Let me show you how true this is with my numbers I’m kinda exposing my age here but i had a big Tumblr account back in the day. Since then, i never really cared about my social media accounts. In november, i decided to pay more attention on my X and started writing things (mostly long-form) and talking to people i really like. My account was basically dead when I started 3 months later, here we are: I’ve met some amazing people and had the chance to help many along the way. Basically i rediscovered my purpose for using social media. It also gave me more experience in marketing - because if you can't market yourself you can't market anything A little tip: if you start treating yourself like a brand and regularly analyzing your progress, it’ll have a huge impact on your professional growth too.