Carl Vellotti
@carlvellotti
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Tired of beginner-level PM fluff around here? I got you → advanced PM content, memes, and awesome resources I build and giveaway for free. | Sr PM @Redfin
Join 4,043 Good PMs 👉
Joined April 2019
Interaction design separates good from great products. The best way to learn it is with examples. So I made this massive post with 43 original examples!. 1) Remove friction with suggested options
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Google PM getting ready to write a ticket to change "Log in" to "Sign in"
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Data team: "The AB test results are directionally positive, but let's not jump to any—". Product manager:
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Many people confuse OKRs and KPIs. They're both about measuring against goals, so what's the difference?. I love this extremely tactical 1-pager:
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Matt Mochary is a Silicon Valley legend. He's coached the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, @naval, and many others. His entire course is open-sourced, even the templates. Here's a link 👇.
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Product manager getting ready to say “no updates” at standup
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Data team: "The AB test results are directionally positive, but let's not jump to any—". Product manager:
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PMs: We need to master AI before AI masters us!. I've spent >100 hours making:.🔹 40+ powerful PM MEGAprompts.🔹 A list of top-tier learning resources.🔹 Guides for HOW to use AI . Soon, I'll sell it for $79. For the next 24h: FREE!. Follow + RT + comment "🤖" and I'll DM it.
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Every PM should save these 2 screenshots to their desktop. @bhorowitz's Good Product Manager / Bad Product Manager:. (15 years old and still ridiculously relevant.)
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Matt Mochary is a Silicon Valley legend. He's coached the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, @naval, and many others. His entire course is open-sourced, even the templates. Here's a link 👇.
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.@nikitabier drops an INSANE amount of product wisdom on X. But it's all disorganized. So I did a 40+ hour deep dive to distill his best lessons. Today: A no bullsh*t approach to discovering viral growth hacks 🧵
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PMs – I've said it before and I'll say it again:. ✅ AI won't replace you.❌ PMs using AI will. I'm building out PM use cases with instructions + killer prompts. Eventually I'll sell the full table for $50, but for the next 24h: FREE. Follow + RT + comment "🤖" for access.
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Pyramid of Manager Skills. I'd say this applies very directly to product management too.
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Best roadmap rundown I've ever seen. 🔸 Linear denies uncertainty (and is false).🔸 Diverging acknowledges uncertainty.🔸 Branching navigates uncertainty
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Product managers using their $6000 laptop to open jira
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The most accurate Idea to Product chart I've ever seen. (It's supposed to be messy.)
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PM getting ready to write a jira ticket with one sentence and no acceptance criteria
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Best roadmap rundown I've ever seen. 🔸 Linear denies uncertainty (and is false).🔸 Diverging acknowledges uncertainty.🔸 Branching navigates uncertainty
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Every PM knows the classic documents: 1-pagers, PRDs, user story maps. But there are a ton of other kinds that can help radically clarify ideas. Here are 6 of my favorites + when and how to do them. Try them out to make better product decisions (and impress your boss).
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I freaking love this PM visualization. The closer you look, the more awesome it gets.
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EPIC Experience Map Figma Template. Use this tool to deeply visualize a customer’s experience. Includes:.• pain points.• user actions.• opportunities.• jobs-to-be-done.• emotional journey. All in one place.
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Every PM should save these 2 screenshots to their desktop. @bhorowitz.'s Good Product Manager / Bad Product Manager:. (15 years old and still ridiculously relevant.)
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How Slack Decides to Send a Notification. This is some serious product design.
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Such an incredibly freaking awesome breakdown of different paths to product-market fit. All guided by different North Stars.
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Every PM should know these websites! 👇. 1️⃣ learningloop .io: HUGE collection of product playbooks and case studies. 2️⃣ stare.softr .app: hundreds of in-depth product teardowns. 3️⃣ untools .com: collection of thinking tools and frameworks. Share it with your friends! Thanks 💙.
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I've spent 100s hours of finding good PM content. Here's my HUGE curated db of 144:.🔸 tools.🔸 books.🔸 videos.🔸 courses.🔸 websites.🔸 podcasts.🔸 templates.🔸 newsletters. I'm going to sell it for $59. For the next 24h only: FREE!. Follow + RT + comment "🚀" and I'll DM.
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Most PMs haven't scratched the surface of using LLMs. I've spent >100 hours creating:.🔹 Guides of advanced ChatGPT features.🔹 50+ powerful PM MEGAprompts.🔹 Comparison of major LLMs. I'll sell it for $89. For the next 24h: 𝗙𝗿𝗲𝗲!. Follow + RT + comment "LLM" → I'll DM it.
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Just ridiculously good. Step-by-step flowchart of the product discovery process, with reading recommendations. By @aatirar.
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Reforge dropped a RIDICULOUS resource last week. Hundreds of incredible templates from top-tier product leaders. Examples:.• Product Strategy and Roadmaps.• Growth + Product Experiments.• Product Review Systems .• Career Leveling Guides.
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Incredible PM resource: over 1500 interview questions. Plus tips for answering them. Updated all the time.
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Every PM should save these 2 screenshots to their desktop. @bhorowitz's Good Product Manager / Bad Product Manager. 26 years old (!!) and still ridiculously relevant.
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The ULTIMATE Guide to the Best Books for Product Managers
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PM is an insanely cross-functional role. On the same day, a PM can easily talk to designers, engineers, executives, data analysts, etc. etc. etc. But each of these roles focuses on & cares about different things. PMs need to tailor their communication to their audience.
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Stop wasting time with random PM content. I've spent >100 hrs curating:.🔹 60 all-time best resources.🔹 Sequencing them for impact.🔹 Writing q's for maximum learning . Soon, I'll make this a course for $149. For the next 24h: FREE!. Follow + RT + comment "60" and I'll DM.
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I freaking love this PM visualization. The closer you look, the more awesome it gets.
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Thinking about that time I pulled an all nighter writing a post-mortem of a big product outage because leadership requested it urgently. Months later, I realized I'd forgotten to open sharing permissions. No one ever opened it.
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PMs love driving metrics. If it can be measured, it can be improved. But this quickly leads to unbalanced products. What about less measurable things, like happiness?. Google invented the HEART to put happiness first. Here's how they measure it:
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Every PM should know these websites! 👇. 1️⃣ productmanagement. world: huge knowledge graph of product concepts. 2️⃣ sriramk .com: incredible collection of RAW internal memos. 3️⃣ hustlebadger .com: 40+ definitive guides to strategy + execution. Share it with your friends! Thanks 💙.
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Every PM:. ✅ Wants to keep up with all the new AI tools.❌ Knows they don't have time for that!. So I spent my entire weekend trying out hundreds of them for you. Most: Completely irrelevant for PMs.A few: Truly amazing. These 8 new AI tools will give you actual PM superpowers:.
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Hot take: Most problems don't require formal product discovery. Very few problems are hard enough or important enough to warrant the effort to validate solutions. You can fix most things with your best guess, and maybe a little iteration.
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Every PM wants to get better at strategy. I used to love studying strategy but got lost when I tried to make my own. Then I learned how to make product flywheels. Now I always know where to start, and how to drive alignment. Here's a step-by-step guide to making your own 🧵
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Apple didn't say:. "3GB of storage". They said:. "1,000 songs on your pocket". Benefits over features, always.
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Every PM should know these websites! 👇. 1️⃣ useronboard .com - 100s of onboarding UX teardowns. 2️⃣ product5x .com - 50 free templates + case studies + interview prep. 3️⃣ hustlebadger .com - 30+ definitive guides to strategy and execution. Share it with your friends! Thanks 💜.
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Every PM should know these websites! 👇. 1️⃣ useronboard .com - 100s of onboarding UX teardowns. 2️⃣ product5x .com - 50 free templates + case studies + interview prep. 3️⃣ hustlebadger .com - 30+ definitive guides to strategy and execution. Share 'em with your friends! Thanks 💙.
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Always a useful reminder. This model is much more flexible and realistic.
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Every PM should save these 2 screenshots to their desktop. @bhorowitz's Good Product Manager / Bad Product Manager:. (15 years old and still ridiculously relevant.)
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Such a freaking awesome breakdown of the different website pages, exactly how to approach them, and real-world examples.
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Got some feedback that my 1-pager thread is too long. I guess that's fair 🫠. So here's my 1-pager 1-pager!.• Section-by-section breakdown.• Common mistakes + fixes embedded. Coda template below 👇
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The Nigerian tech scene seems like it's really taking off. My Nigerian product people, are you here? 🇳🇬.
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How Slack Decides to Send a Notification. This is some serious product design.
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A roadmap is not a strategy. Roadmaps should be an output of strategy, good ones will always clearly tie back to one. Real strategy answers:.• what we’re building + why.• how we’re going to grow + why.• who we’re going to target + why.• what risks we're ready to take + why.
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It's easy to get confused how:. • Vision.• Strategy.• Roadmap. All work together. I like this simple visual, which includes the often forgotten aspects of segemntation and specitics.
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Apple didn't say:. "3GB of storage". They said:. "1,000 songs on your pocket". Benefits over features, always.
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Great visual for seeing how:.• Strategy.• Goals.• Roadmap.• Sprints. All tie into each other.
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I used to be terrified of meeting with executives. My hands would shake just sending a meeting invite. I'd stay up all night memorizing every detail, making 50-slide decks. Then I'd bomb. Communicating with leadership is a whole new ballgame. Here are things I've learned:
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Fantastic example of a "KPI tree". 🟦 = overall KPI goal.⬜️ = non-metric components of those above.🟦 (light) = concrete metrics to measure ⬜️.🟨 = specific ideas to influence metrics
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PM Communication Skills Scorecard. How do you rank? Where can you improve?. How to use this:.1. Read each scenario.2. Consider how you ACTUALLY respond day-to-day.3. Use the examples to rank yourself for each category. Then use this to improve your weakest areas. Good luck!
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I freaking love this PM visualization. The closer you look, the more awesome it gets.
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A well-crafted strategy deck is a PM's secret weapon. But they're very hard to write. So I analyzed over 100 famous strategy decks to distill the secrets of rock-solid strategy. Here's a tactical overview of award-winning strategy decks 👇. (plus a FREE template to steal).
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A visual guide to the best books on product management
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If your team always asks "why?", they don't get your strategy. So what can you do?. (Hint: it's not showing them the roadmap.). 🧵👇
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Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in 🧵👇
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I like this breakdown of different types of PMs. So far I've only been a Core PM. At some point in my career I definitely want to try Growth.
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Amazing PM resource: over 1500 interview questions. Plus tips for answering them. Updated all the time.
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