HeyErika 3.0
@heyerikaws
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founder. mama. board member. general manager at adidas three stripes studios. motto: “go fast🚀, take chances🫣, hold hands 🤲🏼”
Herzogenaurach, Deutschland
Joined January 2019
Suited up in @adidas virtual gear for tonight’s AMA with @GordonGoner and @CryptoGarga #NewProfilePic @indigo_herz
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We’re thrilled to unveil adidas’ first digital on-chain avatar collection: ALTS by adidas. First, a huge thank you to the /// community PFP taskforce for your contributions. You’re all legends. Our newly revealed PFPs mark adidas’ first digital on-chain avatars, featuring 250+.
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Grateful to be recognized by @nftnow for our role in being a bridge to the connoisseurs, collectors and culture. Let’s go @indigo_herz and #ALTsbyadidas #NFT100
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Did a little thing. This is the start of something big and when this project rises, consumer crypto rises.
iiiii got swag that’s not in the store 🌸. up next on Doodlesᵗᵛ → “Not in the Store” by @coi_leray & @pharrell feat. @adidasoriginals
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Ready for #NFTParis this weekend. Most important part is meeting the /// holders and shaping plans with fellow builders
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From the @adidas /// studio to the @doodles stoodio we go! 👟 . @adidasoriginals x @Pharrell x @humanrace x @doodles.
Limited edition @adidas Sambas, @bbcicecream skate decks, @humanrace skincare sets & hoodies are all possible pulls. You can redeem your physical item in The Stoodio between June 6th - June 15, 2023. When the redemption window expires, unused redeemables will automatically burn.
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I’m in Milan. Just had a late night call with @Gfunkera86. Talking about his new CXO. The future is so bright it hurts my eyes. I’m so proud of the fact my friends are working with my friends. Therefore I get to work with all my friends. & no there is not an airdrop this week.
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Many people explored the Virtual Gear collection but many don’t know the backstory. The room where it was incepted had @Herb_Castillo inside. That’s how you know it has heart, soul and community in every virtual stitch. Love u @Herb_Castillo & @BoredApeYC family
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Burn baby burn 🔥 🔥 🔥.
❤️🔥 Reminder for adidas "Into the Metaverse" holders to burn Phase 1 & 2 into "ALTS by adidas". Chapter 1: Starts next week. To be part of the whole journey, burn now. 🧨 🫴 Share it #ALTSbyadidas
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Please call them by their name: “indigos”.
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Hey fam, happy to finally share some thoughts about the @altsbyadidas character identity we revealed today. This project has big ambitions.🧵1/5.
ALTS COMMUNITY UPDATE: AUGUST 🔥. We’re excited to show you the very first look of the upcoming @altsbyadidas avatar, set to be released in Q4 this year. 👀
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Get that @adidasoriginals swag that won’t ever be in store coming August 8. Dream team led by @jholguin and the visionary @doodles crew.
swag that's literally not in the store 🌸🛍️. @adidasoriginals x Doodles hyper-limited apparel:.Tracksuits, Superstar shoes + digital wearables. coming 8.9.24. what are you going to pull?
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From class clown to @HarvardHBS lecturer. Was a pleasure spending last 2-days with @gmoneyNFT.
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Welcome to the /// family @fewocious. From the moment we met you, we knew you were born a true original. And now it’s official 🔥 👟.
I AM SO EXCITED TO ANNOUNCE MY FIRST COLLABORATION WITH @ADIDASORIGINALS 👟🕺🎨. This is truly a dream come true!! 🥺❤️ I can’t wait for you to hold them and wear them!!! . Dropping June 22nd. Info at
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Been leaning back while bringing life into the world. Meet my new crew of four. It’s been a big leap to step back from global leadership, fashion & tech cycles and leading game changing projects. It’s a 180-degree perspective shift but adding in the parenthood haze I see all
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Doing it for the community from Day 1. #ALTsbyadidas is a love letter to every ALTernative version of you - which is why you’re an original. Proud to rep adidas /// Studio and stand with fellow creators and community supporters nominated for NFT100 by @nftnow 🔥 .@indigo_herz.
The NFT100 is here 🏆. We are excited to unveil the 2nd annual NFT100, recognizing 100 influential creators & 100 community leaders for achievements over the past year in web3. View the full list:
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Here’s how you build a global entertainment IP brand, you simply get started and build one day, one hour at a time. Bravo to @jholguin for leading this new era of web3 forward into pop culture ///.
a groundbreaking storytelling experience from Doodles x Pharrell Williams. coming summer 2024
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Happy birthday to one of the greatest of all time @gmoneyNFT. Your future is so bright I can’t even open my eyes 👀 - 💙 you friend
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Things you love to see. @indigo_herz ALTs being RT and shared across all of Adidas' major accounts. - @adidasoriginals (4.2 million).- @adidas (4.3 million).- @adidasfootball (4 million). #ALTsbyadidas
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AI but make it fashion…looking forward to being part of the Jury for the inaugural #AIfashionweek. Let’s see what the 350+ contestants from around the world can bring to the table.
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And I’ll say it again! You, YOU!, and the community hold all the power to make the next Yeezy. We at @altsbyadidas & @adidas are the stage.
Remember what @heyerikaws said about adidas helping its member becoming the next Yeezy?. I can’t wait to see how @MONKEEMOTO, adidas' artist in residence, will makes the most of these opportunities. Hence why i bought his artwork, hence why you should too
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Oh this was so fun to film with the incomparable @isamayaffrench and @Leomie_Anderson for @decentraland Metaverse Fashion Week and @altsbyadidas.
The competition just got real 👀. Say hello to this week's next guest judge, @heyerikaws, Global Vice President of #Adidas!. Catch #GlowUp, on @bbcthree and @bbciplayer
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Can we put the word metaverse in the same grave as phygital yet? 🪦.
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1/ Had an amazing time at the Consensus Crypto Conference in Austin, Texas! 🏙️ I spoke on a panel about how brands are using blockchain to reach new consumers. It’s clear that @adidas and @ALTSbyadidas have a significant advantage here. #Consensus2024.
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This. Wen we move FROM the financial incentive TO collecting friends, experiences, access and cool sh*t we want to co-create on top of, the more brands/artists/IP owners will want to get involved. The more it is about the transaction, the less inviting it becomes to everyone in.
@ManMunkeIt @eth_porsche @TIMEPieces @gucci @10KTFshop @indigo_herz @heyerikaws Just go with what you like, fren. For me, NFTs are not financial investments, but a way to get in touch with artists and like-minded people who share a common passion - in my case: art + fashion + cars + blockchain technology.
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Allowlist to get in first and get it best for @altsbyadidas 🤌🏽🤌🏽🤌🏽.
ALTS by adidas Perks 👟. We’re thrilled to announce special perks for @altsbyadidas holders in the upcoming @Stepnofficial x @adidas Genesis Raffle Mint!. Allowlist 📋. ALTS by adidas holders get access to the exclusive allowlist Raffle Mint with 200 STEPN x adidas Genesis
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I’ve been asked to talk about what makes a strong community. To me it can be summarized in two word - active participation. Gimme your hot takes 🔥👇🫂.
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this tracksuit is like wearing @indigo_herz and yes their fur feels like baby cashmere.
Probally nothing. 👀 .Wassup @indigo_herz @adidasoriginals @adidas @adidasUS? @wiegimania @heppwiegand @heyPalmes @Agn3s_eth went all in. 🚀 . #ALTSbyadidas #NFTNYC2023
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She is ALL the vibes. @chriswahl73 and always will be a spirit animal to the @adidas /// studio team.
Looking good Courtney! 👀#adidas @punkscomic . (Note- Not official Adidas art, just me having some fun putting Courtney in the Adidas PUNKS#2 hoodie) 🤘
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Welcome ALTS! Today you get your ALTernate you - an identity that is uniquely yours & defined by your interests, passions and experiences. #ALTSbyadidas.
ALT[ER] EGO RANDOM ASSIGNMENT: TODAY 🎲🍀. 📣Today at 7PM CET / 1PM EDT we will start the random allocation for all revealed ALTS so far. The process can take up to a few hours to complete and we will notify you here once it is done. At the end of the random allocation every
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You look like a warm hug.
Sitting there hyping up @indigo_herz and the adidas web3 team @big_fish . Delivery in 24 hours and loads to learn from the recent drops @InvsbleFriends x @KITH and three stripes 🐐
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I love this. The symbolism is so perfect. Open your own originality by finding doors where it appears only walls exist. @Gratwanderer_.
👀 #6. Burn your ITM and mint into ALTS by adidas. After the Adidas event in New York (13thApril) visits the MoMa - maybe you'll see me there on the wall .Hall 517, surreal objects. (2 stripes become the edge of the room). #altsbyadidas @indigo_herz @adidasoriginals
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Let’s go! ///.
STEPN x adidas AMA 🎙️. Join us on April 16, 9am UTC for a very special X Space!. Erika from @altsbyadidas and @shitirastogi from STEPN will discuss this groundbreaking partnership, their vision for Web3’s future, and much more!. 👉 For the occasion, we
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Impossible is probably nothing. Love @tokenproof and thx for unlocking “Direct-to-Collector” token-gated access into the WORLD of @adidasoriginals and @adidas and @adidasfootball.
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A tradeable NFT too 🤫.
Adidas is offering a Golden Ticket NFT that you can use for guaranteed access to one drop. 🤤
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Both. Web3 dedicated @discord and @Twitter for speed, culture credibility and relevant context. Web2 global channels for authentication and broader attention.
I’m bullish on brands using their main socials to promote their Web3 endeavours. I’m bearish on brands having to make side accounts to promote a technology that is changing the world as we know it. If a brand was fully in, they would try to hide it. Unless they try to build a
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Approaching my 41st birthday (April 28), I'm filled with gratitude for the people who've shaped my journey. Your presence has been a gift. Here's to embracing the coming year with joy & manifesting our best selves together. Thank you for being part of my journey. ☀️ 🫶🏼🙂↔️🫵🏼.
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I got that @adidas swag that’s not in stores. It’s a bop. Congrats @coi_leray and @Pharrell on new summer smash hit.
Not in the Store .Performed by Coi Leray.Produced by Pharrell Williams .Written by Uzi, Coi and Pharrell. Available on all streaming platforms, NOW! Go bump….
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🔥 🔥 🔥.
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Loved meeting so many community members with some traveling as far as UK, Slovenia, Tunisia, Spain, Georgia and Greece. Thanks @PolandJim for capturing the night #ALTSbyadidas #whereisindigo.
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Wow. This slaps @1025Hourai 🤩.
🙏Thank you, @1025Hourai , for recreating my Alts!.You're a true artist! 🇯🇵. @altsbyadidas x @indigo_herz
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👀.
Chapter 1: ALT[er] Ego starts now 🎯. 🪞This is your first step on your journey towards your own ‘ALTS by adidas’ identity. 🎭 At the end of Chapter 3 you will get a unique PFP consisting of countless trait combinations with a rarity rank. 🫀 ALTS by adidas is a dynamic NFT
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TOMORROW! Act responsibly.
ALTS by adidas Event [ NYC ] - TICKET CLAIM OPENS TOMORROW 6PM CET! 🗽 (1/6). ❤️🔥 Ready for Chapter 1? . 📌 Come to New York. Thursday, April 13th. 🔴 #ALTSbyadidas holders only.
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Imagine shaping the path adidas blazes in web3. Now don’t just imagine it, apply today and join us!.
🤝INTRODUCING: /// COUNCIL🤝. Your fam, your say. You, our community have kept us strong since our inception back in December, 2021. We are better because of you, and we want to make it official. Today, we are so happy to introduce the /// council . 🧵👇(1/7)
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💡📸 action!.
All this time the lab has had me peeping through my looking glass to the future. What would you want to see there? The light?. 🔬Experimentation.🦾Innovation.🌀Creativity.💙Legacy of adidas to create the future.🥼For all realities
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11/ Last but not least, to our @altsbyadidas community: We know we were a bit quiet in the last months but you can be assured we are pushing forward to deliver you the best experience possible with the ALTS. To own an ALTS means to own your unique identity. And I can tell you the.
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🔥 🔥 🔥.
Feels like it’s Christmas with all these gifts arriving! Thanks @indigo_herz! @BoredApeYC @gmoneyNFT @punkscomic
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Held the prototypes a year ago & boy do these boots have a soul.
ALTS - get ready to explore 🧑🚀. Where originality meets extraordinary - there's a surprise to be uncovered. Starting October 4th. What could it be? 🌌 @Moncler @adidasoriginals
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It was a toast to the community, a roast of phase 2 and a buuuuuurn 🔥 into ALTS by @adidasoriginals.
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Gonna spill the 🫖.
gm @gmoneyNFT @BoredApeYC @punkscomic,.Are you ready to dive Into The Metaverse? . 11am EST / 5pm CET. Be here to find out if the rumors are true….
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Congrats @fewocious and the entire @FewoWorld team. We know how much of your heart & soul is in this collection.
FINALLY REVEALING “FEWOS”!!!! 20,000 lil guys launching in August 📸❤️ Frankensteins, Misunderstoods & Humanoids… all ready for their close-ups 🥹😭 What will you be?! Initial info here, more coming soon!
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No more velvet ropes? Only side doors.
adidas is about to revolutionise the sneaker industry with its latest Web3 move. Not a phygital drop. But something to solve IRL pain points. Here’s what you need to know (in less than 3 minutes):. 🧵👇
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We are moving. To the penthouse. @adidasoriginals #Intothemetaverse.
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From the real OG himself….
People really sleeping on how big these drops from @adidas are for the space. Huge awareness boost for the benefits of the tech - for web3 IP in @punkscomic @gmoneyNFT @BoredApeYC - and for native tools @tokenproof. All delivered from primary channels and on the CONFIRMED app 🫡.
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Decos, Thrills and Amps for me. In that order. All 3 so I can alternate ALTs #ALTSbyadidas. What’s your combination?.
ALT[er] Ego: Chance or Choice 🫀. #ALTSbyadidas get ready to choose an ALT[er] Ego. Starting April 15, 7 pm CET. All details below and on 1. Random allocation 🎲. Your ALT[er] Ego will get allocated randomly to your ALT on May 1, 2023. Then you will be
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Female founder, our leadership team is 50/50 gender split and the entire @adidas /// studio is 50/50 gender split.
the whole @indigo_herz team is amazing, but one of the coolest things to me is how many dope women they have leading the charge 👀 /// 💕 @kingstace_eth, @heyerikaws, @DigiTatiii and the whole team are killing it.
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What’s the #1 way to support artists? Buy their art. The @adidas Residency program was built to platform Emerging Artists. Like NFTs it offers buyers a higher risk but also a higher potential return on investment. LFG collect and grow together! @altsbyadidas.
COLLECT YOUR @MONKEEMOTO & @dearnostalgia_ OPEN EDITION NOW! 🌸🔮. 🎨 You now have the chance to support our two RESIDENCY artists and secure beautiful art! . ⌛️ The mint is live until September 11, 12AM CET. Links & art below 🔻
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To our holders, we want the wait to have been worth it, so ALTS will stay at 20K. I’ll own the business realities of this decision. Community first, always. 🫶 5/5.
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👀.
A canister that is a reflection of one's [ALT]ernate identity. Within, a trefoil treat that alters one's traits. 🦾 The Vending Machine at Rift Valley Motel. 🟥 Starting June 27
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It’s better than we imagined and now Courtney is sitting in the adidas archive with other badass women troublemakers. Thx for sharing your creative vision with us at /// @chriswahl73.
A thrill seeing @punkscomic Courtney's leather jacket brought into the metaverse as wearable virtual gear by @adidasoriginals! I was involved very early on converting my original design, but they really amped it up to 11. Love the futuristic cyberpunk vibes. So cool!! 🤘😝🤘
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Want.
ALT[er] Ego: Soles. Clothing Rarity: Rare.Skin: Human Skin 1.Hair: Sleek Bun - Mirage.Eyes: Rainbow.Nose: Birthmarked.Mouth: Mouthguard
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Peanut butter and jelly. Cargo pants and bucket hats. Crew socks and sambas. AI and web3. Name a better duo?.
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ALTS Shirt is giving me NASCAR meets Slipknot meets Hiroshi Fujiwara vibes. @NonFungiblThot you rep it well & I'm also vibing hard for the blush color @Admit0001 hat.
My @9dccxyz Iteration 03 hat came while I was in NYC! 🔥🔥🔥. Thanks for all the goodies @gmoneyNFT .I actually LOVE the light pink! 💖
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First biz trip of 2022. Feeling alpha for what’s dropping Friday from @adidasoriginals and friends 💃!!! The New Age of Originality is 🔥.
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It’s overvalued to work with great brands. It’s undervalued to work with people who can execute excellent work that make great brands. Follow the people who make great brands and you’ll learn & do a lot.
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.@farokh thx for the mention today. Let’s chat soon eh? And yeah ask your neighbors to stop the renovation during podcast hours.
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Monday you’ll get behind the scenes of the most premium & limited drop adidas football has ever done.
X SPACES INCOMING 💙🖤. Set your reminder now for our upcoming spaces, where we will talk about all things adidas x Bugatti. With exclusive guests from @adidasfootball and @bugatti. You don’t want to miss it. ⬇️.
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Independent thinkers will always find the money. Keep connecting new dots, keep talking to people outside your field, keep asking “what if.” The money isn’t gone it’s just waiting for new thinking.
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I have been taking calls with Founders 💡, Funders 💰 and a new breed I’m gonna dub “Finders.” 🧵.
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Welcome to the /// family Queen.
Thanks @indigo_herz for my personalized pink Wallrunner wearable! 💖 I’m #Sliving into the metaverse with @adidasoriginals. I love that I can style my Bored Ape in the new Virtual Gear at 💫
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Gm! We need to get you a new /// background. Let’s talk about it? #stripesfollowstripes.
@heyerikaws gm!.
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A tragedy. This is next gen Shakespearean @burnttoast.
Deysi, bee mine 🐝. our collab with @adidasoriginals feat. ultra-limited Deysi Tracksuits, Superstar Shoes, and digital wearables can bee yours 🌸. shop now through 8.16 →
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🦾🦾🦾.
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First and never before done. Major learnings. Always growing.
Yesterday the term of the /// community council ended officially. Our first try to bring the community into our processes and decision making was not easy, but incredibly successful. 15 dedicated individuals helped us make some of the easiest and some of the most difficult.
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🥹🥹🥹.
I’ve been blessed to work with a lot of inspirational leaders and I am proud and humbled to count @heyerikaws amongst them - a superwoman capable of achieving the impossible. Learning so much every week from her.
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🍍 🍕 for the Discord is en route! Let the gifs and memes flood my feed!!!! @indigo_herz.
Who doesn’t love pizza?🍕. It’s not just an ape thing!. #ALTSbyadidas.
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Mom successfully listened to her first Twitter spaces & let me know she heard @benmayorwhite cry 😭
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What’s the deal with pineapple pizza? If you’re in the @adidasoriginals @discord or following @indigo_herz - is PP a turn off or is it an inside joke like orange has become? Please explain….
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🫶🏻.
I have been waiting for this moment for some years now. Stoked with my.@altsbyadidas! Rad work @heyerikaws and team!
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Not true. Berlin had early access of one shoe only. We have event exclusives, these ain’t them.
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What happens with fans call the shots? ⚽️ Guess we’ll find out soon. Impossible is (probably) nothing. @indigo_herz @adidasoriginals.
adidas is excited to announce our partnership with @WAGMIUnited to become the official kit supplier for @crawleytown. adidas supports WAGMI’s vision of creating possibilities for football fans globally to connect, create and belong through innovation.⚽
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One hour! See ya there 🎧 🪄🫶🏻.
tune into our Team Sesh this Thursday at 10am ET ✨. we’ll be chatting:.• @adidasoriginals x Doodles Packs with @heyerikaws.• the 'Not in the Store' global premiere.• what's coming up next on Doodlesᵗᵛ. and more!. don't miss out - set a reminder ↓.
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Love to see the love.
What an honor it was listening to @heyerikaws share her story today @nft_paris 🇫🇷. The global impact she has made at each company in her career and continues to make with @adidas @adidasoriginals is beyond inspiring 👸🏻👀. Thank you 🙏 .See you in Berlin March 25th 😉
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If you don’t burn you’ll never earn. Tell yo friends!!! 🪦 🪦 🪦.
STILL OWN ONE OF THESE? ⏬. Then please make sure to burn your adidas ITM Phase 1 & 2 NFT into ALTS until September 18th. If you don't burn: No PFP & future utility. ⚠️. Details below. Burn here:
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Being “for the culture” is the highest compliment we can receive 🥺🫶🏼🤝.
5/ I have deep gratitude for the @indigo_herz team. It takes guts to build with others & bring them up with you instead of building a walled garden. If one thing is clear to me is that, as usual, Adidas is for the culture. Thank you @big_fish @heyerikaws @kingstace_eth .///❤️.
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