggle it is to have a UGC business AND be a mom. It’s HARD.
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These hashtags
#ugccreatorneeded
#ugcopportunities
#ugcneeded
used to be full of UGC opportunities. Now it’s mostly UGC creators. I use that LOOKING for creators but not sharing my work because why would a brand search that? They’re looking at
#ugcexamples
etc
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A brand told me that my creatives weren’t converting but had high hook and hold rates. I asked these questions to analyze why it wasn’t converting at those rates👇🏽 🧵
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I have a brand URGENTLY looking for a 65+ creator for health insurance. Budget is $150 for one video. If that’s you comment below and I’ll forward your information!
#ugccreatorsneeded
#ugccommunity
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🔥3 Ways To Find A Brand’s Email for UGC (and not get ghosted! 👻)🔥
1. Go to google and type in “[Brand Name] Influencer Manager LinkedIn” (this hot tip is directly from
@creatorwizard
and has been a game changer!)
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So we just found out that TikTok shop is closing down business accounts that are linked to TikTok shop seller without selling their own products.
We don’t know if they will shut down all accounts or how they’re doing it.
YOUR GOAL: build a personal brand to get to 5K👏🏽
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Someone said “Hey, unfortunately, your rates are out of our budget. I understand them though as you're a working mom and such.” My rates aren’t what they are bc I’m a “working mom”. It’s bc I understand creative strategy and paid media. Out of budget was $20 so I’m good lol
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Just saw a thread on how to “find DIRT cheap UGC video ads for $20” and “stop paying $100”. Advice: go to Fiverr and negotiate their rates to $20 because their easy to get their prices down. He came up on my feed bc some UGC creators follow him
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Submitted 3 videos to a highly reputable, well established agency that just started using remote creators and they didn’t need revisions!🙌🏽 Phew it was a lot😮💨 and I’m glad they liked everything!
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Landed your first zoom call with a brand?? Congrats🎉 Here’s a simple sales structure to land the deal 🧵👇🏽
#ugccommunity
#UGCcreator
#ugccreators
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Top Reasons Why You’re Not Getting Brands 🪡
1. You’re portfolio videos are mainly organic/trending videos you see on Tik Tok instead of videos that are marketing & sales focused. STUDY ADS. Master your craft.
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This is a new TikTok business account with 2 videos. I’ve sold almost $3K in 3 days (1st post was Friday). This account is faceless.
You don’t need 5K followers.
You just need to know how to solve problems.
This is your sign if you think you can’t do this with low followers!
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This self-gifting concept is great to try for Galentine’s Day! Women will be wanting to gift themselves something special too👀👑
#ugcexamples
#ugcexample
#UGCcreator
#ugcsample
#jewelryUGC
#GalentinesDay
#ValentinesDay2023
#UGCadaychallenge
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AirBNB UGC is huge right & it’s not a focus for me.
Honestly it’s bc I have 3 kids and 1) hopping airbnbs sounds like a nightmare 2) I’d have to find a sitter to watch them so I can go. I always ask myself “What is correct FOR ME?”Maybe a couple for hubby & I tho👀
#ugccommunity
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This is how I use
#ChatGPT
as a
#UGCcreator
How to use
#ChatGPT
as a UGC Creator🌟
1. Type in [type of product/service] then TikTok script. Also try social media post and creative brief.
2. Simplify it by typing: Explain it to me like a 3rd grader
Here’s an example 👇🏽
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Y’all please stop just commenting on anyone saying they need UGC. Here’s a fake account. How do I know? Well they JUST started to post in April & have 18K fake followers. But also the video they stole from a creator on Tik tok and posted it as a reel. Ballsy.
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Sometimes don’t feel like I’m doing enough when I see people saying they pitched 100 brands and worked 12 hours but didn’t feel like work. With THREE kids, balancing my work and my family it mentally & physically exhausting. Mom UGC creators, you’re doing enough🫶🏽
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UGC creators, don’t sleep on Stan Store! Make it easy for brands to say yes to your offers💯 If you want to try it free for 30 days I have code! This ends October so let me know in the comments!
#ugccreators
#ugccommunity
#UGCcreator
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I preach to become a UGC creator because I’ve tried multiple businesses and UGC was the one where I was able to make a consistent income. I’ve been the mom back at work after baby, crying & pumping in the break room, away from her baby 10+ hrs/day. It can be different.
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The key to being a successful UGC creator is consistency. It’s simple but even when it’s “slow”, or it feels like it’s just not going to work for you, or you feel defeated, you keep going. All business is long game. Look at your goals and align your actions to them.
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1. Build rapport (“How are you? Where are you from?”)
2. Lead the call. “So tell me a bit about your brand and products”
3. Whats working? Whats not working?
4. Who’s your ideal audience?
5. What does success look like?
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These Tasks & Rewards on TikTok shop are so good!
$245 dollars just for completing the tasks. (This doesn’t include commission)
Most of the videos I create take me less than 10 minutes. I pre-sell items before receiving them and some I don’t even own🥰
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Today
@mike_rama7
sent an email with an action item for UGC creators. I implemented it immediately. Just received my first order for this deal!🙌🏽 Also received an inquiry on my site!
If you’re a brand, this bundle I’m offering is a steal! Only 9 spots left!
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My magic is that I’ve made videos in 10 minutes or less, I don’t have most of the items I market, AND sold this much on TT shop. My whole thing was EASE. I’m a homeschool mom of 3 kids. This is for income w/o having to film like I do for UGC😎 I also presell things in transit👏🏽
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Spending the weekend seeing if I can get my
@facebook
account of 18 years back😭 I’m a believer of everything is for a reason AND still sucks seeing this.
What is two factor for if all they had to do was add an email to change the password😒
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🚨 UGC Opportunity 🚨
Seeking Mom Creators with kids ages 10-13 for online learning brand.
Comfortable with kids being in UGC.
#ugccommunity
#ugccreatorsneeded
#ugccreators
#UGC
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This is my second TikTok shop account. I made over $1K with 5 videos. The products were not Christmas focused. 2 products.
You CAN make money with TikTok shop on a new business TikTok account. This account is also faceless🙂
Sometimes you just need other eyes on your content❤️
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I’m SO grateful that with my kids getting the flu then me and very little time to post content…
I’m still making $10K from TikTok shop this month🥹
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@Kaylaj0302
It’s part of business. That’s why I do research and note: are they hiring creators? What’s a problem I can provide a solution for? Am I speaking to a decision maker? I do agree I‘ve seen creators charging $200+ a video but none are DR driven. Just pretty🙃
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I’ve generated $2000 in revenue on TikTok shop for an item I don’t even own. I get sales for it daily.
I’ve done this for multiple products.
I’ve also sold 3 walking pads/treadmills with 2 videos and I don’t even have it yet! I was just sharing the deal I found.
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Bloopers of me trying to film but my baby is talking to himself in his room and starts talking every time I talk😅 This is the life of a mom working from home with 3 kids🫣
#ugccommunity
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UGC Creators: Your portfolio can't just be repurposed tik tok videos. Or IG videos. If you're wondering why you're not getting brands the reason may be your portfolio. Step 1 isn't to build a portfolio. (I also used to say this but there's a step before that!)
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Increase
#UGC
deals by doing this: Make 5 videos for your portfolio that are direct response driven (strong hook—visual, verbal, text, problem aware, USPs/value props, and a CTA). Brands want conversions. Aesthetic videos aren’t gonna do it.
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Excerpt from scripted content for a client😅 I had to re-record multiple times because my kids were playing & then they went outside which I could hear them still but you couldn’t on camera🙌🏽 Also a plane passed by (we live near an airport), train passed, and sirens🥲
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🚨 Paid UGC Opportunity 🚨
Seeking Mom Creators with kids ages 10-13 for online learning/tech brand.
Comfortable with kids being in UGC and your kid must also be comfortable in camera.
#ugccommunity
#ugccreatorsneeded
#ugccreators
#UGC
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Me editing a video:
“That clip needs to be cut down from 0.3 seconds to 0.2 seconds. That 0.2 clip to 0.3 seconds. NOW it flows”
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I will consistently talk about TikTok shop just like I did UGC in March 2022. It’s changed my life and I know it’s changed the lives of BOTH brands and creators.
I’ve had ALOT of family things happen including sudden death & home invasion and my brother and dad were home.
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I’ve been adding the “gifting yourself” angle with all my clients. As a mom of 3 kids I’m usually last on people’s lists (if at all)😅 More people shop for themselves during the holiday than you may think (especially now). Have you tested this angle?
#ugcexamples
#UGCcreator
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UGC creators telling me I inspired them to get started because they saw me, a Latina woman, 34 years old, 3 kids, married, homeschooling, doing this and still being present with my family🥹🥰 Grateful🫶🏽
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If your views are low, or CTR dropped, or engagement down… remember that 19 children and 2 adults were just k!lled in (another) school shooting. 2 people are in critical condition including a 10 year old girl. People may not be paying attention to you right now.
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Dear
#UGCcreators
Your 1st videos are gonna suck.😂 I looked back at the first ones I made for my portfolio😬 I made aesthetic type content and the one that was direct response driven was meh. If I started again I would have taken gifted campaigns more to practice.
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Reminder: READ CONTRACTS👇🏽
A brand told me it would be $1200 for 3 videos a week on TikTok. That’s $100/video. The contract stated that any additional videos they request would be paid out at $20 PER VIDEO. When I asked about it they said it was fixed. I politely declined🙂
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Looking for moms with newborns who are open to filming ads with their babies🥰 If that’s you or someone you know comment below👇🏽 You can retweet if you want to help other moms creators but NOT mandatory or anything lol
#ugccreatorneeded
#ugccreatorsneeded
#ugccommunity
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Ok we need more insight on these “Turned $100 deal into $1000” and it’s my 2nd day as a
#UGCcreator
🫠 I don’t post mine because when I do I want to make sure it’s a thread that tells the
#ugccommunity
exactly how I did that! Would you want to read about my negotiation strategies?
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@social_savannah
Cause they have money😂 Meaning they’re more settled life and finances (usually). They also know what they want. Working with clients that age range in cosmetics was the easiest age group for sales!
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This ad is converting for this brand and I’m so excited! They came to me for 1 video & I mentioned A/B testing so I did 2 for them. I focused the barrier of cost of ebooks & added an example that was smut bc that’s huge on booktok. We’re in the works for more variations🫶🏽
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One thing about me is I’m gonna automatically like my fave creators sponsored content. AND I’m gonna comment cause I wanna see you win!🙌🏽
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Testing the same concept in different ways is important!👇🏽
I posted a Pregnancy Must Haves w/green screen/trending audio: 123 views
SAME must haves, me talking with green screen: 5K, ⬆️ saves
SAME must haves in a Carousel: 10K, ⬆️ saves.
Same content, different ways. Try it😉
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Quick CTA tip 🛒
Use the word “checkout” like “Check them out at…” or “Check out [BRAND]”. It’s subliminal messaging/NLP to buy because where do you go to make a purchase—the checkout😉
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Happy Monday! I wanted to reintroduce myself in the
#ugc
community! There’s been a lot of new
#ugccreators
since I began!🥰 I’m excited to work together to increase ROAS, CTR, and conversions for your brand!
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Brand gave me this hook they wanted to use & creative control of the rest of the concept. They wanted more organic looking videos (while still being ads) so no CTA. I was praying they wouldn’t snap and they didn’t!
#dailyUGC
#ugcad
#ugcsample
#ugccreator
#ugcconcept
#ugcfashion
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Happy Birthday to me!🥳 Virgos are the best.
Fun Facts:
I was born on Labor Day🤱🏽
I can touch my tongue to my nose👅
I can’t move my left pinky toe bc I broke it and didn’t know🤦🏽♀️
I’m a major foodie😋
I have one class left to finish college😅
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Arriving to the
@firstwavesocial
event and spotting
@SunnyDSocial
while we were headed to baggage claim😍 Then meeting
@BriannaFornes
@charleneizere
and
@sociallyaziz
for the first time!🥳 I got an hour of sleep so I was running on adrenaline as I filmed this😂
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So I saw an agency almost verbatim use this person’s post so I tagged them and commented to warn him. My thanks—He blocked me. So is HE the one ALSO posting as a “new” agency with the same post but saying $400 instead of $200 a post??🤔
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PAID UGC opportunity for mom UGC creators👇🏽
Please comment your portfolio if you:
✅ Have a baby 3-10 months old (no older)
✅Comfortable having baby’s face on camera
✅Open to International and US-based creators.
#ugccreatorsneeded
#ugcopportunity
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Here’s 5 terms to search for UGC opportunities:
1️⃣ looking for UGC
2️⃣ Attention UGC
3️⃣UGC creator alert
4️⃣UGC opportunities (not the hashtag but hashtag has them. Just have to scroll)
5️⃣Gifted collab
Make sure to choose the Latest tab.
These hashtags
#ugccreatorneeded
#ugcopportunities
#ugcneeded
used to be full of UGC opportunities. Now it’s mostly UGC creators. I use that LOOKING for creators but not sharing my work because why would a brand search that? They’re looking at
#ugcexamples
etc
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I don’t often get excited by big names following me. I think working at events and Neiman Marcus and interacting with celebrities took away that excitement lol.
BUT, today function of beauty followed me! I’ve been creating content and tagging brands and my strategy is working.
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$1000 was my goal. I share my strategy, mindset, and how you can start too in this interview! Thank you
@brandsXcreators
for having me💕
“My TikTok Shop goal was just to make $1000…
I made $16k my first month…
Then I doubled it.”
😳😳😳
Wild interview with
@iamjessparada
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How I Make Creatives That Are on TikTok Top Ads🌟🧵
1. Customer language. I read reviews and comments during the research process and use that same language in my videos. For this I looked at TikTok comments for the issues moms were having with baby formula.
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Thinking of going back to Canva👀 It’s about what’s ON the site that matters and I know exactly what brands are looking at bc 1) they tell me lol and 2) it’s what I look at when hiring creators. Plus Canva is $12/month over Squarespace😂
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Last Sunday , a family member went to the ER for a bad headache and high fever. He was on life support in 3 days. Gone in a week. He had an aggressive cancer. Hit him hard and fast. Reminder that I am irreplaceable to my family. Tomorrow is never promised. Grateful for everyday.
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PAID UGC opportunity for mom UGC creators👇🏽
Please comment your portfolio if you:
✅ Have a baby 0-5 months old (no older)
✅Comfortable having baby’s face on camera
✅Open to International and US-based creators.
#ugccreatorsneeded
#ugcopportunity
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The highest converting UGC concepts tend to be the most simple and to the point. This brand reached out to me wanting to run their first oaid campaigns in TikTok. Full case study below👇🏽
#dailyUGC
#ugcad
#ugcsample
#ugccreator
#techugc
#ugcconcept
#ugccreativecontent
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This is a great example of an organic paid ad with
@theouai
☀️Product shown in first 3 seconds in great lighting
🪝 Hook using a popular phrase—hot girls
🌟Pain point—scalp problems
✅Solution-their new scalp serum
Continued below👇🏽
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I loved this trend😂 I focused on hitting value props while also doing things differently. Did I hit my head on the box while diving in? Yep! Did I almost tweak my back while throwing this 15lb blanket over my head? Almost😅 Would I do it again? Anything for the brand😏🤣
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I know everyone is stunned by BrandBound and the fake
#ugcopportunities
. I’m not. It’s common in businesses growing rapidly & getting lots of attention. I encourage you to have the same audacity-be bold, be daring! You can do this and still be in integrity.
#ugccommunity
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Kids brands need creative strategists who are moms to write scripts. I’ve had to change so many words on a script for a kids brand bc it’s not how moms speak. There are terms we use, things we say, that non-parents wouldn’t know. That’s the reason why my scripts convert.
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🚀Need Performance Creatives for Q4?🚀
5 High-quality Unique Concepts
10 Engaging Hooks
5 Converting CTA’s
Up to 250 assets
The event is September 11 - 13th in Austin, TX.
All content will be turned around before the end of the month so you’re ready to go for Q4🚀
DETAILS👇🏽
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It took me about 2.5 hours to pitch 3 brands because I did in-depth market analysis on each one, researched to see if they’re running ads, looked at their competitors, found the decision maker and their email, then crafted a pitch that was value driven and focused on SOLUTIONS!
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When you’re a UGC creator and your recent Amazon haul is content😍 I really love editing videos like this! It’s so fun for me. I created a version without the text, just a vibey video for my socials, and this one with text highlighting the USPs. What do you think?🥰
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I have 3 contracts to send today for new partnerships that I’m so excited about!!😍
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If you’re a mom and
#UGCcreator
I want to share this encouragement:
If I get a lot done in my business, my home falls behind (time spent with kids, homeschool, cleaning, etc) and visa versa. There’s no balance. There’s just daily priorities and time management.
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Not me going to TikTok Top Ads to see an Ad I completely created (concept, script, filming, editing) back in MAY for
@mybearaby
STILL on Top Ads🎉 (Not to mention several more👏🏽)
When I say my creatives convert, THEY CONVERT😉
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Thank you
@dalcrum
for the creator spotlight! So excited that this ad was featured on Top Ads in TikTok Creative Center💪
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Nothing quite as humbling as starting a brand new, first TikTok account for brand🤪
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Finished 4 hours of editing for 3 brands and a total of 44 videos so now I’m watching ASMR to decompress a bit before we go get a Christmas tree and I have to be around my 3 small kids😅
We had a fake tree up since October but now for the real one!🎄
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I homeschool and often do SaaS & tech UGC with my kids! Also they have so much fun! This one is currently performing the best for the brand.
#dailyUGC
#ugcad
#ugcsample
#ugccreator
#techugc
#ugcconcept
#ugccreativecontent
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If you’re a brand with no BIPOC in your content…we notice🫡👀 Same with agencies with no BIPOC creators🫡 If you’re a BIPOC creator yea the good brands are looking for diversity🫶🏽
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Here's a creative strategy hack I use for creatives that has resulted in:
🌟45% Thumbstop rates
🌟30% Hold Rates
#ecommerce
#ecomowners
#ugccreator
#ugccontentcreator
#ugcexample
#ugcexamples
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Example of negotiations with a brand. It’s a very low offer for me. Instead of responding “This is below my rates. Contact me when you have a bigger budget” (which I have to brands in the past 🫡).I negotiated. Would y’all want to see what I said?
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Try oddly satisfying & outlandish hooks🪝This was 1 of 4 hooks I created and 1 of 2 CTAs. I use strong visuals, text animation, emojis, sound effects, & transitions to keep attention😎Also my kids are not alone in frame for more than 8 secs😉
#UGCcreator
#ugcexample
#ugccommunity
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UGC Journey❌
UGC Business✅
It’s a business. I have never been in a business where they call it a “journey”. Are people starting agencies saying they’re starting their “agency journey”? Even when I was in network marketing we said business😂
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I get emails from brands & agencies with “If we like your work we’re hire you again for more!”
The brands and agencies that hired and re-hired me have never said this to me.
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So I just want to say THANK YOU for the 1K🥹 Over 1K now and so grateful! I’ve been a
#ugccreator
since Q1 and it’s been a ride! I would love to share more tips and value so let me know your questions and happy to help🥰
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