Gideon Yago
@gideonyago
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Writer. Dad. Don’t just do something, stand there.
Los Angeles, CA
Joined April 2009
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#MyLoveMixUpTHep9
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É OURO
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バニーの日
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BIA SOUZA
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#พรชีวันEP3
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Kyle
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Hugo
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Beatriz Souza
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#MisteryosoCOJJJ
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JHOANNA NGITING MISTERYOSO
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Teddy Riner
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サッカー
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スペイン
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オフサイド
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Parabéns Bia
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Bárbara
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BEAUTIFUL PLAWAN
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#ساعه_استجابه
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Gallagher
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Morocco
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バドミントン
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Ron Paul
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ジュリオ
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異界入り
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トイストーリー
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シュート
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"The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function." - F. Scott Fitzgerald, 'The Crack Up'
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A couple thoughts on the passing of Sumner Redstone, my old boss and the mogul behind Viacom/MTV Networks. There is a gaping hole in his obituaries right now and it is about a historic exploitation of freelance labor in broadcasting. Not a single obituary mentions it, so ... 1/
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... shout-out to all my Viacom alums, who got paid peanuts, fired every 11 months and rehired days later to avoid being paid health benefits and had their ideas stolen. I see you and I love you all. END/
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... but it's a legacy worth noting. He made reality TV, even forced up its content on CBS when he bought CBS, because Mr. Content Is King never thought content was worth paying for. So rest in peace, Mr. Redstone. You cost a lot of my friends a lot of sweat and a lot of years 9/
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... afford to work in New York under these conditions without parental subsidy? And at the time, Viacom kept posting quarter after quarter of record profits. So why is Redstone's anti-union, anti-labor content playbook scrubbed from his final obituary? No fucking idea. ... 8/
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... 'My Super Sweet 16'? A PA came up with that. 'Jersey Shore'? Just a rip-off of a True Life pitched by an AP. There was no IP ownership. No health-care. And Redstone's bet was freelance 20 year olds wouldn't have the stones to organize or sue. ... 6/
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... made and paid for by other people (music labels, comedy clubs) on to cable. And to fill the gap with non-union, unprotected 'perma-lance' innovation in-house. Reality and music television was just union-busting. Plain and simple. ... 5/
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... which, for decades they didn't. It starved a generation of workers out of wages, health-care and residuals. And it had a corollary of making the cable broadcast industry whiter and more upper-middle/upper class. Because who else could ... 7/
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... Viacom Networks (MTV, BET, Comedy Central, CMT), the engine that drove Redstone's media empire was almost entirely built on 'reality', 'live' and 'free' content. Which is to say, Redstone's genius was finding a way to pipe content ... 4/
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So basically at this point 2016 is now just an episode of Game of Thrones.
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“When the suffering of another creature causes you to feel pain, do not submit to the initial desire to flee from the suffering one, but on the contrary, come closer, as close as you can to him who suffers, and try to help him.” – Leo Tolstoy
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... I figured I'd dive in. If you read Redstone's obituaries right now, the most repeated tropes are how he coined the phrase 'content is king', discussions of his famous corporate battles/buy-outs and salacious family lawsuits. Here's Variety ... 2/
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... a lot of ink gets spilled about his hard-nosed business style, his sexual picadillos, even his iPad that said only 'yes', 'no' and 'fuck you' show up. But what isn't discussed is how Mr. 'Content Is King' got his 'content' ... 3/
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@chrissyteigen
What are you in the mood for? ‘I’m Getting Married’ and ‘I Have Embarrassing Parents’ for fun. ‘I Want A Perfect Body’ and ‘I’m Getting Therapy’ for pathology. ‘I Live In Iraq’ is one of the best we ever did.
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Story time: since I'm getting a lot of texts about it, figured I'd backfill a little into how MTV News ended up getting behind
@kanyewest
so early and how the 'You Hear It First' at the center of 'Jeen-Yuhs' came to be. It was one junior staffer, a PA/AP named Yasmine Richard. 1/
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The Vice Guide To: Immigrating From Canada, Starting A Downtown Weekly, Doing Crazy Blow, Being A Toxic Boss, Alienating Your Partners, Taking A Forced Buy Out, Failing As A Comedian, Struggling For Work, Starting A Racist Militia and Getting Endorsed For It By The President.
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Is it common to age 35-50 years in the first 48 hours of parenting?
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Just a reminder: the Friday after Thanksgiving is a federal holiday to boost Xmas shopping but Election Day isn't to boost voting.
#easyfix
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I was a nobody with a love for pop culture and a 1-chip miniDV camera before that place gave me a ticket backstage to the world. Some of my best friends, greatest experiences and most treasured memories were spent there. RIP to MTV News.
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Indictment Apprentice is absolutely the best of the Apprentice franchise.
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Fran Drescher bringing pissed off Queens energy in such a pure, delicious way, they should bottle it and sell it at Mets' games.
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You know what’s in LeVar Burton’s past? 12 Daytime Emmys and a Peabody Award.
Multiple women sued ‘The Price Is Right’ during Mike Richards’ tenure as executive producer, and their stories paint an unsavory picture of Alex Trebek’s presumptive successor.
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... The moral from this has-been VJ and middle-aged relic? You absolutely must trust your gut and fight for your instincts, kids. Even on the bottom rung, you might be the only person with the power to reshape history. END.
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Been thinking about life and mortality today. I’d rather die gloriously in battle than from a virus. In a way it doesn’t matter. But it kinda does.
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@ziwe
Since 2010, the majority of passed legislation has been the commemorative naming of post offices.
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On the night Suge Knight was shot in the ass in 2005, I was in the club. After gunfire erupted, there was a crowd surge. When the crowd cleared, there was no left between me and Suge. I pulled out my phone to take a photo of him. ‘Do it and I’ll fucking kill you,’ he said.
What’s your favorite interaction you’ve had with a celebrity?
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You’re never gonna go wrong professionally assuming other people are human beings in possession of private pain.
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Trump suffered the greatest defeat in the history of the world.
Reminder of what President Trump said of KY Gov Bevin last night: “If you win, they are going to make it like, ho hum. And if you lose, they are going to say Trump suffered the greatest defeat in the history of the world. You can't let that happen to me!”
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In the end, the debt of gratitude all Democrats owe Elizabeth Warren is for doing the hard work for them. When they copy her math, or step over the bodies of their fallen rivals, they should remember to thank her.
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@taffyakner
At Columbia, this is orthodox histrionics. JTS is 3 blocks away. It is a fortress. CU campus police already patrol nearby and NYPD can augment its security. Heaven’s forfend someone attend a Conservative Seder. It’s bad Gemara by adults to teach kids to be this brittle.
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The thing about rock dudes: they can be a drag. But some of the best stories of my young life were because of Dave and Taylor. Always the most generous, fun, wonderful, talented, warm. My heart goes out to their band, their families, and their fans.
#RIPTaylorHawkins
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Re: Beto, Gillum and Abrams ... Lincoln lost eight elections before becoming President. Inch by inch, yard by yard.
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The rebirth of independent American cinema? A new progression of rock from psychedelic to post-punk? A return to league dominance by the Pittsburgh Steelers?
I hope everybody really enjoyed that 1968-1980 period, because we're about to repeat it.
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Relevant to nothing but, for the love of God, hang on to your old friends. There are legitimately fewer things better than spending time with someone you know and love ... and who's known you ... across the years. It keeps life awesome.
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Me before the 2016 election v. Me before the 2018 election.
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When you could do reparations for ‘contract for deed’ mortgages that robbed black communities, or tailored first-time homebuyer programs for black homeowners, or offered interest free tuition programs for black secondary/higher education but instead ...
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Stoked for this time tomorrow, when Joe Biden is gonna be skateboarding to ‘Dreams’ and drinking a Cran-Raspberry cocktail. 😎
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@DonaldJTrumpJr
Hey dipshit, remember when I smoked your ass at Freshman sprints and you refused to shake my hand or give me your shirt after? Also, I went to cover Iraq because all my friends from Queens who enlisted or did ROTC were there. Saw
@MarthaRaddatz
there. Where the fuck we’re you?
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Is there a single memorable, successful television show that came out of the mini-room system that wasn’t also a production disaster who’s budgets exploded and required huge breakage fees for its later episodes?
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I lived through 9/11 in NYC. I spent a lot of time in occupied Baghdad. I was in the Superdome to 48 hours after the levees broke. I wish I could say something to dispel the panic and confusion but that’s just part of what *this* is. However ...
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... see him work the Roc-A-Fella offices in Coodie and Chike's doc. But the person who made it happen for him? That breakthrough that helped break his career? Not some executive, not some star. A PA working freelance. That is the lynchpin of cultural history ... 6/
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Cops closed the park. Say it's crime scene. Parks Dept is here to clean it up.
@thisisweber
@jeremydlarson
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Honestly, this isn’t a debate. It’s an autocrat grabbing for a mic and shouting down opposition and moderator. They should cancel the rest of these. It serves nothing.
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Friendly reminder that Piers Morgan was editor of a major newspaper that hacked people and faked photos of British troops abusing Iraqis.
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@Alyssa_Milano
@franklinleonard
👋🏻👋🏻👋🏻 just saying sometimes it's not the hero you need but the opportunist who smells blood. Chaos is a ladder something something.
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When I was 22, I did my last live hit at 3:50 AM and we didn’t know who the President was. 2004, Ohio was still counting votes until the next week. This is normal. This is America for at least the last 20 years. Steady as she goes.
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This is one of the most horrible things for this country I’ve ever seen televised and that includes watching the Challenger blow up live and the Towers fall in person. We deserve so much better than this.
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Ahmaud Arbery was murdered on February 23rd. Ten weeks ago! Letting the case atrophy and his killers walk free is a travesty of American justice. Demand state and federal law enforcement take action.
#RunWithMaud
.
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On behalf of MTV at 40, I want to encourage you kids to make good choices. And if you need somebody to pick you up after practice, and your mom can't do it, give me a call.
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THIS THIS THIS THIS THIS. We did a piece on this for the IFC Media Project 10 years ago and it's absolutely even more vital today. If there is a shot in the arm to blunt the destabilizing impact of talk radio on sanity, it's this.
New piece on the demise of the Fairness Doctrine and the rise of partisan media by
@julianzelizer
and me in the
@washingtonpost
:
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Some days, at ten to the hour, I long for the lost MTV News brief …
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And there it is. The 100th problem.
Somebody please inform Jay-Z that because of my policies, Black Unemployment has just been reported to be at the LOWEST RATE EVER RECORDED!
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... there is a way to survive places like that and times like these with your brain and your soul intact. And it’s other people. Help where you can. Be there for others who need. Serve those who you love and who love you. Nothing else imbues the same meaning in chaos. Because ...
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They legit made two movies about Steve Prefontaine being an absolute lush and running the 5000m. Then used him to launch jogging as a sport and the world’s most successful show brand. Wonder what the difference between him and Sha’Carri Richardson is …
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Don't mind me, just fan-fic-ing my 'A.J. Starts A Fyre Festival' spec for The Sopranos.
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So why do something like that? Because you absolutely, positively fucking loved music. You got to be a part of it. It was the ultimate backstage pass if you were 22, 23 years old. And Yasmine, god bless her, was a head. From 2002-2003, Yasmine, myself and a producer ... 3/
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In which my Norma Rae screed finds its way to a glossy ...
Former MTV News correspondent
@GideonYago
says the Viacom mogul’s obits omit that he built an empire out of cheap labor and unprotected I.P.
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Also shout out to all the people watching Jeen-Yuhs. I too wonder what happened to me and am always pleasantly surprised to discover I'm not dead.
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Do not let this app be where you go to process this. This is an echo chamber meant to numb, agitate and distract. Save your energy for the work ahead: coordinating and organizing.
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PA's were the freelance grunts that powered MTV at the time. I think most of them were paid $125/day, which always amortized below minimum wage, no overtime. They did the thankless work of logging tapes, staying late, hunting footage. It wasn't a creative job. It was a grind 2/
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May all of your New Years be better than the one depicted in 'Boogie Nights'.
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... in the end, we are all in this together. Hang in there. There is another side. END
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Having lived through 9/11 in NYC, I dread this day. I don't like thinking about it. I don't like remembering it. I was wary of the craziness it enabled back then. 22 years later, that craziness just seems costly, ridiculous and cruel. This 9/11, normalize resilience and context.
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@adamdavidson
Surprised no one is making equivalent noise about former whip / Tea Party engineer Kevin McCarthy's family profiting $7M in govt. contracts based on the false assertion they are 1/8 Cherokee
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... huddle there I first heard the name
@kanyewest
. From Yasmine. Who advocated for him relentlessly. Now, if you watch 'Jeen-Yuhs', you'll see Kanye do his best to break at MTV by badgering Quddus, DJ Clue. He also used to try and pass tapes to executives the same way you ... 5/
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... named Shari Scorca basically single-handedly did this weekly news show for MTV2 called 'The Wrap'. I was 24. It was such a budget operation, nobody gave a shit what we put on the air. So we turned it into a vehicle to showcase up and coming music. It was in a pitch ... 4/
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The MTV playbook in ‘00, ‘04 and ‘08: run news stories featuring young people as leads, run basic political explainers rather than horse-race news coverage, don’t assume your audience has a preset opinion or knows anything. Work with top-flight creative talent for PSAs ... 1/2.
Anyone got suggestions on how to make young people care about voting?
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Guess these folks were so enscorceled by Benghazi they had to try it for themselves.
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I light my Shabbat candles. I pray for peace. I pray for peace for the souls of the dead. I pray for peace for the innocent civilians in Gaza. I pray for peace for the people of Israel. And I say Kaddish and I watch the candles burn. And I pray.
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One, remember to look up at the stars and not down at your feet. Two, never give up work. Work gives you purpose and life is empty without it. Three, if you are lucky enough to find love, remember it is there and don't throw it away - Stephen Hawking's advice to his children 2010
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Finally got around to binge-ing ‘Escape At Dannemora’. There’s a tracking shot of Paul Dano in the sixth episode that, alone, is worth the previous five hours commitment. A+ performances and unexpectedly floored by
@RedHourBen
’s command as a director.
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I am stunned. Adam Schlesinger was one of the best people in music. He, Jody and Chris took me under their wings and showed me New York rock and roll when I first started working at MTV. Such a tragic, incredible loss. My heart goes out to his whole family. RIP.
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Though we never worked together, Tabitha Soren was one of my heroes and the polestar by which I sought to do my job at MTV News. My heart goes out to her, her husband and their entire family in this moment of indescribable loss. God grant them peace and an easy grief.
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Billy Joel’s ‘We Didn’t Start The Fire’ but about any random ass week in 2020.
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Hi there. Jewish American with an Israeli name and a parent who lives in Jerusalem, married to the child of South African immigrants. Warnock is
#1
) not wrong and
#2
) about to get a shit-ton of financial support from our household.
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If Howard Schultz’s name isn’t misspelled on the ballot, there is no justice.
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Approximately 22 Veterans a day commit suicide.
Would at least 22 of my Twitter friends please copy and tweet? (Not RT).
💥💥💥Veterans Crisis Line
800-273-8255
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It is now up to individual brigade commanders of activated, non-Guard military units to decide whether or not they are being given lawful orders to conduct operations against American citizens.
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Bravo to Mayor Pete for being the first major presidential candidate of the 9/11 generation. If this is the caliber of human beings our generation produces, I am hopeful for the future and grateful for their role in public life.
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There's a thing you say in Judaism when an extraordinarily wise person passes, which is 'may their memory be a shield to us'. Rep. Elijah Cummings lived his life as a shield to his constituents, to shared values and to the experiment of America. May he rest in power and peace.
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I remain contractually obliged at this time to remind you to choose or lose.
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I am grateful to the State of California and the City of Los Angeles for locking things down in the face of this pandemic. Aggressive measures work and, even though this is scary as shit, I am glad they are acting on the emergency this is.
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Managed to have a productive work day, parent my kids and check in with my parent in a conflict zone all without saying something stupid online or curling into a ball at the images of brutality/flood of bad takes. And all it took was every ounce of energy I had!
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Eulogy to one of the best jobs ever.
An oral history of the era-defining media organization MTV NEWS. (RIP.) Many thanks to
@kurt_loder
@tabithasoren
@Jonnynono
@ChrisConnelly
@gideonyago
#SuChinPak
&
#AlisonStewart
for participating!
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