enrique goudet
@enrique_goudet
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The advertising industry stands on the shoulders of this Giant. Here’s one of the most important lessons from his book: “Ogilvy on Advertising”. David Ogilvy believed the key to great advertising is tapping into something that hasn’t changed in a billion years: human nature. “Human nature hasn’t changed for a billion years. It wont even vary in the next billion. A communicator must be concerned with the unchanging man - what compulsions drive him, what instincts dominate his every action, even though his language too often camouflages what really motivates him. For if you know these things about a man, you can touch him at the core of his being. One thing is unchangibly sure: The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them, he will fail.” Tactically: “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” → Your headline does most of the work -- make it count. “The headlines which work best are those which promise the reader a benefit” → If there’s no clear benefit, no one cares. “The most successful companies were those that best differentiated their product or service” → Stand out, or get ignored. “Advertising which promises no benefit to the consumer does not sell” → If it’s not solving a problem, it’s not selling. “Selection of a promise is the most valuable contribution that research can make. It should be high in importance and uniqueness” → The right promise wins -- make it meaningful and different.
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@nihalmehta @RickRubin @EniacVC @startlead @tejpaul @RichLopezNY @PitchandrunNYC Saw you give this talk at Techstars NYC and was my favorite of the whole program. The pacing and stories were so unique that it really stuck!
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Young Bill Gates was a machine. At 24, he was already negotiating with IBM executives who were at least twice his age. Back then, IBM was the biggest and most respected name in the game. Bill was seen as a technical wizard, which he was, but what’s often overlooked is that he was actually the ideas guy and core salesman of Microsoft. In the early days, Bill employed 20 programmers to build product while he exclusively focused on selling. As a technical founder, it’s easy to hide behind a screen and avoid talking to customers, leads and selling the product. But if I learned one thing from studying the early days of Microsoft and its meteoric rise, it’s that Young Bill pushed insanely hard to sell. In fact, much of Microsoft’s early growth came from his dealmaking ability more than from the product’s initial quality. Microsoft’s first versions of anything usually sucked, but they were relentless -- and eventually, they got it right.
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Let me tell you a story about the method that helped Cluster build real momentum. We took a page from @kjsnyc book: set a clear North Star, prioritize objectives each week, execute ruthlessly, then measure and learn. Doing this consistently for three months transformed our trajectory -- and the traffic chart I’m showing you is an outcome of it. So, how do these cycles actually work? - Define clear, measurable objectives each week. These objectives should be levers that have clear impact on your North Star. - Execute like hell. Once the objectives are set, commit and make it happen. - Reflect honestly. At the end of the week, look at the objectives and what you actually got done. - Measure the results. Identify the biggest gaps + problems and turn those into next week’s objectives. - Repeat. When you nail these 5 steps and keep the feedback loop tight, momentum grows week over week. It’s not about one big leap -- it’s about consistent execution and quick course correction.
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My programming workflow has changed drastically over the past year. I used to code “manually”, now I speak products into existence. Let me explain how you can do this and become a 10x more productive engineer. There’s two pieces to this puzzle: cursor and superwhisper. If you haven’t heard of cursor, it’s an ai native code editor. The really nice thing is that it’s a fork of vs code, which means you can use all the plugins and keybindings that you are already used to. Their killer feature is command + l, an ai chat that has access to the repository you are working on and can prompt all major llms. Superwhisper is a voice to text mac app that works really damn well. The nicest thing is that you can easily activate it with option + space and then it automatically injects the text output wherever your computer cursor is. This means you can basically have a conversation with the AI model and iterate on your code until you get an output that you like. It’s as if you are working with a super smart coworker and you are just instructing them on your requirements. Let me know if want to get this setup, happy to help you get up and running.
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RT @techbrospod: BREAKING NEWS! In a timeline MELTING move, Grok AI has officially launched their iOS app. Full breakdown below: htt…
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