Deepak Segal
@deepaksegal
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@adgully
@kkalpu
@bijoyaghosh_
@ApplauseSocial
Thanks to the affordable internet rates, almost everyone has data connectivity today. And because of that there is a substantial rise in the appetite of consumption. The kind of content may vary but anyone and everyone who has a phone with data is consuming content.
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Money Laundering is converting black money into white - how is this being applied to SSR ??? Even if the money disappeared from his account - it must have gone to another account - that is a simple identifiable bank transaction - so find the recipient!
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@adgully
@kkalpu
@bijoyaghosh_
It’s the writing.
With adaptations, you have a ready story in place but the challenge is to make that script resonate with your audiences by adding local nuances and elements. Once you have that, then the actors and directors will blend perfectly and the outcome will be good.
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@adgully
@ApplauseSocial
@kkalpu
@bijoyaghosh_
After writing, casting is the most crucial step. Actors bring any story to life. At Applause we’ve had the opportunity to work with the finest performers from the industry. 1/n
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@adgully
@ApplauseSocial
@kkalpu
@bijoyaghosh_
Each and every one of them has excelled in portraying their characters. We hope to continue our collaboration with this powerhouse of talent. 2/n
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@adgully
@kkalpu
@bijoyaghosh_
@ApplauseSocial
We definitely keep in mind that we stick true to the original story. Then we Indianise it with local elements keeping in mind the universality of the story. We want the story to travel across India and hence we choose factors that are not specific to any particular region.
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@adgully
@kkalpu
@bijoyaghosh_
@ApplauseSocial
Everyday we see different type of genres arriving at our screens, be it a crime thriller, a horror, a show on a dystopian future and several others. Audiences are hungry for good content. Both makers and audiences are wide open to creating & sampling different formats of content.
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@adgully
@bijoyaghosh_
@kkalpu
The quality of content is at the top and we have an example in front of us – Inside Edge was nominated at the International Emmy Awards amongst several other International shows. I’m very certain that one day India will produce a show like ‘Narcos’ or ‘House of Cards’. 2/n
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@adgully
@bijoyaghosh_
@kkalpu
India is a country with talented writers, people who know how to produce the content and sell it. So I believe India is very capable of being at par with the world. 3/n
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@adgully
@ApplauseSocial
@kkalpu
@bijoyaghosh_
Indians are enjoying all sorts of content. The thought behind adapting successful shows for Indian audiences was to let acclaimed stories travel to a larger base. Genres don’t necessarily have to play a major role as opposed to a great story reaching audiences in local context.
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@adgully
@bijoyaghosh_
@kkalpu
I believe India is still new to the concept of digital shows as predominantly entertainment was via movies and TV. Since the past few years we have observed a mega change as the digital ecosystem is booming with great content. 1/n
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@adgully
@kkalpu
@bijoyaghosh_
@ApplauseSocial
Today the digital space is at an elastic stage where the creators are experimenting and creating innovative content that varies from one another. 1/2
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@kkalpu
@adgully
@ApplauseSocial
@bijoyaghosh_
Yes it does, because these stories cross the urban boundaries and are not confined to metropolitan audiences.
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