Exploding Topics
@explodingtopics
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Discover rapidly growing trends before they take off.
Joined October 2019
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Meta trend: accessible crypto savings
Fast-growing startups in the space:
@cakedefi
– Crypto savings accounts targeting non-technical users.
@hodlwithLedn
– BTC and USDC savings accounts.
@zipmex
– Digital assets exchange with no minimum interest accounts.
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Meta trend: hyper-niche work roles
We’re seeing a rapid rise in demand for positions focused on executing one very specific task.
Examples:
- sleep coach (↑141% searches month)
- TikTok editor (↑4500%)
- UX writing (↑2433%)
- Squarespace designer (↑93%)
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10 fast-growing companies you've (probably) never heard of.
Thread 👇
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The 17 top remote jobs
(sorted by 5-year search growth)
UPDATED THREAD:
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Today's exploding topic: Morning Brew (↑ 376% in 5yrs)
@MorningBrew
looks to make business news interesting.
The daily newsletter aggregates top stories.
There are shoot-offs for retail, marketing and emerging tech.
Plus a "Business Casual" podcast.
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We’re launching Exploding Topics 2.0 today!
-3x more trends (1,579 → 4,492)
-Improved trend detection algorithm
-Refined categories
-Dozens of new trend sources
-Lots more
Join the conversation on Product Hunt:
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Discord v Reddit
Reddit forums are traditionally the home of niche communities.
But Discord servers have surged recently.
In the last year:
Discord: ↑ 127%
Reddit: ↓ 4%
And the two now have identical monthly search volumes (7.48m).
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The 17 top remote jobs
(sorted by 5-year search growth)
THREAD:
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@cubii
2/
@undraw_co
Open source illustration library.
Why the 📈?
-1000s pro-level illustrations
-As illustrations replace stock photos, demand for illustrations=📈
-Part of growing open source media libraries (music, images and icons)trend
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Meta trend: NFT Fashion Platforms
Searches for “NFT Fashion” have increased 5600% over the last 24 months.
NFT fashion platforms to watch:
@the_fab_ric_ant
@DIGITALAX_
@overpriced_nft
@bnv_me
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Here's an exploding topic: MasterClass.
The online course industry is BOOMING.
MasterClass's unique angle? Their teachers are actual practitioners. Often celebrities.
Martin Scorsese can teach you filmmaking.
Bob Iger can teach you business strategy.
The results?
THREAD👇
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Venture capital v bootstrapped
Searches in the last 10yrs:
Venture capital: ↓ 30%
Bootstrapped: ↑ 160%
And in absolute search volumes bootstrapped is 165K/mo. Over 3x venture capital at 49.5K/mo.
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🐦 Threader 🐦
This is an app that compiles Twitter threads into readable long-form pieces. It then curates the best of these for discovery every day. This way users can get only the best content out of Twitter and nothing more.
thread: 1/4
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Meta Trend: Social Media Management
Searches for “social media manager” are up 137% over the last 5 years.
Social media management platforms to watch:
@SocialBeeHQ
↑ 588%
@Linktree_
↑ 9200%
@Kontentino
↑ 466%
@Sendible
↑ 32%
@LoomlySocial
↑ 99x+
(5-year search growth)
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21 Fastest-Growing SEO Tools
(sorted by 12-month search growth)
THREAD:
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21 Fastest-Growing SEO Tools
[Sorted by 12-month search growth. Updated for November 2020]
THREAD:
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Yesterday Lululemon announced its $500M acquisition of Mirror, maker of a DTC reflective display for streaming fitness classes.
This acquisition intersects at least 4 different huge trends:
1) Subscription Everything
2) Niche Streaming
3) Home Gyms
4) eLearning
Let's talk. 👇
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We just updated our mega guide to Web3.
Including:
-New stats
-Emerging platforms
-Future use cases
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Everything "micro" is trending.
– micro learning: ↑189% search interest
– micro weddings: ↑260%
– micro dosing: ↑328%
– micro grocery store: ↑ 7000%
– micro frontend: ↑99X+
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How Long Do Trending Topics Thrive In Each Industry?
Amanda
@FractlAgency
did some killer number crunching + analysis based on our Exploding Topics data.
Check out
@millanda
's full write-up here:
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The Top 10 Ecommerce Trends Heading Into 2021
THREAD
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81 Top Y Combinator Companies
(sorted by 10-year search growth)
THREAD
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Searches for "antiwork" are up 99x in the last 2 years.
And the r/antiwork subreddit has cropped up for "those who want to end work" and "want to get the most out of a work-free life".
Membership has increased 5x in the last 12 months to 981k "idlers".
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How To Come Up With Startup Ideas (In 10 Minutes)
A thread:
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9 Fastest-growing email marketing companies:
1. Flodesk: +99x
2. ConvertKit: +2125%
3. Moosend: +259%
4. Active Campaign: +218%
5. Campaign Monitor: 0%
6. Marketo: -9%
7. GetResponse: -18%
8. Mailchimp: -27%
9. Aweber: -36%
(%=”Google search growth”)
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Searches for “exploding topics” over the past 5 years:
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Almost half of all Perplexity AI users are based in either Indonesia (24.78%) or India (22.16%).
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Twitter thread vs blog
Even with a 2x char. limit, threads of chained tweets are increasingly popular.
The author can say more. And the audience get info in easy-to-digest chunks.
Meanwhile, searches for traditional blogs are waning.
5yr growth:
Thread: ↑ 809%
Blog: ↓ 54%
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Teen screen time:
7h 22m daily.
That's 43% of their waking hours!
Since 2015,
Up by nearly 2 hours.
By the way,
Boys outpace girls by 1 hour!
Are screens stealing the best years?
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20
Meta Trend: Utility NFTs
Searches for “non-fungible token” have increased 3300% over the last 2 years.
Utility NFTs to watch:
-
@poapxyz
↑ 293%
-
@LOCgameio
↑ 318%
-
@GodsUnchained
↑ 850%
-
@Defina_Official
↑ 4900%
-
@veefriends
↑ 4900%
(2-year search growth)
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Here's an exploding topic: Jellyfin (↑ 304% in 2yrs)
Jellyfin is free software for establishing a personal media server.
Content like movies, TV shows and music can all be held in one place.
And streamed to browsers, TV sticks etc.
The service is run by volunteers.
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We just published a list of Key Public Relations Trends In 2021.
(Based on Google search growth)
Including:
– Purpose Meets Profit Via ESG
– AI Makes PR Smarter
– Live Streaming Finds Its Place
Get the full report and statistics:
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A Story of Stories.
Searches for Instagram Stories are down 20% in the last 12 months.
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Twitter Thread vs Blog
Even with a 2x char. limit, threads of chained tweets are increasingly popular.
The author can say more. And the audience get info in easy-to-digest chunks.
Meanwhile, interest in traditional blogs is waning.
5yr growth:
Thread: ↑ 278%
Blog: ↓ 48%
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Meta trend: no-code app builders
@AdaloHQ
– SaaS platform for creating no-code web apps. Searches ↑3900% since 2017.
@glideapps
– create mobile applications in Google Sheets. ↑544%
@draftbit
– browser-based visual development platform. ↑6600%
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Meta trend: creator economy tools
@MightyNetworks
for community management + website builder + course builder
(Search growth ↑ 6100%)
@superpeer
to sell coaching calls to followers
(↑ 1400%)
@Patreon
,
@buymeacoffee
and
@onlyfans
for donations
(↑ 247%, ↑ 358%, ↑ 99X+)
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🔎 Rank Math 🔎
Rank Math is a direct competitor to Yoast SEO, the most downloaded WordPress plugin of all time (50M+ installs to date).
thread: 1/7
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Today’s exploding topic: “side hustle” (↑ 1112% in 5yrs)
Paid job or activity, often freelance or entrepreneurial.
Done alongside a main job to provide supplemental income.
Notable growth in the last year.
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Today's exploding topic: Manscaped (↑ 7400% in 5yrs)
Men's grooming is a fast-growing industry.
It was worth $60.6B in 2018.
And is forecast to grow to $81.2B by 2024.
Manscaped has burst to prominence in the last few years.
And hit an all-time search high over Christmas.
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The new way to sell on social media?
By NOT selling.
Here’s how to build a brand people love in 2023 and beyond.
🧵
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Meta trend: XYZaaS
aka the “anything as a service” industry.
Worth $117B in 2019. $420B by 2025.
Examples:
@prettylitter
– subscription health-monitoring cat litter
↑ 1180% searches (5 yrs)
Data as a service (DaaS)
↑ 291%
@weareshiphero
– shipping fulfillment
↑ 955%
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Today's exploding topic: CuriosityStream
Search volume is ⬆438% over the past 5 years.
CuriosityStream is a video streaming service that focuses on science, technology, history and nature documentaries.
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Here’s an exploding topic: “exploding topics” (↑ 3900% in 5yrs)
Company that identifies trending topics across several different industries.
See new market opportunities, trending topics, emerging technology, hot startups and more.
Definitely worth following on Twitter.
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👨🏫 Teachable 👨🏫
Teachable provides teachers with the infrastructure to create and sell courses online. But unlike other online learning platforms like Udemy, they allow makers to brand themselves, own their audience and market their courses independently.
thread: 1/6
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The 8 fastest-growing trends in the fitness industry.
Including home gyms, fitness apps,
A thread.👇
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The 19 Fastest-Growing Social Media Sites
(sorted by 5-year search growth)
THREAD
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The 12 Fastest-Growing Email Marketing Companies
(by 5-year search growth)
THREAD
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13 fast-growing products you've (probably) never heard of.
THREAD:
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The Queen's Gambit effect!
Searches for "chess board" are up 185% in 3 months.
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11 Top Working From Home Trends
(Sorted by 1-year search growth)
THREAD:
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Blinkist is a 21st century version of CliffsNotes.
But instead of being used for book reports, Blinkist’s target audience is made up of busy professionals that don’t have time to read a 500-pager for a handful of takeaway points.
thread: 1/6
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We’ve audited the biggest megatrends happening over the next 3 years.
Here are 6 megatrends you need to pay attention to:
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📧 Flodesk 📧
Organic reach on social media is at an all-time low. Which has led to email marketing making a huge comeback.
thread: 1/6
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10 trending topics in the US
(Based on 10M+ data points)
1. Permanent jewelry
2. Data lakehouse
3. AI image upscaler
4. Nestjs
5. Airport sleeping pods
6. Beet gummies
7. Postbiotics
8. Dog talking buttons
9. OTT platform
10. Textured wall art
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Meta trend: Gaming Metaverses
Startups to watch:
@manticoregames
– gaming metaverses studio which includes user-generated games.
@greenparksports
– mobile metaverse game for sports fans.
@portalonehg
– mobile-first games with embedded live shows.
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We just published a list of 30+ Trending Products To Sell In 2022.
(Based on Google search growth)
Featuring:
- Gravel bikes 🚵
- Nap dresses 👗
- Smokeless fire pits 🔥
- Oat milk 🥛
- Blue light glasses 👓
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Searches for "side hustle" are up 1533% since 2017.
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Here's an exploding topic: Gaming coach (↑ 4200% in 5yrs)
Gaming coaching is still a small industry.
But interest is undoubtedly growing.
Pro gamers offer 1-to-1 tutoring in specific game titles.
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Pickleball searches are up 86% since 2020.
A sport which is basically a mix of badminton, tennis and table tennis.
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Today's exploding topic : microlearning.
Search volume for this keyword has risen 409% over the past 5 years.
What is microlearning?
It's a form of spaced repetition learning.
Lessons are broken up into bite-sized chunks and repeated over time.
1/3 👇
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Searches for "Dad joke" are up 2466% over the last 10 years.
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We've hit 10,000 followers!
A big thanks to all of you.
We love sharing up-and-coming trends with you.
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Canva now brings in an estimated $234M ARR.
Meanwhile, searches for "canva" are up 1050%.
Correlation or causation?
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18 exploding trends in lockdown and beyond:
THREAD (updated)
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People are increasingly seeking "workcations".
These are short periods where they take a break from their usual workplace, while continuing to work from an alternative location.
Searches for this new term are up 5100% in the last 2 years.
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Searches for "delete robinhood" are up 10x since last week.
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Google searches for r/WallStreetBets are up 5.8x since Sunday.
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Meta Trend: User Experience (UX)
Searches for “UX Researcher” have increased 286% over the last 5 years.
UX-related trends to watch:
@monsido_com
↑ 350%
- UI UX design course ↑ 578%
- UX design ↑ 122%
@Userlytics
↑ 975%
- UX writing ↑ 800%
(5-year search growth)
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Nano influencers vs micro influencers
Brands like their influencers smaller and smaller.
Nano influencer searches are ↑ 99X+ in the last year alone.
The biggest spike in interest? Right now.
Micro influencers have dropped off 100% in 1yr.
Personalities in niches are key.
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👨🏫 MasterClass vs Udemy 👩🏫
The online education industry is predicted to hit $319.167 billion by 2025.
And two of the biggest players in this growing space are
@masterclass
and
@udemy
.
thread: 1/5
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Here's an exploding topic: UX writing (↑ 2500% in 5yrs)
UX writers create the text for digital products.
It's a specific form of copywriting.
And as the name suggests, it is focused on creating a simple and frictionless user experience.
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Searches for "delete facebook" are up 31% over the last 30 days.
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Yesterday
@PrimeVideo
announced that they’re creating a TV series based on the Fallout video game franchise.
This deal intersects at least 4 different huge trends:
1) The Franchise Takeover
2) Golden Age of TV
3) Gaming Revolution
4) Streaming Wars
Let's break it down.
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17 Growing Environmental Startups (2023)
Featuring:
-
@aurorasolarinc
-
@BiomeMakers
-
@hempitecture
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We just published a list of 20 fast-growing martech startups.
(Based on Google search growth)
Featuring:
@wavve
@VismeApp
@mangools_com
@clickfunnels
@Upfluence
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Today's exploding topic: microlearning.
Microlearning is a style of teaching that involves short bursts of information, repeated after a period of time to make it "stick". And often paired with activities that immediately reinforce each lesson.
thread: 1/6
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Here's an exploding topic: Grafana (↑ 294% in 5yrs)
Grafana is an open-source advanced analytics platform.
Information from various databases is monitored in real time.
And visualized in the form of "dashboards."
Bloomberg currently uses 3.5K different dashboards.
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Google searches for "crypto jobs" have more than doubled in the last 12 months.
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Today's exploding topic: Flodesk.
(Search volume is ↑ 9600% in 5 years.)
Flodesk is one company that’s tapping into the growing ESP (email service provider) space.
They’ve carved out a niche by focusing almost 100% on ease-of-use and design. And emails designed for ecom.
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Searches for "short" are now at 65% of 2008 financial crisis levels.
And rising fast.
Already, the search term is at a 10-year high.
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