Dragon Trail International
@dragontrail
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A marketing solutions company with roots in China and extensive experience in the global travel and MICE industries.
China, UK
Joined July 2009
The world's largest tourism market is back, and Dragon Trail is ready to help you reconnect to Chinese consumers and the Chinese travel trade through our full suite of marketing solutions. Please visit or contact us to find out more.
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Where did Chinese outbound travelers go over the 2025 Chinese New Year holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
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Chinese tourists are redefining global travel trends during the Lunar New Year. Vietnam, Japan, and Malaysia are basking in unprecedented surges of Chinese visitors, while Thailand grapples with a concerning decline. - @TravelTourWorld
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Find more news and insights about Chinese outbound travel and digital marketing in Dragon Trail's January newsletter: (4/4)
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However, some destinations saw significant declines in connectivity with China compared to 2019: 🇹🇭 🇵🇭 -49.3% to Chiang Mai, and -32% to Manila (3/4)
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Scheduled flights to popular international destinations increased significantly this CNY: 🇯🇵 +30.1% to Tokyo and +19.3% to Osaka compared to 2019 🇲🇾 🇻🇳 🇱🇦 +40% to Kuala Lumpur, Ho Chi Minh City, Hanoi, and Vientiane 🇷🇺 🇦🇪 +20% to Moscow and Dubai (2/4)
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🐍The Year of the Snake, which begins on 29 Jan, is characterized by transformation and growth, wisdom and creativity. 🧧 Dragon Trail wishes you a very happy Spring Festival, and a prosperous and healthy Year of the Snake.
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RT @traveldailycn: Chinese silver-haired retirees: Big spenders in Japan, Thailand and beyond Singapore, Malaysia,…
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RT @MaldivianAero: Touchdown in Chengdu! Our inaugural flight has arrived in China, celebrated with a special cake-cutting ceremony on boar…
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RT @traveldailycn: Chinese tourists cancel 4,572 room nights in Thailand hotels in January Thailand aims to attract…
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Chinese social media platform Xiaohongshu – aka RedNote – made big news last week when it became the most-downloaded app in the US. Will this impact tourism marketing? We analyzed our data for international travel brands on Xiaohongshu to find answers.
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🚗 Webinar: Chinese New Year 2025 + Self-Driving Tourism Trends 📆 Wednesday, 12 February 🕘 9am GMT/5pm China 🗨️Speakers: Dragon Trail International and Zuzuche ✏️ Register:
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RT @traveldailycn: Chinese tourists make biggest contribution to Japan’s visitation spending in 2024 Chinese visito…
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RT @SixthTone: Replug: How China’s most popular lifestyle app leads — and misleads — young tourists. #xiaohongshu #rednote #littleredbook…
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RT @SixthTone: Days after a Chinese actor was rescued from a human trafficking ring operating through Thailand, safety concerns among Chine…
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Missed yesterday's webinar on the Chinese travel trade's outlook on outbound tourism in 2025? You can catch up now with the recorded session!
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RT @skift: Travel agents are optimistic about China’s outbound tourism rebound, and they predict a full recovery by 2025, according to Drag…
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Our biggest-ever survey of Chinese outbound travel agents offers a picture of the market through the eyes of the professionals who know it best Download the full report for FREE:
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Our annual report on WeChat marketing for overseas tourism brands analyzes article reading rates, new trends for post layouts, popular content themes, and two brand-new rankings categories for 2024
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Our new report on Chinese outbound travel is based on a survey of 465 Chinese travel agents. We're releasing the results at a free webinar! 💡 Webinar: China's Outbound Travel Trade in 2025 📆 Wednesday, 15 January 🕘 9am GMT/ 5pm China ✏️ Registration:
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