As e-commerce giant @shoptemu has expanded rapidly across Latin America, their user churn was among the highest in the cohort with 37% through 3Q24. However, on the other side of the spectrum, @Mercadolibre and #Shopee have managed only 10% and 8% respectively, through the same

With the landmark case allowing online sports betting in the US in 2018, the betting landscape continues to evolve as new (cough) "players" enter the market. While FanDuel and DraftKings Inc. are still the dominant presence, newcomer hashtag#ESPNBet has been gaining market share

Retail Media Networks are transforming the advertising industry. And with an estimated total US retail media ad spend hitting $130B by 2028 (up from $55B this year), retail media would represent nearly a quarter of all US media spend. As the uncertainty over the cookie looms,

Sensor Tower's monthly gaming pulse has arrived with trends, top charts, and leading games across countries for August. Fairlight Games' #AFKJourney leads the big movers this month, up two spots to #6, by worldwide revenue growth, driven by a successful launch in Asia on August

Sensor Tower at the ballot box: 61 days and counting. With both the Harris and Trump campaigns pouring big money into digital advertising, their ultimate goal, like any advertising, is how many people are looking, and from where? Between July 19th, when President Biden ceded

Exciting news! @Pathmatics now supports #TikTok for Japan, Brazil, and Mexico as we expand our advertising insights globally. This opens a major channel for competitive insights in these regions, allowing you to see ad impressions, spend, creatives, video duration breakdown, and

Sensor Tower at the ballot box: 69 days and counting. As the US Presidential race heats up, so does digital advertising spend for both candidates. But how are the Harris and Trump campaigns allocating their money? Since President Biden's announcement that he's leaving the

MAJOR GAMING MILESTONE! #CoinMaster surpasses $6B in revenue! From humble beginnings come major accomplishments. Initially released in 2012, #MoonActive's Coin Master didn’t hit its stride until 2016 as user acquisition began to increase. And then came the Kardashians…yes,

MAJOR APP MILESTONE: @tiktok_us breaks $15B in global consumer spend! The short-form video app can now count itself among the top two in global consumer spend, as TikTok joins #HonorOfKings as the only two apps, and ONLY non-gaming app, to cross the $15B barrier for iOS and the

Let's get social for a second. And by social, we mean a webinar hosted by two of our top influencers (clears throat) - we mean analysts. How is the social media and digital advertising landscape evolving? Competition, Social App fatigue, and that looming @tiktok_us ban are all

Whether you’ve marked your calendar for @amazon's signature Prime Day sales or held out for their pre-holiday October Big Deal Days and Big Spring Sale, the shopping giant has spent big money to advertise their events in the last year. In '24 alone, Amazon increased its US ad

Sensor Tower in the news! Summer stories are sizzling across media outlets with @shoptemu, @Threads, @X, and @Adobe in the spotlight. The biggest stories require the most accurate, timely data. We’re proud to be a trusted source for the top media publications like @Forbes,

Are you going to be at @gamescom this week? Our team will be there, armed with market-leading mobile gaming and digital advertising insights that can give you that edge over your competition. What ad strategies are your competitors using to acquire new players? Where is your

You’ve waited long enough. The July Roundup is here, and its jam-packed with insights across categories in seven of our top reports for the month. But don’t take our word for it. Download the roundup to see insights on: 👩‍❤️‍👨 Dating apps 📺 @NBCUniversal & @iHeartRadio leveraging

You know your players. You know where your audience is seeing ads across which mobile games and other apps. You have your finger on the pulse of what gaming apps are shooting up the ranks, and how you compete in your category. Of course you do – right? If you’re going to be at

How are your competitors advertising on @Snapchat? What creative messaging are they using to reach all those snappers (is that what the kids call themselves)? We're thrilled to launch support for Snapchat creatives within the @Pathmatics platform. Now, you can see deeper

Let’s take a moment to appreciate how we got here: Atari 2600, Nintendo 64, GameCube, Sega Genesis – you can’t beat the classics, but if we're being honest, they were just training our thumbs for the main event – MOBILE GAMES. Introducing our H1 Gaming Spotlight Report! Sensor

As the US housing market has seen record interest rates, and potential buyers and renters continue to be economically strained, the real estate cohort has pulled back on advertising over the last year – except for @HomesDotCom. Ramping up digital ad spend 400% HoH, in the

MAJOR GAMING MILESTONE: Harry Potter: Hogwarts Mystery The magic continues for @Jamcity’s Hogwarts crew as the mobile game has just surpassed $500M in revenue globally, according to our Store Insights estimates! Released in 2018, it was the first mobile game to bring the Harry

Discover the Latest Mobile Gaming Trends! Zenless Zone Zero slashes across the globe, hacking through downloads and revenue charts! Sensor Tower’s Mobile Gaming Pulse for July 2024 is live! Dive into the latest releases, rising stars, and breakout games taking the world by