Steven Guo
@guotweets
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Scaled my brands to $12m+ in ecom, 1 exit.
Joined January 2012
Everyone asks: Should I go organic or run paid ads? Answer? Both. The smartest brands blend organic reach with paid scaling. Winning Strategy: •Go viral on TikTok (organic). •Retarget engagers with ads. •Capture emails/SMS → nurture with sequences. •Run Google Ads for high-intent buyers. For example, this is how a Skincare Brand would use both Organic Play: •TikTok creator posts skincare routine → 1M views. •Brand’s SEO blog ranks for "best acne treatments." •20K email signups from content. Paid Play: •Retargeted those 20K emails with a Facebook ad. •Google Ads captured high-intent buyers. •5X ROAS on warm audiences.
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