We often times get asked about the principles that drive our design decisions at @CRED_club. Here is the CRED design manifesto - a 🧵

Coin Rush on CRED. So, do you have enough ?

CBDC transactions on CRED app - Natural, intuitive and beautiful. CRED e₹ wallet beta is live - zero friction payments to UPI-linked bank accounts and e₹ wallets.

Design solves problems. But the purpose of design is far more than that, though. Creative pursuits should bring joy and not all creative pursuits need a deep sense of purpose.

Important .

RT @tkexpress11: Soundbite from my talk with @scottbelsky (Chief Strategy Officer @ @Adobe) last week: "Taste will outperform skill, as s…

@kunalb11 True that.

If Kottayam / Idukki districts of Kerala had a coast line, it’d look a lot like Koh Samui.

@rssamarth099 Good to meet you, man!

The 21 million club.

Popular to contrary belief …

I’d rather proudly fail trying to push the envelope and create something that’s ambitious than take the free advise I get on social media and end up designing something so uninspiring that it won’t even pass a simple logo swap test.

For every guy who looks at art, music, or design and says, “Is ki kya zaroorat hai?” I’d like to return the favor and ask the same to them, about them…

Deeply touched by all those who expressed such deep concern about my career and productivity. Don’t be so selfless, do take care of yourselves too 😌

6 years. Still Day Zero.

Adapt, or die. Alone.

Excellence isn't just a goal—it's a relentless, unyielding force. It's a fire burning inside those who dare to push beyond their limits, who refuse to settle for mediocrity. It’s not for everyone, and that's fine. But for those of us who choose this path, it is everything. It’s a choice to pour every ounce of energy, heart, and soul into what we create, knowing that this moment, this chance, may never come again. We fall, we rise, we learn, and we adapt—driven by an unstoppable need to be better, to do better. And let me be crystal clear: this pursuit isn’t toxic. It’s passion in its purest form. It’s about embracing every second like it’s your last, giving your all as if tomorrow might not come. If that sounds extreme to you, stay away. This isn’t your path. But don’t mistake it for something it’s not. Don’t twist someone’s burning desire for greatness into something to be feared or criticized. Excellence demands sacrifice, but it also delivers the deepest satisfaction and joy. For those of us who live for it, it’s not just what we do—it’s who we are. So if you’re not willing to give everything to your passion, step aside. This is for the ones who are ready to make every moment count. So, Sing like it’s your last song Paint like it’s your last work of art Dance like it’s your last dance Design like it’s your last piece of craft. Cos, giving it your best shot isn’t a choice - it’s the only choice. If you die the next moment, you should be proud of what you created. For someone that pride may come from a different pursuit - then again, this advise is not for them.

Lack of nuance and reading everything literally is a special gift. If you have it, please ensure you don’t keep giving it forward. Thank you !

Love this song. 😉🤘🏾