Derek Halpern
@derekhalpern
Followers
60K
Following
1K
Statuses
2K
Co-founder of Truvani. Find us in Walmart, Whole Foods, Sprouts, & more. Formerly taught DTC marketing. Also had a popular YouTube channel about business.
Miami Beach, FL
Joined July 2008
When I cofounded Truvani, I had zero experience in creating my own consumer packaged goods and selling them. This inexperience turned into one of our biggest strengths. Here’s why…
9
6
93
@flexiblefoodie @MichaelPagan_ Why is it tone deaf? And how is it different from any other stunt like: doing an influencer only vacation where you invite the biggest influencers to attend?
1
0
0
Can I get a hell yea!
What is happening to our school system? My kids are doing a dozen stupid projects per year. These are physically impossible for 6-10 year olds to do on their own. Much less for free. We spend $300 per kid per school year on this bs: -diorama of animal in habitat -product to sell at fake market -famous ancestor dress up It’s a ridiculous waste of time. It teaches kids nothing they couldn’t learn from a textbook or Google for free. It’s not some fun learning experience for them. It’s a massive parental popularity/investment contest. My kids can’t design and build a product or game to “sell” at a market place. And honestly before you push back… You’re wrong. They can’t. It’s a massive time suck for any parent—my wife is a stay at home mom and we can barely keep up. I have 3 kids in elementary school and we have to stress about these projects months in advance and spend crazy money to basically complete 90% of these items on their behalf. It’s some deluded ridiculous punishment that teachers force on parents as a passive aggressive way to get back at us for not buying school supplies. Do you know why they send these things home??? Because it would be fucking impossible to complete any of these in classroom. Why?? Because a fucking 7 year old doesn’t know how to build an alligator diorama showing an alligator in its natural habitat out of a shoe box and no matter how much patience or instruction you give them either it turns out exactly as you would expect, or… you have to pick up the glue stick and DO IT FOR THEM. It’s ridiculous. Please, teachers… end the madness. Leave my afternoons and weekends alone. Let my kids do reasonable normal homework. I’m not here for arts and crafts
0
1
5
I’m waiting for the augmented reality glasses that translate someone talking to me in a different language… into English… in real time. I don’t need to see my email in 3d floating in air. I need to understand what someone is trying to communicate to me when language is a barrier.
0
0
0
Just depends what you're optimizing for... Why take home $1M when you can sink it back into growth for a larger exit later? I used to think "profit profit profit." As if that were the only thing. But I've since revised my thoughts on it. The fundamental profit potential of a business is important. But one-time, easily controlled costs, that you can either sink into growth or not... is also important. As long as your fundamentals of your business is sound, whether you choose to take home $1m or $1... the important part is that its in your full control.
2
0
6
@RobertFreundLaw I always remove that from all agreements. What these saas companies and agencies ask for is borderline criminal in my opinion.
0
0
4
So, my 6 year old comes to me and says, “Make sure you’re following @MrBeast.” I said, “Why?” “Because if you see him in real life, he’ll give you 10 grand!” I laughed. “Do you know how much 10 grand is?” She went on, “No, but people seem really happy.”
2
1
9
The unfortunate problem is that people don’t judge ideas on merit… they judge it on ideology. If we want a better future, we must eradicate ideology and judge ideas on merit alone. Like with food for example. There’s absolutely no reason for artificial dye to be put in kids foods… especially when companies prove they can create the product overseas without these dyes. And yet, this is a highly politicized issue. Luckily, people like my co-founder Vani is out there fighting the good fight against these wild standards. But here we are. I doubt anything will change soon, but we can hope in the future.
0
0
1
Only cyber crime? If you feel inclined to dig deeper, there’s a book called Provenance: how a con man and art forger rewrote modern art history. This is an interesting read because, instead of forging art to a high degree… they forged the provenance of the art instead to make lower quality “early paintings” seem real.
1
0
1
@jessegenet Someone got this for my kid. I read it, realized what it meant, and tossed it right in the trash. Not even joking. “It’s just a book.” Wrong. There is a great book called “what do you do with an idea?” I highly recommend it.
1
0
2
I don’t monitor new visitors. What I look for specifically is “new customer rate” meaning, what percentage of orders come in that come from emails that never ordered before. We ignore repeat purchases. Those are bonus. To make it work, your audiences should be at least 10-50 million. If audiences are too small you may have this issue.
1
0
0
Nothing makes me happier than bringing proven DTC offers like “free with purchase” into retail stores. It was hard. Having a free with purchase that doesn’t require people to claim something on a web form requires a lot of buy in from a retailer… but we pulled it off. This display in Sunrise Natural Foods in CA is amazing.
0
0
3
RT @jasonlk: When someone great leaves, You realize they did 10x more than you'd thought. When someone mediocre leaves, You realize th…
0
28
0