Gillian Rightford
@grightford
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AdTherapist: helping Marketers & Agencies get better skills, relationships & results through strategy, consulting & training.
@gillianrightford.bsky.social
Joined April 2009
Everything you've always wanted to know about Adtherapy and what I do all day in this masterfully produced podcast by @Gasp_4 @Giles_Edwards.
“We associate creativity with risk but it’s actually boring that's risky”. #CTAPod📣 catch @grightford listens to @fer_machado123 & @rorysutherland's view of creativity & risk. But what agencies should do more of is help the client mitigate that risk:
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SA brand owners, here is an awesome sponsorship for you. Luke is an incredible cycling talent, ranked 7th in the world in u-23, and he’s been badly let down by his Swiss team. He needs 💰💰Please help if you can. @mikesharman @Discovery_SA @investec
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Continuing the alternative facts playbook
Leavitt on barring the AP: I was very up front in my briefing on day one that if we feel that there are lies being pushed by outlets in this room, we are going to hold those lies accountable. And it is a fact that the body of water off the coast of Louisiana is called the Gulf of America.
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Why is this any business of “smoke free Sweden”? Are they trolling us? We’ve got a lot on our plate, SFS. Also, isn’t vaping also bad for you? On the flip side we have a lot of Vitamin D. How about you?
A tale of two nations: While New Zealand is on the brink of achieving a smoke-free future, South Africa struggles with persistently high smoking rates. New Zealand’s success stems from a pragmatic harm reduction strategy - embracing vaping and nicotine alternatives, coupled with clear public health messaging. Read more in our latest publication:
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What the actual? I just did my lesson. @duolingo you better not be messing with us. I love that crazy chouette.
A sad day for all of us. @duolingo has shared that Duo the Owl has passed away. Cause of death: unknown. (178,000 IG shares in 6 hours! This could be Duolingo’s most viral campaign yet!)
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@USEmbassySA Do let us know how your monitoring goes. Alternatively you could do some actual research with the many facts at your disposal. P.s. A fundraising roadshow by an aggrieved group does not constitute facts.
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Such a good read. “parallel universes: one wanting the glorious past & West led power, the other recognizing that “certainty and security lies in collaboration, partnership, multilateralism, diversity and a recommitment to a more equal, less white and more sustainable world.”
There are some very incovenient statistics in this one. How we can resist Trumpism before it is too late
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True story. I bought a @Xiaomi Pet Water Fountain that connects to an app, has different setting and tells you when it needs water. It’s about 1000x the price of a water bowl, unlinked to an app. Guess which one is working? Clue. It doesn’t have an app.
I don’t want to connect my coffee machine to the wifi network. I don’t want to share the file with OneDrive. I don’t want to download an app to check my car’s fluid levels. I don’t want to scan a QR code to view the restaurant menu. I don’t want to let Google know my location before showing me the search results. I don’t want to include a Teams link on the calendar invite. I don’t want to pay 50 different monthly subscription fees for all my software. I don’t want to upgrade to TurboTax platinum plus audit protection. I don’t want to install the Webex plugin to join the meeting. I don’t want to share my car’s braking data with the actuaries at State Farm. I don’t want to text with your AI chatbot. I don’t want to download the Instagram app to look at your picture. I don’t want to type in my email address to view the content on your company’s website. I don’t want text messages with promo codes. I don’t want to leave your company a five-star Google review in exchange for the chance to win a $20 Starbucks gift card. I don’t want to join your exclusive community in the metaverse. I don’t want AI to help me write my comments on LinkedIn. I don’t even want to be on LinkedIn in the first place. I just want to pay for a product one time (and only one time), know that it’s going to work flawlessly, press 0 to speak to an operator if I need help, and otherwise be left alone and treated with some small measure of human dignity, if that’s not too much to ask anymore.
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RT @eucopresident: On my phone call with President @CyrilRamaphosa, I highlighted the EU’s commitment to deepen ties with South Africa, as…
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RT @IsmailAbramjee: JUST IN: Despite US President Donald Trump’s bluster of cutting aid to SA, PEPFAR - the only aid SA receives from the U…
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Damn.
19 powerful sentences by Fyodor Dostoevsky that will change how you view the world:
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