Kawangware Finest ™ (Geoffrey Moturi)
@cbs_ke
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Digital Journo || Social Media Strategist || Current Affairs || 'Opinion is Free but Facts are Sacred' The Steward of Broken Promises
𝑻𝒉𝒆 𝑺𝒕𝒆𝒘𝒂𝒓𝒅
Joined November 2017
When a Kenyan politicians chest thump that there is no Polling Station Called Twitter/X or Tiktok, or Facebook is living in illusion. The 2027 General Elections will be decided BY the Gen Z and Millenials.... WATCH THIS SPACE.👀 In 2024, something unprecedented happened in political media: A presidential candidate completely abandoned traditional news outlets. Instead, he went all-in on podcasts, YouTube, and creator collaborations. The mastermind behind this shift? His 18-year-old son. But here's where it gets fascinating. See, Barron Trump understood something crucial about Gen Z: 63% of them prefer to see "real people" rather than polished media personalities. They trust long-form conversations over soundbites. And they can spot inauthenticity from a mile away. The strategy was radical but simple: • Skip traditional media interviews • Focus on 3-hour podcast conversations • Let personalities emerge naturally • Embrace unscripted moments Traditional political advisors were horrified. But something incredible happened: While most political campaigns focused on polished TV ads, Barron pushed for: • Behind-the-scenes content • Raw, unfiltered moments • Direct creator partnerships • Platform-native content The old guard said it would never work. But then: The strategy started transforming political media: • Young voters engaged in unprecedented numbers • Policy discussions happened on gaming streams • Meme culture became a legitimate campaign tool • Traditional media lost its gatekeeping power Here's why this worked: Gen Z has a fundamentally different relationship with content: • They don't just consume - they participate • They value authenticity over production value • They trust creators more than institutions • They want to be part of the conversation But most people missed the bigger picture: Traditional media watched helplessly as: • Podcast clips outperformed TV interviews • Creator reactions got more views than official coverage • Gaming streams reached more young voters than debates The message was clear: The rules had changed. The most successful creators don't just make content. They build ecosystems of trust. They understand that true influence comes from: • Authentic conversations • Platform-native content • Community building But here's what most people miss: Creator economy is rapidly evolving beyond traditional platforms. We're seeing creators influence: • Political discourse • Cultural conversations • Global narratives This shift is creating unprecedented opportunities... But to capitalize on these opportunities, you need data. You need to understand: • Who has real influence • Where attention is flowing • What drives engagement
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It is CLEAR THAT SAKS @SAKAJAJOHNSON has been endorsed by ODM PARTY as the Gubernatorial candidate come 2027...
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