GT Pantheon blends a sharp, architectural edge with a modern vibe 🏛️⛏️

@knutsandin We stopped paying the yearly Apple App Store fee for the like three downloads a month it got at that point, but let me look into it!

@riomadeit Necessary? Sometimes. Beneficial: pretty often at this scale, and for more than just monetary and legal reasons.

@domesticetch Feeling your pain!

@domesticetch We find that clients often want custom, but might be well-served by customized. Sometimes we can convince them of that, sometimes we can’t :)

@domesticetch Another one is ensuring easy transition from old to new. Or tailoring the weights to their needs (digital products often need a lot of differentiation in the bold weights). Or delivering specific font sets for specific teams, like an office app version for ms office app users.

@domesticetch Definitely do both custom and customized a fair bit. Customized is a little cheaper but mostly faster, and sometimes the better solution. Especially when it’s a near-match with client needs and when extensive language support is required on a short timeline or smaller budget.

@domesticetch For example: what retail typeface combines the exact brand characteristics they want to highlight in marketing applications with a text version of the same fonts for small sizes, that in Lucid’s case would satisfy their usability / readability/ legibility needs?

Hello Boomers

Graphic Design in the wild: Noël found a cool exhibit on NYC Subway signs by Vignelli & Noorda—inside the Fifth Ave/53rd St station! 🚇✨ Check it out or enjoy these pics.

Fun fact: Reto Moser spent only 8 years creating GT Alpina 🤓

Slow and steady wins the race when it comes to print-check GT Standard Mono. We promise it's almoossttt there!

GT Super and GT America Intl at the Bauhaus Master Lectures Series. Designed by third-year student Ossian Osborne 💥

Share this post with your own cute failures, we would love to see them!