iOS 17 is available today with some exciting new features like Live Voicemail, contact sharing with NameDrop, a new way to make your iPhone even more useful when you set it down with StandBy, improved autocorrect, and many more features you’re gonna love!
Working on the original and revolutionary Mac in the computer labs at UMich inspired me to join Apple. How lucky am I to still be working on Mac every day, and incredibly grateful to be part of our Mac team. So proud of what we’ve accomplished so far. The best is yet to come!💻❤️
iPhone has become such an essential part of our lives, and with the new iPhone 15 lineup, we’ve taken them to a whole new level. From aerospace-grade titanium to profound new camera capabilities and unprecedented power, there’s never been an iPhone lineup like this.
iOS 18 makes iPhone more personal, capable, and intelligent than ever! From new ways to customize your experience to the power of Apple Intelligence, this will be the most personalized operating system we’ve ever developed.
Celebrating the launch of Apple Vision Pro at Apple Fifth Avenue today was so incredibly special. It's so amazing to see people’s first experience with Apple Vision Pro – it is truly mind blowing! 🤯
MacBook Air, the world’s most popular laptop, is better than ever now with the M3 chip. It combines best-in-class performance, portability, and all-day battery life in a stunning, thin, and light design. Plus it’s available to order today!
Apple Maps makes it so easy to get around Tokyo. I just scan the buildings around me with my iPhone 14 Pro camera to generate walking directions exactly as they appear.
#MayThe4th
be with you, and may the Force help you find your friends. But if it can’t, iPhone 15 with Precision Finding for Find My Friends is always there for you. 🌌⭐🤖
The redesigned iPad Air is now available in two sizes 11-inch and 13-inch! And it’s more powerful and more versatile than ever with M2 chip, new landscape front camera, along with support for Apple Pencil Pro.
Bonjour! 🇫🇷 Today, users in Paris can add Navigo transit cards to Apple Wallet and get real-time transit updates in Maps. Paris joins Tokyo, London, New York, and more than 250 cities globally where users can tap to ride with their iPhone and Apple Watch.
The remarkably thin and powerful all-new iPad Pro takes a huge leap forward with the Ultra Retina XDR display, powerful M4 chip, and support for the all-new Apple Pencil Pro and Magic Keyboard. It’s available to order starting today!
iPhone 12 Pro Max and iPhone 12 mini pre-orders start tomorrow at 5 am PST! This iPhone lineup truly has something for everyone. Can’t wait to see what you pick!
We’re so excited for people to see how powerful, intuitive, and integrated Apple Intelligence will be on your iPhone, iPad, and Mac.
It’s AI the way only Apple can do.
I love seeing the impact Apple Vision Pro is having on so many industries! Check out how Porsche is using spatial computing to change the track experience.
It’s the biggest day of the year for Apple and you’re not going to want to miss it. Tune in to see what we have up our sleeves, in our pockets, and on our wrists!👇🏻
#AppleEvent
Congratulations to all of the Apple Design Award winners! It’s so great to see the apps and games these developers created and we can’t wait to see what they’ll dream up next!
Meet the reimagined iPad and supercharged iPad Pro. The advanced updates to each push the boundaries of what’s possible — offering more versatility, more power, and more fun! There's nothing else quite like iPad.
The new Final Cut Pro is available and we can’t wait for you to get your hands on it!
Live Multicam on iPad pairs with the new Final Cut Camera app on iPhone to let you connect & preview four cameras at once. And new AI features on Mac will assist with your workflow.
Can you believe the photo-realism of this portrait?! It took almost 40 hours to create and was made by Stefano, one of our talented team members in Italy, using iPad Pro with Procreate and Apple Pencil.
Apple Vision Pro developer labs are opening soon around the 🌎
📍Cupertino
📍London
📍Munich
📍Shanghai
📍Singapore
📍Tokyo
Developers: Now’s your chance to get hands-on experience with Apple Vision Pro and see your groundbreaking apps come alive!
This is the most outrageously capable and versatile iPad Pro we’ve ever made! With the breakthrough M1 chip, Thunderbolt, the Ultra Wide front camera with Center Stage, 5G, and the 12.9-in model with Liquid Retina XDR, we think you’re going to love it!
Dexcom G7 now connects directly to Apple Watch so people with diabetes can monitor their glucose levels right from their wrist, even when their iPhone isn’t with them. Amazing work by the Dexcom developers in making it more convenient to get this important real time info!
Apple silicon has enabled the strongest lineup in the history of the personal computer—and it keeps getting better! Today, we announced the new MacBook Pro 14”, MacBook Pro 16”, and iMac with the M3 family of chips. You’ve never experienced performance like this!
#AppleEvent
Powered by the breakthrough M1 Pro and M1 Max, with the world’s best notebook display, the amazing performance and extraordinary battery life of the new MacBook Pro is going to blow you away!
Adventures lie ahead in our national parks and Apple Maps will help even more people navigate them with offline maps available this fall on iOS 17.
#NPSBirthday
Today we bring you the iPhone 12 Pro Max – our best iPhone yet with our most advanced camera system and largest ever iPhone display and the small but mighty iPhone 12 mini – smallest, thinnest, and lightest 5G smartphone in the world. I hope you love them as much as I do.
iPhone 15 Pro users running iOS 17.2 can capture life's precious moments in three dimensions with spatial video! Start building your spatial video library now so you can relive these memories on Apple Vision Pro early next year.
This is about transparency and control for the user. App Tracking Transparency requires apps to ask permission before sharing your data with other companies. This applies equally to all developers — & Apple’s apps don’t track you.
What an amazing week hosting a worldwide group of extraordinarily talented developers at Apple Park and online! Looking forward to next year already.
#WWDC22
AirPods Max deliver the ultimate personal listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. And, of course, the magical experience you expect from AirPods.
Apple Watch Series 6 is here — and with powerful new features like the Blood Oxygen sensor, always-on altimeter, and S6 System in Package, it redefines what a watch can do.⌚️❤️
Privacy is more important than ever, and you can rest assured you’re better protected with Safari. From fingerprint protection to a range of Intelligent Tracking Prevention tools, we help make sure websites aren’t tracking your data.
#DataPrivacyDay
"I have pushed this computer and its new Apple-made processor to its limits and found that those limits exceeded my expectations on nearly every level."
watchOS 11 brings so many new features to Apple Watch. ⌚
One of my favorites is the new Vitals app, which gives you insights into your daily health status and notifies you if multiple metrics are outside your typical range.
The new HomePod can play millions of songs on Apple Music, creates a home theater experience with Apple TV 4K, lets users enjoy Spatial Audio with a single speaker, and has more smart home integrations than ever. I love it in the new midnight color!
Happy Earth Day! I’m so proud of the way Apple has made the environment so core to the way we create and manufacture our products — including 100% recycled aluminum in the enclosure of Apple Watch Series 9, MacBook Air, MacBook Pro, iPad, and more! 🌎
Coding opens the doors to new opportunities. Seeing how the young developers at the Prefectural University of Kumamoto are using Apple technology to create apps that serve and support their communities is a sign of many good things to come!
MacBook Air is our most popular Mac. The new 13- and 15-inch models are available today, featuring blazing-fast performance with the M3 chip all in the thin and light design customers love.
A huge thank you to our developers! Their hard work has already resulted in over 1,000 incredible spatial apps designed specifically for Vision Pro, along with over 1.5 million compatible apps. We're thrilled to see how they'll continue to push the boundaries for what’s possible.
iPod was a pocket-sized revolution that transformed the music industry and brought happiness to millions – and the spirit of iPod is still with us today. It was truly a team effort to bring it to life and we are honored to play a part in Apple’s history.
Still thinking about the incredible celebration yesterday for the launch of our new products at Apple Fifth Avenue! Our teams have gone above and beyond to bring our customers the very best.
MacBook Pro with M2 Pro and M2 Max will help your creativity reach new heights. The longest battery life ever in a Mac, record-setting performance speeds, Liquid Retina XDR, HDMI support, and more — MacBook Pro goes the distance.
World Hearing Day is a great reminder to be aware of the sound levels around you. Here’s a tip: the Noise app on Apple Watch can notify you when environmental noise levels are loud enough to affect your hearing.
I’m so excited to be back in Singapore and checking out the incredible Apple Marina Bay Sands. It’s the first Apple Store to sit directly on water and was easy to get here with Apple Maps search and look around features.
Device management, 24/7 Apple support, & iCloud storage all in flexible plans designed especially for small businesses. We’re glad to play a part in helping small companies accelerate their growth!
To further reduce our carbon footprint, we’re eliminating leather from all Apple products. We’re introducing an entirely new FineWoven material that I love even more — with a soft, comfortable, suede-like feel.
Today we announced Apple’s first carbon neutral products with models of Apple Watch Series 9, Ultra 2, and SE. By 2030, all of our products will be carbon neutral!
Welcome back to school everyone! My daughter just went back to campus and I miss her already. Not sure she feels the same! I hope students everywhere have an amazing year of learning. 💻🎧📱
El Capitan in all its glory and impeccably shot on iPhone by
@alexriossf
. Yosemite is one of the world’s most beautiful places and one of my very favorite national parks.
#NationalParkWeek
The all-new Action button on iPhone 15 Pro is the quickest way to get to your favorite feature! Launch Camera, turn on the flashlight, quickly use an accessibility feature, or have it do just about anything with Shortcuts. Which action will you choose?
Artists can take their music creation to the next level with the latest Logic Pro updates. They’re available today and have amazing new tools like Stem Splitter, Session Players, and ChromaGlow that rock!
We are so grateful for the creativity, enthusiasm, and expertise of teachers and educators around the world! In Japan, these wonderful teachers are using iPad to help their students connect to their work and learn in new ways.
#TeacherAppreciationWeek
Powered by A16 Bionic, iPhone 14 Pro’s Always-On display, Dynamic Island, pro camera, and groundbreaking safety features make it even more indispensable.
#AppleEvent