Dagobert Renouf
@dagorenouf
Followers
90,812
Following
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I spent 5 years and $100K+ to bootstrap a startup and failed. Memes and interviews about the dark side of entrepreneurship →
Twitter course →
Joined May 2018
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My last time bootstrapping a startup was a failure.
I lost my life savings ($100k+), let my marriage decay to the point of divorce, and suffered a burnout that destroyed my health.
It took me months of rest, meditation, and therapy to get back on my feet.
I was too broken to
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The story of a startup in 10 memes.
1. We're all naive at the beginning
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I'm currently on stage 2 of the startup founder's journey 😂
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My wife and I decided to give up on our startup
@logologydesign
It was a tough decision to make, especially after spending 5 years and almost all of our savings to bootstrap it.
But the reality is that despite our best efforts, we never found a way to grow beyond survival
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Are you thinking of building a startup in 2023? Here's what awaits you:
1/ You’ll be optimistic at the beginning
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Sad truth about building a startup:
A low IQ extrovert salesman will have more success than an introvert tech genius 🥲
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I used to think my startup needed 100 features to be successful 😅
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I know it's not huge but I feel happy that my startup makes ~$3k per month after 4 years.
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Most startup founders need to make that mistake at least once 😂
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Most of the ChatGPT bros were Web3 bros a couple of months ago.
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A VC told me to "go big or go home" with my startup. So I went home to build a small lifestyle business and now I'm happy 😀
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After 3.5 years building my startup full time 💪
And spending 2/3 of my life savings to stay alive 🥵
I could finally pay myself a $1,700 salary yesterday 🥳
It feels like beginning a new life 😍
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My desk setup to stay motivated building a startup for 4 years.
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Most startup founders have more domain names than customers 🥹
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Startup is 10% code and 90% positioning / marketing / talking to customers. No need to be scared if you're not a coder.
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Startup founders have to be reborn before they can find success 👶
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I explained my startup idea to a couple of friends before building it.
They loved it and said it would be a huge success 🔥
Then we launched and none of them used it 😭
So in the end I hadn’t validated my product…
I just validated I had nice friends 😅
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Quitting your job to build a startup is a huge risk 😅
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Startup founders either die adding features. Or live long enough to learn marketing 🦇
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The first money you make with your startup hits different...
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You become different when you build startups for too long 😅
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I promoted my startup with ads but nobody bought 😞
Then I shared my journey on twitter and got sales 🤯
That’s when I realized marketing isn’t about promotion...
It’s about trust 🔗
People don’t trust random ads ❌
But they trust a human being sharing his story 💙
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Year 1 of my startup: my dream is to make millions 🤑
Year 4 of my startup: my dream is to make a living 🥲
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Are you on the fence about building your first startup? I promise it's gonna be fun 😅
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I built my startup to get rich quick and have an easy life 😎 It was 4 years ago and we're still not profitable 🤡
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The more I work on my startup, the less scared I am that somebody will steal my idea. Because I know how hard the execution is anyway 😅
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Good luck to every startup founder who still has a job 🥲
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Startup founders who enjoy the journey are unstoppable 🤪
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"I build my startup in stealth mode because I don't want someone to steal my idea".
→ founder with 0 customers building a todo list app 😬
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Startup founders need to focus on the right metrics 😅
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If your family doesn't think you're crazy, are you even a startup founder?
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Once you make your first $1 with your startup it's hard to go back to a job 😬
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I wish building a startup was as easy as the dreams I had 🥲
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If you don't do marketing then you don't have a startup. You have a hobby 😬
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10. and celebrate with the friends we made along the way
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The more I build my startup, the less respect I have for people who give me advice on it without building one themselves.
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My wife and I shut down our startup 6 months ago ❌
After 5 years of bootstrapping 💪
And it was one of the hardest times in our lives 😢
But then we got a surprise from
@stripe
in the mail 👀
A custom book telling our whole story 😳
And it helped us find closure 💙🥲
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The pain when you realize the truth about your startup 💀
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I tried to make my startup grow for 14 months.
I sponsored newsletters and ran google ads.
But marketing is hard and I didn't sell anything 😩
Then I started sharing my journey on twitter.
In 10 weeks I went from 200 to 1400 followers and tripled my sales.
Here’s how 👇
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I told my startup idea to my friends before building it.
They loved it and said it would be a huge success 🔥
Then we launched and they didn't use it 😭
Because in the end I thought I had validated my product...
But I only validated I had nice friends 🥹
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My wife is my cofounder... and for my birthday she gave me our first startup swag 🤩
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Startup founders rarely feel confident pricing their product 😬
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My last job was perfect: 4-day workweek, fully remote and big salary.
But it was so comfortable that I got bored, there was not enough challenge 😫
So I left to build my own startup.
Now I work 7 days a week and make almost no money 😬
But at least I'm not bored 😂
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I'm launching a course 🤯
Learn how I took my startup from $300 to $3,000 monthly revenue, only with twitter 🚀
– how to get engagement
– daily routine to boost your growth
– strategy depending on number of followers
Bonus: how to become a MEME LORD 😳
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Twitter is the most supportive place for a startup founder 🐦
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Thanksgiving is the most brutal day for a startup founder 😬
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to alls startup founders: it gets better with time I promise 🙏
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2nd-time startup founders keep it real with each other 😅
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I don't care if you steal my startup idea because my plan is to execute better than you anyway.
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1st-time founder:
1. have random startup idea
2. spend 6 months coding React + GPT-4
3. try to find customers
4. make $0 🥲
2nd-time founder:
1. random chat with their plumber
2. identify problem all plumbers have
3. spend 2 weeks building SaaS with WordPress
4. make $1M 🤴
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Startup founders worry that somebody will copy their idea.
But the real danger is that nobody gives a 💩 about their idea.
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Life at 32 is the same as life at 14.
I just replaced addiction to play video games with addiction to grow a startup.
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Startup founders need to get their priorities in order 😬
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I build my own startup so I don’t need to worry about what’s on my resume ever again.
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The craziest thing happened on Friday.
Someone from twitter said my memes inspired him to do marketing for his startup 6 months ago 💡
And now he’s mad successful 🚀
So he sent me $1,000 as a thank you gift 😳🤯
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