Colin Salao
@colincsalao
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Reporter, Newsletter @FOS | Past: @TheStreet , @businessinsider | Alum: @MedillSchool , @ateneodemanilau | Views are my own | 🇵🇭
Chicago-based, Manila-raised
Joined July 2022
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Pinned Tweet
‼️ I'm excited to announce that today is my first day as a reporter with
@FOS
!
I've admired how FOS has covered the sports business landscape over the past several years, so I'm looking forward to helping elevate the company to even greater heights.
I'll be working with the
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On TV during my last moments at
@MedillSchool
.
Just a full circle moment considering they're two key figures in me believing I could leave the Philippines last year to get into sports media in the US.
Representation matters!
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This is gross. Philippine sports broadcasters and leagues continue to shoot themselves in the foot. And for what… exclusivity?
You’re capping the growth of everyone— including teams and players — by cutting media access.
The UAAP has announced that non-Cignal media members are no longer allowed to record clips or interviews with athletes (unless inside the press room) moving forward. This includes short clips/highlights.
Wow.
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Spoke to
@PabloTorre
and found out how after Harvard, SI, and ESPN, he’s never felt more fulfilled than he does now with his new show
@pablofindsout
.
For
@TheStreet
: Pablo Torre is upending the norms of sports media — and his parents — with his new show
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Latest on
@BusinessInsider
: "The Starters" went off NBA TV over three years ago. Now called "No Dunks" (
@NoDunksInc
), they record their shows out of a garage the same way they did nearly two decades ago.
And they're The Athletic's biggest NBA podcast.
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📍
@FOS
is in Bristol, CT for ESPN Media Day at the company’s HQ.
We’re expecting to hear from several top execs and on-air talents, including chairman Jimmy Pitaro, Stephen A. Smith, and Pat McAfee.
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Jack Betts (
@jrbetts21
), a wide receiver for Amherst College of NCAA DIII, shared with Insider how much he's made through his 35 NIL deals and how he plans to help other athletes in small markets.
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@LeighEllis
@NoDunksInc
@jeskeets
@TasMelas
@tjasondoyle
@treykerby
one of the goats! You'll be missed. Will look out for the Leigh Ellis Philippine Tour 👀🇵🇭
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fuboTV launched its sportsbook in November 2021 and was set to integrate streaming and betting. But after less than a year, it shutdown.
@AshleyRReports
and I spoke with multiple former Fubo Gaming employees to learn what led to its swift demise.
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‼️ Ice Cube said the Netherlands accepted the Big3's challenge, but FIBA is "preventing" it from happening.
In a letter viewed by
@FOS
, FIBA said its rules require players to seek permission three weeks in advance. The Big3's date was too close.
More ⤵️
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WNBA Commissioner Cathy Engelbert just told CNBC that the WNBA hopes to "at least double" its media rights fees for its next deal. The league's deals with ESPN, ION and Prime Video all run until the 2025 season.
"Women's sports rights fees have been undervalued for too long."
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✍️ NBC continues stacking up the Olympics wins.
Plus: USA women's basketball reels in three million viewers in its debut game, more than any non-gold medal game for both men's and women's basketball during the Tokyo Olympics.
@FOS
⤵️
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‼️ In this new media-rights deal, ESPN will no longer have exclusive rights to the WNBA Finals.
ESPN networks have aired the WNBA Finals since 2003, and at least one game was on an ESPN network since 1998, the league’s second season.
More details for
@FOS
⤵️
The WNBA's new media rights are now official: $2.2B over 11 years from ESPN parent Disney, NBC, and Amazon.
As part of the deal, ESPN will no longer have the exclusive rights to the WNBA Finals.
@colincsalao
explains ⬇️
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✍️ Amazon acquiring the rights to the WNBA Finals and NBA Conference Finals is another step forward for streaming.
Took a look at what this could mean for the future of sports fandom on
@FOS
⤵️
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NEW on
@SportsInsider
: The NBA Dunk has hit a new low, barring a miracle from a relative no-name tonight.
Here's how the NBA got to this point — and how to potentially revive it.
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The sports media landscape continues to evolve as streaming and social media grow, and athletes take more agency over the content.
At
@BusinessInsider
, we list 24 of the top execs that are growing the space.
From
@AshleyRReports
,
@claireatki
, and me:
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On
@BusinessInsider
:
Stadium Live Studios (
@StadiumLiveApp
) has raised $13 million for its app targeted at the sports Gen Z audience.
Read on how their cofounders were able to build their metaverse for budding sports fans in less than half a decade.
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✍️ The face of basketball has always been an American. But the Olympics will showcase how, even if the U.S. has the best team, the sport's next stars are from all around the world.
Is basketball ready for its first non-American face?
For
@FOS
⤵️
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Looking like an idiot laughing hysterically on the bus listening to
@newheightshow
. Just so good
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Don't want to take anything away from this Gilas team -- this was amazing effort -- but this Clarkson-less stretch was flat in the way that I don't recall as much from past teams.
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"I think ESPN is already like the Mondo Duplantis of women's sports ... like he sets the bar, then he keeps breaking his own record." -
@elleduncanESPN
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.
@AshleyRReports
and I asked VCs invested in the sports space their picks on innovative startups in the industry.
Read their startup picks which go from budding sports leagues to betting, tech, and more:
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To the pair having a first date in front of me at a Starbucks:
Hope it goes well guys but also it's 2pm on a Tuesday I don't understand
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The get-in price for the first Indiana Fever game in Chicago on June 23 are at $160, before taxes and fees.
For perspective, the get-in tickets for the next home game on June 27 against the two-time defending champion Las Vegas Aces are at $25.
The Caitlin Clark effect.
🚨SINGLE GAME TICKETS AVAILABLE NOW. WE REPEAT, SINGLE GAME TICKETS ARE AVAILABLE NOW 🚨
See you at
@wintrustarena
this summer!
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@GregFinberg
Agree with the framework, but I really struggle to see the Heat and Sixers giving up that much even if there's a bidding war.
A couple less FRPs from miami... maybe?
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Vasu Kulkarni (
@Vasu
) is obsessed with basketball, and it's fueled him to create Courtside VC, a sports-focused firm that was an early investor in companies like StockX, The Athletic, and 100 Thieves.
Read his story on
@BusinessInsider
:
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The Philippines joined the Olympics in 1924. Zero golds until Tokyo, when Hidilyn Diaz won a weightlifting gold. Now we have another one.
Chilling to hear the PH anthem in the Olympics. Tears have been shed on a Saturday morning.
GOLDEN BOY FOR A REASON 🇵🇭
Carlos Yulo hands the Philippines its first medal in the Olympic Games after finishing with GOLD in the men’s floor exercise finals!
This also makes Yulo the first Filipino gymnast to have a podium finish in the Olympics.
#Paris2024
#OlympicGames
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Carlos Yulo, first man to win an Olympic gold medal for the Philippines. Incredible.
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19-year-old Luke Kirchhoff filmed his first YouTube video in March. It happened to be with
@DudePerfect
, the YouTube group with over 58 million subscribers.
Read how the teenager was able to connect with the YouTubers on
@BusinessInsider
:
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Moved to America to become a sports journalist only to see it quickly crumble the way it has since coming here... pretty depressing to say the least.
Hoping for better days.
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Here's how the 18.7 million average viewers for the 2024 Women's National Championship Game compares to the last decade of Men's Games.
#NCAAWBB
#MarchMadnessWBB
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TikTok has partnerships with major sports entities like the NHL and New York Yankees but also sponsors lesser-known leagues around the world.
@dwhate
and I spoke with a TikTok exec and dissected its burgeoning global sports strategy on
@BusinessInsider
:
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A few of sports media's top executives shared their podcast recommendations for keeping up with the evolving sports and business world.
The shows have hosts that range from former NFL superstars to billionaire investors.
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For
@TheStreet
: Going to be live blogging the primetime game on Peacock, the first NFL playoff game exclusively on streaming.
Should be interesting to say the least.
Follow
@colincsalao
all night as he tracks the biggest streaming experiment ever
#NFLPlayoffs
Live blog here:
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Read about 14 of the top private equity firms investing in sports as the influx of institutional capital continues to change the way sports leagues and teams operate.
The latest from
@claireatki
,
@MadelinePBerg
,
@AshleyRReports
, and me:
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See the mock email and resume that the 'King of D3 NIL' Jack Betts (
@jrbetts21
) shares with brands and has helped him secure over 20 of his 35 NIL deals.
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So proud to call this guy one of my best friends. Great guy, amazing talent, future star!
Take it easy on his name — and stache.
Welp, the cat is finally out of the bag. Got the warm welcome on the show today and an even warmer welcome by the internet. 🥰
YOUR BOY HAS JOINED THE
@JIMROME
SHOW.
Let’s work baby.
@CBSSportsNet
@CBSSportsRadio
@Audacy
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Overheard at the Chicago Marathon:
“Mom I love you! This sucks!”
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🏀 The WNBA season resumes tonight.
@AtlantaDream
exec Dan Gadd explains to
@FOS
how the league can continue its momentum.
"I’ve never seen a year-over-year change in sports like this, and how to handle that’s been one of the biggest questions."
More ⤵️
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Courtside VC's (
@CourtsideVC
) Vasu Kulkarni (
@Vasu
) spoke to Insider about why he's bullish about the sports collectibles market.
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Rebecca Lobo calling out the number of backcourt steals of Gabbie Marshall for the season is awesome??
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Kai Sotto getting 4 points and 3 blocks during the sicko leg of Summer League then it becoming the country’s biggest story is the most Philippines thing ever, and I’m here for it
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📈 In just over 24 hours, Cristiano Ronaldo's YouTube channel has surpassed the subscriber count of every other pro soccer entity.
He's closing in on the most-subscribed soccer-specific channel, independent creator Celine Dept, who has 35.3 million subscribers.
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I didn't make my bed before leaving this morning and am so disgusted with myself. This is being over 25, I guess.
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ICYMI: I spoke with
@ChipotleTweets
CMO Chris Brandt on how Chipotle has used sports to fuel its rise in America, and why it's leveraging sports as it targets the rest of the world.
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For
@TheStreet
: I spoke with experts including
@TheJayKaufman
and
@joefav
on how the NBA's next deal will shape media, whether the NBA can hit a reported $7-8 billion annual number, and why ESPN could continue to hold the broadcasting rights.
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So
@acosta32_jp
was on
@minakimes
' pod today! It feels like just this year, he was telling me one of his goals was to be on it... cause it was!
Buy all your JP Acosta stock now 📈
NEW POD! First time guest
@acosta32_jp
joins the show to preview week 4....
-*taps mic* DUUUUVAAAAAAAL
-KC Defense 📈 KC Offense 📉
-The Saints, in twuble
-Will SF keep giving the Rams problems?
+ more
Listen and subscribe here:
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Uplift Labs, a startup aiming to improve athlete performance and health, raised $5.5 in its latest seed funding round.
Investors include athletes like Seth Curry, Marc Gasol, Renee Montgomery, and David DeCastro.
More on
@BusinessInsider
:
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Student-athletes have performed well on social media in the NIL era, and some of the standouts are in women's basketball.
See the engagement rates of the most followed women's basketball players during the first year of NIL in
@Captiv8labs
' database.
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I'll be live blogging everything about
#SuperBowlLVIII
for
@TheStreet
today! Send me your thoughts about anything — from the broadcast, to the commercials and the halftime show and you might find your tweet on the blog!
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Latest on
@BusinessInsider
: Colleges like BYU and Syracuse have started NFT marketplaces, a new avenue for student-athletes to earn from NIL.
Both schools are tying in real-world benefits like VIP tickets to some of their NFT collections.
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It’s 2AM CT, but it’s also probably the most important team sports event in Philippine history so we are here
@PilipinasWNFT
!!
#FIFAWWC
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‼️ One thing that caught my attention about the NBA/WNBA's deal with Amazon is that the WNBA Finals are no longer exclusive to ESPN networks, and we will soon have a Finals for a major sports league exclusively on streaming.
Amazon has the rights to three WNBA Finals series
NEWS: The NBA has rejected TNT parent Warner Bros. Discovery’s media rights proposal.
The NBA says their offer “did not match” Amazon Prime Video’s—and the league has now partnered with Amazon.
More »
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There's been a ton of chatter over the last few weeks regarding the starting salary of Caitlin Clark in the WNBA — which is $76,535 in Year 1. The pay problem is reality that all WNBA players face.
A new media rights deal for the WNBA in 2026 presents a window of opportunity to
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Latest on
@BusinessInsider
: Stix (
@StixGolfGear
) is aiming to make golf more inclusive by providing high-quality and stylish golf equipment at a fair price.
Read the pitch deck its founders used to raise $10 million in Series A funding.
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✍️ The 2024 NFL season will be just the fourth since the league moved to a 17-game schedule—but the door is open for the league to add an 18th game before the next CBA, which expires after the 2030 season.
More details for
@FOS
⤵️
The NFL and the NFLPA have had “high-level discussions” about a potential 18-game regular season, the Washington Post reports.
@colincsalao
and
@_DavidRumsey
have the latest ⬇️
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Wrapping up the live blog on
@TheStreet
.
The broadcast felt like a typical NBC broadcast and didn't feel like a Peacock advertisement.
Some users experienced problems with buffering and video quality, but over UX seemed fine.
But as expected, a lot were mad at the exclusivity
Follow
@colincsalao
all night as he tracks the biggest streaming experiment ever
#NFLPlayoffs
Live blog here:
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📝 Max Verstappen has failed to win the last three Formula One races, and he's no longer a virtual lock to win every Grand Prix. That bodes well for plateauing U.S. fan interest as F1 enters the back half of its season.
More for
@FOS
⤵️
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ALL THE SMOKE, the show starring Matt Barnes and Stephen Jackson, is launching its own production company, ALL THE SMOKE PRODUCTIONS.
The company will house other shows featuring Paul Pierce, DeMarcus Cousins, Rajon Rondo, and Rachel Nichols.
Read more:
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A report by
@Captiv8labs
shows that college athletes have outperformed standard influencers since NIL rules were introduced last year.
Women's basketball players have stood out with a 9.4% engagement rate on TikTok, the highest of any group.
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Head: Two firsts and two seconds for Deni is great value.
Heart: I’m gonna miss my favorite player on the team.
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Insider is compiling a list of the top athlete creators and media personalities!
Send in your nominees here:
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@JoeVirayNBA
I mean KD with under contract til 2026, Booker til 2028. You just give it all and hope no one asks out, right?
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Athletes continue to branch out in media, and many of them have talent managers and agents that drive their success behind the scenes.
Insider is looking for nominees for the top managers and agents of athlete creators!
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@MangingisdaSays
@PabloTorre
Yea, you’re right, I’m not from UP so I didn’t know. I’m sorry for the mistake. But also there are plenty of ways to politely educate.
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Overheard at an LA Starbucks:
"There's no basketball player ever better than Kobe Bryant. You can go back and watch MJ's highlights and he wasn't like that."
the bias is stronger than the coffee here!
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@karlolovenia
I think you can point at the character of the players back then, but the old teams felt very much like "oh Blatche is out, it's our time now" whereas this team saw Clarkson out and just didn't know how to function?
Think it means they actually like Clarkson lol but obv not good
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Brandon (
@Beloti44
) and Jayden (
@JaydenBelotii
) Beloti played D2 basketball at an HBCU last season. They each had over 200,000 followers on TikTok when the NIL rules kicked in.
Here's how much each earned over the course of one season:
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Pat McAfee said that he believes Aaron Rodgers will return to his show this season.
“There’s a good chance that you probably see Aaron on Tuesdays again.”
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Didn’t think the Taylor Swift Effect was actually for the two QBs to switch abilities
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FuboTV wrote in a shareholder letter that it's reviewing its sports betting business less than a year after it launched its sportsbook.
My story on
@BusinessInsider
:
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Engelbert also said that the WNBA's next media rights deal is meant to set up the league for the few decades, comparing it to the Larry Bird and Magic Johnson era of the NBA that helped the men's league evolve from an era that had playoff games broadcasted on tape delay.
More
WNBA Commissioner Cathy Engelbert just told CNBC that the WNBA hopes to "at least double" its media rights fees for its next deal. The league's deals with ESPN, ION and Prime Video all run until the 2025 season.
"Women's sports rights fees have been undervalued for too long."
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The NCAA Final Four teams are set for both the Men's and Women's — and ticket prices for both sides are both up from last year, per
@TickPick
. This coincides with positive viewership growth for both sides, which was expected for WBB and is a welcome sign for MBB.
The average
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Atmosphere at Barclays is incredible. Any WNBA doubters gotta come here.
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‼️
@FOS
x
@pholympicteam
Carlos Yulo is the first male Olympic gold medalist in Philippine history 🇵🇭
In addition to cash, he's already set to receive:
• A lifetime supply of ramen
• A fully furnished, 2BR condo
• A house, gifted by the government
• Free colonoscopies and gastroenterology consults
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The Iowa-Michigan game on Sunday, which could be Caitlin Clark's final home game, is the most expensive women's basketball game on record, according to
@TickPick
.
More on
@TheStreet
:
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The NBA's next media rights deal is looming, and a spike in revenue will mean a boost in player contracts. But how high can player contracts go?
I spoke to
@cmaher1987
about the NBA CBA and cap structure, and did some calculations myself for
@TheStreet
:
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My story on L.A.B. Golf, and how it used technology to earn a place in the bag of pros like Adam Scott.
I also spoke to golf-obsessed surfing legend
@kellyslater
on why he made the switch to a L.A.B. Golf putter over half a decade ago.
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To the moms and dads who run along Lake Michigan while pushing their babies around in strollers, I hope you all know that you are very much goals.
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