Do THIS if you want to be a great technical SEO (especially if you’re a woman)
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Technical SEO alert: you need to know this!
#Google
ranks pages, not websites. In order to get your page indexed, it should have a separate URL that Google can discover and follow. Here are the main tips to make this happen:
1/5
Don't neglect technical SEO:
Ever noticed that some URLs have '/' at the end while others don't?
But any given URL ending with or without '/' is the same, right?
Well, yes. But not for Google. It treats them as duplicates which means that each URL of your site has an evil twin
During my 10-year long SEO career and dozens of websites and projects I’ve worked on, I had one favourite type of projects:
Creating technical
#SEO
documentation.
I'll share my 7-step process in a 🧵
This SEO topic is too important to ignore.
Links 🔗 vs. buttons ▶️
Many don’t think there’s an issue with those… before they face one.
I’ll explain it in a short 🧵
Technical SEO alert: you need to know this!
#Google
ranks pages, not websites. In order to get your page indexed, it should have a separate URL that Google can discover and follow. Here are the main tips to make this happen:
1/5
NEW FEATURE!
Many of you guessed it right and many people have already posted about it before I did 😅☺️
The
#SEOPro
extension now shows Core Web Vitals data on the Overview tab!
More on how it works below!
The extension is here
I think this is going to be the most quoted thing from
@JohnMu
Thank you, John!
As an SEO who gets panicking client emails after alerts like 'your meta description is too short', I can't agree more with this 👇👇👇
Let's fill in all the gaps!
Here's the updated list of the core
#SEO
skills that any SEO should have if they want to succeed.
Spoiler: there are NOT only hard skills, soft skills are also important, so I included them too.
Get the SEO Checklist here 👇
Here’s a technical SEO thing that most SEOs don’t know:
The difference between fragments and hashbangs in the URLs.
# vs #!
Why is it important?
Well, knowing the fundamental difference between technical aspects of pages and URLs is what differentiates great SEOs from the
An
#SEO
tip:
(that goes way beyond SEO in reality)
Make sure your 404 page has a
#GoogleAnalytics
tracking code!
This way you can easily spot what error pages your REAL users are accessing.
These are the pages that you'd want to fix ASAP.
When I started in
#SEO
, I was obsessed with fixing every issue I could find, every broken link, every not optimized title tag...
But then I realized that good SEO does not equal perfectly optimized websites.
Good SEO equals business goals: it's a powerful tool to achieve them.
Stop! You need to know this 👇👇👇
Here’s one of the most common mistakes many SEOs make:
They confuse crawling and indexing.
But it’s crucial to know the difference.
Crawling is a process where a bot (such as Googlebot) downloads information about a page, and discovers the
3 valuable lessons about internal linking from a furniture and home decor giant - Wayfair 👇👇👇
I analyzed Wayfair and found out the exact things they do to strengthen their internal linking for the category pages and be so successful with their SEO.
a 🧵
When I started in
#SEO
, I was obsessed with fixing every issue I could find, every broken link, every not optimized title tag...
But then I realized that good SEO does not equal perfectly optimized websites. Good SEO equals business goals: it's a powerful tool to achieve them.
When I started in
#SEO
, I was obsessed with fixing every issue I could find, every redirect, every 404 error, every canonical...
But then I realized that good SEO does not equal perfectly optimized websites.
Good SEO equals business goals: it's a powerful tool to achieve them.
Technical SEO alert: you need to know this!
#Google
ranks pages, not websites. In order to get your page indexed, it should have a separate URL that Google can discover and follow. Here are the main tips to make this happen:
1/5
#eCommerce
is booming now! But the problem of many online stores is that they're relying on paid ads too much.
Paid ads are great but a more consistent - SEO approach is the best addition.
That's why I put together these 10 eCommerce
#SEO
wins
“Why do I need SEO if I already have Yoast?”
The logic behind it is the same as here: “Why do I need to cook food if I have an oven?”
Doesn't make sense, right?
Here’s one thing that you need to understand:
An SEO plugin or optimized CMS are just tools, not the end results.
It’s one of the most frustrating things in technical SEO…
You set up a canonical tag...
But Google chooses something else.
Here are 5 reasons why it might happen.
A 🧵
I had too much fun creating this Spotify list for my fellow tech
#SEO
's! 🤣🤣🤣
If Spotify could talk, it would send you the following message:
(read the names of the songs)
A link to the playlist -
I’m Belarusian.
And I never chose the Belarusian “president” who is now supporting the Russian invasion to Ukraine.
I have so much love for the Ukrainian people, like most Belarusians do.
I stand with Ukraine! 🇺🇦
🤍❤️🤍
Many SEOs won’t like it but here's my opinion:
You don’t need to have coding skills to be a technical SEO.
Technical SEOs are NOT REQUIRED TO CODE.
Does having a tech background help in SEO?
Yes.
Is it absolutely required?
No.
One of the companies I really love just re-branded. And they migrated to a new domain.
As an
#SEO
, of course, I checked. And...
❌ 302 redirects
❌ All internal pages redirected to the homepage
Do I tell them? 😅
I'm an SEO.
But for my parentd I'm:
- someone who codes
- someone who can fix the internet connection
- someone who can make this Skype thing work when you click
🤣🤣🤣
IT'S HERE!
3 years of "Please, we want that course!"
7 months of "I need to create it!"
2 months of research & interviews
10+ years of hands-on technical
#SEO
experience
AND IT'S HERE!
Introducing Tech SEO Pro - THAT! Technical SEO Course.
Enrol now!
A quick ‘hack’ to check a title tag change in… Google Analytics.
People change things, and many of these changes can influence SEO. For example, a title tag change. Clients would sometimes do it without notifying you.
Working on an
#SEO
audit for a website on JS. All the things that can potentially go wrong there... have gone wrong. Google can't even see the pages.
Love this dirty stuff 😍
This is often ignored when in website migrations.
If your image URLs change, you need to set up redirects. Otherwise, you might lose image traffic.
Your images acquire signals over time, and when you change their URLs, Google treats them as new images. So you start from scratch
This is one of the best posts I've read this month , I'll 100% include it in my top-2020 resources as well. Thanks
@TheCoolestCool
🔥🔥🔥
P.S. Yes, 'It’s an SEO dream come true' indeed ☺️
During my 10-year long SEO career and dozens of websites and projects I’ve worked on, I had one favourite type of projects:
👉 Creating technical SEO documentation.
Here are 7 steps that will help you do the same:
I'm going to write a blog post on technical SEO by the end of this year.
I have lots of ideas.
But I want to know:
What would you want to learn from me on tech SEO?
This week has been rough in some aspects.
I learned that many people have been exploiting my work.
It's been going on for months.
And I've seen it before.
But this week I saw the scale of it. And I was shocked.
I'm a woman in the tech industry.
I'm an immigrant from a
Today is a BIG day!
The
#SEO
challenge IS NOW OPEN!
- 45 days of learning
- 16 hours of video content
- Templates, Checklists
- Mentorship and guidance along the way through group coaching calls
- An ability to ask your SEO questions live
Join here -
Stop! You need to know this 👇👇👇
Here’s one of the most common mistakes many SEOs make:
They confuse crawling and indexing.
But it’s crucial to know the difference.
Crawling is a process where a bot (such as Googlebot) downloads information about a page, and discovers
This is not working!
“I checked your website and it was not ranking on any search engines for most of the keywords. Here are my services to help you”. Ugh
Here’s my strong opinion:
A person spamming you with such messages will not be able to help you with
#SEO
. Period.
1/3
Normal person:
Opens a website and buys what they came for.
A technical SEO:
- Opens a site
- Checks the title tag
- Applies filters
- Checks canonical and meta robots
- Goes to Google and checks how many filter pages are in the index
- ***maybe*** ends up buying something
"GA4 is a completely new type of property... This video will help you to upgrade to GA4 in Google Analytics quickly and easily.*
How to Set Up a Google Analytics 4 Property: a Full Guide /by
@azarchick
#measure
Page Speed Tip:
When you work on optimizing your Core Web Vitals scores, note that your Field data will NOT be updated right away.
Google uses a 28-day window to re-evaluate your fixes. You can also ask Google to validate fixes through GSC (it will still take ~28 days).
1/2
Google now lets you see 2-3 screens of a rendered page in its tools.
Before that, it was just one above-the-fold screen.
It's very nice for debugging.
And I'm wondering if we'll see a full page in the future 🤔
Will we?
@JohnMu
🧀
@g33konaut
🤿
As a true SEO, I usually (more often than I’d admit) end up checking
#SEO
things while shopping online.
And today I’ll show you an example of a store that could have done their SEO so much better.
Practical tips only 💡
A thread 🧵
The most important thing you need to understand about technical SEO:
You can’t remove website pages from the Google index by blocking them in robots.txt.