Eni Joshua 🦇
@enijoshua_
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self-taught growth marketer • I help crypto startups attract users without airdrops • follow if you love my threads.
John 15:5
Joined May 2022
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Send us removal request.
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Pinned Tweet
10 creative ideas for Web3 marketing ads I've discovered recently.
🧵🧠
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I lost my life savings in crypto last year.
That's when I realized that all the 100X threads are useless.
The SECRET was in finding narratives & catalysts.
So I spent 63 hours studying...
Here's what I learned:
(𝖲𝗈 𝗒𝗈𝗎 d𝗈𝗇'𝗍 𝖽𝖾𝗉𝖾𝗇𝖽 𝗈𝗇 𝗂𝗇𝖿𝗅𝗎𝖾𝗇𝖼𝖾𝗋𝗌)
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𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻'𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘀𝘁𝗮𝗯𝗹𝗲𝗰𝗼𝗶𝗻𝘀.
That's why they get rekt during depegs.
Here's a breakdown of how different stablecoins work:
(+ how to evaluate new stablecoins for free)
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DeFi is a DANGEROUS place.
I studied for 2 hours yesterday...
You won't believe the SECRET I discovered.
Your research is useless if you don't know this:
(𝗢𝗽𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗹𝗼𝗻𝗲)
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Crypto scammers stole about 4.3 BILLION from people last year.
Don't think it can't happen to you. You might be the next on the line.
Follow this checklist to protect you and your funds from ATTACK:
🖤 & RT for others
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𝗗𝗲𝗙𝗶 𝗶𝘀 𝗵𝗮𝗿𝗱.
Reading whitepapers is harder.
Here's how to read boring whitepapers without getting bored (+ secret tools):
(Even if you know nothing about DeFi)
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Last week, my ghostwriting client got...
• Over 100,000 impressions.
• 642 likes
• 266 RTs
• And 104 comments
...which he used to seal 2 Crypto deals.
Here's how I did it and how you can copy-paste the methods to do the same.
>>> A Thread 🧵 <<<
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🚨BREAKING NEWS🚨
There's a new wave of BRC-20 tokens (memes on Bitcoin) with 100X potential
But only the whales know about them
If you're reading this, you're extremely early
Here are the top 5 threads that'll get you ahead of the curve INSTANTLY↓
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𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻'𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗘𝗧𝗙𝘀.
Here's the simplest 𝗍𝗁𝗋𝖾𝖺𝖽 on ETFs you'll ever read:
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🚫𝗦𝘁𝗼𝗽 𝘀𝗲𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗹𝗱 𝗗𝗠𝘀
They'll never reply.
Why?
Your profile looks like a SCAMMER!
Here's how to optimize your profile to attract clients and followers instantly:
+ Copy-and-paste templates you can steal for FREE
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The knowledgeable broke man.
The space where I cried.
Here's the summary🧵
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𝗜 𝗹𝗼𝘀𝘁 𝗺𝘆 𝗹𝗶𝗳𝗲 𝘀𝗮𝘃𝗶𝗻𝗴𝘀 𝗶𝗻 𝗰𝗿𝘆𝗽𝘁𝗼 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿.
I knew nothing about psychology and risk management.
It was painful.
But it taught me to LEARN like a madman.
I've spent the last 1 month learning Game Theory and deep psychology.
Here's the
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The old tools on dexscreener can't spot ALL scam contracts.
I learned this the hard way after my first rug.
So I researched for 27 hours and found a NEW way of spotting rugs instantly
𝗥𝗲𝗮𝗱 𝗺𝘆 𝘀𝘁𝗼𝗿𝘆:
(So you stop losing money to scammers)
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They LIED to you!
I found a SECRET way of staking as little as 0.1 stETH and earning 0% – 999% APR weekly.
It's the biggest innovation in the LSD ecosystem...
And It's extremely simple.
But no one knows about it yet.
You'd regret not reading this ↓
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Crypto puts you in this trap:
Twitter → Discord
↑ ● ↓
CEX/DeFi ← Telegram
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𝗜 𝗳𝗲𝗹𝗹 𝗶𝗻 𝗹𝗼𝘃𝗲 𝗮𝘁 𝗮𝗴𝗲 𝟭𝟳
On Tuesday by 8:21 AM in class
Lily walks into the school gate
And something happens to me...
She suddenly becomes beautiful (in my eyes).
Is this a love potion?
I wasn't sure.
Until one day...🧵
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I started learning coding today
And dozed off 34 mins into the video 😹
We go again tomorrow
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𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝗰𝗮𝗿𝗲𝗱 𝗼𝗳 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 𝗿𝘂𝗴𝘀?
That's me.
I was afraid of getting dragged and ruining my brand.
Being an influencer is HARD
Why?
You're always thinking... "Will they rug after the hype?"
So I asked 6 influencers how they spot rugs.
Here's what
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21 STRANGE sentences that'll improve your web3 writing more than 14 years in English class:
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There are kings and king makers
@wittyprince_
is the full package
He:
·Paid for my first Copywriting class
·Helped me make my first $
·Helped me get closer to God
·Taught me how to build relationships
·Mentored me
The list is endless
Happy birthday Witty Prince 🥺
Happy 23
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Why do you keep tagging influencers that won't engage with your content?
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Turned 19 today.
No 19 tips thread.
But for the guys that have been in the game longer than me...
What would you do differently if you could restart your crypto journey?
Happy birthday to me🥳
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Wanna build friends on Twitter?
· Say thank you like a mad man.
· Help people in any way you can—expecting nothing in return.
· You like their content? Tell them in their DMs
Be kind my friend.
Be kind.
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The easiest way to make it in crypto:
Watch what everyone is doing with their money.
Then do the opposite.
Works for jobs too
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Getting to 1k is the hardest
But a lot of lessons were learnt along the way.
Congrats to me 🤓🖤
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I found a way you can get paid $0-$100 for posting, liking, and retweeting
Even if you have 3 followers 😳
My friends didn't believe me until I told them this...
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If you're a project / influencer who wants to go viral without giveaways
Hit my DM 😉
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𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗽𝗼𝘁 𝗯𝗹𝘂𝗲 𝗰𝗵𝗶𝗽𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗲𝘅𝗽𝗹𝗼𝗱𝗲?
Use this step-by-step guide to master advanced Tokenomics (right now):
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Started working with a Web3 brand last week.
Little content for months on a new account
What I did?
Devised a Content Marketing Strategy + viral threads
Results after 8 days?
· 307 impressions ➡ 14.1K a week
· 18 mentions ➡376 mentions
· 74 profile visits➡4,631
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𝗪𝗵𝗮𝘁 𝗶𝗳 𝗮𝗶𝗿𝗱𝗿𝗼𝗽𝘀 𝗻𝗲𝘃𝗲𝗿 𝗲𝘅𝗶𝘀𝘁𝗲𝗱?
Will you be able to drive user adoption?
What secrets do Web 2 companies use to scale?
Here's what I learned about building a cult of users:
(...that'll survive the test of time)
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You must not add "DeFi" or "web3" to your name for it to look cool.
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My thread quality tripled when I did this:
I stopped writing to 814 followers
And started writing to one person
Your audience isn't staring at one screen
They're in DIFFERENT places...
Alone.
You speak to ONE person, but in different locations.
Just like I'm talking to you
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80% of the threads I see are garbage🤢
No one reads them
Don't write on twitter if you don't know Copywriting
I'm a Copywriter who turned into a ghostwriter
Consistency is useless when you're doing the wrong thing
Get your fundamentals right
Learn Copywriting & psychology
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How do I find narratives?
I keep my ears open for any major events/news.
Then ask myself...
How can the crypto market relate to this event?
It's easy, right?
Nahhh
I still run into analysis paralysis 🌝
So, I use
@thedefiedge
's Checklist ↓
But let's go deeper...
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Weird thread writing tip:
Use phrases like:
· Now...
· Why?
· Truth is:
· Here's the deal:
· But that's not all, etc.
These phrases helps you leave readers hanging and compel them to keep reading.
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Narratives & catalysts drive where money flows in crypto.
· Catalysts are the 𝗘𝘃𝗲𝗻𝘁𝘀 that drive hype.
· Narratives are the 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 people believe in because of the catalyst.
Why are narratives important?
Read this story ↓
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Woke up to 2,194 friends 🤗
Thank you for your support 🖤
And thanks for the design
@angelsimcha_
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𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗗𝗲𝗙𝗶?
I found the SECRET that makes it easy:
Reading whitepapers.
Here are POWERFUL insights from Lido's whitepaper on LSDs that blew my mind:
( + why are they more dominant during the FUD? )
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Spot markets are DEAD!
With a $2.44 Billion market cap...
The perpetual DEX narrative is a sleeping giant.
Here's a mysterious perpetual DEX I found on Fantom:
(You may wanna bookmark this)
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Web3 won't save you from lifestyle inflation
→Create 3 wallets:
• First is your main wallet
• Second is your tithe wallet
• Third is your savings wallet
Save the seed phrases & addresses of the last two in an extremely secure place.
Then DELETE them from your device↓
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It's better to "Become" before teaching.
In becoming, you are the face people look up to.
Be selfish. Learn for yourself.
You'd produce better threads than just learning to teach.
Let people see who they wanna become through you.
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Relationships are built in DMs
What DM strategy have you been using?
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· Let me know the narratives & projects you're looking into in the comments. I
· Follow
@enicrypt
for more content like this
· Retweet to share 🤗🖤
I lost my life savings in crypto last year.
That's when I realized that all the 100X threads are useless.
The SECRET was in finding narratives & catalysts.
So I spent 63 hours studying...
Here's what I learned:
(𝖲𝗈 𝗒𝗈𝗎 d𝗈𝗇'𝗍 𝖽𝖾𝗉𝖾𝗇𝖽 𝗈𝗇 𝗂𝗇𝖿𝗅𝗎𝖾𝗇𝖼𝖾𝗋𝗌)
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I'm a dumb writer.
I don't know how to use big words, so I use simple ones.
And that's why you love my content.
Act dumb, not clever
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@UnstoppableFi
aims to combine both DEX & CEX features all in one place.
This will put CEXs out of business😳
With the current Arbitrum and $ARB hype...
You shouldn't miss this Arbitrum gem 🧵
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If you write good content, you'd NEVER beg for engagement
It'll come naturally
Practice till you get it right
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On September 26th, the Web3 space changed forever, although nobody is talking about it yet.
Capitalize before the ignorant masses find out🧵👇
(𝗢𝗽𝗲𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗶𝘀 𝗴𝗼𝗲𝘀 𝘃𝗶𝗿𝗮𝗹)
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Quick experiment.
Two threads just appeared on your feed
Thread A:
· Here's how I made a million dollars.
Thread B:
· Here's how I lost a million dollars.
Which one will you read and why?
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Word of mouth is the most powerful form of marketing.
Here's how to boost it without spending more:
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Your PFP should rhyme with your banner
Your banner should tell people why they should follow you
Your bio should explain further, what your banner says
Your pinned tweet should be powerful
It's a game of PERCEIVED VALUE
Look at your profile...
Will you follow yourself?
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Just because a project has good utilities doesn't mean it's the right 𝘁𝗶𝗺𝗲 to invest.
Fundamental Analysis helps you know if a project can do well, but narratives & catalysts tell you 𝘄𝗵𝗲𝗻 they'll do well.
Here's a case study:
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I started learning coding.
Why?
Deep down...
I want to be a builder that'll add positively to the space.
And not just *write* about builders.
Plus, coding is hard — and I love hard things
Made friends like
@0xfave
,
@_jtkane
, &
@DefiDevrel
→Test a lot of things in your 20s
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Using
@thedefiedge
's checklist I gave you earlier, it's clear that it's a strong narrative.
Remember the first rule in crypto 🤫
Money is neither created nor destroyed, but transferred from the masses to the advanced thinkers.
Learnt something?
Do this before you go...
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Being an Influencer has MASSIVE set backs
→Coin goes to the moon?
Everyone is silent
→The protocol rugs?
Blames are on you.
The Devs walk away like nothing happened
And your reputation is stained.
Even when you did your research (sometimes 👀)
→Pray for influencers 🙏
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What is WEB 3 and how does it affect you?
An explanatory thread for a everyone
Open 🧵
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On learning DeFi...
You'd be confused.
So confused.
Why?
There's no *real* curriculum.
My advice?
Try to focus on the fundamentals.
Then learn whatever interests you.
And trust that the puzzle will add up.
Let curiosity lead you.
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Advanced thinkers predict what basic & middle thinkers (like me) would do.
And then do it 𝗯𝗲𝗳𝗼𝗿𝗲 us.
· They buy before we decide to buy.
· And sell before we decide to sell.
They know how to outthink the market.
In my 63 hours of research...
I found their secret ↓
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There's a SECRET way of staking as little as 0.1 stETH and earning 0% – 999% APR weekly.
It's the biggest innovation in the LSD ecosystem...
And It's extremely simple.
But no one knows about it yet.
You'd regret not reading this ↓
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DeFi is not complete without decentralized stablecoins.
I researched the 6 most successful ones to discover:
· How they stay pegged.
· Their usecases & risks.
· And what makes them special.
Here are the BIGGEST developments in 2023:
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Imagine the faces are crypto coins
And the people picking are investors.
Basic thinkers buy because they like the project & the team.
However, tokens only pump when people buy, not because you like it.
It's a naive strategy.
But most people aren't basic thinkers
They are...
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The blockchain is not just for crypto!
Enterprises are already taking advantage.
Here are STRANGE ways enterprises are using the blockchain (including Coca-Cola)
(+ a NEW blockchain that eliminates smart contracts 😳)
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The WORST thing beginner writers do:
Practicing In Private
Google Docs are a horrible place to start writing.
Instead, write on:
·Twitter
·Medium
·LinkedIn
·And anywhere readers exist
Practice In Public
Observe data
You'll grow 10x faster
You must hit the "post" button
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Quick story for getting quality users in a short time (without airdrops).
400 people were in a room to see Gary Vaynerchuk share his ideas on social media marketing.
He announced at the end of his presentation that he'd be auctioning off a 1-hour one-on-one business
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Narratives form before or after the event.
Why?
Because it's upon 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 of the event, and not the event itself.
Events can be:
· Crypto-related / non-crypto related
· Foreseeable / unforeseeable
What does this mean?
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Getting attention is easy
Keeping it is the hard part
Seeing only "nice thread" comments means you're doing something wrong
Practice until you see "I read it till the end"
How?
Use connecting phrases like:
· That's not all
· Now...
· But...
· Etc.
Have you been doing this?
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The more content you create, the more powerful you become.
The more you consume, the more powerful others become.
What did you create today?
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Entering narratives:
There are 2 approaches:
𝟭) You find a strong narrative and look for projects that'll benefit from it.
𝟮) You've found a good project, so you wait for the right narrative.
Looking at a solid project's roadmap also helps you predict narratives.
But...
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I Got Over 50 Followers In 10 Days
Use these dead-simple, but POWERFUL strategies to outgrow anyone.
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Your brain is like a computer...
More input = More output
If you're facing writer's block, consume more content.
Steal ideas.
Then...
· Pray
· Sit in silence
· Go for a walk
· Or take a cold shower
And watch your brain do the magic.
Consume to create.
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Middle thinkers.
They buy into projects they think others will buy.
They think they're smart, but they're not.
They're just following the crowd.
They can make money if they take profits, but the leaders of the herd always take the 𝗟𝗶𝗼𝗻'𝘀 𝘀𝗵𝗮𝗿𝗲.
For example...
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I check up on other up-and-coming web3 creators every once in a while
Most quit.
Why are you still in crypto?
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How to build Twitter fans that'll always engage your post:
· Tweet like an authority.
· Reply like a friend.
· And mention their names.
Have you been doing this?
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𝗠𝗼𝘀𝘁 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗿𝗲 𝗰𝗼𝗽𝘆𝗰𝗮𝘁𝘀.
They try to outdo competitors, steal users, and use confusing whitepapers as a badge of honour.
Has everything that can be invented been invented?
Here's how to generate new product ideas that'll spread through word of mouth:
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Don't believe what anyone says in the comments
Have people that'll tear your content apart.
Those are my kinda friends.
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You must know when to 𝗲𝘅𝗶𝘁 because most narratives have a short life.
Here's a helpful cheat sheet from
@thedefiedge
And you can also add this...
→When ruggers start capitalizing on the trend, know that it's time to take profit.
Here's a current example:
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You used giveaways to grow your page
But your engagement still sucks.
Why?
They followed you because of the giveaway
So they'll engage ONLY when there's another giveaway
It's not just about the numbers
To know is to be free
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If you write good content, you'd NEVER beg for engagement
It'll come naturally
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6 things they don't teach in english class:
· Write to 1 person
· Write like you talk
· Learn Copywriting
· Don't sound clever
· Write now, edit later
· Read out your writing
· Go straight to the point
Gm.
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If anyone comments...
• LFG
• Nice thread
• Lovely thread
• Amazing thread, etc.
Know that they didn't read it.
Those are the EASIEST comments to think of, so don't be so happy 🌝
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As a middle thinker...
I bought Floki few minutes after Binance announced listing
My bags pumped a little $$
I felt good 😁
Then it started dumping
I lost some $$ and cut my losses
Lesson: 𝗠𝗶𝗱𝗱𝗹𝗲 𝘁𝗵𝗶𝗻𝗸𝗲𝗿𝘀 𝗻𝗲𝘃𝗲𝗿 𝘄𝗶𝗻 𝗯𝗶𝗴
But here's what blew my mind:
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How many crypto threads did you read last week?
Can you remember half of them?
No?
You see, users struggle with information overload.
If you want your product's messages to be UNFORGETTABLE, use this secret:
(It's easier than you think)
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Dickie Bush grew his audience to 350k in 3 years
Here's his complete playbook that you can...
Nahh, keep quiet Bob.
STOP analyzing other people's success
Apply what they did and tell us how YOU did it.
Don't lose yourself chasing engagement.
I want to read a story of YOU.
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· Basic thinkers pick faces based on beauty.
· Middle thinkers pick the faces they "think" most basic thinkers will pick.
3. Advanced thinkers are in god mode 🤯. They pick the faces they think both basic & middle thinkers will pick 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗽𝗶𝗰𝗸.
Now...
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𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.
You’re afraid of:
· Adopting too early.
· Giving up too soon.
· Adopting too late.
· And hanging on too long.
The secret solution? The Gartner Hype Cycle
Here's how to use it (today) ↓
New narratives / innovation happen in 3 stages:
1.
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