Hot take: I'm not convinced this is "AI generated."
At least, not the way people are thinking. This wasn't "enter text prompt -> get video result"
but rather a very different workflow, one that isn't really "AI video."
If I'm wrong I'll eat my words. Bet?
People are losing their minds from that AI ugc video I posted. First of all, yes it’s AI, do I look that bored to you?
Secondly, just like with midjourney or chatgpt, you need to be skilled at prompts. This video looks real because I matched the script with the AI model. I
Today I spoke to a female founder of a beauty brand that told me she made more money from one hour on the tik tok shop than she did the entire month of July. Just thought I would share that here.
I think I’ve officially been initiated as a DTC founder. Lit my initial marketing budget on fire with an agency that did nothing. Cheers to learning fast earlier on.
Looking for a UGC creator that has a home office and would LOVE to partner with a furniture company (you will get your home office super hooked up). DM me if this might be you.
#UGCcreator
@paulinaplazas
To the end use it’s not important. People need to know there was not an actual human that looked like that and that said that. Any other form of explanation is manipulation
Not to be dramatic, but my DTC founder feed feels too much like a boy's club. Who are the female DTC founders I should be following? Most days I feel like I'm lone wolfing it over here in a mansplaning-icon-in-a-hoodie land. Help a gal out with some recs
Female UGC creators! Have an exciting opportunity to work with a Jewelry brand ✨diamonds ✨I need really high quality content. Please DM your media kits, will probably only choose those that have worked with Jewelry content in the past. Thank you!
#ugccreatorneeded
There’s a strong lesson to be learned here. We (myself,
@HeyGen_Official
@arcads_ai
and this adorable Human) broke the internet yesterday because the lines between AI and reality have been blurred. We must not mislead people with what’s real and what’s generated by a computer.
I am looking for a video editor that specializes in performance creatives. I have a bunch of UGC and B-roll that I need edited and optimized into high converting ads. Please reach out if this might be you.
@ThatChristinaG
Hey
#MarketingTwitter
! I’m Becky and I am a partner and the Creative Director at Pique Marketing. We are a NY based full scope marketing agency with clients nationwide. We specialize in micro influencer campaigns. Marketing Twitter is my fave place to learn on the internet!
UGC creators! Our client has an amazing product (wireless bluetooth airbuds) that are specifically made to enhance your workout. The videos need to be high intensity, fitness or sports activity, so please only reach out if this is something you can execute.
#ugccommunity
Frightening. People can’t tell it’s AI. This feels like a historic moment.
Side note: Did not expect this to be the way GetDirty goes viral. Man plans and god truly laughs.
NYC DTC IRL is heavy male dominant energy.Every NYC event I’ve been to it’s always me and a handful of women that tend to cluster together and we always, ALWAYS joke around about sad it is. My goal is to bring more women out to these networking events and I think they will once
Quick intro.
1. I’m a marketing nerd
2. My specialty is short form content that grabs attention, specifically for performance creatives.
3. I’ve generated billions of views on tik tok.
4. I write ugc scripts. Agencies white-label me.
5. I’m launching my own DTC brand this summer
In addition to everything I’ve said so far. This was not a planned collaboration between Arcads and my brand, GetDirty.
I was simply playing around with some AI tools and I found this to be interesting. I’m pretty sure Arcads generated a ton of money from this accidental viral
Looking for an expert in CRO to design a new landing page but there’s a kicker. I need a 48 hour turn around.
To save us some time please DM with a screenshot of your best work.
Thank you.
The GetDirty viral AI video has generated millions of views. I have interviewes lined up with major publications plus I’m already working on an insane follow up campaign for this viral moment.
It cost me $100 (just what I paid
@arcads_ai
)
Personal branding and building in
On my way back from shoptalk
I’m on a high.
I really didn’t know what to expect going into shoptalk as a brand founder but my intuition told me to go. For some context, I launched GetDirty in January 2024 and Q1 has been a complete fucking disaster. I made a few rookie
So let me get this straight. CPAs on meta are through the roof so I decide to test out tik tok shop, only for it to be banned the next day? Cool, cool. This is so fun.
✨Paid full time ugc opportunity to work with me and my exciting new brand.
The offer:
1) Flat monthly retainer in exchange for weekly deliverables.
2) Content does not need to be uploaded or shared on social media by creator.
3) You will receive a weekly comprehensive brief
We are officially at the point where even tech people can't tell what is human video and what is AI generated.
I don't know what happens next but it probably gets really weird.
Anti-Israel company loses $200 million value in two days.
Just days after the CEO of Hims said he would hire anti-Israel college students, the company value has dropped a staggering $200 million.
CEO Andrew Dudum offered to hire university protests engaged in boycotting
Are you a single guy in NYC looking for a fun, active way to meet new women in then city? Join our upcoming pickleball mixer tomorrow! We've got an amazing group of 25 women ready to play.
This is your chance to enjoy a great game and make new connections in a relaxed,
@didou
@ianrborthwick
@ThatChristinaG
We do this at our agency, we spend most of our energy on sourcing micro/nano influencers (under 5k) that have a strong fan base. There is no way to automate this, you need good old human research.
The Jewish urge to sell Free Palestine merch on tik tok shop because they are clearly printing money.
I know this tweet may not land well but luckily I’ve already experienced max antisemitism on the internet that I’m fully embracing it.
Looking for an experienced founder that can offer me some guidance in navigating agencies. How to identify red flags and even some recommendations. I have unfortunately been burned and need the help of someone who’s been through it.
If you have the urge to comment “you should
DTC isn’t hard, it’s expensive. You need to test more and testing costs time and money. You can’t go all in and test a product + marketing with less than 75k imo. Anything under that, wouldn’t be enough runway.
As a new DTC founder, creating needed media (UGC, product shots, lifestyle images, performance creatives, website assets etc.) felt impossible on a bootstrapped budget.But I was determined to DIY it all in a scrappy 1-day shoot. I wrote a dozen scripts, booked talent and crew,
People on this app are very triggered by AI. Some feel like we’re too quick to call new technology AI and some feel like AI is moving too fast.
Bottom line, no one has been lied to and no one has been deceived. AI engineers have been very up front and honest about the
This is not getting enough hype, we are quiet literally living through history in the making.
I have been predicting this moment for a long time and it's finally happening.
Today is the day! Get ready for a new chapter in NFT and real estate history together with Propy! Less than 30 mins left. Make sure to register for the first
#realestate
NFT in the US by here:
#PropyNFT
Since meta is down and we are all kind of twiddling our thumbs, lets have a hypothetical conversation. If tomorrow meta is gone, wiped off the face of the earth, what's the first step you are taking to get sales asap?
I’ll say it again. This video looks more “realistic” than the other ones out there because I worked around her “pre set” expressions. That’s really where the skill is. Still very much a human touch, just on the backend.
@beckylitv
Not AI, look at her eyebrows and eyes as she speaks. Current AI methods are good at lip sync. I haven’t seen anything which can generate micro expressions
At the end of the day, does it really make everyone feel better that this might be a real human? This is a serious question and an important one. This video is completely alerted, every part of it. Saying this person exists and that’s why this video isn’t artificially generated
If you want to have the most outrageous experience with humans do this:
Launch a brand and promote your products on social media. Now sit back and watch the strangest thing unfold.
Acquaintances, internet friends, friends of friends will probably buy your product, mostly to
When your overseas manufacturer visits the US, you run to meet him. Also closed a deal today, GetDirty is here for the long play.
The 3.5 hour train ride was also a great place to get some work done 10/10.
There is nothing that I hate more than subscriptions that are impossible to cancel. It's a dirty way to do business and I am very close to compiling a list of these tools (pun intended).
Everyone is out here talking about their 2022 goals, while my single goal is to have all the NFTs I recently bought go up in price so I can swap them all for the only NFT I want in 2022, a
@CPGclub
NFT.
Need proof that two opposite things can coexist simultaneously? Ask me how Q1 went, which also happens to be my first quarter as a founder.
It was bat shit psychotic, I shat myself every morning and questioned why I did this to myself. In the same breath, it was exhilarating. I
Launching a brand spakin new brand in 2024 isn’t for the faint of heart. I can assure you, it’s going to make the story so much better. Please comment if you’re a founder that launched a brand this year. We should 100% have a support group, I think we’re built different.
My brand, GetDirty is hosting two exclusive pickleball singles mixers in NYC on July 9th and 23rd! 🎾 We're on the lookout for amazing brands to contribute samples and swag bag items for these events, which will bring together 150 enthusiastic participants.
If you’re interested
I need to hold a
@CPGclub
for multiple reasons. The biggest being, I trust this community the most to help me execute on my web3 visions. Thinking of consolidating all my NFTs for this 1 purchase.
I think I might be reverse engineering traditional startup fundraising here.
You’ve probably seen videos of
@marieeaariel
and wondered if she’s real or AI. Would you believe it if we told you not only is she real but you can also hire her on Fiverr to create UGC content for your brand?
.
Getting featured in a major publication on how I’ve leveraged AI as a new founder who struggles with ADHD (productivity & executive dysfunction). My first real major in-person interview.
LFG!
Why did this make me cry? The feeling of bringing a product to life and witnessing the different ways people use your product, has got to be one of the best highs to experience.
Any other dtc founders absolutely loath and I mean like a deep disgust when it comes to influencers? I hate that side of marketing. Would rather lose my money to Facebook than an influencer. Not sure where this all stems from. Maybe because I know influencers and I know most of
Part 2
Some is real, some is not. I swapped the real voice with the fake voice. 16 seconds in you’ll see the real thing.
All in all this was a fun case study in AI UGC. And yes I’m calling this AI because AI was used to some capacity.
Fellow founders. As someone who’s also pretty shy about putting my whole life out there. This TT trend is a great way to intro your face into the brand.
Hot take: Listening to DCT podcasts provides a wealth of knowledge but can also make you feel like you’re never doing enough and spiral you into chaotic thinking.
New or future founders launching a DTC brand today or soon, please do yourself this favor. Don't compare yourself to DTC brands that launched even just 12 months ago.
The DTC landscape has changed dramatically in a very short time. Everyone selling online is in a constant cycle
DTC founders who have sourced from China, Would love if you can share some dos and don'ts. I'm not currently manufacturing in China but am exploring product expansion. I'd love to hear about your experiences.
People ask me if I have an organic community for GetDirty. The answer is yes and that’s mostly because I’ve been boots on ground, going around college campuses throwing GetDirty parties. Building a community from the inside has been nothing short of magical.
GetDirty is launching on Amazon at the end of the month. A lot of e-commerce folks have been asking me if I’m worried about copy cats. Of course I am but here’s the thing. They can’t make another me. My brand will always be the one that remains top of mind in this category
@Wptseuss
@thedailybeast
Orthodox Jews aren’t against vaccines. There’s a small ultra orthodox Hasidic sect that don’t believe in vaccines, they don’t even make up 1% of the orthodox population. Jews in general are extremely pro science/medicine, hence so many Jewish Drs
Nothing gets to me like seeing moms hustle while their kids don’t have school. Mine are older now but the memories of those days will forever stay with me. Unless you’ve been in this boat, you can’t fully comprehend how hard this is. So much respect.
Breaks my heart when I see ads like this. Probably new founders experimenting with meta ads and literally lighting money on fire. Sent the account a DM to let them know their ad is cut off, don’t know if they will see it but I can’t do nothing.
I want GetDirty to host pickleball dating events this summer around nyc (and possibly other cities). Anyone have someone they can connect me with to get the ball rolling.
I trust everything that comes out of their mouth.
@chewonthisdtc
breakfast at shoptalk 🔥
Also spotted GetDirty wipes👀. I’m out here doing gods work keeping BO at bay at shoptalk.
@JohnHeezy
@amlewis4
I’ve been screaming this. I also recently went viral on tik tok- the power it holds still blows my mind. 2021 is going to be all about teaming up with influencers to help them create community around the brands I’m working with.
Just went through all my DMs, Twitter is my new favorite platform to vet out UGC creators, and the best part is that it's free. The only drawback, where are my male UGC creators? My inbox was 100% female. We need more men in this space!