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Nathan Ganser
@gansernathan
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Software engineer from Europe, building lifestyle businesses as a backup plan in case my moonshot goes bust.
Zurich, Switzerland
Joined October 2012
Here are the results from my Tiktok ad with a 30% click-through rate ⤵️ I recently came across a super viral video that would be perfect to promote (b2b saas) and launched a Tiktok campaign with it... tl;dr ➡️ a complete banger: - 30% CTR: a third of the viewers clicked on the ad! - 0.001 CPC: 0.1 cent per click! crazy! (rounded to 0.00 in the tiktok UI😅) But here is the tough reality: upon arriving on the landing page, only ~100 (out of 50k visitors) entered their email address and from those, about 60 installed the chrome extension. 💡learning: even with the most viral video, Tiktok does not work because the attention span of the audience is so short. 💡I was always suspicious of those tiktok success stories and had expected something like that but am glad I could empirically confirm this. #tiktokads #saas #indiehacker
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With LLMs, search becomes un-monetizable but a great way to collect user data. Meta AI being released for free means Facebook can offer better targeting to advertisers (who can't use Google Ads anymore). Seems to me that Facebook will take away search revenue from Google, so why is their stock down?
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With @TextsHQ it is now possible to build the perfect personal CRM that has access to 100% of your communication channels (iMessage, WhatsApp, Email, ...). Curious to see who will build it first!
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@Jason @DavidSacks @TuckerCarlson Easiest to just get a freelancer to do it :) No sign up required. And if you're really impressed by the experience, were looking for funding :)
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