Caleb Saunders
@caleb_saunders
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Following
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480
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Assistant AD for Creative Content @TheIowaHawkeyes . Social/Digital Strategist. Designer. Photographer. Videographer(ish). Carolina born, Cleveland Raised.
Iowa
Joined August 2010
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First day ✅
Excited to have joined
@HawkeyeFootball
as the Director of Creative Media. In just a few short days since arriving into town, it’s already evident how special of a place this is, and I’m excited to work alongside some amazing people.
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Tomorrow, I’ll be starting a new role as Assistant AD for Creative Content with
@TheIowaHawkeyes
.
I'm excited for this next challenge and to continue working at such a special place alongside great people.
Go Hawks!
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Raw emotion — one of the best moments of my career thus far
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Six straight. Iowa remains a Hawkeye State.
First Cy-Hawk game was an amazing experience. Love this team.
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When you make a graphic you hate, but other people seem to like.
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#TrustTheClimb
! Excited to be joining
@WVUfootball
as their graphic designer.
Huge thank you to
@austindgaines
,
@NealBrown_WVU
and
@ColemanBarnes
for the opportunity.
Ready to get to ‘Almost Heaven’ and get to work.
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Today marks one year with
@HawkeyeFootball
.
The people here make this place special, and I'm so grateful for this opportunity each and every day.
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What a special place this is. KF and his staff are on another level of elite, both in football and in life as people.
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As someone who manages a social platform, I see a lot of the negativity aimed at players and staff — who are human beings. This is a spot on take here and hope a lot of people get to see this.
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Don’t just talk about helping your players’ brands, be about it.
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If something hurts, it means you care. And it feels good to care and be passionate about something. The Hawks will be back in Indy sooner rather than later and we still have a chance to get to 11 wins this season. That’s pretty special. Love this team.
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Tomorrow is my last day at Miami. I've accepted a social media/creative position with IMG at
@GamecocksOnline
. Honored for the opportunity to work alongside such a talented creative team there in Columbia.
#SpursUp
🤙🏻
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Love this football team. Love our creative team. Having more fun than I’ve ever had in my career.
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I don't think people understand how big of a win this would be for creative, recruiting and equipment staffs. It's one of many issues, but it's an issue all the same. This would be a good step in the right direction.
The NCAA is also tackling the important stuff: Getting rid of photoshoots for recruits!!
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This season was the most fun I’ve ever had in my career. Ending with a loss hurts, but it doesn’t change the way I feel about this team and the people I get to work alongside. These young men are truly special — what they go through is nothing short of extraordinary.
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Awesome to see these guys make their debut last night.
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If you could pick one photo of yours from 2019 as your favorite, what would it be?
Here’s mine. 🌊
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Respectfully, interns don't run accounts with hundreds of thousands of followers. There's full-time jobs for that. It's a whole profession. We have to stop perpetuating social media as an 'intern-level' responsibility.
The interns who run the Iowa football page should have this graphic bookmarked. A lot of potential should they win tonight.
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Next month I’ll be moving to Colorado Springs after accepting the lead design position with
@AF_Football
.
Can’t say enough about how much I appreciate all the support I’ve gotten from family and friends. I’m thankful for this opportunity and can’t wait for the new adventure.
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I was tasked with leading the effort for our weekly uniform reveals and it was an awesome challenge that allowed me to grow so much. These are some of my favorites from the season.
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Give your creatives access and the trust to tell your story and this is what you get! This team is so special.
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A
@Nike
ad featuring mostly
@FlightCrew319
shots 🎥
Love to see it.
It takes a once-in-a-generation player to break a record that’s stood for generations.
Congratulations to
@caitlinclark22
— the new owner of the all-time NCAA scoring record.
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It's been a busy Cy-Hawk rivalry week and I want to brag on our creative content team a little bit. This is just a glimpse into the last few days.
🧵⬇️
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I gotta be honest, this is not so great. Taking quotes someone said about one place and using it as if he was talking about another is, at the very least, journalistically irresponsible. I can appreciate the attempt creatively, but this ain't it. Not to mention copyright issue.
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This is very real. I had the opportunity to travel with the team for the first time for the B1G Tourney in Minneapolis. Could not have felt more welcomed, and that our role as a creative team there was important to them. Makes you want to work even harder!
Lisa Bluder gets it. When people feel included they will give your their time. When people feel VALUED they will give you their heart.
She’s built a special culture in Iowa City!
@IowaWBB
#FinalFourBound
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Major bonus points for having content relating to Rocket Power. Tribe social continues to crush it.
Woogity! Woogity! Woogity!
Jake Bauers continues today's power surge by launching a rocket to right! 🚀
We lead 6-2 in the top of the 6th!
#RallyTogether
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I don’t think people fully appreciate that second stat. It’s insane.
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📈
@HawkeyeFootball
Up 140% from 2020, which was also ninth-highest percent change in the country.
Among teams in Top 20 overall interactions, that 140% is the second-highest percent change.
Good things happening in Iowa City!
FBS college football programs with the largest increases in social interactions generated in 2021 from 2020.
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The kind of energy we need all weekend in Iowa City.
Thanks for stopping by,
@PatMcAfeeShow
.
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This is 29 👴🏼
Last year of my 20’s…Blessed to have amazing people around me and in my life. I got to spend the day working a job I love and around people I care about.
Life is a gift and I intend on living it to the fullest.
📸
@HawkeyeBRay
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Incredibly proud to be a Hawkeye.
@IowaWBB
captivated a state, and gathered national fandom along the way. They’ve made an immeasurable impact on the growth of women’s basketball & personally provided me with some of the best moments of my career so far. Amazing staff & players.
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All-blue everything this weekend. 📸
Yes, it’s already snowing in Colorado.
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You can't help but appreciate the opportunity to be surrounded by so much greatness.
This photo from last year's B1G Championship hits just a little differently today.
@LisaBluder
, you're simply incredible. All the best in retirement!
@goiowa
, let's get to work!
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Looking back at some numbers, during the three months of the regular season,
@HawkeyeFootball
's national ranking for engagement rate across Instagram, Twitter and Facebook:
Sept. –
#4
Oct. –
#5
Nov. –
#5
Proud of what our team accomplished.
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My time with
@AF_Football
is nearing its end. This has been the opportunity of a lifetime. Soaking in the experiences at the bowl this week with some amazing people. Can't thank
@CM1984
enough for giving me a chance to be a part of something much bigger than myself. Stay tuned.
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My fiancé!
As a social media director, I’m a big fan of 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 🤩💍
Can't wait to marry you,
@caleb_saunders
!
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Just got an email from our friends at
@INFLCR
…
Since July 1,
@HawkeyeFootball
is top-5 in the country in content uploaded for our student-athletes. 📈
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Great night to be a Hawkeye.
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Some early work for
@AF_Football
. Can't wait to get there with the team and get used to the brand some more.
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Had a realization I started my current role at Iowa a year ago yesterday, going on my third year overall. Reflecting and feeling extremely grateful for the opportunity and lucky to be around so many amazing people. Iowa is truly a special place and a hidden gem.
Go Hawks 🐤
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This will forever be one of the best effort plays I’ve ever seen live and in-person. Lions fans ought to be quite happy to have Sam.
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Fall Camp Day 1 ✅
Can’t believe I get to do this for a living.
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Excited for my first Iowa Wrestling experience tomorrow! I’ve heard so many good things about the atmosphere.
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Take Me Home, Country Roads. Stick to your brand and build around the simple idea of just being who you are.
In a year we couldn’t travel,
@WVUfootball
presents a convincing virtual journey to Morgantown for each signee
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Unsolicited advice for young creatives – don't constantly worry about what's next. Work hard and maximize your current opportunities. Focus on consistent improvement. The rest will come.
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Just a few of my favorites from the Music City Bowl. So proud of these guys.
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Today marks two years since I started working at Iowa. 🐤
It quickly became evident how much of a hidden gem this place is, and it’s because of the people here. I feel so thankful and fortunate to work with such an amazing group of people and student-athletes.
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I always have this internal battle in my head on whether or not having a nice grid is important, but happy with what we’ve had going on
@HawkeyeFootball
since early this summer.
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Players First Program.
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I don’t understand designing wallpapers with zero regard for spacing around the time near the top. It’s not just about making something cool. They should also be functional for your fans to actually use.
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A disturbing trend in today’s world is to automatically become defensive. It’s ok to be wrong and admit fault. Listen, relate, attempt to understand. None of us are all-knowing. Humility is one of the more admirable traits in a person, in my opinion.
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Had a realization that today marks 3 months with
@WVUfootball
, and as I reflect on the last few months I couldn’t be happier to be a Mountaineer. This program, and the people in it, are special and I’m thankful to be a small part of it.
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An impossible choice, but this moment was so special.
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Just over a year ago, I was an SID trying to transition to creative full time. I made so many strides in my time at South Carolina and the last month-plus w/
@AF_Football
has been awesome. Here’s just some of what I’ve been working on here so far. 💻🎥📸
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It’s called having swagger.
I’ve heard a few people say Caitlin Clark acts arrogant on the court.
You know what I say?
Good.
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So proud of our creative team today. What a fun first game in Kinnick. The guys did their thing on the field, and that makes our jobs easy. Go Hawks!
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Legend.
The nation's top assistant coach resides in Iowa City.
Phil Parker is the 2023
@BroylesAward
winner!
#Hawkeyes
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One week down with
@WVUfootball
. So excited to be part of this program. New week and new opportunities start tomorrow.
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We’re building something here.
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10-2. 🐤
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Sept. 3 can’t get here soon enough. I’m ready for some football.
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If you're looking for a good cry...
Hard to quickly recap an amazing season like this, but
@DJConradFilms
absolutely crushed it.
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Falling in love with this color palette more and more every day.
100 days.
00 hours.
54 minutes.
59, 58, 57... seconds.
Seven start times have been announced.
#Hawkeyes
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Some of my favorite non-sports photos from 2019. Definitely something I want to put more time into over the next year.
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Missing the electricity of Willy B on a fall Saturday 🏈
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There’s not many things quite as aesthetically pleasing as a beautiful home-run swing.
#Gamecocks
🧹🧹
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Fell in love with this place the day I got here.
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That pregame lighting was hitting different Friday night.
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Made a video using only photos. Shoutout
@SonyAlpha
. First time trying something like this. ✈️⚡️
#LetsFly
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Just leaving this here. Merely as an observation of the similarity.
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The fear mongering is getting out of control.
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Reminder to pursue things that you love, make you happy and can provide measurable growth. Almost two years to the day I decided to pivot to a career in creative media and what a journey it has been. If you want something, learn to love the process and get after it.
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