Gaurav Misra
@gmharhar
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Co-Founder, CEO @ Captions
New York City
Joined April 2024
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Pinned Tweet
Today, we’re announcing a launch that culminates what we’ve believed since starting
@getcaptionsapp
: AI will fundamentally change video editing. We’re calling it AI Edit.
Imagine if AI could take your unfinished video and give you back a fully edited version faster than it took
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This video was generated with AI, say hello to LipDub 2.0.
The latest version of the LipDub model is able to generate talking videos at a much higher resolution (up to 4K) and in complex situations like walking in public.
This video was generated zero-shot in just under a
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Meet AI Twin, the easiest way to generate a personal avatar.
Your AI Twin only requires one minute of input video and generates in a matter of seconds.
@heythisiscallie
's AI Twin was created using Lipdub 2.0, which supports 4K resolution and complex inputs like walking and
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AI will change performance marketing forever...
Here's the same ad creative in 3 different languages created using AI:
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We've had an incredible year at
@getcaptionsapp
so far — and today I'm thrilled to share we've raised a $60M Series C.
This milestone was made possible by some truly incredible work and momentum by our New York City team including:
🌎 Reaching 10M+ global creators on Captions
It’s been a big year for Captions, and it’s only July. Building on this momentum, we’re excited to announce our $60M Series C, led by
@IndexVentures
. That brings our total capital raised to $100M, which we’ll be investing in AI video research right here in New York City.
We
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Today, we’re launching AI Creator Ads.
With this release, you can generate dozens of UGC-style ads instantly, thanks to AI.
Here’s the story on why we built this feature, and what’s to come:
Meet AI Creator Ads.
Use AI to generate top-performing video ads in one click.
UGC-style ads have never been so easy.
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The video you're seeing below is not real. It was generated by AI using only 10 seconds of input video. How?
We developed a proprietary model at
@getcaptionsapp
, named Lipdub, which has hit some incredible milestones that I'm excited to share.
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Lights, camera, action —— but it's all AI generated. Today we're introducing AI Creator: the world's first commercialized product to generate photorealistic talking head videos while offering customizable camera angles and lighting.
Talking videos, reimagined.
Introducing AI Creator: the world’s first 3D avatar designed for content creation.
Generate studio-grade videos — complete with custom lighting, varied camera angles, and different backgrounds — without the studio.
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Today, we're launching AI Skits: a new chapter for AI talking videos.
The social landscape is changing, and new forms of videos are being introduced every week. Our aim at
@getcaptionsapp
is to make it easy to post videos on social that feel timely and relevant, wherever the
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Captions for web alone has added 25K+ paid subscribers in its first 90 days. It took legacy video startups as much as 5 years to reach 100k.
Here are the trends we're seeing in the space:
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Informed by feedback from our community of 10M+ users, we're releasing some of our most popular features in an API format. 👹
1/ Today we’re releasing our most cutting-edge video generation and editing features as APIs.
Over the past few months, we’ve built and shipped a collection of features to generate and edit talking videos with AI, incorporating feedback from our community of 10M+ users. We’re
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What does AI think of
@ylecun
? Every pixel of this video was fully AI generated with
@getcaptionsapp
- featuring AI Creator Erica and fully edited with AI Edit ✨
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Available now!
It’s official: you can now create your own AI Twin, only on Captions.
Just record a minute of yourself talking, and watch your AI Twin come to life. Go from idea to video in seconds, and get the perfect take every time.
If you've ever wanted a twin — now’s your chance.
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AI-generated content is getting millions of views.
It's easier and faster than ever to create talking videos with AI Creators, and create educational or opinionated videos. All you need now is a hot take or a good story.
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Excited to support
@CVPR
this week as a Platinum Sponsor! If you’re attending come check us out at booth 1531! The
@getcaptionsapp
team is working on the latest in video diffusion, tracking, nerfs, gaussian splatting and we’ll be showing some of our most recent results.
#CVPR2024
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Thanks to
@IndianIdle
for the great conversation about AI Edit for
@TechCrunch
! At
@getcaptionsapp
we're excited about making video creation accessible to anyone who has a story to tell. Our launch today is just the beginning!
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We built this product hand-in-hand with creators to support new ways to earn passive income.
That’s why today, we’re also announcing our AI Creator Marketplace.
Creators can apply, set their video rates, and earn passive income whenever a brand selects them as their AI Creator.
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Every month, 100K+ ad variants are created on Captions by marketing teams across the world — ours included.
The biggest challenge that performance marketers face? Ad testing and creative fatigue.
With this launch, we aim to solve that problem. As a marketer, you can cast your
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5) A "simpler" user interface is not enough. There is a vast market of new customers, who have no pre-concived notion of what video editing should be.
There is a massive opportunity to re-invent it for them and that’s exactly what we plan to do.
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The key to all this?
Simple architecture and large-scale training on massive datasets. 👹
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@CoryDobbin
@getcaptionsapp
currently rolling out to some users, aiming for 100% available by end of week!
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With that said, we're making AD creative translation available today for beta testing. Bring your fully edited English creative and receive localized variants for up to 28 languages.
Sign up using this link to be the first to try it :)
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Here is the crazy part...
- It used only 10 seconds of input video.
- It took only 10 seconds to render this video end to end, making it the fastest generalized model on the market.
- It's zero-shot, requiring no per-video training or NeRFs.
- It can render extended details
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Based on our testing, video generated using Lipdub (audio + lip translation) consistently results in localized variants that perform equally well if not better than the original language.
Our goal is to remove barriers for marketing teams and open up global performance marketing
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2) Users paying for web are net new users experiencing Captions for the first time, they’re not using our mobile applications.
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Our DNA is rooted in talking videos, and helping users end-to-end with video creation.
That includes every step of the process: from brainstorming and creating, to editing and sharing.
To date, we’ve helped users create talking videos by recording them. Today, we offer a new
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1) We were cautious entering the desktop market given the number of options users have but we found that it’s actually way less crowded than anticipated and growth has been relatively simple.
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4) A lot of users are businesses and marketing teams who are looking for AI features that are focused on long form video.
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3) Users are looking for innovative AI features like AI Ads and AI Dubbing.
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We’re excited for what we’ll be announcing in the coming weeks. If this resonates with you, take a look at our Careers page. We’re hiring.
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If you’re interested in becoming an AI Creator and joining our marketplace, apply here.
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Be the first to try AI Creator Ads.
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Studio Creators were designed from the ground up for marketing and social media. Great care went into picking hair, makeup and wardrobe options.
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At Captions, we've spent a lot of time and effort on our marketing channels and it is clear that developing high-performing video creative is the biggest marketing hurdle for brands today.
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On top of that, as a company with global distribution, shipping high-performing localized creative is a massive burden for marketing teams.
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@nikitabier
I remember downloading the app with
@dwightchurchill
in 2021 and never seen a more obvious case of bots and paid users 🥴
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This is only the beginning, stay tuned for what we have in store :)
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The hardest part of creating great content is having something original and unique to say, for everything else the Captions team is working to remove those barriers.
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We built AI Creator because we noticed that "Avatar" products offered by other companies looked 2D, corporate and a bit bland to be used for marketing.
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Over the past year, we have been rigorously testing and running localized video ad creative at scale using AI developed by
@getcaptionsapp
.
The results have been overwhelmingly positive, demonstrating the effectiveness and reliability of our technology.
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