I'm thrilled to announce the launch of and the start of a new conversation.
We can all feel it: the web is changing in ways that seem both dramatic and, in a weird way, imperceptible.
At times, it’s hard to know where to start exploring what could be
Today we publicly launch the Letter Run scavenger hunt!
This year-long journey started with a creative itch and a desire to push what is possible in
@Webflow
. I’m thrilled to say next week, we are detailing what we learned in our
@webflowconf
presentation
Who would be interested in a talk about what we have learned in our first Webflow + ThreeJS + React project
@webflowconf
? (TLDR - it's been crazy hard, we have learned a ton, and we are almost finished.)
Here is a video update on the progress
Week 24
I was feeling very relaxed and missed posting on Sunday. So it goes. We are craking away and making massive progress on our first ThreeJs project. So much love has gone into this project, and I can't wait to get it out into the world.
Week 3
We are putting the finishing touches on Knockout, our Figma to Webflow framework that helps designers and developers accomplish more together by getting on the same page.
📣 ANNOUNCEMENT 📣
After 10 successful years in client services today we can publicly share that we are now pivoting to product development.
We will unpack more details soon but until then you can read our manifesto.
Starting a business is often mislabeled as "working for yourself."
If we have done anything well over the last 10 years, it has been to focus on "working for others" - working for each other as a team, our clients, or our community. Thank you - today was special. 💙
As part of our year in review, I would like to open some of our numbers around the business.
Here we go.
This year, we have pitched 186 projects. We won 64 of those, lost 95, and have an average of 27 possible projects at any given time.
🧵
Week 18
We are pushing our work to mix the best of Webflow and ThreeJS.
The idea grew from the playful nature of the EA letterform and has evolved from there. To explore the concept, we are building a small game, and this is a quick video of the work to date. Coming soon.
Letter Run by
@EdgarAllanCo
wins
#SOTD
A
#Webflow
-based
#3D
clubhouse scavenger hunt with custom music that uses a collection of technologies like Blender, Spline, React, and ThreeJS to integrate with Webflow.
↳
#Animation
#GSAP
We are releasing Knockout today, an Figma to Webflow CSS framework that helps designers and developers accomplish more together. We are showcasing a ton, so hold on for the tweet thread or jump to the documentation.
🧵
Please join me in celebrating the people of EA for their work in 2022.
As a team, we have been nominated for several
@webflowconf
awards, most notably, Agency of The Year. I couldn't be more proud.
Here is a thread of our projects from the last few months:
🧵💙
Drumroll please 🥁
Now announcing this year's Webflow Awards finalists!
From customers, community members, and partners, here are some of the most imaginative projects and brilliant minds in web:
Week 4
The new EA site is in progress; we have built our core pages, style guide, collection templates, and started migrating content. Also, this morning we reviewed the company OKRs and will include those with a live update of progress on the About page.
Wes is LIVE in the Webflow App Store!
I'm thrilled to say Q1 has taken off, with 24 Wes deals in various stages!
Wes was built to address objections, so we never had to say that Webflow couldn't do something. Today, we are helping teams build things like intranets with SSO,
Week 19
We are sharing a way to create a dynamic bar graph or donut charts in Webflow with a small amount of JavaScript. Something we thought was cool is the chart is created based on the information on the page so an author can make updates compile, and those are displayed.
Do you know someone who wants to go to
@webflowconf
but can’t make it to SF?
So far, we are sponsoring 11 global watch parties (And still have room to fund three more!)
Here is a rundown of the WebflowConf Watch Parties organized so far
🧵
Whoohoo! Congradulations to our team and clients for an amazing 2023! We have been building some incredible work together and I'm honored to be reconized as Webflow Agency of The Year.
Week 17
This week we celebrate the launch of Arc from Sequoia. As a tiny but fun detail, we created a JavaScript library for local storage in Webflow. The benefit is that if someone accidentally closed the browser, they could come back without losing their information.
We are launching A Font Story, a short film featuring
@chandlervdw
and how he created Cubano, a central element of the new EA brand. This story starts with a project that goes sideways but ends up reborn into amazing work connectivity!
Hello 👋 I'm excited to say we have emailed early invites to our Figma to Webflow framework - Knockout. We are hosting feedback sessions over the next few weeks before the full release, so if you are interested in joining the conversation, sign up here:
Today we received a gift basket from the greatest company in the world...
@webflow
, for our
#SOTD
.
I don't know what else to say but
@mcguirebrannon
& the entire Webflow team💙 thank you for making the web a better place. On behalf of everyone at EA we are beyond honored.
Ok
@Webflow
, I know I am asking for a lot these days. But here's another feature request: Better component management. This in includes, but is not limited to:
- Sorting components alphabetically
- Making folders for components
Hey
@thatsfinsweet
, congrats on ALL of the launches! 🤯😻
Thank you for pushing
@webflow
forward. You have absolutely set the standard for what it means to be at the top of the game and helped so many people in the process.
Happy
#FinsweetNov4
!
When we had an office it was pretty special. We are now fully remote (and parts of remote - including our international team are awesome) but this is how we worked before COVID.
I'm wildly excited to be working with
@kckatcreative
on the music for Letter Run. (Hi5 to
@inputoutput
for the base track and overall fantastic work)
KC has so many good ideas! Also, I'll be cheering for her during the speed build tomorrow.
Here is a quick sample from today.
Hey, taking a risk here - tomorrow we will start a new series called 🔴EA Live. The idea is to have someone on our team stream what they are working on.
Appropriately to kick this off,
@masonpoe
will start with a new business response.
We have two clients that are looking to hire a freelancer for long term
@webflow
maintenance. One opportunity would be contract to hire, the other is for small updates periodically. Retweet’s are appreciated - reply or tag who might be a good fit.
We have been playing with the idea of building a game-like experience in Webflow. (Also yes in a separate effort working on getting the new site built)
Please join me in celebrating two amazing builders on track for their 100!
1.
@greatdesignlead
is on target to reach her 100th podcast! 🎧
2.
@masterflowmaker
is on target to reach his 100th clone milestone! (and we will talk with him on Thursday!) 👯
Whoohoooo!
This week we made our first $1 from
@Slater_App
in the
@webflow
marketplace.
I'm so wildly excited for the warm response and overwhelming support.
Thank you - now back to building!
I'm kicking off an accountable challenge I'm calling it
52 Posts
The goal is to post one piece of work per week before Sunday and show progress over perfection. In 2022, I made it 26 weeks. Let's go!
I have a world of respect for anyone creating independent products / courses / whatever
@thatsfinsweet
I just want to thank you for what you built with
@wizedapp
and basically everything. Your products are always amazing and your pricing is a bargain for the value you bring
🧵
Over the last few months, we have started an asynchronous team activity to find ways to share outside of just a zoom call. Example: 1st month was walking 1 mile a day, post a picture. This month it's read 10 pages and post a quote. We are now turning that into a product to sell.
1) As an agency, we have gone all-in on
@webflow
and as we look to the future we see our role shifting. As an agency, we are asking... how can we guide our clients to have more control of their message and delivery?
So…
A client approaches you with a fairly bland, corporate feeling brand identity.
They say they wanted a re-brand to reflect their passion or life changing work.
How would you handle it?
This is how we did it for Transformation Capital😎
1. After three years of development, I'm excited to announce the public launch of Wes, a Webflow solutions toolkit for data residency.
Now, teams can work in Webflow Enterprise and publish anywhere—S3, GitHub, Azure, Google Cloud… you name it. 🧵
Wow! What a day!
Incredible effort for all those who entered the Slater X
@webflow
challenge.
Here's a little recap of what happened just in case you missed it...
EA started ten years ago today with a simple, totally unnoticed tweet that gained zero likes.
Yet, this is my favorite tweet ever; I even just took a screengrab.
This is the moment I shouted into the void a thesis and started the hard work of building.
We are bringing gifs to
@webflowconf
!
Socks,
@webflowcafe
shirts, notebooks AND super limited EA desk buddy from
@webprintsapp
If you would like to travel with EA - post a comment and find someone on the team in SF, NYC, or CHI
🤔
Week 5
In our OKRs, one of the results is called 52 Tweets. The idea is to tweet one piece of work every Friday. The goal is to do a better job of talking about our work - regardless of whether it's finished. This project IS finished & for our friends at .
Excited to be joining
@EdgarAllanCo
in a marketing and community role 👀
Flying out to Argentina in early July to be in the same time zone. Looking forward to getting stuck in!
@masonpoe
has kindly made sure I have time to work on
@webflail
during the week too. Can't wait ✈️
A friend just asked, "Do you charge for Project Management?"
Yes!
It increases the project cost, which can be challenging for some clients.
Yet, we have also found it's a huge selling point and one way we can offer clients more value.
Net: 10% - 20% FTE allocation for PM
Morning working session with Witt & Pabz on Letter Run - we are addressing a bug of randomly falling through the floor 🤣🐛
Also, congratulations to
@rileyrichter
&
@EmilyLonetto
for being the first people outside of EA to complete the game!!!
We made our presentation for
@NoCodeConf
in Webflow so we could show how we use Content Design and Webflow to bring teams together to build better brands.
@lettereleven
will go on right after the keynote with
@callmevlad
clonable will be released this afternoon
When COVID hit we went remote and haven’t looked back. I miss the clubhouse we built but love the community we have grown up with around the world. Also, if anyone in ATL wants a free Mira Herman Miller chair HMU - otherwise they are going on Craig’s List
Week 23
We are sharing a multi-step form example that uses the tab component in Webflow, local storage, and a dash of JavaScript. I also met the team in Argentina, and I’m enamored with everything here. (Video to come.)
We are starting to include additional characters in Letter Run. In this scene, we have
@rrabrot
and
@masonpoe
trying to decide who is taller in real life.
We recently built a calendar component for Webflow using AND
@jaimelin
has been making hats for her cats. So of course we need a Webflow clonable of Cats in Hats?!
#ComingSoon
Going remote.
This week we moved out of our clubhouse. Then again, it’s hard to say when we moved out… but I will peg the day around March 11th. That was the last day we all stood together at our center table.
Not how I feel but this old friend will be missed.
Note to self: the agency business will conspire to beat the rebel out of you.
Remember: Find and focus on a pace of work that is achievable, incrementally push that pace, and keep something in reserves.
This is a business of attrition and success should be known as endurance.
🔵New week new clonable!🔵
The EA team has created this native webflow scroll interaction using YouTube's API to pause the video when the user scrolls back up or down ⏸️🎥
Idea here:
Let's build a global network of watch parties for
@webflowconf
. It could be 2 people, it could be 20! It doesn't matter. Friends, don't let friends watch alone!
And to go one step further, EA will sponsor $500 per event (cap of $5k)
RT or tag those who can help
@NoCode_North
Hey NCN! I know Maggy is in Toronto and Penny you’re close :)
Would you be interested in running a watch party here in the city for the webflow conf or part of it?
I have a few bars in mind, and
@EdgarAllanCo
has offered to pick up some of the tab! It could be a ton of fun :)
Week 26
I’m filled with joy after a month with the team in Buenos Aries. We are remote but when we come together it’s always like an exclamation point to a shared story. We talked about food, walked to lunch, traded candies, worked side by side and just got to know each other.
Our next product is designed to make you say... DAM!!
...as in Digital Asset Management.
Welcome to Figdam - manage sales and marketing assets in
@figma
and auto-sync ✨them to
@webflow
Here is the story:
#workinprogress
@zzzhabinskiy
has been applying the texture map to our
#threejs
world, and it is TEDIOUS! At the same time, the raw parts of the scene also look wild and awesome because they are so random.
Week 9
We launched a new education division this week with a course on
#contentdesign
hosted by our Brand & Content Director, Kendra. (
@lettereleven
). Pre-registration is on now; sign up for updates and a discount at !
Question for Monday - what are some 🚩🚩🚩 that lead you to disqualify a possible client? I'll go first:
Hard no
* Low / No Budget / Unrealistic timeline
* Rude
* Contract terms (Liability cap/venue)
Warning signs but not a show-stopper
* Camera off
* Talking with more than 4
Week 22
We celebrate the Butterfly launch that utilizes a 3rd party translation service and page-level localization, all from Webflow. The site is our first public project using Wes, our deployment tool that we will be launching this summer.