helen edwards
@helenedw
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Brand consultant, columnist for Marketing Week, Adjunct Associate Professor at London Business School, author of Creating Passion Brands.
London
Joined November 2009
RT @KoganPageMktg: Your next #innovation might be in the margins. Discover how marginal behaviours can journey into the mainstream, and ho…
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RT @bruceclarkprof: Thoughts on collaboration. "When the consultations are over, your voice has been heard, and a firm decision has finally…
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Why every CMO needs a chief creative officer - even if they don't need an agency. My latest @MarketingWeekEd column
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RT @bruceclarkprof: “Describe the target consumer as though you like them”. @helenedw on how our internal language around customers can dam…
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Why the NatWest Farage debacle is a timely warning to all marketers in all sectors. My latest @MarketingWeekEd column
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Achieving anything in marketing means engaging the whole organisation. Join me and @PositivelyTMM on Nov 14 9.30am UK
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I find it pleasing that Wired Mag is still in print. I don’t read it as often as I should – but can totally recommend the latest issue not least for the extended editorial on OpenAI – if, like me, you are still at the stage of seeking to understand then it is well worth a read.
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The fantastic @FOM is next Thursday. Come and join me on the Navigating Trends stage at 13.20 where I will be talking about how to find new routes to sustainable growth. And those nice people @MarketingWeekEd have bought copies of my new book to give away FREE See you there
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Why we should be on our guard about so-called behavioural science. My latest @MarketingWeekEd column.
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Iceland stores pull off one of the hardest tasks in marketing – effectively targeting lower- income consumers – and they do it in a way that isn’t patronising or solely focused on price. Take a look at how in my latest @MarketingWeekEd column
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RT @rorysutherland: New trend: the combined bar and book recommendation. @hfedwards and Bloody Mary's Deal.
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RT @loveinheadscarf: @profhamel @QSPMarketing @helenedw Bill Bowerman introduced the idea of running for fitness partnering with cardiologi…
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RT @loveinheadscarf: @profhamel @QSPMarketing Excited to hear @helenedw speak about growth and leadership. Intriguing start with a picture…
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RT @loveinheadscarf: @profhamel @QSPMarketing @helenedw Bowerman and his business partner Knight set up Nike. They weren’t disrupting from…
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Wonderful to see @profhamel kicking off the QSPSummit in Porto today with a picture of my teaching’ home @LBS in full screen #QSPSummit
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