Caroline Clark 🕹
@carolinedclark
Followers
4,244
Following
673
Media
108
Statuses
1,280
Co-founder & CEO @arcade_demo . previously @sequoia @atlassian . she/her.
San Francisco
Joined April 2009
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
North Carolina
• 890417 Tweets
Hurricane Helene
• 654944 Tweets
#JACKANDJOKEREP4
• 409840 Tweets
EP4 U STEAL MY HEART
• 367259 Tweets
FEMA
• 306232 Tweets
#FreeMoraraKebaso
• 195015 Tweets
Dikembe Mutombo
• 117072 Tweets
Meat Eaters Will Go To Hell
• 99778 Tweets
Valdosta
• 95706 Tweets
National Day
• 57109 Tweets
Mets
• 53522 Tweets
Verizon
• 46852 Tweets
MertRamazanDemir AfraSaraçoğlu
• 44159 Tweets
Indigenous
• 42716 Tweets
HAPPY JIMTOBER
• 41996 Tweets
#ゆうぴー愛してるぞ
• 38346 Tweets
Braves
• 34650 Tweets
Andrés Manuel López Obrador
• 31051 Tweets
#النصر_الريان
• 30203 Tweets
RIP Legend
• 30070 Tweets
スレッタ
• 28402 Tweets
#الاهلي_الوصل
• 28393 Tweets
MANTRA IS COMING
• 23396 Tweets
Semih
• 15055 Tweets
#KYSvBJK
• 13077 Tweets
MANTRA BY JENNIE
• 12854 Tweets
Kademeli Emeklilik Mitingi
• 11013 Tweets
A fair amount of founders ask me about "how to do GTM strategy." I've created an overview guide about how to think about it. I hope it's useful!
54
110
1K
So stoked. This week, three CEO female founder friends just raised over 5m. The future is bright!
1
7
257
I'm super excited to launch
@arcade_demo
more broadly today. Learn more about our vision here:
21
7
190
So....did people know that
@posthog
is on track to $100m ARR by 2026? And it's sub 50 employees 🤯
10
10
188
I just received some tough feedback, and it truly made my day - because it means that there's enough psychological safety for us to tell each other hard things.
2
4
156
Super excited to share that
@rmanalan
is joining the band as a cofounder and CTO! 💻 🕹️ Rich and I worked together at Atlassian, and he's one of the most empathetic, smart, and customer driven people I know. 1/2
12
2
134
More and more I'm realizing the power of optimism. It's fascinating seeing how great things can be built just from a basis of belief.
I used to be sarcastic and skeptical - still am a bit - but I've become far more optimistic. It's nice from the other side :)
13
6
129
We did it! We're Product of the Day on Product Hunt!
Thank you to the incredible community who showed up for us. 💙
Now, back to work - we have a lot of new things to ship.
6
0
111
We're currently trending as
#1
Product of the Day!
Check us out to support us or give feedback:
6
5
101
May 2022 was a crucible moment - we realized that we need to start monetizing, fast. Today we have 150 paying companies!
Building in a bear market is hard, but it's also positioned us to become an enduring company. Thank you to every customer for supporting our business.
7
2
98
If you don't want to scan all 50 slides, here's also a summary blog post as well:
3
7
94
We just wrapped up a great offsite in NYC! 🌆 We celebrated a lot of milestones, but also have a lot of work ahead.
P.S. We're hiring for roles -- we're hiring in Customer Success, Growth, and Full Stack Engineers! DM if you want to learn more information :)
5
6
91
When a customer says "this looks great, but we'll build it ourselves"
3
9
92
Super cool experience being interviewed by
@NewsHour
! For full episode:
"I'm fully proud of being deaf, but being deaf is not a big piece of my identity," Caroline Clark, a
@StanfordGSB
student who works with the Baker Institute for Children with Hearing Loss, tells us.
#BriefButSpectacular
9
25
96
8
4
73
Big things cooking at Arcade HQ...announcing a new product in a month!
4
0
70
Today is a big day
@arcade_demo
! We're announcing Arcade's reimagined capture experience: Arcade Play ✨📽.
To learn more, read up on our blog post:
3
6
72
Completed my first Ironman 70.3!
It was a bit challenging finding time to train for one in the Austrian alps, but one of the most rewarding experiences that I've done!
I'm also super grateful to
@purplepatch
,
@grifftgaff
and
@katehanick
for the support. Now onto the next!
7
0
67
Introducing Arcade Adventure:
A new suite of personalization tools designed for seamless and beautiful storytelling at scale.
6
7
57
Arcade is now multiplayer!
Introducing Arcade for Teams:
3
9
58
Announcing our vision of Demo Driven Development, and our latest suite of new product updates:
4
7
57
Was STOKED to hear today that my GTM deck is being used by Stanford's iconic ENG 245 Lean Launchpad as part of their curriculum! Things are coming full circle as I was rejected a few years ago 🙏 Super excited to see how they use it.
5
0
55
We're super excited to build for the next generation of product led growth companies. Rich's Day One was yesterday, and say 👋. Here's a photo (and I guess a black puffer is our uniform):
9
1
54
This sounds cheesy, but feeling really thankful for the customer ❤️ from the past few weeks.
One of my life goals is being part of building a great product. We have a lot of work to do, but I need to be on my deathbed knowing that we built something great and easy to use
5
1
45
A peek into an experiment we ran this week. So far, promising results - 10x engagement to the control (caveat, though, it's a small dataset).
You need a number for your offer letter—a competitive, winning number. The Benchmark tool in Carta Total Comp helps you get the right figure, every time.
0
2
24
5
3
41
My mother runs a large practice within a global lawfirm. Listening to her Zooms have made me realize that 99% of a leadership role is unsexy: managing small conflicts, advocating for raises, and checking in on people...and asking where the files are
#takeyourdaughtertoworkmonth
1
2
40
This is a moment when I truly love the internet. I DMed someone at 4pm, he was Slacking with me in ten min, and then committed to our Github repo, and now we have a live change.
0
1
40
We
@arcade_demo
are super excited to welcome
@daraoke
onto our cap table as a design advisor :) She is currently at
@netflix
building for creators.
Design is critical for us - Arcades need to look beautiful and polished so that they inspire our customers. Welcome, Dara!
2
5
39
It's kind of weird that doctors don't followup about whether their prescription or diagnosis was correct. Isn't that how most machine learning models work?
2
4
39
Announcing new Arcade Creator Tools!
We've built a lot of new features to make it easier to build effortlessly beautiful demos.
Check it out here 👇
6
7
38
@tmrohan
I wonder why this is.
Also, certain top performers also WANT to be the only ones contributing 50% - and so they information hoard/don't coach.
Hard to balance rewarding great work vs. encouraging them to make others top performers too
4
1
36
Just had an amazing moment happen today: a customer mentioned to me that they closed a deal with
@arcade_demo
...and that when they used it, that customer mentioned that they were already using
@arcade_demo
too.
😍 🙏 🕹 💸
0
2
36
One thing I've been exploring in helping make hard Type 1 decisions is writing out my situation in a third person narrative with me as a character. It's easy for me to see the answers from a slight distance. Time will tell on this experiment's accuracy -- but I will audit it!
1
1
35
We hosted our first
@arcade_demo
community event last week, ahead of announcing something exciting next week!
It was a great time with our customers and supporters to date. Surreal to see so many people in person for the first time after years of emailing and Zoom calls 🙏 ❤️
0
2
31
Talking to customers in person is such a gamechanger.
I was shocked to realize that this week was the first time in the lifetime of
@arcade_demo
I've ever been able to get product feedback & sell in person - and there are details that you cannot get over Zoom.
4
0
30
Our customers inspire me so much.
Just talked with a bootstrapped founder who grew from 1m to 12m ARR in the past yr, and who loves Arcade! 🔥
1
0
30
Today I was on LinkedIn and saw that
@copy_ai
posted about a new feature. I clicked on the blog post to read up on it....and saw an
@arcade_demo
! I had no idea that they were going to use it 🤯.
Here it is (and seems like a neat feature too):
2
3
28
Introducing automagic flows! Now with Arcade when you record it remembers what you interacted with, and you can easily create interactive experiences 🪄
5
0
28
In there, there are logic flows about what to think about and when. I also demystify terms such as buyer personas, pricing schema, freemium, etc. Feel free to copy or use the slides for your team!
5
2
26
I took my first vacation last week in a while, and coming back into
@arcade_demo
land and seeing the pace at which we're shipping is 🤯
Approaching things with a fresh mind also is a great way to see what things need to be better. I have a private Notion for "Fresh Thoughts"
2
0
26
@rebeccakaden
My fave coffee shop eavesdrop was when a founder sat down next to me and pitched a VC. He didn’t recognize me from our pitch a week ago, and disclosed wildly different numbers (!)
2
1
24
We're so excited to welcome
@mheys13
to
@arcade_demo
as our newest Head of Marketing!
She comes to us from
@coda_hq
where she led growth marketing and experiments.
In her spare time, she is a DJ 🎶
3
4
25
1
1
25
Somehow I have ended up on Gen Z twitter with alot of new APM job announcements....congrats everyone 🙃🥳
0
0
25
It's very strange to me how people don't seem to absorb how bad this Delta strain is. The data is very bad (high R rate, high morbidity rate, and while being fully vaccinated is critical, there are breakthroughs). Yesterday, SF had the most cases of Covid reported ever.
5
1
24
Congrats to Linear.
We love it here at
@arcade_demo
, to the point that our daily happiness and velocity would be significantly impacted if we used a different tool - and it's part of our pitch to hire 1% talent!
Today, I’m thrilled to announce our $35M Series B led by
@Accel
, along with
@sequoia
,
@01Advisors
and some incredible leaders and product folks.
@linear
has never been in a better position to help companies to build great software.
107
36
2K
1
3
24
@gokulr
One time I was on a call with an Indian entrepreneur and I was horrified to realize it was 4am his time.
Turns out he had an alarm clock for 3:30 and that was his routine — I have a lot of respect for their hustle
1
0
23
Captured some street art last night in SF. Sometimes out of ugliness, beauty can be created - and exposes the world to some diverse artists who otherwise wouldn't be seen (
@apexer
,
@matleyhurd
,
@jonahsart
). Full album here:
4
5
23
Today, we're launching Arcade Growth, a new plan that empowers marketers to build, learn, and experiment fast.
We are also introducing Insights, which captures data across many variables:
- Uniques
- Play rate
- Completion rate
- CTA Click rate
- Average play time
7
4
24
It was super fun to chat with one of our early adopters and reflect on the founder journey!
I really enjoyed interviewing
@arcade_demo
cofounder
@carolinedclark
. In barely 1y, they got 750 companies to use their product 🤯
Thread with 5 nuggets from the interview 👇
1
2
9
3
1
23
@mtt
@rachelbaker
Just rolling it out, so candidly not sure yet. The aspired topics to cover:
- What you like/dislike about your role
- Where you want to be in 6 mo/1 yr/5 yrs
- What skills you want to develop
Inspired by
@collinmathilde
and this:
0
0
23
Awesome to see this Arcade inside this new product announcement :)
Introducing: SAFE E-Signing
Close SAFE investments faster with e-signatures on .
5
29
144
3
1
23
SUPER excited to announce our first ever Arcade Roadtrip - we're going to travel to San Francisco, New York City, Paris, and London this summer!
We're going to know our customers better, and share more about our vision and roadmap.
2
3
22
Today, we're excited to announce Arcade Capture:
?
4
5
21
A few thoughts on shipping fast:
5
1
21
We just published our Year In Review:
2
3
21
Pretty awesome that we're in the top 5
@GitBookIO
integrations.
Great company with
@linear
,
@Jira
,
@SlackHQ
and
@Google
4
0
21
I've been really enjoying going on walks around San Francisco, and appreciating beauty when I haven't seen it before.
Here's a color themed collage I made of Victorian houses organized by color (made with
@figmadesign
). Enjoy!
P.S. Find the teddy bears in the windows
2
0
20
Awesome to tune into
@Atlassian
's Virtual Summit - from seeing
@scottfarkas
dial in from his house, to seeing the amazing progress of
@JiraServiceDesk
,
@Jira
and
@Confluence
. The products really have oriented towards a Devops/ItOps world!
0
3
20
Almost all great writers are great thinkers, but not all great thinkers are great writers.
2
1
19
We are thrilled to partner with
@gimmedadeetz
at
@upfrontvc
, in addition to
@schreier
,
@josephinekchen
,
@collinmathilde
,
@LauraBehrensWu
,
@JarenGlover
,
@lennysan
,
@ewittman
and others.
1
0
20
Sometimes it seems like 50% of life success is about eliminating distractions that don't directly tie to priorities and being disciplined about said distractions
1
0
19
Just published a 2021 personal retro:
It's nice to have some space to reflect and think about intentions for 2022. Curious what resonates/doesn't for others!
4
0
19
@rachelbaker
100%.
I'm still learning a lot, but I've setup a monthly "happiness check in" and every 3 months a "career development" chat. Hopefully, the dedicated time creates an opportunity to talk directly about these things
1
0
19
I am re-investing in my office (better late than never) and I discovered this substack:
I love it -- it's like an interior design magazine, but for home offices!
Also always open to "inspo"
3
0
19
Huge thanks to
@joannezchen
,
@gimmedadeetz
,
@tmrohan
,
@christinacaci
,
@arashf
,
@ckj
,
@barrald
,
@jbrowder1
,
@jane_eliz_alex
and many others for partnering with us on this journey!
0
0
19
We're excited to announce that all makers can now embed their Arcades as part of their
@ProductHunt
launch!
📣 We're partnering with
@producthunt
📣
Exciting news! You can now include Arcades in Product Hunt launches to showcase what you've built and better tell the story of your product.
Learn more below ⬇️
1
5
16
3
3
19
Am I naive, but shouldn't legal contracts should be simple as possible? It's a red flag to me if it's verbose with lots of pages and exceptions -- if the objective of the agreement is simple.
2
0
18
I was just flagged by Twitter as a robot and had my account locked...
Can't tell whether to be annoyed or humbled
2
0
17
I’ve been wondering how to give back. Here a few things that are specific to the Bay Area (and h/t to
@amysundae
who came up with a lot of these):
1
2
18
Been exploring new DTC food brands as a way to make things at home more 🔥. Ones I've enjoyed:
Canned wine:
@MakerWineCo
Delish tortillas:
Plant based ramen:
Cold brew:
Anything else I should try?!
5
1
18
Just finished 14 Peaks: Nothing is Impossible. Incredible story about Nims Purja breaking six mountaineering world records - and the power of optimism and determination!
0
0
18
Founders: when do you build community in your Slack? Do you have a separate instance for customers & fans or just private channels? 🤔
10
1
17
Want a hack to learn about a company's priorities?
Look at their open job postings and what roles they're hiring and what they're asking for in the descriptions (codebase, market segment, product, etc.)
2
4
17
Climate tech is experiencing a boom in capital investment. A few drivers:
1/ Decreasing costs of solar and battery tech
2/ Diversification of opptys in climate tech (software/hardware/forestry)
3/ Recent pressure on corporations
0
2
17
A little more about our journey, as well as exciting news about our new funding:
2
1
17
Embarrassed to admit this, but I miss Barry’s Bootcamp.
Has anyone found good online substitutes?
8
0
17
When kids love what you are building...that is the ultimate goal ❤️
0
0
16
My cofounder
@rmanalan
and I are focused on empowering a new generation of companies with an easier way to showcase and experience products. We've had over 90 companies use our product in the past 6 months, and have learned so much along the way 🎉
1
0
16
Nice to see
@CommandBar
become users of
@arcade_demo
!
Two fun facts: They have an amazing sandbox demo, and we are both Princeton founded startups🐅
0
2
16
Announcing Arcade Benchmarks!
We’ve done data-driven analysis across thousands of published Arcades about how our Arcades perform:
1
1
14
Loving these
@Atlassian
Arcades! A special full circle moment to have former teammates using our product.
1
0
16
@rajivayyangar
@nbt
@Princeton
@pwendell
@databricks
@jaltma
@LatticeHQ
@martintrevor_
@mammothbiosci
@nelliediamond
@HillHouse_Home
@arcade_demo
@princetoneclub
I think you would appreciate this note that I sent to Ed Zachau on Day One of Arcade
2
2
15