Gerrard Lee
@gerrardmedia
Followers
755
Following
672
Media
335
Statuses
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I help creators, coaches and personal brands put more money in their pockets using email storytelling.
How To Build An Email List ➡️
Joined March 2011
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Learn how I help my clients achieve 200% growth in traffic. Lets chat
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It took me 6 months to generate positive replies and meetings.
Here’s how I do it.
(mini thread)
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I helped a client gain 500+ engaged followers in 30 days.
Followers that:
- Trust him
- Buy from him
- Enquire about his services
All without paid ads!
Here's how I did it - and how I can do the same for you:
[Case Study]
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Are you struggling with creating content that resonates with your ideal clients?
I have spent the past 8 hours studying it relentlessly.
And what I’ve found is that it can be easily solved.
Let's dive into the strategies.
🧵 (Thread) 👇
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@VedikaBhaia
Sometimes I tend to forget what I want to implement the previous day.
Really an old habit of mine.
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Struggling with content ideas?
I spent 8 hours creating a swipe file on:
Storytelling
Copywriting
X growth
Writing Tips
Use it for your content ideas.
FREE for the next 48 hours.
To get it
- Like / Repost
- Comment 'Swipe'
(⚠️ Must be following me so that I can DM)
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Struggling with content ideas?
I've made a list of 180+ content ideas.
I'm giving it away for FREE.
Want me to DM it to you?
• Like this post + repost
• Comment "send"
*24 hours only*
(Must be following)
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Cold email need not always be formal.
Try asking a question and take it from there.
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Come on a journey.
Where you'll understand the power of empathy in storytelling.
Here are 7 tips to use empathy to craft a great story:
(Thread 🧵)
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Be creative.
Tweet interesting things that your followers will share with their friends.
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90% of the content doesn't matter.
What matters is creating things people can't ignore—
and getting those things in front of the right people at the right time.
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The future of work lies in online collaboration.
Grow your network.
Build powerful cross-functional teams.
And get things done.
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Audience building 101:
1. Create valuable content
2. Connect with people who share similar passions
3. Offer something of value
4. Make sure to follow up
To build an engaged audience, don't be afraid to give away your best ideas!
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Stop boring people with long introductions.
Capture attention with contrast, curiosity, and brevity.
Make people want to read your posts.
Make your posts irresistible.
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While most people seek validation on Twitter,
I'm busy building an audience.
Every tweet I send is a signal to my growing fanbase,
and I won't settle for seeking validation like the rest.
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Most of my knowledge come from my trial and errors.
Making mistakes is part of the process.
Always be learning and making changes along the way.
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Be social.
Get to know other Twitter users and encourage your followers to get to know them, too.
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You want to move forward, but don't know how?
Start small, wherever you are.
A tiny step is still a step forward.
Small wins add up to one big win.
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Your emotions are beyond your control, but you have the power to determine how you react to them.
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The best way to generate content ideas?
Listen.
Observe.
Pay attention to trends, conversations, and nuances.
What matters to the people you serve?
Answer that, and give them something they won't forget.
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Relationships on Twitter come from shared interests, not online networking events.
Find the people who share your passion & start engaging.
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You content should:
- Teach the audience something
- Make the audience think
- Easy to read
- Challenge the audience to do something
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Be open-minded.
Keep an open mind when you read other people's tweets.
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Be helpful.
Tweet content that will help your followers solve their problems.
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You don’t have to be everywhere.
Think of your biggest goal, discover what platform will drive you towards it, and focus your effort there.
Your personal brand is not determined by how many followers you have, but by how engaged they are.
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Make it personal.
Tweet with your personality, and your followers will feel more connected to you.
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People don't buy products.
They buy relief from pain, pleasure, and longing.
Find the problem you solve, and start there.
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Twitter is a relationship-building tool.
The conversations you have are more important than the tweets you post.
Invest in others, and they'll invest back.
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The main reason to build my personal brand:
Become recession proof.
So that I can provide for my family members during tough time.
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Most people tweet for validation,
I tweet to build an audience.
You?
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Is your agency pipeline full?
Good to prepare and keep finding prospects
Start having a outreach system to have predictable sources of leads.
Always!
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Productivity isn't about staying busy.
It's about the quality of your work and how it moves you closer to the life you want.
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Finding target audiences' pain points is gold.
Here's my 5 step formula I use to identify and solve them:
(Thread 🧵)
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The key to creating killer content is this:
1) Research the target audience
2) Understand their needs and wants
3) Create unique content to solve their problems
Good content starts with understanding your audience.
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Starting an online business requires:
- Discipline
- Saving money
- Investing in knowledge
- Waking up early
- Lots of rejection
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How do you eliminate distractions?
Don't focus on eliminating them.
Focus on your goal instead.
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Building in public is one of the best way to get leads with Twitter.
If not, why are you still here?
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What could you talk for 30 minutes about with absolutely no preparation?
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If you want to be successful you must be willing to do what the others are not.
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Success doesn't come overnight.
Set goals and chip away at them for small wins.
Happy progress = sustainable results.
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Success is not a matter of chance.
But a result of intentional action, dedication, and perseverance.
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It’s difficult to expect the best from others when you can’t find it in yourself.
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If you want to build a big Twitter following:
1) Tweet like it's your job.
2) Engage & amplify others like it's life or death.
3) Follow your follower's followers.
Slow and steady, but never resting. 😆
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Content creation tips:
Look thru your notes and convert them into tweets/threads etc
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You are the narrator of your life.
What kind of story do you want to tell?
Write it.
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Write.
Delete.
Write.
Edit.
Delete.
Write.
Take a break.
Write.
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Procrastination hit me hard.
I hit back harder.
Gerrard 1 vs Procrastination 0
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Everyone face some struggles at some point of their life.
It's part of the process of working hard.
You never walk alone!
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The beauty of learning is that it never gets old.
You can never learn enough.
Because the more you learn.
The more you realize there is more to learn.
So get out there and never stop learning.
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Put yourself in your ICP shoes.
Think of what issue they are facing right now.
Answer them.
Now you have a list of content to work on.
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