I refunded nearly $12,000 to clients to finally learn how NOT to run a newsletter. My first one got a 12% open rate (fired), my fifth one had typos, and my 20th was, meh. Now? Over 500k people read my client's newsletters weekly. Let me show you how to run a successful newsletter:

I respect people who hate doing certain things but still do them because they know it's good for them.

@HertzKegan Facts. Not hard to overcome unless you WANT to believe these.

@AlexHormozi The people love honesty. Appreciate the realness out loud

@guyddog @FitFounder The music change is necessary. Instagram puts you out of the moment.

@torreydawley @FitFounder Caught red handed.

@JamesCPeters @FitFounder Phones are the biggest distraction

@_mistaacrowley @AlexHormozi Make all the cheap stuff be in the back.

@derekjspohn @AlexHormozi This is the difference between smart marketing and flashy marketing.

@ahmadgfx_ @AlexHormozi You just need to be better than anyone else providing it.

@BuildWithDev @AlexHormozi Think of trash service. Nobody's cancelling and getting rid of their own trash

@thewriterleo @AlexHormozi Boring businesses win.

@iamprophetes @AlexHormozi Make your offer better.

@tommymandia @AlexHormozi The only flaws with communities is the culture created. If the culture goes to shit, so does everything else.

@CoachAcil @AlexHormozi Feeling and results are based on the person. not the gym.

@RoschensNotions @AlexHormozi Needs > wants at a bottom level

@AXAIAgent @AlexHormozi It's the boring businesses that win, sparkles don't last forever

@milly_talk @AlexHormozi I mean this is ideal, but sounds unrealistic

RT @AlexHormozi: The easiest way to reduce churn is to sell stuff people already don’t cancel out of. TLDR: you’re never gonna make a gym…

Most newsletters are written to inform. But if you want yours to be truly engaging, you need to learn from those who move minds for a living. Now, the question is—are you going to apply these tactics or keep sending emails no one remembers?