Hosun
@hosun_chung
Followers
49K
Following
6K
Media
2K
Statuses
4K
COO @thoughtleadrX | We build brands on 𝕏 (and beyond) for incredible founders | 3+ Billion views for 100+ clients | Book your discovery call 👇
Book your discovery call:
Joined November 2023
We've helped 140+ founders create organic content on 𝕏/LinkedIn. Together, they've gotten:. • 1,000s of inbound leads.• 3+ Billion views & 500K+ followers.• Engagement from Elon Musk, Naval, Tim Ferriss. etc. Build an industry-leading brand in ANY niche with this guide🧵
2
17
50
China spent $100M on the 2008 Olympics opening ceremony & everyone thought it was a waste. But China saw something no one else did. 15 years later, it's considered the greatest investment in Olympic history. Everyone needs to understand why it worked:
773
14K
183K
Jaguar just made the most expensive mistake of 2024. They spent millions on a rebrand that erased 100 years of heritage. Even Elon Musk is publicly mocking them. Here's the fascinating reason behind the rebrand (& why it's driving the internet crazy): 🧵
5K
14K
169K
Marc Andreessen just shocked the world on JRE. He revealed the government is:. • Kicking people off banking networks.• Using NGOs to do their dirty work.• Secretly trying to control AI. I took a day to digest it all. And these are the 11 things I can't stop thinking about:
2K
18K
89K
Burberry burned $36,500,000 of clothes in one year. Not because they couldn't sell them. Because they didn't want YOU to have them. The disturbing truth about luxury's dirtiest secret🧵
1K
17K
76K
Notice how logos recently all look the same?. Not because it makes them look better. But because of THIS psychological trick that manipulates your brain. That's why Google, Microsoft, and Airbnb are all doing it. Here's the full explanation:🧵
793
6K
44K
This couple spent $600 Million on a single wedding. • Time Lasted: 7 months.• Rihanna’s first concert in 6 years.• Guest list: Bill Gates, Hillary Clinton, Zuckerberg. I couldn’t believe it so I had to find out more… 🧵
651
3K
32K
I couldn't believe this. In 2020, Ryan Reynolds made the craziest business bet:. He bought the 3rd oldest soccer club in the world for $2.5M. Everyone thought he was crazy. But what he did next changed sports forever. Here's the incredible story🧵
224
1K
22K
The man who heals what doctors can't:. Jordan Peterson. It's impossible to be depressed after studying his ideas. Here's his 6-step protocol for a lifetime of happiness:
223
3K
18K
Everyone laughed at Zuckerberg's "stupid" $1 Billion purchase. Now it makes more money than Uber and McDonald's combined. $100 BILLION in value from one decision. Here's how Mark Zuckerberg quietly made the best tech investment ever:
207
2K
16K
This lady exposed the dark truth about recycling. She dropped an AirTag in her recycling bin to find out where it really went. Her experiment uncovered a sinister 250-ton secret. Here's the full story: 🧵
191
3K
15K
The show presented 5,000 years of Chinese history in just over 4 hours. From the invention of paper to the Silk Road, to modern achievements. But this wasn't just entertainment. It was branding — on a massive scale.
11
505
13K
In 2020, Apple and Fortnite went to war. Epic Games (the creators of Fortnite) attempted to break the App Store's monopoly on 1 billion phones. The result? A $70 billion lawsuit that transformed tech forever. The shocking story of Epic Games vs Apple: 🧵
80
568
12K
Jaguar isn't just changing their logo. They're deliberately abandoning 90% of their current customers. Why would a luxury brand do this?. The strategy is bold:
57
621
12K
The backlash was instant and brutal. Over 90 million views in days resulted in thousands of memes & endless mockery. Even Elon Musk chimed in with a simple question: "Do you sell cars?". But the criticism went deeper than jokes:
64
746
11K
This guy found the secret to dominating any field. • Chess prodigy aged 11.• Martial arts champ at 28.• Bestselling author at age 31. The world's elite pay millions for his advice. Here's what you should learn from Josh Waitzkin (the Limitless Skill Blueprint):
74
1K
11K
The message was clear:. China was no longer just the "world's factory.". It was a modern, technologically advanced nation. One with a rich cultural heritage and global ambitions. And the world was watching.
8
305
11K
First, some context:. The 2008 Beijing Olympics were China's moment to showcase itself to the world. At $100M, it was the most expensive opening ceremony in Olympic history at the time. But China had a vision that went far beyond just one night:
11
355
11K
David Sacks just became Trump's "Crypto & AI Czar":. • Built PayPal with Elon.• Sold $1.2B company to Microsoft.• Invested early in Facebook, Uber & Airbnb. 4 years ago, few outside tech knew who David Sacks was. The untold story of Silicon Valley's secret kingmaker 🧵
83
998
10K
The man who healed what doctors can't:. Carl Jung. Studying his ideas will make you immune to depression. These are his 6 Laws for Finding your Life's Purpose:
138
2K
9K
They confused "bold" with "alienating". You can target new customers without rejecting your heritage. You can be modern without being unrecognizable. You can innovate without losing your soul. The numbers tell the story:.
36
363
9K
In 1987, McDonald's created the perfect promotion. Sales jumped 40% overnight. Then a corrupt security chief saw a fatal flaw. And for 12 years, he orchestrated the biggest fraud in fast-food history. The story of how one man brought McDonald's to its knees:
104
569
9K
1. The AI Takeover Plan. The Biden administration has been secretly meeting with AI companies. Their message was chilling:. "Don't even bother starting AI companies. There will only be 2-3 approved companies, and we'll control them completely.". This isn't speculation. These
137
2K
9K
By 2034, your 9-5 job will be extinct. Everything will be so cheap you won't have to work anymore. That's Marc Andreessen's latest prediction — the billionaire investor who predicted the rise of the internet in 1993. Here's what he said next:
369
1K
8K
The scale was unprecedented:. • 15,000 performers.• A giant 147m x 22m LED screen on the stadium floor.• 29 giant firework "footprints" traveling across Beijing.• 3,000 LED beanbags creating a "human" LED display. But the real genius was in the storytelling. Here's why:
4
230
8K
I couldn't believe this. In 2020, Ryan Reynolds made the craziest business bet:. He bought the 3rd oldest soccer club in the world for $2.5M. Everyone thought he was crazy. But what he did next changed sports forever. Here's the incredible story🧵
84
721
7K
She was rejected by 100+ investors. An outcast among founders. But today, her business is worth $26 billion and has 200 Million monthly users. Here’s her story:
64
1K
7K
Instead of showcasing their engineering prowess. They launched a 30-second video featuring models in vibrant, futuristic outfits & alien-like landscapes. The strangest bit? There wasn't a single car in sight. The internet was bewildered.
144
275
7K
Waymo's market share is now equal to Lyft in SF. In just 15 months, they've captured 22% of the rideshare market. And they did it without a single human driver. Here's how a Google side project became the future of transportation:
173
494
7K
The man who heals what doctors can't:. Carl Jung. Studying his ideas will make you immune to depression. These are his 7 Laws for Finding your Life’s Purpose:
74
1K
6K
This kid was a millionaire at just 6 years old. He was earning $30 Million a year by age 9, making him the highest paid YouTuber in the world. But his success came with a dark side filled with controversy and lawsuits…. The crazy story of Ryan Kaji 🧵
54
667
6K
2. The Control Mechanism. They're using something called "regulatory capture.". The government blesses 2-3 large companies with a monopoly. In exchange, these companies do whatever the government wants. It's how they controlled social media. Now they want to do it with AI. But
94
1K
6K
In 2009, Audi and BMW went head-to-head in one of the greatest marketing battles in history. They teased each other with billboards on an LA highway, generating millions in free publicity. What happened next went down in advertising legend. Here's the full story:
27
739
6K
The numbers were staggering:. An estimated 2 billion people worldwide watched the ceremony (nearly 30% of the world's population at the time. In the US alone, 34.2 million viewers tuned in. And that's despite it airing in the morning due to time differences. The impact:
7
190
6K
For the next century, Jaguar defined luxury:. • The E-Type (called "the most beautiful car ever made").• The XJ220 (once the fastest production car).• The F-Type (the modern masterpiece). Each car was a piece of automotive art. But in 2021, everything changed.
37
187
6K
This guy found the secret to dominating any field. • Chess prodigy aged 11.• Martial arts champ at 28.• Bestselling author at age 31. The world's elite pay millions for his advice. Here's what you should learn from Josh Waitzkin (the Limitless Skill Blueprint):
47
519
6K
The ceremony was a source of immense national pride for Chinese citizens. It united the country behind a common achievement. This domestic impact was perhaps even more valuable than the international one. And the business world took note:
8
199
6K
3. The Real Threat. AI won't just control what you see online. It will be the control layer for EVERYTHING:. • Who gets loans.• What your kids learn in school.• If your front door opens.• What you're allowed to buy. Imagine China's social credit system, but 100x more
73
1K
6K
While Jaguar's new rebrand is being publicly mocked by Elon Musk. Oppenheimer's Oscar-winning cinematographer just dropped an ad for Volvo. It broke every rule in marketing — and the internet can't stop talking about it. Here's the full story (& why everyone's in awe)🧵
113
507
6K
Global perceptions of China shifted. A BBC World Service poll found improved views of China in 17 out of 21 countries surveyed. Tourism to China surged, with Beijing seeing an increase in international visitors in 2009. But it wasn't just about impressing foreigners. .
6
160
5K
Here's the truth about today's brands:. They're built through:. • Real connections.• Consistent values.• Authentic storytelling.• Trust earned over time. Jaguar's mis-step proves you can't manufacture cultural relevance. That's why I found this story so fascinating. .
33
288
5K
5. The Secret Classification. There's a government category called "politically exposed persons" (PEPs). If you're labeled a PEP, banks are REQUIRED to kick you out. Not a single person on the left has been debanked. Only those with the "wrong" views. The pattern is clear:
61
896
5K
This wasn't just about going electric. Tesla proved you can make electric cars sexy. This was about erasing a century of heritage. But here's what makes this rebrand fascinating:.
66
151
5K
Jaguar's sales had already dropped 50% since COVID. Now, they're betting everything on attracting a new generation of buyers. But in trying to appeal to everyone, they're resonating with no one. Time will tell how the rebrand goes down.
75
214
5K
4. The Banking Weapon. The government has been secretly debanking people for having the wrong politics. An employee at Andreessen's firm got kicked out of their bank just for having "crypto" in their job title. No warning. No appeal process. Just frozen out of the financial
66
850
5K
The GOD of productivity: . Dan Koe. He makes $400k/month working 4 hours a day. Here’s what he has to say about crafting a life of maximum returns and fulfilment:
64
568
5K
The story starts in 1922. William Lyons and William Walmsley had a vision: create motorcycles that embodied British elegance. But it wasn't until 1935 that they made their first car. The birth of an icon was about to begin. .
24
132
5K
7. The NGO Loophole. The government doesn't do this directly. They fund "non-governmental organizations" (NGOs) to do their dirty work. Why? Because the First Amendment prevents the government from censoring directly. These are their attack dogs:
42
829
5K
Jaguar want to:. • Move into ultra-luxury ($127,000+ cars).• Target younger, wealthier buyers.• Transform into an artistic brand.• Compete directly with Tesla. But they made one crucial mistake:.
53
160
5K
Jordan Peterson's conversation with Tony Robbins will blow your mind. They revealed:. • Why most therapy makes you worse.• Their 93% success at curing depression.• A 12-minute morning ritual to excel every day. 10 of their insights that'll transform your life 🧵
50
628
5K
6. No Due Process. There's no court. No appeal. No written rules. Your life can be destroyed with a phone call from a bureaucrat to a bank CEO. And it's already happened to hundreds of people. But here's where it gets truly Orwellian:
23
794
5K
Your brain has a secret weakness. Big Tech discovered it by accident. Now Google, Microsoft, and PayPal are exploiting it to control how you think about their brands. The science behind it is both brilliant and terrifying:
23
450
5K
1. The Tax Loophole. Most people don't know this, but:. In the US, companies can claim back 99% of import taxes by destroying goods if customs officials supervise the destruction. They make more money burning clothes than selling at discount.
23
832
5K
8. The Pressure Campaign. These NGOs then pressure companies to:. • Censor speech.• Close bank accounts.• Deny services. All while maintaining "plausible deniability" for the government. It's like hiring a hitman - technically your hands are clean.
33
725
5K
9. The Social Credit Future. The endgame?. A social credit system where your ability to participate in society depends on your political compliance. But unlike China's system, which is obvious, this one is hidden behind layers of private companies and NGOs.
24
763
5K
10. The Critical Moment. Marc believes we're at a crossroads:. If Trump wins, there's a chance to dismantle this system. If not, we're looking at a future where every aspect of life is controlled by AI systems programmed with government-approved ideology.
56
670
5K
There's a powerful weapon against centralized control:. The ability to speak truth directly to millions. The government can control a few big tech companies. But they can't control millions of individual voices, each with their own direct audience and influence. .
25
464
4K
Their new logo? "JaGUar". (emphasizing the British pronunciation "Jag-you-are"). Their new slogans?. • "Delete ordinary".• "Break Moulds".• "Copy Nothing".• "Live vivid". Even their iconic leaping jaguar was reimagined.
79
145
4K
The $100M spent on the ceremony was just 0.23% of the total $44 billion Olympics budget. Yet it generated an estimated billions in tourism revenue & investment for Beijing. Not to mention the value of improved global perceptions and national unity. The takeaway for you:.
14
144
4K
In the years following, many multinational companies expanded their presence in China. Foreign direct investment in China grew from $100 billion in 2008 to $126 billion in 2015. But the true genius was in the ROI. Consider this:
15
141
4K
Their solution was radical:. First, they paused ALL car sales in the UK. Then, they announced going all-electric by 2025. Finally, on November 19th, 2024, they revealed their new identity. But no one expected what came next.
25
139
4K
This is why personal brands are becoming the most powerful force for maintaining freedom. When enough people build direct audiences, control becomes impossible. This is why they fear creators and personal brands so much — and why JRE played such a big part in the election:.
24
380
4K
The automotive industry faced a crisis:. • Tesla's dominance in luxury EVs.• Rising environmental concerns.• Stricter emission regulations. Jaguar had to adapt or die.
40
101
4K
In 2018, a shocking line appeared in Burberry's annual report. Most people missed it. But hidden in the financial statements was something disturbing:. The systematic destruction of £28.6M ($36.5M) of perfectly good merchandise. And that was just the beginning.
26
508
4K
Robert Greene's ideas will make you immune to depression. But his books average 500+ pages and take 100s of hours to read. I curated his best ideas, so you don’t have to. Here's his 5-step protocol for a lifetime of happiness:
52
529
3K
The answer reveals the luxury industry's biggest lie:. These brands don't sell scarcity. They MANUFACTURE it. And they use 3 disturbing tactics to do it:
10
489
3K
This isn't just Burberry being wasteful. It's a calculated strategy used across the luxury industry. They use specialized waste disposal companies to destroy unsold goods. Complete with strict security protocols and documentation. The scale is staggering:
23
535
3K
This ex-CIA spy built a $100 Billion empire using math. His hedge fund made a 66% return per year (which is higher than Warren Buffett's). His algorithms do what Wall Street traders couldn’t. Meet Jim Simons — the greatest investor you've never heard of:
46
452
3K
• Lower prices hurt their "premium" image.• Unauthorized sellers dodge their control.• It proves their artificial scarcity is. artificial. So instead of risking it?. They destroy everything. Because controlling the supply means controlling the price.
15
344
3K
In 2006, Apple and Microsoft went head-to-head in the greatest marketing battle in history. Apple made 66 commercials over 3 years directly making fun of Microsoft computers. But what Microsoft did in response went down in advertising legend. Here's the full story:
25
386
3K
In 2011, Netflix increased their prices by 60%. They lost 800,000 subscribers in 90 days. Their stock fell by 80%. Everyone thought they would die. But it led Netflix to discover this ONE secret that transformed how you watch TV forever. Here's the full story:
29
309
3K
Take Google's evolution:. 1999: Complex, shadowed text.2010: Glossy, 3D effect.2015: Flat, sans-serif font. Each iteration got progressively simpler. The result?
7
131
3K
This man got Uber their first 100 Million users. Then exploded Tinder, Dropbox and Zynga's growth. He just said, "The creator economy is the new frontier of innovation.". Andrew Chen's 5 predictions on the future of wealth creation (and why you should care):
70
340
3K
Over 5 years, Burberry destroyed £90M ($118M) worth of products:. • Pristine trench coats: Burned.• Never-worn scarves: Incinerated.• Brand new perfumes: Destroyed. But here's the truly mind-blowing part:
17
375
3K
This is the craziest stunt in business history. In 2013, the truck industry was brutal: Every brand said they were the best. Then Volvo created a legendary $4M video that neuroscientists studied for decades. It changed advertising forever. Here's the full story:
48
389
3K
The antidote to centralized power isn't just technology. It's individuals building trust at scale. When you have a strong personal brand, your truth can't be silenced. Your message can't be controlled. Andreessen opened our eyes. You could too:.
23
337
3K
Burberry burned $36,500,000 of clothes in one year. Not because they couldn't sell them. Because they didn't want YOU to have them. The disturbing truth about luxury's dirtiest secret🧵
67
664
3K
Argentina's President just revealed shocking secrets about their media. • Threatened to post damaging stories unless paid.• 85% of newspaper content is fabricated.• They attacked his hospitalized father. Here's Javier Milei's insane breakdown from the recent Lex Fridman pod🧵
29
657
3K
In 2014, Peter Thiel called Twitter "horribly mismanaged" with "a lot of weed-smoking going on". Today, X has its fewest employees in 10 years and highest usage ever. The Elon Effect is real. Here's how he transformed X into one of the most efficient businesses ever:
38
280
3K
Recognize this guy?. He couldn't speak English. Was a child refugee. Came from war-torn Iran. Today, he has a billion-dollar empire and 3.7M YouTube subscribers. If you want to get ridiculously rich, study his story:
61
293
3K
Something luxury brands may not consider:. • One cotton shirt wastes 2,700L of water.• Burning synthetics releases toxic gases.• These practices contribute significantly to industry waste. But something changed:
9
402
3K
Steven Bartlett will be a billionaire by 2029. Not because he started the podcast with over a BILLION listens that got young people interested in business. But because he cracked the code of Gen Z attention:
28
313
3K
3. The Exclusivity Illusion. If everyone could afford luxury goods, they wouldn't be luxury anymore. So these brands artificially limit supply. They'd rather burn millions than risk their products becoming. accessible. The real cost?
13
324
3K
In 2014, Peter Thiel called Twitter "horribly mismanaged" with "a lot of weed-smoking going on". Today, X has its fewest employees in 10 years and highest usage ever. The Elon Effect is real. Here's how Elon transformed X into one of the most efficient businesses ever:
48
200
3K
2. The Grey Market Prevention. Most luxury brands would rather destroy products than risk them entering the "grey market" (the unauthorized resale of authentic products). This parallel market makes up 20-30% of luxury sales in some regions. Brands are terrified of it because:
5
309
2K
Never underestimate the value of investing in your brand. Today, we're driven by ROIs and leads generated. But the value of a brand exceeds all that. Don't get me wrong: Building a brand WILL generate sales, investment, and new hires. But it's even bigger:
11
188
2K
We've spent the past 2 years creating a method for founders to build bulletproof brands:. By creating authentic, personal content. Because personal brands are becoming more valuable than corporate ones. Think about it:
9
122
2K
Nassim Nicholas Taleb once said:. “The three most harmful addictions are heroin, carbohydrates, and a monthly salary.”. Here’s why and how I quit my investment banking job at 25:
46
213
2K
Richemont (Cartier's parent company) destroyed $563M worth of watches. Other luxury giants regularly destroy excess inventory. Major brands run routine "inventory cleanses.". But why would billion-dollar companies burn money like this?
15
342
2K
This is the weirdest tax case in history. Apple found a way to pay 0.005% tax while others paid 12.5%. The EU demanded $13 billion in revenge. But Ireland fought AGAINST receiving $13 billion in tax money. This is the bizarre story that exposed Big Tech's biggest secret:
37
260
2K
Thanks for reading! A bit about me:. In 2023, I was a banker in London when I found the opportunity of the decade: Personal Branding. So, I dropped everything to build @ThoughtleadrX — a premium media agency designed to build personal and company brands. Follow me for more
155
63
2K
One thing: Transparency. The age of secrets is over. Research shows modern consumers increasingly:. • Value authenticity.• Demand brand transparency.• Trust genuine content over ads. The luxury industry's biggest mistake?.
8
226
2K
Look closely at these new logos. They're not just simpler - they're starting to look eerily similar. Sans-serif fonts. Basic shapes. Limited colors. It's like they're all following the same hidden playbook. But why? The answer lies in human psychology:
7
143
2K
Our brains process visuals 60,000 times faster than text. And here's the fascinating part:. The simpler the visual, the faster we process it. This is why companies are racing to simplify their logos. But there's more to this story.
16
184
2K
The human brain has a preference for simple shapes. We're hardwired to remember:. • Straight lines over curves.• Circles over complex polygons.• Basic patterns over intricate designs. 75% of consumer perceptions are influenced by simple shapes and colors. So:
10
184
2K
Logan Paul. Elon Musk. The Kardashians. Joe Rogan. People trust individuals who:. • Show their real journey.• Celebrate their wins.• Admit their failures. And the benefits of a personal brand are endless:
129
106
2K
Look at the brands doing things differently:. • Patagonia: Resells used clothes through "Worn Wear".• Stella McCartney: Leading in sustainable practices.• Gucci: Investing in waste reduction. What do they have in common?
8
211
2K
Instead of the usual quick cuts and flashy effects. The ad followed a family through real moments:. • A father teaching his daughter to drive.• A mother's worried glance in the rearview.• A teen's first solo trip. Each scene hit harder than the last.
27
183
2K
In 2018, Burberry's annual report revealed these practices. The public was outraged. But the really interesting part?. This disclosure exposed a massive shift in consumer psychology:.
6
176
2K
Today's consumers don't want artificial scarcity. They're seeing through the smoke and mirrors. Instead, they're flocking to something else entirely:.
3
151
2K
Within hours, Apple removed Fortnite from the App Store. Epic immediately launched a massive PR campaign, including a parody of Apple's famous "1984" commercial. Then they filed an antitrust lawsuit against Apple. But here's where it gets interesting.
2
36
2K