Carl Vellotti
@carlvellotti
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Tired of beginner-level PM fluff around here? I got you → advanced PM content, memes, and awesome resources I build and giveaway for free. | Sr PM @Redfin
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Joined April 2019
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Pinned Tweet
Interaction design separates good from great products.
The best way to learn it is with examples.
So I made this massive post with 43 original examples!
1) Remove friction with suggested options
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Google PM getting ready to write a ticket to change "Log in" to "Sign in"
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Data team: "The AB test results are directionally positive, but let's not jump to any—"
Product manager:
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Many people confuse OKRs and KPIs
They're both about measuring against goals, so what's the difference?
I love this extremely tactical 1-pager:
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Matt Mochary is a Silicon Valley legend.
He's coached the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit,
@naval
, and many others.
His entire course is open-sourced, even the templates. Here's a link 👇
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Data team: "The AB test results are directionally positive, but let's not jump to any—"
Product manager:
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Product manager getting ready to say “no updates” at standup
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PMs: We need to master AI before AI masters us!
I've spent >100 hours making:
🔹 40+ powerful PM MEGAprompts
🔹 A list of top-tier learning resources
🔹 Guides for HOW to use AI
Soon, I'll sell it for $79.
For the next 24h: FREE!
Follow + RT + comment "🤖" and I'll DM it.
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Every PM should save these 2 screenshots to their desktop.
@bhorowitz
's Good Product Manager / Bad Product Manager:
(15 years old and still ridiculously relevant.)
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Matt Mochary is a Silicon Valley legend.
He's coached the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit,
@naval
, and many others.
His entire course is open-sourced, even the templates. Here's a link 👇
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.
@nikitabier
drops an INSANE amount of product wisdom on X.
But it's all disorganized.
So I did a 40+ hour deep dive to distill his best lessons.
Today: A no bullsh*t approach to discovering viral growth hacks 🧵
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PMs – I've said it before and I'll say it again:
✅ AI won't replace you
❌ PMs using AI will
I'm building out PM use cases with instructions + killer prompts.
Eventually I'll sell the full table for $50, but for the next 24h: FREE.
Follow + RT + comment "🤖" for access.
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Pyramid of Manager Skills
I'd say this applies very directly to product management too.
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Best roadmap rundown I've ever seen.
🔸 Linear denies uncertainty (and is false)
🔸 Diverging acknowledges uncertainty
🔸 Branching navigates uncertainty
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Product managers using their $6000 laptop to open jira
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The most accurate Idea to Product chart I've ever seen.
(It's supposed to be messy.)
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PM getting ready to write a jira ticket with one sentence and no acceptance criteria
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Best roadmap rundown I've ever seen.
🔸 Linear denies uncertainty (and is false)
🔸 Diverging acknowledges uncertainty
🔸 Branching navigates uncertainty
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Every PM knows the classic documents: 1-pagers, PRDs, user story maps.
But there are a ton of other kinds that can help radically clarify ideas.
Here are 6 of my favorites + when and how to do them.
Try them out to make better product decisions (and impress your boss).
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I freaking love this PM visualization.
The closer you look, the more awesome it gets.
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EPIC Experience Map Figma Template
Use this tool to deeply visualize a customer’s experience.
Includes:
• pain points
• user actions
• opportunities
• jobs-to-be-done
• emotional journey
All in one place.
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Every PM should save these 2 screenshots to their desktop.
@bhorowitz
's Good Product Manager / Bad Product Manager:
(15 years old and still ridiculously relevant.)
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How Slack Decides to Send a Notification
This is some serious product design.
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Such an incredibly freaking awesome breakdown of different paths to product-market fit.
All guided by different North Stars.
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Every PM should know these websites! 👇
1️⃣ learningloop .io: HUGE collection of product playbooks and case studies
2️⃣ stare.softr .app: hundreds of in-depth product teardowns
3️⃣ untools .com: collection of thinking tools and frameworks
Share it with your friends! Thanks 💙
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I've spent 100s hours of finding good PM content.
Here's my HUGE curated db of 144:
🔸 tools
🔸 books
🔸 videos
🔸 courses
🔸 websites
🔸 podcasts
🔸 templates
🔸 newsletters
I'm going to sell it for $59.
For the next 24h only: FREE!
Follow + RT + comment "🚀" and I'll DM.
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Most PMs haven't scratched the surface of using LLMs.
I've spent >100 hours creating:
🔹 Guides of advanced ChatGPT features
🔹 50+ powerful PM MEGAprompts
🔹 Comparison of major LLMs
I'll sell it for $89.
For the next 24h: 𝗙𝗿𝗲𝗲!
Follow + RT + comment "LLM" → I'll DM it.
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Just ridiculously good.
Step-by-step flowchart of the product discovery process, with reading recommendations. By
@aatirar
.
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Reforge dropped a RIDICULOUS resource last week...
Hundreds of incredible templates from top-tier product leaders.
Examples:
• Product Strategy and Roadmaps
• Growth + Product Experiments
• Product Review Systems
• Career Leveling Guides
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Incredible PM resource: over 1500 interview questions.
Plus tips for answering them. Updated all the time.
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send to your boss to help with 2024 strategy alignment:
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Every PM should save these 2 screenshots to their desktop.
@bhorowitz
's Good Product Manager / Bad Product Manager.
26 years old (!!) and still ridiculously relevant.
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The ULTIMATE Guide to the Best Books for Product Managers
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PM is an insanely cross-functional role.
On the same day, a PM can easily talk to designers, engineers, executives, data analysts, etc. etc. etc.
But each of these roles focuses on & cares about different things.
PMs need to tailor their communication to their audience.
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Stop wasting time with random PM content.
I've spent >100 hrs curating:
🔹 60 all-time best resources
🔹 Sequencing them for impact
🔹 Writing q's for maximum learning
Soon, I'll make this a course for $149.
For the next 24h: FREE!
Follow + RT + comment "60" and I'll DM.
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I freaking love this PM visualization.
The closer you look, the more awesome it gets.
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PMs love driving metrics.
If it can be measured, it can be improved.
But this quickly leads to unbalanced products.
What about less measurable things, like happiness?
Google invented the HEART to put happiness first. Here's how they measure it:
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Every PM should know these websites! 👇
1️⃣ productmanagement. world: huge knowledge graph of product concepts
2️⃣ sriramk .com: incredible collection of RAW internal memos
3️⃣ hustlebadger .com: 40+ definitive guides to strategy + execution
Share it with your friends! Thanks 💙
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Every PM:
✅ Wants to keep up with all the new AI tools
❌ Knows they don't have time for that!
So I spent my entire weekend trying out hundreds of them for you.
Most: Completely irrelevant for PMs
A few: Truly amazing
These 8 new AI tools will give you actual PM superpowers:
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Hot take: Most problems don't require formal product discovery.
Very few problems are hard enough or important enough to warrant the effort to validate solutions. You can fix most things with your best guess, and maybe a little iteration.
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Apple didn't say:
"3GB of storage"
They said:
"1,000 songs on your pocket"
Benefits over features, always.
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Every PM wants to get better at strategy.
I used to love studying strategy but got lost when I tried to make my own.
Then I learned how to make product flywheels. Now I always know where to start, and how to drive alignment.
Here's a step-by-step guide to making your own 🧵
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Every PM should know these websites! 👇
1️⃣ useronboard .com - 100s of onboarding UX teardowns
2️⃣ product5x .com - 50 free templates + case studies + interview prep
3️⃣ hustlebadger .com - 30+ definitive guides to strategy and execution
Share it with your friends! Thanks 💜
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Always a useful reminder.
This model is much more flexible and realistic.
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Every PM should know these websites! 👇
1️⃣ useronboard .com - 100s of onboarding UX teardowns
2️⃣ product5x .com - 50 free templates + case studies + interview prep
3️⃣ hustlebadger .com - 30+ definitive guides to strategy and execution
Share 'em with your friends! Thanks 💙
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Every PM should save these 2 screenshots to their desktop.
@bhorowitz
's Good Product Manager / Bad Product Manager:
(15 years old and still ridiculously relevant.)
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Such a freaking awesome breakdown of the different website pages, exactly how to approach them, and real-world examples.
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The Nigerian tech scene seems like it's really taking off.
My Nigerian product people, are you here? 🇳🇬
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Got some feedback that my 1-pager thread is too long.
...I guess that's fair 🫠
So here's my 1-pager 1-pager!
• Section-by-section breakdown
• Common mistakes + fixes embedded
Coda template below 👇
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How Slack Decides to Send a Notification
This is some serious product design.
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A roadmap is not a strategy.
Roadmaps should be an output of strategy, good ones will always clearly tie back to one.
Real strategy answers:
• what we’re building + why
• how we’re going to grow + why
• who we’re going to target + why
• what risks we're ready to take + why
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Apple didn't say:
"3GB of storage"
They said:
"1,000 songs on your pocket"
Benefits over features, always.
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It's easy to get confused how:
• Vision
• Strategy
• Roadmap
All work together.
I like this simple visual, which includes the often forgotten aspects of segemntation and specitics.
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Great visual for seeing how:
• Strategy
• Goals
• Roadmap
• Sprints
All tie into each other.
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I used to be terrified of meeting with executives.
My hands would shake just sending a meeting invite.
I'd stay up all night memorizing every detail, making 50-slide decks.
Then I'd bomb.
Communicating with leadership is a whole new ballgame.
Here are things I've learned:
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Fantastic example of a "KPI tree"
🟦 = overall KPI goal
⬜️ = non-metric components of those above
🟦 (light) = concrete metrics to measure ⬜️
🟨 = specific ideas to influence metrics
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PM Communication Skills Scorecard
How do you rank? Where can you improve?
How to use this:
1. Read each scenario
2. Consider how you ACTUALLY respond day-to-day
3. Use the examples to rank yourself for each category
Then use this to improve your weakest areas.
Good luck!
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I freaking love this PM visualization.
The closer you look, the more awesome it gets.
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A well-crafted strategy deck is a PM's secret weapon.
But they're very hard to write.
So I analyzed over 100 famous strategy decks to distill the secrets of rock-solid strategy.
Here's a tactical overview of award-winning strategy decks 👇
(plus a FREE template to steal)
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A visual guide to the best books on product management
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If your team always asks "why?", they don't get your strategy.
So what can you do?
(Hint: it's not showing them the roadmap.)
🧵👇
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Every product needs a solid activation experience.
Done well, they can mean hugely successful conversion from discovery to sign-up for your app.
Here's a breakdown of Duolingo's legendarily strong activation experience.
Complete activation experience breakdown in 🧵👇
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I like this breakdown of different types of PMs.
So far I've only been a Core PM.
At some point in my career I definitely want to try Growth.
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Amazing PM resource: over 1500 interview questions.
Plus tips for answering them. Updated all the time.
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Easy mistake for PMs: Thinking if everyone knows what they should work on, then everyone's "aligned."
But this is only a superficial alignment.
True alignment comes from teammates understanding the deeper *why* behind their work.
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Product management is actually pretty easy.
You just need to know design, finance, elements of engineering, psychology, negotiation, project management, speaking, writing, marketing, storytelling, analytics, never stop being curious, and want to learn more every single day.
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I love this roadmap concept.
After shipping a feature, there's still the ramp up, A/B testing, analysis, etc.
This roadmap helps stakeholders understand both when something will ship and when they might start seeing impact.
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The key components of a compelling problem are:
1. Practical need
2. Emotional desire
3. Captivating narrative
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Product management is actually pretty easy.
You just need to know design, finance, elements of engineering, psychology, negotiation, project management, speaking, writing, marketing, storytelling, analytics, never stop being curious, and want to learn more every single day.
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