clayton chambers
@claytonchambrs
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Building a family of internet businesses | Cardinal Studios, Sprezza, and HYPER | Learn more👇
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Pinned Tweet
Life update!!!
Officially moving to Amsterdam with the family 🇳🇱
I've always wanted to work *and* raise my kids overseas, and now we're finally doing it.
Write your dreams down, kids. They might just come true.
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How Carhartt accidentally became a streetwear brand
A quick story about the rise of Carhartt WIP 🧵
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Graza projected to bring in $48 million this year for making olive oil in a squeeze bottle with nice branding
CPG is crazy
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These packable slip-ons from Merrell are quite possibly the best thing I've ever seen
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Gorpcore had another huge year.
And in 2023 it's going mainstream, and you can't stop it.
Here's a trend review on what happened in 2022 and some indicators of where we're going 👇 🔮
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KITH releasing a pair of Adidas Sambas with Clark’s—
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HOKA is out here making "recovery mules"
I know a lot of folks (myself included) who would wear this just to recover from life, let alone running 😅
These also make for great chore/house slippers if we're being honest
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Startup merch is notoriously trash, but Notion's Kinfolk Mag-esque chore coats is a rose among thorns
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Here's my progress report on J.Crew's comeback (so far)
And four indicators they're on the right path 🧵
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I love when brands think outside the box with product design.
A microfiber towel that doubles as a chessboard!
This great stuff from William Ellery and Madewell Mens on their summer outdoor collection 🏕️
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This is one of my favorite ads ever.
You know you're a brand that transcends socioeconomic barriers when you can have two customers like this.
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Microsoft has entered the streetwear chat.
They teamed up with graphic designer Gavin Mathieu from Supervsn to create a line of Normcore merch.
Nicely executed imo
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It's 2023, and clothing brands are doing collabs with restaurants.
And it's making us want to dress like we're line cooks.
Here's how brands and celebrities are interacting with food right now 🧵
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Absolutely no one:
Not a soul:
Carhartt WIP: we made an espresso machine!
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Coming to a natural wine bar near you
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The history of Stone Island
How a luxury Italian brand was adopted by football hooligans in England, to its commercial rise in the United States 🧵 🇮🇹
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Still thinking about Virgil.
We owe it to ourselves to give life a fucking go. There are no promises.
Take the course. Build the brand. Ask her out. Finish the book. Start the business. Plan that trip. Shoot your shot.
No excuses. No retreats. No regrets.
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A reminder that Ralph was wearing Salomon's long before you wannabe art directors!
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Kanye. Paris Fashion Week. 2009.
Plenty of folks dunk on this photo, but few realize how this shot shaped the early influencer movement and its correlation to modern fashion.
Street style fashion went "mainstream" in the 2010s, here's what led to that 👉
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Ralph Lauren wearing his own double R tee is cool as shit
Cargos slap too
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In 2012, HOKA got bought for $1M+
10 years later, they hit $1B in revenue.
How a French running brand became the coolest, comfiest, ugly shoe on the market
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These mules from King Kennedy are the absolute best shoes out there right now
My god
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These HOKA Cliftons designed by Makeshift Studio are absolutely delightful
I'm gonna call these the Sedonas ⛰️
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Random Brooklyn apartment-as-a-backdrop 🏃♀️
Love how Bandit Running used someone's apartment to promote a new product line, which feels on-brand since they're based in Greenpoint
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Salomon has the craziest brand story
How a family business went from making ski gear post-WW2, to designing some of the hottest footwear in fashion today.
From ski slopes to runway shows 🧵
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Buck Mason recently bought a knitting mill in rural Pennsylvania that went out of business.
The mill had been around since 1873, before shutting its doors. Now, it's where BM is producing many of its t-shirts.
Not common, pretty cool to see brands make moves like this!
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Hender Scheme's new footwear shop in Osaka, Japan is simply fantastic
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The founder of Graza is literally on Linkedin clucking that Brightland (who existed before them) is stealing their products because... the bottle shape looks the same?
Elite tier pettiness right there smh
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Drake's is absolutely undefeated.
It's just too good
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What an iconic photo.
Fab 5 Freddy, Spike Lee, Basquiat, and Andy Warhol at the "She’s Gotta Have It" premiere party in NYC, 1986.
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THIS is the type of collab we didn’t know we needed
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What's incredible to me about Carhartt it has two loyal customer bases with different value systems, and they're both crazy about the same products.
That's the power of brand.
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Ya know, this is good stuff from Madewell Men’s.
It’s gonna be a COZY autumn my friends
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Some personal news
Hope and I bought our first house today 🏡
Can’t describe how good this feels. Having grown up in a small town, youngest in a huge family, low income, having to claw for everything, milestones like this hit different 🥺
More life!
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This is fantastic from Norda.
Love when brands showcase how the product is supposed to look like when you use it properly.
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J.Crew, Rowing Blazers, and the "decline" of prep...
Behind the financial struggles of brands like J.Crew and Brooks Brothers, there's something we can all learn about the cultural shifts driving this.
Here's what we can learn 👇
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Lewis Hamilton wearing a Karu Research overshirt is further evidence of how obsessive we all are with wearing custom, 1-of-1 style pieces.
Could've worn Louis Vuitton or Givenchy. Instead we get an Indian textile shirt from a kid who just graduated college.
You love to see it
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The styling of Oscar Isaac in Scenes From A Marriage is still a bloody masterclass.
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This Cartier dice set in a 14k gold carrying case from the 1950s is absolutely wonderful.
They also released a watch with a dice dial. Anyone know how much it's running for?
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Ace Hotel getting acquired for $85M feels weirdly cheap, and also a fitting price.
The quality and brand has consistently gone downhill.
I remember when the Ace lobby in NYC and the coffee shop in Shoreditch were *it* networking spots.
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Ayo Edebiri wearing a custom chef jacket from Thom Browne in season 2 of The Bear is quite the flex
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This is so dope 🎾
My good friend Leland sourced a bunch of vintage Wimbledon + US Open towels from the '90s and '00s and turned them into tennis pouches.
Sometimes it's about repackaging what already exists.
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I need to write a piece about how brands decide on product campaigns, because everyone seems to think that ALD is the godfather of the "model stands in front of a staged backdrop" style of creative direction
I can't explain it but this new Bandit Running campaign set in a random Brooklyn apartment is just a trickle down from Bode and ALD shooting at a cabin in the Poconos
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BREAKING: President Biden has signed an Executive Order banning Allbirds shoes.
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How hip hop and graffiti artists in the 90s turned The North Face puffer jacket into a mainstream fashion icon
A brief history lesson 🧵
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ALD launching SOUND, where friends of the brand record DJ sets out of their NYC and London stores.
Nice way activate / engage with new customers in different ways than just sell more stuff.
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Looking back, this was a culturally rich moment.
In the same way NYC dudes were repurposing brands like Ralph Lauren and The North Face's Nuptse, the same phenomenon was happening with Carhartt.
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It doesn’t get much better than this for Salomon—a ski brand—to have this kind of platform with Rihanna.
Whoever’s running Salomon’s Sportstyle division needs a pay day.
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Quick detour...
Around this time, the streetwearification of Carhartt is already taking shape in the US.
Apparently, Carhartt was upset that drug dealers and rappers were monopolizing Carhartt's inventory in the city stores, leaving nothing for its core customers.
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Life update ⚡
Excited to say I'm joining
@swagup
as their Director of Merchandising!
We all know company drip sucks most of the time.
My job is to curate company drip you'd actually be proud to wear.
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More “showing what our product looks like dinged up” as a marketing play on the internet
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We don't appreciate the styling in Seinfeld enough, but the curation of outfits in each episode is incredible.
A few thoughts on Jerry, Kramer, and George's individual fits and how they influence a lot of the menswear we see today 🧵
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Brioni's FW23 feels expensive and luxurious without being loud.
It's a hard balance to strike, and they've managed to do it nicely.
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This combo worn with a polo shirt (popped collar) and cargo shorts is still goated to me
An incredible era to live through
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Life update
Moving to Amsterdam with the family for a little bit 🇳🇱 👨��👩👦
Wanted to make this move for years and it’s finally in motion!
Would love to connect good people in startups or consumer 🤝
Holler!
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NBA tunnel walks are the new runway shows
But it wasn't always that way.
How the NBA's 2005 dress code policy changed fashion 🧵
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If you're from a blue-collar family, odds are your dad wore Carhartt.
Carhartt's one of the longest-standing American workwear brands.
It's always been for farmers, truck drivers, construction workers, etc.
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Some good pieces in this J.Crew spring collection ngl
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Old GAP ads were so good.
The 'Who Wore Khakis' campaign they ran in the 90s was elite. It's just ads of iconic people wearing... khakis
Here are my favorite ones.
First up, Andy Warhol and Miles Davis 👇
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Collegium went a little too crazy with these derbies 😮💨😍
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Loving this photo series from J.Crew to accompany their 40th anniversary as a brand.
Photos documenting the many mundane (and beautiful) aspects of American life.
S/o to
@donetodeath
and the team over there for making it happen
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Groups like Das EFX and Above the Law were notorious for repping Carhartt.
Even Tommy Boy Records bought 800 Detroit jackets, embroidered them, and sent them to influential people in the entertainment space (IYKYK).
One of these jackets sold at a Sotheby's auction for $3800+
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Virgil Abloh made a website with a step-by-step guide to launching your own brand.
Everything from:
- Naming
- Screenprinting
- Shooting lookbooks
- Making your website
And it's 100% free.
We need more of this shit to make the internet fun again!
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Streetwear, Gorpcore & the future of menswear.
Menswear is changing. Even Virgil says streetwear's gonna die.
Meanwhile, there's this growing trend of urban dwellers wearing camping gear like they're headed Upstate...
Meet Gorpcore.
Is it replacing streetwear?
[thread]
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Do I smoke? No
Do I need this grand piano ash tray from Stüssy? Hear me out
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Oakley’s reemergence is fun to watch.
For a brand traditionally embraced by military and conservative types et al growing up…
Nailing collabs with brands like Satisfy, Palace, and Saturdays NYC is a nice repositioning.
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A dinged-up Rimowa is a sign of wealth.
The more beaten up it gets, the more we jealous we are.
Call it reverse aspiration.
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Thanks to my wife, I am in my follow-every-kids-vintage-store-on-Instagram era
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Nike stays doing good work on the outdoor side of their business with Nike ACG.
Love these poster mockups from a recent collab with Usal Project in LA.
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Libero is one of my favorite brands right now.
Each new product and collection they drop feels thoughtful and interesting. It’s refreshing.
Spring collection is 💵👌
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Shiro on my feet.
Lacing the millenniums up.
Today is gonna be a good day 🔋
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Some context.
Somewhere in the late 70s-early 80s.
A flea market in Paris.
A man named Edwin Faeh is browsing the markets and notices the fabric on this barn-looking jacket. Durable, different.
He recalled that "nothing could rip a fabric like that".
He's obsessed.
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These fits of Tyler and A$AP at the Supreme LA grand opening are simply fantastic
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Throwback to this ALD x New Balance Running campaign from 2020.
A nod to the New York borough runners during early COVID. Crazy how fast it's grown as a hobby and sport the last few years alone.A f
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Just got laid off from my day job, so putting this out in the universe ✨
If you—or someone you know—needs help with:
- strategic partnerships
- brand & content strategy
- product, merch, & eComm
Give this a RT or share 🤝
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It's 2021, and coffee is a luxury. We're obsessed with it, and we'll anything for it.
We're in coffee's 5th wave (
@fromedome
and
@web
recently wrote about coffee's importance culturally).
Here's a thread about coffee's history, how we got here, and what's ahead.
Buckle up 👇 🧵
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PERSONAL UPDATE:
Now living in Austin TX🌵☀️
All of a sudden I have
🏡 plenty of space
🌼 good weather
🌮 tacos everywhere I turn
👋🏼 friendly neighbors
And I get to dunk on
@allthingsmarco
everyday when we play pickup 🏀
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Introducing Nico Yves Chambers⚡️
The best thing that’s ever happened to me.
So lucky to get this part of the human experience. More later.
Welcome to the world 👦🏻
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Athletes wearing jewelry in sports is one of the coolest things to me. Feels so retro.
I'm bummed that most leagues have banned wearing accessories nowadays.
Here's a quick thread of some of my favorite athletes (by sport) wearing jewelry while playing over the years 🧵👇
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Teamwork is the latest brand to launch uniform-inspired workwear for chefs, cooks, and hospitality staff.
Launching this fall.
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OG Armani suiting really had an elegance to it. Funny how loose fitting was “bad” for a while.
2023 has loose chic all over it 📈
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There’s so much overstock in menswear right now.
So many sales. Extra inventory. No easy way to find what you’re looking for.
Might need to finally build that curated marketplace in 2024.
It’s the most requested feedback from the Sprezza community.
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Back from NYC 🍎
Voice is shot. Tired legs.
400-500 people pulled up + spent $$$
All the right folks in the room
I’ve got a real community
Round 2 next spring 🙂
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I low-key love these Nike Vomero 5s.
Not sure why, they just speak to me
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Things I’m grateful for today:
My brother is officially cancer-free.
Life is fragile. 🙏🏼
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Gardening as an aesthetic 🌱 🥬
Seeing more brands lean into good looking, functional pieces while you're in the greenhouse, and it's fun!
Also a huge fan of anything 18east makes, and when they partner with Earth Studies it's even better.
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This Cork City FC kit is the best I’ve seen in a long time 🍀
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