Gina Gotthilf
@ginag
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Co-founder and COO at Latitud ( @LatitudLatam ). Former VP of Growth and Marketing Duolingo, Tumblr Growth, Mike Bloomberg campaign . Email me at hi @itsgina .com
Miami, NYC, São Paulo
Joined January 2009
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Pinned Tweet
Really honored to have finally joined Lenny on his podcast. It was one of my favorite interviews because Lenny is truly interested and a great listener.
Gina Gotthilf (
@ginag
) led early growth at
@Duolingo
, scaling the app from 3m to 200m users, led paid growth for the
@MikeBloomberg
presidential campaign, led international expansion for
@Tumblr
, and is now co-founder and COO of
@LatitudLatAm
, a startup platform supporting the
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In other news, I too am moving to Miami in a major plot twist and also it's my 35th birthday.
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I’m excited and self-conscious to share that I made it to Bloomberg's list of "The 500 Most Influential People in Latin America." Honored to have been featured alongside so many incredible ppl and proud to feel like we're on to something at
@latitudlatam
.
#vamoslatam
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I’m really excited to share that
@latitudlatam
raised an $11.5m seed round co-led by a16z/NFX + Endeavor, Canary, Ganas, David Vélez and LatAm's unicorn founders. We invite you to learn about how to get involved (and maybe co-invest!) on April 5th: (1/15)
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Big day for the Latitud team and community! Thank you
@bayareawriter
for the awesome
@TechCrunch
piece, and to our whole team and community. We're excited to use this funding to build and to serve.
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Calling all Latin American females who are tech founders OR thinking about starting a tech company!
We're making admissions to the Latitud Fellowship free for women for this next cohort (instead of US$699). Please help spread the word or apply at .
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Launching Latitud's 4th cohort today with 130 awesome Latin American tech founders! SO excited, and a bit nervous too. /
@latitudlatam
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"The biggest generator of long term results is learning to do things when you don't feel like doing them.
Discipline is more reliable than motivation."
—
@ShaneAParrish
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We are working on launching an EIR program at Latitud. However, EIR is hard to say. Try it. And if your first language isn't English, fugget about it. So we're calling it FIRE. Founders In REsidence. (
@brianrequarth
@tomi_roggio
)
#buildinpublic
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My interview with Harry Stebbings is out today! In it, we talk about why PR and comms are essential and overlooked growth levers, and how to do it really well (or at least what worked during my time at
@duolingo
and
@tumblr
).
We need to have more respect for PR & comms.
It is not fluffy marketing BS that can be handed to an agency or intern.
If done right, it can move the needle for your company.
It will reach investors, talent, and customers.
Do not half-ass it, if done right, it is worth it.
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Tomorrow we’re launching the first yearly edition of the LatAm Tech Report, by
@latitudlatam
. While there’s a lot of ‘LatAm is up-and-coming’ and ‘there’s so much green field in the LatAm tech space’ convos out there, we couldn’t find industry-specific data. 1/3
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Tomorrow, Latitud Fellowship's 3rd cohort kicks off. We have almost 150 fellows from across all Latin America coming together to support each other and learn from the best of the best. Feeling excited :)
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We’re excited to announce the launch of , a platform that enables tech founders in LatAm to open a VC-back-able company at the click of a button. Here’s why we decided to build this as Latitud’s first product and why it really matters: 🧵
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I had trouble remembering net vs gross. So I think of it like this: gross = ew gross, doesn't even tell us how much money we actually made. Net = the money that was caught on the net (after all the wasted dollars fell through). For more finance 101, talk to me.
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Honored to be featured on a whole page on
@folha
, one of Brazil's biggest newspapers, and a great opportunity to summon entrepreneurs for
@latitudlatam
... especially women and black!
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Sharing my 4 key life principles, which I re-read every morning. 1. 10% of life is what happens to you and 90% is how you choose to react (90/10). 2. Always assume good intentions. 3. Seek first to understand, then to be understood. 4. Think win-win 5. Sharpen the saw every day.
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Announcing the first
@latitudlatam
Angel Fellowship program open for applications! The founders of Rappi, Kavak, Auth0, 99, VTEX and others attended our pilot. Confirmed speakers include
@ahbilbaoo
@lolitataub
,
@fabricegrinda
and other 🌟s.
Apply here:
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When you’re in constant pain nothing else matters — the brain has no space. Experiencing a tough couple days and developing a lot more empathy for those who suffer from chronic pain… all the time.
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DUOL = Duolingo’s listing on nasdaq because today is its IPO. DUOLIPO. DUALIPA. Anyone?
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Excited to share the first yearly edition of the LatAm Tech Report by Latitud.
We couldn't find reports out there covering industry-specific overview, trends and opportunities, so our team decided to do the research 🤓 and make it available to all. What you’ll find: (1/7)
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I cannot for the life of me access my
@instagram
account, which I've had for as many years as Instagram exists and have built a small but legit following. Worried it's because of my pro Israel / Jewish bias.
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Before being part of Tumblr and Duolingo, I served as a dating profile creator – bet you didn’t know that 😎 In fact, it was some of my best work in terms of scaling a product. ...well, scaling a guy’s game and helping him go from bad online flirting to good IRL dates.
🧵(1/6)
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Today I made my second angel investment 👼🏽 So exciting. But also you click on so many messages like 'WARNING YOU WILL PROBABLY LOSE ALL YOUR MONEY.' Lol.
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Una entrevista en español (portuñol)! De Duolingo a fundar su propia Startup | Gina Gothilff, VP de Marketing ... via
@YouTube
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The hard (yes, wonderful, great, but hard) part about hiring smart people is that they constantly outsmart you.
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Calling all LatAm entrepreneurs!
Applications for the sixth cohort of the Latitud Explore Fellowship are open.
The Explore Fellowship is an equity-free six-week program with daily sessions Monday through Friday.
Here's an overview of the general structure of our curriculum. 🧵
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My inspirational quote for the day: most people are really dumb.
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OK so we're trying to get
@sama
to come speak at the
@latitudlatam
Vamos Latam Summit in September. I added him on LinkedIn and he RESPONDED. I was beyond excited. He asked me to contact his team to negotiate, which sounded reasonable.
...turns out it was Scam Altman. :(
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There is no justification for the heinous acts of terror committed by Hamas this past weekend on innocent civilians, including young children and teenagers, in Israel. If you think you're woke by standing on the sidelines or publishing bland statements, think again. (1/4)
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Thank you
@andrewchen
for taking the time to send me a copy. I started my growth career by reading your blog posts and can’t wait to continue learning from you.
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I'm launching a short cohort-based course on Organic B2C Growth for Early Stage Mkting and Product Leaders on
@MavenHQ
. If you enjoyed my piece on
@firstround
or or recent
@lennysan
or
@20vcFund
podcast episodes, this is for you!
Sign up to hear more:
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Looking to rebuild the Latitud website and looking for someone who can:
- Build it on Webflow and
- Help us on the UX front to make sure it’s well designed.
Could be two people. Recommendations?
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At the
@latitudlatam
Demo Day happening right now, one of our portfolio founders
@YasamanRajaee
just shared that she wasn't allowed to pitch in Iran as a woman, so she shaved her head. True resilience, bravery and inevitability; characteristics of a great entrepreneur.
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I do get a lot of "this newsletter is so you!" Which is an awesome compliment as it's actually written by the brilliant Regina Pernaz and edited by the Latitud team <3 It's incredibly rewarding to love your brand voice.
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So excited to have been featured in the First Round Review!!
How
@Duolingo
rocketed from 3M to 200M users — with no paid advertising (ft.
@ginag
, new on
@firstround
review)
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Now realizing "it's raining men" was a song written about people in tech.
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Saw SPACEX going up into space from my flight tonight 🤯finally I can use the rocket emoji without it being like “yeah! Startup growth!” 🚀🚀🚀
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“Advertising is the price you pay for having an unremarkable product or service”. - Jeff Bezos 2009
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Just launched my new column on Fast Company Brasil! They made this cute token of gratitude. Thank you
@fastcompanybra
I also wrote the piece in English and will share it shortly.
#fastcompanybrasil
#fastcompany
#colunista
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Company formation in Latin America is one of the biggest and most unnecessary pain points for founders in Latin America. We’re fixing this! LatAm founders, help us by answering a couple questions? It'll take 3 minutes. We’d be super grateful!
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This one resonated today.
"A lot of problems happen because of your internal state.
When you’re calm, happy, and fulfilled you don’t pick fights, create drama, or keep score."
—
@ShaneAParrish
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Thinking of building a tech startup in Latin America? Admissions for Latitud’s 4th Fellowship cohort (LF4) are open! Go to .
Join other top minds for support and world-class programming. More info here:
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At Latitud we make sure our fellows rate every session, which helps us make sure we're always improving. I normally get good ratings for my talk, but here's the latest review: "the presentation felt disjointed, random, and seemed to be a data dump with no prior thought given." 😬
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We're hiring a Program Manager and an Operations Specialist at Latitud! We are remote, but being based in Latin America is a plus.
DM if interested, and feel free to share with great candidates!
Program Manager:
Ops Specialist:
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Building a startup in LatAm is HARD. Join
@brianrequarth
and me for the launch event of Startups in Latin America Club on
@joinclubhouse
, this Wednesday to be a club OG and help shape it.
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“(Saying) No is a form of time credit. You retain the ability to spend your future time however you want. Yes is a form of time debt.” -
@JamesClear
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Join
@latitudlatam
's "Women in Tech" Twitter Spaces tonight at 7pm BRT!
@antoniaabmarino
,
@isapenzini
,
@AngelaAcostaD
and I will chat about:
• Top fears and how to face them
• Impostor syndrome
• Building a support network
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The market is a pendulum that forever swings between unsustainable optimism (which makes stocks too expensive) and unjustified pessimism (which makes them too cheap). The intelligent investor is a realist who sells to optimists and buys from pessimists. -- Benjamin Graham
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I know posting about anti-semitism doesn't win you Twitter points, but I'm Jewish and my grandparents were Holocaust survivors whose parents were murdered in Poland. It's too real.
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Please like this post on LinkedIn about how Ben Horowitz is speaking at the Vamos Latam Summit conference in São Paulo on Sep 28th because I'm competing with Brian. Please and thank you.
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I'm a big fan of
@beondeck
's and
@eriktorenberg
's. Excited to be one of the first guests on their new podcast.
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Looking forward to contributing to discussions at Web Summit Rio this week! I'll be speaking about world-class founders, building unicorns and investing in women on the Center Stage and a few others. See you there?
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Asking for a friend: a top tech company is offering them a role but as a contractor (in a country outside the US), and they can't say they work for this company anywhere. Is this normal, has anyone else experienced this?
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In the end, we will remember not the words of our enemies, but the silence of our friends. — Martin Luther King, Jr.
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So...I've been immortalized as a digital piece of blockchain art (aka
#NFT
) that's also a *badass* soccer player.
My friends at
@_ephere
are building an incredible world of soccer player NFTs and chose me as their model💁🏼♀️
Want yours? Go to
#BeEphereal
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Am I dead inside if every minute of the social dilemma makes me want to roll my eyes?
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Fun fact of the day: Volvo gave away the 1962 patent for the modern three-point seat belt to other car makers for free, saving millions of lives. 🤯 (via
@MorningBrew
)
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Trippy and awesome going to a local meet up for an international program I co-founded less than a year ago! Great group building the future of Latin America.
Latituders in
#Miami
🚀🚀
Had a great time talking with amazing founders from amazing startups!
#vamoslatam
@latitudlatam
@innsalesio
@ginag
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So excited to be one of 5 featured speakers alongside Netflix and Electronic Arts co-founders, in a conference for 7,000 people!
#switch2016
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Proud to launch
@latitudlatam
today alongside co-founders
@brianrequarth
and
@YuriDanilchenko
! Latitud will support top early-stage entrepreneurs in Latin America solving some of the biggest problems in emerging countries across the world. Learn more at .
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Thinking I want to cancel all external meetings. No more meetings. I just work now.
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Have any of you ever texted Tim Ferriss, and then thought 'wow look at me, I'm messaging Tim Ferris' ? Asking for a friend.
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@sama
Sam, I'm speaking at 3 panels at Web Summit in Rio. Led growth at Duolingo from 3M to 200M users, co-founded
@latitudlatam
. Would love to host you at our event for top tech founders in Rio. Huge fan of yours and Open AI.
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Does it bother anyone else that you can't really say "potato potahhto" in writing without it looking dumb? Cause a lot in life is potato potahto.
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My mind never stops and I thought it meant I was extremely smart. Now I realize it's one of the dumbest and most limiting things about me.
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I’m dead.
a lot of people wondering why VCs have picked up investment activity in LatAm - this is why
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95
2K
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Incredibly thankful to all the people who reached out with their chronic pain stories, herniated disc journeys, and offered to help. The internet sometimes isn't such a bad place.
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I am honored to be recognized by
@beondeck
as one of their Top Co-Founders 2022 along with my co-founder
@brianrequarth
. To read our origin story --
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This is so silly but BRILLIANT: Google Translator beat box (click on "listen")
http://ow.ly/3iK9b
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Hey guys! Another day of WTF am I doing and faking it until wine time!
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Duolingo, making edtech cool again since 2011. "Duolingo's IPO pricing is great news for edtech startups" via
@techcrunch
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What to do when I think I said something brilliant on Twitter but nobody liked it?
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That feeling of * soul leaves body * when you made savage fun of someone because you thought you were at that level of closeness but you weren't and now they're offended. :(
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Hot take: parents who want to maximize their kids' chance of financial success should ensure they learn Chinese.
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Who are the sassiest social media managers in Latin America you know? Tag them here, we're hiring at Latitud!
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"Hi Gina! How are you? Been meaning to reach out since day one of Latitud but didn’t want to look too desperate." Favorite LF3 message so far.
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That you feeling you get when you're finally done with the work day and can actually start working on your to-do list.
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Sucks: Working over the weekend.
Rocks: Starting the week feeling like you're on top of things :)
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