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Bruno Hiis Profile
Bruno Hiis

@bruno_hiis

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383

Bootstrapping @FeaturebaseHQ

Tallinn, Estonia
Joined May 2020
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@bruno_hiis
Bruno Hiis
11 months
Building SaaS is fun until you get DDoSed with 106M requests in 30 minutes. Nearly 0 downtime thanks to Cloudflare.
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@bruno_hiis
Bruno Hiis
11 months
The attack came from a distributed botnet with thousands of different IPs that managed to even bypass the regular "Under attack mode" in Cloudflare. The Interactive challenge feature helped us get it under control.
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@bruno_hiis
Bruno Hiis
11 months
4th day of attacks has started. 😢 Someone really wants to wipe our little startup off the ground.
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@bruno_hiis
Bruno Hiis
1 year
How to brute force your way to a $1M+ SaaS company: Find a validated idea in a proven market. Make a product that has better UX/UI & support. Compete with pricing while you have fewer features. Find out your unique positioning by talking to users along the way. Implement & done!
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@bruno_hiis
Bruno Hiis
1 year
After 2+ years of non-stop indie hacking, our startup finally reached $100K ARR. 🎉 Check out everything we did to get here from our latest blog post:
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@bruno_hiis
Bruno Hiis
2 years
Redesigned our marketing page for @FeaturebaseHQ again, here's a quick preview 👀 #buildinpublic #buildinginpublic
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@bruno_hiis
Bruno Hiis
1 year
If your services aren't already behind Cloudflare, then take this as a wake-up call. We got DDoSed today with > 1M req / min, and it was the sole reason everything kept running smoothly. Regular traffic vs. the attack 👇
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@bruno_hiis
Bruno Hiis
2 years
We just launched the latest version of @FeaturebaseHQ on Product Hunt! 🚀 Go check it out: #buildinpublic
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@bruno_hiis
Bruno Hiis
1 year
@KevinQuisquater @levelsio @bentossell @cannyHQ Btw if Canny gets too expensive for you, check out what we're working on @FeaturebaseHQ . We're trying to build the best tool in this space and offer all Canny's paid features for only $35/mo. We focus on optimizing our product for smaller teams, not large enterprises like Canny
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@bruno_hiis
Bruno Hiis
1 year
Best live chat interaction so far
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@bruno_hiis
Bruno Hiis
1 year
Our side project just reached $2500 MRR 🥳 Here's our journey, the strategies that worked, and the lessons we learned along the way 👇 #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
Redesigned our pricing page @FeaturebaseHQ today Super happy with how it came out #buildinpublic #buildinginpublic
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@bruno_hiis
Bruno Hiis
2 years
The best hack to staying consistent is to surround yourself with people who are working towards the same goal. #buildinginpublic #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
A new direct competitor keeps creating new accounts with their business email to spy on our product. 🙄 At least do it with a different email...
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@bruno_hiis
Bruno Hiis
1 year
I just saw a great product get crushed by "modern" design. The designers literally broke every common UX practice and made it completely unusable. But hey! It's now got aNiMAtiNg grAdiEnt bOrDers and fAncy hOveR eFFects. 🤡
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@bruno_hiis
Bruno Hiis
11 months
@GemmaBlackUK We host our servers in a few VPS instances at DigitalOcean. Many are saying that our approach is scary, but combined with Cloudflare, I would argue that it's a lot better than going serverless and hoping that something like Vercel rescues you. It's our second time, but we have
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@bruno_hiis
Bruno Hiis
2 years
Working on some 🔥illustrations today for our new marketing page #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
Here's why your SaaS probably shouldn't offer a free plan👇 1. ~95% of the users will never even consider paying for your tool 2. People can't try out paid features before buying (trials are better) 3. Massively increased server load and customer support costs #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
We have gradually added tons of features so new users are starting to get confused with everything now. Working on a simple onboarding system today to fix this @FeaturebaseHQ #buildinpublic
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@bruno_hiis
Bruno Hiis
1 year
A big update - we pretty much built the Reddit commenting system in Featurebase to let you have deep discussions in the comment section.
@FeaturebaseHQ
Featurebase
1 year
New this week: • Comment rework • Weekly reports for users • Email redesign + many improvements & bug fixes!
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@bruno_hiis
Bruno Hiis
3 years
The best thing about building a SaaS is waking up to this after a long day of working on your product. @FeaturebaseHQ #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
Here's how we reached $765MRR 📈 in 9 months: We will now double down on content marketing and focus on building an audience of our target market. End-of-year goal (1k MRR): 🟩🟩🟩🟩🟩🟩🟩🟩⬜️⬜️ #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
Went to the best university in Estonia expecting to meet loads of people working on their startups. I have yet to find a single founder out of the hundreds I have talked to. This seems crazy to me. Imagine what would happen if we normalized building...
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@bruno_hiis
Bruno Hiis
2 years
Haha, @Larkef seems like quite a lot of people are using your logos at Product Hunt today. We @FeaturebaseHQ are the newest addition, thank you for releasing such amazing free resources 😊
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@bruno_hiis
Bruno Hiis
11 months
@digitalideas Since people can point their own domain to our services, we use their Cloudflare for SaaS product in order to proxy that traffic and issue certificates. Other than that, it's a pretty standard setup (DNS management + proxy).
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@bruno_hiis
Bruno Hiis
1 year
@tdinh_me Check out what we're working on @FeaturebaseHQ . We're trying to build by far the best product in this space while being 10x cheaper than Canny. (We also have a great free plan).
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@bruno_hiis
Bruno Hiis
1 year
Arranging some pixels today ✨
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@bruno_hiis
Bruno Hiis
2 years
A big part of building great products is knowing what great looks like. When you know that, you can figure out the rest by trial and error. #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
Finally released v2.0 of @FeaturebaseHQ 🎉 Added a lot of new features like SSO, and integrations. Completely redesigned our marketing page, dashboard, and feedback board UI. Let me know what you think of the redesign 🤔 #buildinginpublic #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
Some 🤯 stats for 2022 @FeaturebaseHQ - 824 organizations created 🏠 - 11 106 accounts created for upvoting/posting 👤 - 36 359 upvotes to posts ⬆️ - 5 237 posts created on feedback boards ✍️ Could we double that next year? 🤔 #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
Grow your product right now by focusing on your competitors 🔍Research problems their customers have 🎯Make "Alternative to ..." pages that highlight their pain points ⤴️Run paid ads for immediate results It's working great @FeaturebaseHQ #buildinginpublic #buildinpublic
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@bruno_hiis
Bruno Hiis
1 year
Pushing back on user feedback is so important. It can be especially damaging in the early stages when you're uncertain about your positioning and act on every opportunity. In the end, you must know the end vision for your product and adjust it carefully to not create a mess.
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@bruno_hiis
Bruno Hiis
1 year
@euboid @peter_kow @bresslertweets @FeaturebaseHQ We store the data in the browser's local storage. When a user initially visits the website, we store all the previous results as viewed & when the user comes back, all new changelogs from that initial visit will be shown as new updates.
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@bruno_hiis
Bruno Hiis
2 years
"I will tell you what I am doing, you can try to compete, but I'll still crush you" - Adopt this mentality, and you will be unstoppable
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@bruno_hiis
Bruno Hiis
1 year
When customers request a feature, dive deeply into their use case. Many times there is a much better direct solution that doesn't involve bloating the tool with complex logic.
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@bruno_hiis
Bruno Hiis
10 months
@linear @tommoor This is by far the best use of AI for most products atm. Curious if you're using the all-mpnet-base-v2 model or something else?
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@bruno_hiis
Bruno Hiis
2 years
So excited, finally crossed $500 MRR @FeaturebaseHQ #buildinpublic #buildinginpublic
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@bruno_hiis
Bruno Hiis
1 year
In the end, the best product will win. The market can be irrational for a while, you just have to survive.
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@bruno_hiis
Bruno Hiis
1 year
@levelsio @CannyIO Awesome! Btw @levelsio if Canny gets too expensive for you and you want to support an indie team that's trying to build by far the best product in this space, check out what we're working on @FeaturebaseHQ . Projects like Screen Studio and many others use us and love it!
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@bruno_hiis
Bruno Hiis
11 months
@andrisreinman Yeah, it absolutely sucks. Really, for that cheap? The attacker had tens of thousands of unique machines in the botnet, and we got nearly 0.5B requests in a few hours, so I would hope that this can't be done for just $20.
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@bruno_hiis
Bruno Hiis
2 years
@dannypostmaa cee-hashtag
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@bruno_hiis
Bruno Hiis
2 years
Think of something you did that got you results - don't be innovative, just do a lot more of it. 🛑 Stop looking for the next best thing if you already have one. #buildinginpublic #marketing #buildinpublic #startups
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@bruno_hiis
Bruno Hiis
2 years
The hardest thing about building a product in a small team is prioritizing what you should focus on. There are hundreds of tasks, but only 20% of them get you results. #buildinginpublic #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
@dannypostmaa Have you tried public feedback boards? It's great for communicating one-to-many and makes everything much more pleasant to manage. (Also lets people upvote ideas so you can make better decisions when choosing what to build next). We're working on this @FeaturebaseHQ
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@bruno_hiis
Bruno Hiis
1 year
Whoever invented magic link authentication deserves a special place in hell.
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@bruno_hiis
Bruno Hiis
1 year
@Timb03 @cannyHQ Btw if Canny gets too expensive for you and you want to support an indie team that's trying to build by far the best product in this space, check out what we're working on @FeaturebaseHQ
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@bruno_hiis
Bruno Hiis
2 years
Feels good to finally launch your product after spending 3 months on hardcore development. Go check out Featurebase 2.0 on Product Hunt 👉 #buildinginpublic #buildinpublic #startup
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@bruno_hiis
Bruno Hiis
1 year
@euboid Great to have you on board! ❤️
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@bruno_hiis
Bruno Hiis
1 year
@euboid Haha, this keeps happening to us as well. I guess it's a sign of doing something right. 😉
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@bruno_hiis
Bruno Hiis
1 year
💫 No need for expensive changelog tools, all of this is just a free extension of what @FeaturebaseHQ can do
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@bruno_hiis
Bruno Hiis
1 year
Got inspired by the latest @linear update, so we had to ship a similar feature for Featurebase. Really happy with how this turned out - instant results are powered by Algolia.
@FeaturebaseHQ
Featurebase
1 year
Introducing "@" mentions 📬 Featurebase now supports fully interactive mentions that allow you to reference all posts and changelogs in addition to your users and teammates. It uses a lightning-fast search engine to give you instant results.
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@bruno_hiis
Bruno Hiis
1 year
@helloitsolly @FeaturebaseHQ Loved the idea for this feature as well, so we couldn't hold ourselves back and had to add it right away. 😊
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@bruno_hiis
Bruno Hiis
1 year
@forgebitz Doing that @FeaturbaseHQ , but making the forums a bit more fun and practical 😉
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@bruno_hiis
Bruno Hiis
2 years
Me when production goes down... #buildinpublic
@malwrhunterteam
MalwareHunterTeam
2 years
😂 Caption this.
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@bruno_hiis
Bruno Hiis
2 years
A competitor said that a feature would take 6 months, so I said we will do it in 24h. I guess having my phone set to wake me up about new Intercom messages sometimes pays off (If you care about your health, I do not recommend this!). 😂
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@bruno_hiis
Bruno Hiis
11 months
We upgraded to the Cloudflare Pro plan, which now lets us get instant statistics to easily visualize and block off the attacker.
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@bruno_hiis
Bruno Hiis
2 years
Designing some 🔥 widgets for @FeaturebaseHQ today #buildinginpublic #buildinpublic
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@bruno_hiis
Bruno Hiis
2 years
If you're looking for a simple, no-code website builder, you should 100% check out @Pineapplebuild1 on ProductHunt. It supports blogs, analytics, Notion-style page management and is highly optimized for SEO out of the box. ⚡
@peter_kow
Peter Kowalczyk 🍍
2 years
We are live on Product Hunt 🎉 You can vote on us right now 🔥🚀👇🏻 Share if you care and comment below. This means everything 😃
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@bruno_hiis
Bruno Hiis
2 years
@MartinLasek Looks great @MartinLasek ! Btw tons of tools already exist that can help you create a feature wish list for your app in a few minutes. I'm building a tool exactly like this 👉
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@bruno_hiis
Bruno Hiis
2 years
Every Tailwind site seems to look the same these days 🥱 Here are some tips to add some spice to your designs: 1. Saturate greys with your primary color (95% of people use default grays) 2. Use upper shadows for your buttons to give a natural lighting effect #buildinginpublic
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@bruno_hiis
Bruno Hiis
1 year
Our product is evolving so fast that the marketing page is struggling to keep up. 😅 Gotta force myself to leave new features behind for a sec.
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@bruno_hiis
Bruno Hiis
10 months
@levelsio Wondering if you checked out any other solutions like @FeaturebaseHQ or Nolt that are 10x cheaper and offer arguably an even better experience?
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@bruno_hiis
Bruno Hiis
11 months
@euboid We've been doing the same for the last few weeks. It’s wild to see what code we wrote when the project first started. 😅 As a company grows, the code quality becomes more and more important.
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@bruno_hiis
Bruno Hiis
1 year
@thisishustler I think we might have the perfect fit for you @FeaturebaseHQ
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@bruno_hiis
Bruno Hiis
1 year
@ImSh4yy We’re building this exact thing @FeaturebaseHQ . Our new community-focused redesign is going live in a few days and we’re really excited about that. The vision is to build a community hub where everyone can discuss ideas, and the team can share progress / communicate plans.
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@bruno_hiis
Bruno Hiis
1 year
@euboid Haha, the exact same for us. We started using ChurnKey for this some time ago (free btw), which is pretty good for quickly setting up popups to ask why users cancel. It also supports offering incentives to stay (discounts, payment pauses, etc...) when people start canceling.
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@bruno_hiis
Bruno Hiis
2 years
Damn already over 7843 unique users have used our platform to post feedback @FeaturebaseHQ #buildinginpublic #buildinginpublic
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@bruno_hiis
Bruno Hiis
2 years
Everyone tells you to find a niche to grow your product. However, we found it hard to find a unique one that our competitors hadn't tackled yet, and where we could have an unfair competitive advantage. Until we talked to one of our customers... #buildinginpublic
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@bruno_hiis
Bruno Hiis
1 year
So many startups are spamming useless AI features, and it seems that no thought goes into making something that’s actually useful. Rather than having AI as a buzzword, think deeply about how it can impact your industry and come up with something that fundamentally changes it.
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@bruno_hiis
Bruno Hiis
2 years
Most indie makers let their side-projects drag out for multiple years. Rather than giving your project 20% effort over 2 years, give it 100% for 4 months, then decide if you should continue or shut it down. I wish I applied this earlier... #buildinpublic #buildinginpublic
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@bruno_hiis
Bruno Hiis
11 months
@cybercmdr Everything is proxied behind Cloudflare, but they used a botnet that managed to even pass the Under attack mode. The interactive challenge feature came in clutch.
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@bruno_hiis
Bruno Hiis
2 years
Can't believe some indie makers are charging under $10/month for their product.🤦‍♂️ You need 1000 subscribers to reach 10k MRR - that's 100 000 visitors with a 1% conversion, why make life so hard? Figure out how to charge more... #buildinginpublic #buildinginpublic
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@bruno_hiis
Bruno Hiis
11 months
@digitalideas Yup, 100% of the traffic goes through Cloudflare. We set up some custom rules from Security -> WAF to add a stronger captcha to the endpoints the attacker was hitting.
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@bruno_hiis
Bruno Hiis
1 year
Cloudflare does all of this for free...
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@bruno_hiis
Bruno Hiis
1 year
@peter_kow Hey @peter_kow ! We recently changed our pricing and shipped much cheaper plans at Featurebase. I would love to downgrade you from the Enterprise plan to the Growth plan (which is only £27/mo) to help you save on costs.
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@bruno_hiis
Bruno Hiis
2 years
@brian_lovin This is what I am working on @FeaturebaseHQ , you can read about our integration and approach here 👉
@FeaturebaseHQ
Featurebase
2 years
Looking for a simple customer feedback tool that plugs into your @linear workflow? Check out our new integration: 💡 New feedback gets pushed to your triage/backlog 🔔 Automatically notify users about status updates ⬆️ Prioritize issues by upvotes
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@bruno_hiis
Bruno Hiis
3 years
Looking for a simple customer feedback tool to manage all your feature requests, bug reports and user feedback? We have been working hard at @FeaturebaseHQ to make the best feature voting tool out there. Check it out, it is free. #productmanagement #Product #customerfeedback
@FeaturebaseHQ
Featurebase
3 years
Is all your product feedback scattered across the universe🔭? Twitter threads, emails, live chat logs, slack messages... Featurebase gathers everything together in one place and makes sure you build products that your customers love:
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@bruno_hiis
Bruno Hiis
10 months
@euboid This will be built into Featurebase soon in a fundamentally better way 😉
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@bruno_hiis
Bruno Hiis
1 year
@nahbur @mnecommunity @zerion @upvoty Hey @nahbur if you are looking for a better alternative to Upvoty at some point, consider checking out what we’re working on @FeaturebaseHQ . Tons of crypto projects like Tokun and Compass use it, we have a dedicated Discord integration and are shipping stuff in days, not months.
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@bruno_hiis
Bruno Hiis
1 year
@rauchg Not gonna lie the AI space is really overhyped atm, tons of startups are spamming useless features just to get the AI keyword in their name
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@bruno_hiis
Bruno Hiis
1 year
@thibaultleouay @mxkaske Check out what we're working on @FeaturebaseHQ , I think it's a great fit for you :)
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@bruno_hiis
Bruno Hiis
11 months
@that_igor_ @FeaturebaseHQ @MarkusPalm_ Thanks a lot for the shout-out, Igor! 😊
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@bruno_hiis
Bruno Hiis
1 year
We're now managing 10+ live chat messages every day. Luckily messages like this keep us sane. 😊
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@bruno_hiis
Bruno Hiis
2 years
I missed the Product Hunt dopamine rushes @FeaturebaseHQ 😛 #buildinginpublic
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@bruno_hiis
Bruno Hiis
1 year
@ntrouss @TailorMETA We're working on building the best product in this space @FeaturebaseHQ . Anonymous voting, commenting, and posting are supported out of the box. Would love to help you get set up and answer any questions you have along the way! 🙂
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@bruno_hiis
Bruno Hiis
2 years
@AndrewPierno Create a crypto exchange and run away with the money while donating 30% of it to the leading political party
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@bruno_hiis
Bruno Hiis
2 years
@dgut_ @itsjustamar Almost gave up in the first few months, now doing over 1.2k mrr 🎉
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@bruno_hiis
Bruno Hiis
2 years
How to evaluate if your SaaS should offer lifetime deals: 👇 1. Do you need cash right now to fund your marketing/development? 2. How much does it cost for you to serve the customer? 3. Consider your churn rate when pricing the LTD #buildinginpublic
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@bruno_hiis
Bruno Hiis
1 year
@levelsio It only makes sense to consume content once you're already building a business. New ideas actually stick to you since you can implement them immediately & your BS detector has a reference point to measure what's useful.
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@bruno_hiis
Bruno Hiis
3 years
Remind yourself that less = more People don't want to read long paragraphs🥱 Use more dots ( . ) in your copy and be precise🎯 Redesigning our pricing page for @FeaturebaseHQ #buildinginpublic
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@bruno_hiis
Bruno Hiis
2 years
So many people try to convince themselves that they have an edge on the stock/crypto market by spending every waking minute looking at the charts. Invest long-term, build useful businesses that help other people. Don't fall into the get rich quick trap. #buildinginpublic
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@bruno_hiis
Bruno Hiis
1 year
~20% of our churn this year has been from crypto projects that are shutting down. That’s what I call niche risk. 😂
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@bruno_hiis
Bruno Hiis
1 year
@superamit @KevinQuisquater @levelsio @bentossell @cannyHQ @FeaturebaseHQ We're a small bootstrapped team moving really fast in this space that ships new features and improvements every day, unlike many others. Our goal is to shape the bland-looking feedback boards into a fostering product feedback community. We're growing very quickly but are
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@bruno_hiis
Bruno Hiis
2 years
The state of Product Hunt launches 🤦‍♂️
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@bruno_hiis
Bruno Hiis
11 months
🤡
@Humane
Humane
11 months
This is the Humane Ai Pin
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@bruno_hiis
Bruno Hiis
1 year
@afonsolfm @levelsio @CannyIO Yup, it's great for simple projects and really large teams that can justify paying over $400/mo. Interestingly, they decided to kill anything in between that’s suitable for smaller or medium-sized businesses. We’re trying to fill this gap @FeaturebaseHQ with a better product.
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@bruno_hiis
Bruno Hiis
1 year
@ryanseanbadger @Timb03 @cannyHQ Check out what we are working on @FeaturebaseHQ It's like Canny but on steroids and at a much more affordable price.
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