Hayden Flohr
@hayden_flohr
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Helping super-feeler, high performers go from good to mindblowing. Stay at the top of your game, champion the riptides of transition, & master being human AF 🪄
Joined June 2022
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I am just a girl…
A girl who had a $26k launch all because she decided to try again 14 days after only 1 person bought.
A girl who decided that she wanted to spend more time coaching from bed & now has primarily message-coaching private clients.
A girl who decided she didn’t
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“Where do you find your clients?”
“I don’t, they find me.”
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My 2,000-follower brand just crossed $39k in 4 months.
I'm not a natural.
I'm not an "overnight success".
I don't have the perfect strategy.
But I do a lot of things worth copying.
What you see vs. What you DIDN'T see👇
🧵
You can't skip building an audience but you can skip believing you need 2,000 followers to make money.
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“But where can I find people who want to pay me?”
“They’re everywhere. The better question is where are you?”
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I took on a full client roster for November.
Which means my schedule just got a whole helluva lot crazier.
Here's my system for scaling without drowning under my day-to-day work:
MEGA 🧵
($300 coaching session)
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Before I landed my first 5-figure client, I started scheduling “imaginary” sessions in my calendar.
I honored those meetings with myself.
Practiced new skills on camera.
Held space.
After 14 days, I randomly closed not one…but TWO of'em.
They're waiting.
Invite 'em in.
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What people THINK sells:
- Perf landing page
- Perf timing
- Perf offer
What ACTUALLY sells:
- Your vibe
- Your experiences
- Your expectations
- Your consistency
- Your unapologetic ability to face what everyone else avoids
Strategy can't stand by itself.
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I consulted myself and we decided we don't have to do what everyone else is doing.
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"You're so inspiring" doesn't pay the bills.
5 sneaky ways to turn a present audience into superfans that love to pay you:
🧵💲🧬
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Income isn’t a goal, it’s a state of being.
If you want to hit $10k+ months,
But you’re not managing your life/biz as someone who can mentally, physically and emotionally hold $10k+ months…
Then you’re not ready for it.
The answer isn't DO more, it's BE more.
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4 types of content I think most coaches are MISSING in their strategy:
1) "I fucked up"
2) Self-promo
3) Case studies
4) "Start normalizing [thoughtful perspective]"
Closed mouths don't get fed.
If you're not breaking open conversations, then your brand isn't getting seen.
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Move as if all your offers are sold out.
Write as if the world already sees your value.
Coach as if every session is the most mind-blowing opportunity.
Sell as if you're the luckiest fucking person in the world.
Show up in position -- act less in opposition.
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Write content that is so f*cking good that you:
Get goosebumps,
Tear up because you know it's THAT powerful,
Rearrange your whole schedule to post that second.
Your audience only moves on your content if YOU'RE moved by your content.
❗️Resonance > Superficiality❗️
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I don't know who needs to hear this but "serving" does not mean "be available all the time".
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I've never had a client paying over $2k that's treated me worse than someone paying $500.
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I fucked up this week.
Steal this free lesson on sales/prospecting...
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Unpopular Opinion:
HAVING unadulterated FUN in your business isn't wrong, suspect, or "unprofessional".
What if it's exactly what your audience needs from you in order to feel connected enough to buy?
You can have your cake AND eat it too.
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Friendly reminder that if you weren't ready...then you wouldn't have the opportunity.
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You're not selling freedom.
You're selling slow mornings + working in their PJ's.
You're not selling creativity.
You're selling trust in their body/mind for the first time.
You're not selling MRR.
You're selling piano lessons for their kids.
Benefits > features.
Always.
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4 stories that'll captivate your future clients:
1) Value Story
➤ How your service impacts the collective
2) Client Story
➤ The journey clients take to find you
3) Purpose Story
➤ The journey your network takes action through
4) Solo Story
➤ Who are you?
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When you believe it has to be hard,
You prove yourself right by working really fucking hard.
This is self-protection.
Punishing yourself & not living your life *until* you reach a goal is the exact reason that you don't have it right now.
Striving ≠ Arriving
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The worst coaches:
• Get lost in "solving problems"
• Hyper-fixate on advice
• Panic-coach
Avoid these 13 MISTAKES I made en route to my first $100k coaching:
(3 years and $30k worth of experience inside)
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2 spicy 🔥 tips for UNLIMITED creation:
• Work when you're working
• Don't *mentally* work when you're not actively working
Have a great day :)
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Business is about discovering who you are.
Once your realize that there is no finish line to what you do or who you can become…
It gets easy to sign clients.
It gets easy to make money.
It gets easy to create content.
Because you’re not fighting yourself anymore.
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People already "know" everything they need to know.
"Yeah, I know."
See, you just said it.
Knowledge isn't the secret...
HOW you integrate that knowledge - is.
Your marketing is the way that you're the solution, not the search engine.
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Your social media SHOULD be the go-to resource for your ideal client.
What do they need to hear?
What do they find valuable?
What is useful to them based on where they're at?
This includes predictions, stories, case studies, lessons, & celebrations.
Be the one-stop-shop.
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If you've never made 6-figures...
STOP SELLING GUIDES/SELLING SERVICES ABOUT HOW TO HIT 6-FIGS.
The Twitter traction might be cool, but it takes one poor client experience to bury your credibility.
If you don't see that, you're not a real entrepreneur.
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The next time someone tries to question your path...
Remember that it's YOURS & it's never really been done before.
The reason they don't understand it because it's not theirs to understand.
End of story.
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I read fiction.
I golf during work.
I buy a coffee err'day.
I invest thousands in mentors.
I sleep in and take off Fridays.
& I watch Always Sunny every single night w/ my s/o.
The Money Twitter Bible says I should be dead, broke, & dumb.
Don't let them scare you out of life.
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It's unlikely you'll get it right the 1st time.
You have to have the mindset that business is a million, neverending experiments.
Which means that results aren't personal.
They just...are.
To compete & feel good, entertain that not everything means something about you.
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We spent the day moving into our new home...
Oh, and I hit 3k this week🥺🫶
We’re honoring jt all tonight & celebrating how obsessed we are with this life.
Getting to all my comments tomorrow. CHEERS❤️
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If biz feels slow, remember this:
• There are people watching your offers who are saving to invest
• There are fans raving about you in rooms you're not in
• There are things happening that you can't see
Anything can happen at any time, but only if you believe it.
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Are you moving at the speed of where you're going or the speed of where you are?
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Being a leader doesn't mean that you have followers...
It means that you go first.
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The next time you tell your mentor:
"But only 2 people signed up."
Imagine if those same 2 people heard you say that...😳
Launch results don't dictate HOW you show up + lead.
2 sign ups doesn't mean it's "not working".
It means that 2 people believed in you enough to buy.
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14 sneaky signs you're playing small in your business...
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“When does an hourly coaching wage make sense.”
Literally never.
Your client’s life can change in a:
- 2 min voice message
- 60-minute session
- 1 🔥 question
Pricing isn't linear.
There's no accurate ratio of time-2-value-gained when the ROI is exponentially unquantifiable.
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I sell between 3-6 offers at a time, which means...
• Consistent cashflow
• Predictable income
• Sustainable growth
😮💨👌
The best part?
• A 🔥 audience
• Sold-out sales on vacation
• NEVER BURNING OUT BC MY STRATEGY IS 100% ME
BTS of how I plan my sales + months🧵
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How often do you treat your biz like an emergency?
• Client texts you after hours & you panic to respond
• Quiet day on social so you panic-post to feel better
• Didn’t make money today so you push a sale
This is your ceiling.
Act like an EMT & you always will be.
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Yesterday, I woke up feeling lowww & anxious.
While I nursed my coffee & chatted w/ clients (from bed),
$690 in sales dropped into my bank account.
Having heavy feelings doesn't repel money or success -- but avoiding them + the work you love bc you're judging them...does.
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Momentum might ebb & flow, but it should NEVER disappear.
Even when...
• Sales are low
• You/a client are struggling
• There's stillness between execution & results
You can self-coach unconditional success just by stealing this present:
MEGA 🎁🧵
($70k generated in 4 mo)
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Imagine that your clients paid you to post content...
➡️ What kind of fluff and vagueness would you eradicate?
Make sure every piece of content acts as a micro-training that you would actually use to mentor your clients.
Your brand becomes a movement when it's intentional.
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People haven't bought your offer yet, for the same reason you haven't bought your offer yet.
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Don't just ask people to work with you, give them a REASON to.
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❌ "I only have 3 spots left!"
✅ "If you book now, you'll get [bonus 1, 2, 3] faaa freeee."
❌ "New product coming soon!"
✅ "This will [level up] & it's coming next week."
❌ *talks about service once*
✅ *sells frequently*
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You can't skip building an audience but you can skip believing you need 2,000 followers to make money.
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I know it doesn't seem like it right now, but feeling lost is right where you’re supposed to be.
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❌ "Nobody wants to buy from me."
✅ "They just aren't seeing the value in my offer *yet*."
What would happen if you took radical responsibility for EVERYTHING that happened in your business?
Not just the parts worth celebrating....
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Your offer is a story.
Spoken in as few words as possible.
If you listen to your prospects talk, they'll tell you exactly which words they’re sold on.
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10 months ago, my boyfriend & I bought a house.
8 months ago, we quit our kush jobs.
6 months ago, I hit rock bottom.
4 months ago, I started Twitter.
Today...
I woke up next to the LOML & a notification that told me I'm 80% booked out for October.
Don't settle.
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It’s easy to talk about fear/challenges AFTER you’ve conquered them.
How do you talk about fear/challenges when you’re IN them?
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Jan '20: Started my 1st biz
“You're too young."
Jan '21: Hired by a coaching agency
“Who do you think you are?”
Jan '22: Left the agency
"You'll never make $ w/o them."
Feb '23: Trending multi-6-fig brand
*crickets*
Lots of noises -- take pride in the one you create.
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First 2 months on Twitter:
• Ms. Professional
• Education bomb
• Resource hoarding
• 67 followers
Last 4 weeks on Twitter:
• Dropped F-bombs
• Wrote conversationally
• Gave out my best secrets
• 630+ followers
I love it here.
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I broke a big industry "no-no"...
For the last 2 months, I've been setting my business up to eliminate sales calls for private mentorship.
In February, I nailed it.
• 0 calls
• 4 new clients
• Over $30,306 paid via message
Lemme show you how to break the rules 💃🧵
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I'm kind of over coaches shaming other coaches for being "too expensive" 😵💫
Affordability is a state of mind.
You don't need to lower your prices...
You need to SPEAK to the level of person that VALUES your offer at that price.
Enough said.
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You need a new business strategy.
That 12-month plan is slowing you down.
Run in 8-week growth sprints:
• Project
• Timeline
• Strengths
• Weaknesses
• Performance indicators
• What might get in the way
Your business is a wildfire.
Let it breathe - watch it spread.
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It’s Jan 1 and I just crushed one of my 2023 goals.
Hire a new mentor ✅
Paying that invoice felt HELLA good.
Bring it on 2023 ❤️
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The coaching industry is changing.
The human race is hungry for:
• High-level conversations
• Deep, predictable support
The success of your business will be in the EXPERIENCE your brand provides.
You can't give what you're not able to create for yourself.
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"Consistent" doesn't just mean show up & post every single day.
It means:
Stay in your lane.
Bring your fire to EVERY DM & comment.
Own your committment regardless of who did or did not buy today.
THIS is who people buy from.
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Everyone has enough book knowledge to make $200/day.
The problem?
They're overwhelmed with loud business strategies.
--> 9 simple principles for monetization 👉🏻
(Over 50 years of experience here)
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My last two offers were "low-ticket" products.
100% of the reviews said they would have paid over $150.
85% of the reviews said they would have paid over $250.
One even said it blew their last $1000 investment out of the water.
Over-deliver. Over-deliver. Over-deliver.
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Too many people are tangling timelines with self-worth.
Do you really NEED to make X goal happen by tomorrow, or is that the only way you'll feel good about yourself?
The only way to get (& keep success) is to make it a state of being - not a conditionality of worth.
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You want your content to sell like crazy...
It's time to give up:
🚫 Pushing
🚫 Hard selling
🚫 Convincing
Let's de-mystify action-inducing content creation, shall we?
Here are 6 content MISTAKES that destroy brand authority:
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Imagine your future clients literally screaming & dancing while entering their card information to pay you.
Imagine your Group Google Meet filling up with 100 of your biggest fans.
Feel it.
Now go talk about you offer 🔥
That's the energy your audience dreams of investing in.
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I have a week off of client calls every month.
I use this time to refine, edit & create:
- Offers
- Systems
- Client journey
In February, I took one of those days to redesign my 1:1 application & raise my prices.
Woke up to a new client.
Build your business YOUR way.
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I created a short-course for coaches looking to 10x their income
🍾 Book more calls w/ leads who actually want, need, & can AFFORD you
• 23 min DIY workshop
• Qualifying checklist
• CRM template
• & more
Comment + RT to steal it today.
(Must be following so I can DM)
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The brands that make the most impact & money...are repetitive asf.
REPETITIVE MESSAGING CREATES MEMORABLE BRANDS. ⚡️
It's just a matter of time before the message lands for the right person (at the right time).
Own what you want to repeat.
The right people will buy - promise.
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The quicker you realize that your strategy is built & executed by your mindset, the less time you have to spend trying to separate the two.
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When you choose expression over explanation, you naturally unravel all the layers that make you magnetic and fearless.
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I LOVE it when people unfollow or unsubscribe because every single time they do, their spot is immediately replaced with "perfect for me" humans.
I wouldn't trade this level of business peace for the whole entire world.
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Repeat after me:
My offers are 100% full & sold out.
My clients are achieving more than they ever thought possible.
I’m blowing my own mind even when I’m not working.
I have everything I’ve ever wanted.
Have a good day 🥂
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❌Your dream client doesn’t want to just “make more money”
✅ She wants to tuck her kids in at night & sing them bedtime songs while her Stripe blows up downstairs with incoming payments.
❌ Your dream client doesn’t “want alignment”
✅ He wants to crash in bed at night
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Selling will always feel weird when you're focused on "getting clients" & not on helping mindblowing people make the decision that's best for them.
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I don't have any competition.
It's not that I don't have any, it's just that I don't see it.
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I sold EVERY single day last month.
Not a single DM or pitch was sent.
What it looked like:
• Storybased emails
• Polarizing content
• Spaces w/ insane value
• Shared a peek inside my container
• Invited old clients to a new experience
Work smarter.
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Maybe they're born with it...
...or maybe they show up when they want to hide, ruthlessly outwork their limiting beliefs, give the middle finger to the status quo, & spend their days creating the experiences they actually want to have.
Maybe...just maybe 🐸☕️
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What you see:
👉 A confident, bubbly blonde who talks about coffee, coaching, & biz wins
What you DIDN'T see:
🚀 An introvert who has to commit to showing up every single day, even on the days when it would be easier to hide, cry, puke, or quit (which happens...frequently)
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Lost my girl today.
To the paddleboard princess that gave me life —
Thank you for teaching me how to climb mountains (every f*cking one of them).
Run hard, babygirl.
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I don't know who needs to hear this but your half-hearted yes benefits no one.
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Your audience doesn't need just one reason to buy.
They need dozens.
High-ticket sales are the result of err'thang you do in your biz.
20 reasons why your audience is (or is not) jumping on your offers the SECOND you launch them:
🧵
(Bookmark as a badass mini biz audit)
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Your content starts to turn a profit the second you realize that good writing is less about searching for things to write about, and more about experiencing things worth writing about.
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99% of coaches drown under content generation.
It's a never-ending loop that leaves ZERO room for:
• Skill dev
• $$$ making tasks
• Product creation
You can't scale when you're stuck managing.
Here’s how a NON-WRITER pumps out volume + cash-generating content:
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Don't let the hardasses on Twitter turn you into a robot.
• Watch Netflix when your to-do list is done
• Take a nap when you need to fkn sleep
• Drink coffee while you work
If you don't become the gatekeeper of your own thoughts and actions, someone else online will.
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Offers aren't that hard to create OR sell.
@thatroblennon
ideated & pre-sold a new course from start to finish in 3 days...
& generated $10k in the first 24 hours.
You don't need a crazy strategy to make this kind of impact.
The Anatomy of a Badass Offer:
👀🫀🧠🧵
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Want to know what content is trending?💸
Authentic, creative, unique content.
You can chase virality, but beware of what you’re pushing away...
• Sustainable engagement
• Industry leadership
• Audience potency
The creator economy is saturated.
Don't keep up - stand out.
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2 minute, 6-figure business audit:
➡️ What’s working?
➡️ What’s not working?
➡️ What are you avoiding?
➡️ What are you currently doing that is a mismatch for the business you want?
Go schedule biz audits on the last Friday of every month.
Your bottom line thanks you.
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You build an audience by speaking to others.
You keep it by being yourself.
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Repeat after me:
"It's easy for me to connect with people who need my services."
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You're worried about selling because you haven't sold yourself *yet*.
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Last week, someone who has NEVER...
• DM'd me
• Bought anything from me
• Commented on or RT'd a single post
Went all in on 6 months of 1:1 coaching while I was getting my nails done w/ a friend.
This happens a LOT in my world...
Curious how + why?👇⚡️💸❤️🔥
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Whenever clients are stuck thinking, I always ask:
“What move would make you proud?”
Suddenly, tough indecision becomes clear...
Take a nap.
Raise their prices.
Move on the big idea.
Your true mission isn’t to GET somewhere...it’s to BE something.
So, call yourself out.
BE.
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All this hype around "do what you love" but when the going gets tough only 1% of people intentionally practice "loving everything you get to do even when it's hard & would be easier to not".
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I don't say any of this to brag.
I say it to show you how much real shit goes on behind the scenes.
I cry.
I get stuck.
I have bad days.
& I've known what it feels like to need a client to close so that I can pay my mortgage.
But I continue(d) to show up.
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What you see:
👉 Taboo, unique, scroll-breaking content
What you DIDN'T see:
🚀 The 2.5 years I spent trying to replicate other brands' mega success & how I found my "it factor" when I stopped trying to write/coach the way everyone else was writing/coaching
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Numbers don't tell the whole story.
I have:
2700 followers
50% 💌 open rate
7% conversion to trainings
Nothing crazy.
But in 28 calendar weeks my business collected $11,800 in cash & $26,500 in sales.
The secret?
Showing up and leading a collective transformation.
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Weak sales questions are DISrespectful.
🤮What are your goals? Struggles?
If you limit the way they think, you limit their need for you.
🤩What ceiling do you keep hitting/can’t get past?
🤩What do you think is missing from your [life, biz]?
🤩What's the cost?
Magic.
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Content that your audience will pay BIG $$$ for:
🔹 Industry shifts & how they can be at the front
🔹 UNTRADITIONAL insight (scroll stopper)
🔹 Your personal experiences
AI might be able to write, but it can't breathe, bleed, or see.
Your humanity is biz leverage.
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If you want to write deep content, you have to go deep.
You can't study and 'search' for a brand's secret sauce without being willing to go where they've gone.
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