Greg Kihlström
@gregkihlstrom
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#MarTech #CustomerExperience & #DigitalTransformation | Host of @theagile_brand podcast. Entrepreneur, writer, speaker, consultant | Views are mine.
Washington, DC
Joined August 2009
My article for CMSWire explores dives deeper on the hype vs. the real issues that the enterprise needs to grapple with as #AI continues to dominate discussions, planning, and strategy for the months and years ahead. #enterpriseAI
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My latest for MarTech: Without learning from past efforts, meaningful improvement is impossible. How to use post-campaign data to make your marketing better #martech #continuousimprovement #analytics #marketing
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My latest for CustomerThink discusses how data-driven collaboration can drive bigger CX and #marketing impacts: Maximizing Marketing and CX Team Impact Through Data-Driven Collaboration | CustomerThink #datadrivendecisions #dataliteracy
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My latest for MarTechh - on the importance of #data in the #purchase stage of the #customerjourney - Driving growth through data: Optimizing the purchase stage | MarTech
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My latest for MarTech - on the importance of #data in the #purchase stage of the #customerjourney - Driving growth through data: Optimizing the purchase stage | MarTech
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There's a big difference between knowing you *need* a Customer Data Platform and understanding the components your organization needs in one to best fit with your existing and planned #martech infrastructure. #CDP #customerdataplatform
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📊 What insights is your company missing because your teams don’t fully understand the data they rely on? Read my latest for @MarTechismktg - How to promote data literacy in your marketing team #dataliteracy #datadriven #analytics
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My latest for CustomerThink discusses how data-driven collaboration can drive bigger CX and #marketing impacts: Maximizing Marketing and CX Team Impact Through Data-Driven Collaboration | CustomerThink #datadrivendecisions #dataliteracy
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It's time to get ready for Medallia Experience '25, March 24-26 at the Wynn in Las Vegas. Join me and register now: and get $200 off your registration with code MEDEXP25 #MedalliaExperience
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My latest for @MarTechismktg - Without learning from past efforts, meaningful improvement is impossible. How to use post-campaign data to make your marketing better #martech #continuousimprovement #analytics #marketing
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What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. #goals #marketingmeasurement #CMO #KPIs
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RT @Chr_Bach: Change is the only constant. This becomes ever more true when it comes to digital solutions. The only way to stay on top is t…
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It's amazing to be recognized by @CMSWire as a Contributor of the Year! In this Q&A I share thoughts on some of the most pressing issues for marketers as we head into the new year: Read it here:
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What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. #goals #marketingmeasurement #CMO #KPIs
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My latest for @MarTechismktg - Without learning from past efforts, meaningful improvement is impossible. How to use post-campaign data to make your marketing better #martech #continuousimprovement #analytics #marketing
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It's time to get ready for Medallia Experience '25, March 24-26 at the Wynn in Las Vegas. Join me and register now: and get $200 off your registration with code MEDEXP25 #MedalliaExperience
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New Episode: Host Greg Kihlström talks with Jason Lapp from about employee fears of job losses due to artificial intelligence on the latest episode of The Agile Brand with Greg Kihlström #podcast Full Episode:
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My latest for CustomerThink discusses how data-driven collaboration can drive bigger CX and #marketing impacts: Maximizing Marketing and CX Team Impact Through Data-Driven Collaboration | CustomerThink #datadrivendecisions #dataliteracy
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There's a big difference between knowing you *need* a Customer Data Platform and understanding the components your organization needs in one to best fit with your existing and planned #martech infrastructure. #CDP #customerdataplatform
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