Andrei Breha | CRO
@andreibreha
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Co-founder @validareagency | Conversion Rate Optimization & Neuro-Psychology
Work With Me 👉
Joined January 2022
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Send us removal request.
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Pinned Tweet
Big Announcement 📣
I am officially pivoting to CRO.
Planning this for more than 3 months.
There is a big gap in the CRO space and me & team are planning to fill it up.
You will continue to see good juicy content from me about:
- Google
- CRO
- Design
- Neuro-psychology
-
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I've spent 16+ hours perfecting the BEST ChatGPT Guide for Google Ads.
This structure already generated thousands of $$$ for my clients.
It's yours for FREE—but only for 24hrs!
To get it, like & comment "send"
(Must be following to DM)
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718
This Google Ads PLAYBOOK will make you an extra $50k+/mo in 2024.
All Of My Giveaways In One Place.
New weekly updates.
It's yours for FREE -- but only for 24hrs!
To get it, like & comment "send"
(Must be following to DM)
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I've spent over 3 months creating the BEST Google Ads course on the internet.
This alone can make you an extra $500.000 in 2024.
All for FREE -- but only for 48hrs!
To get it, comment "send"
Like & retweet this to say thanks!
(must be following so I can DM)
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Google Ads aren't sexy...but they work like magic.
This document generated THOUSANDS of $$$ for my clients.
It covers:
✅ GMC Feed optimizations
✅ Most important attributes
✅ Best Tools
It's FREE for 48 hours.
🚨 Like + Comment "cash" and I'll DM it.
(must follow)
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Spend 2 months creating the most comprehensive Google Ads Course [it's FREE]
No gatekeeping, just straight sauce.
*this is gold for ecom*
To get it, comment "send"
Like & retweet this to say thanks!
(must be following so I can DM)
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[ CASE STUDY ]
How I generated over 100 leads with 107 EUR using Google Ads. 😱
- Strategy
- Landing page
- Optimizations
It's FREE for 24 hours.
🚨 Like this post + comment "100" to get the doc.
(Must follow for DM)
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I've spent 25+ hours creating a HUGE YouTube Ads course.
It covers:
✅ Scaling strategy
✅ 6076 Exclusion list
✅ Optimization Secrets
✅ Scripts for YouTube
✅ YouTube Ad examples
It's yours for FREE — for 48hrs!
To get it, like & comment "send"
(Must be following to DM)
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Want to 10X your Google Ads WITHOUT spending more?
I've filmed a video that will teach you HOW.
It's AVAILABLE for 48 hours only.
Like and comment "google", and I'll DM you the full video.
(must follow)
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I've recorded a 2 hour complete A to Z Google Ads Course.
This can add over $500k/mo to your ecom store.
All for FREE -- but only for 48hrs!
To get it, comment "send"
Like & retweet this to say thanks!
(must be following so I can DM)
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Everybody tells you to use PMAX but nobody tells you how to optimize and scale.
So I created a BIG PMAX guide that will show you how.
YEARS of knowledge into one document - for FREE.
Deleting soon.
Like & Reply "pmax" and I'll DM it to you.
(must follow to DM)
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I've spent 11 hours creating the BEST Google Ads Bidding Strategy Guide.
[this is pure GOLD for Ecommerce]
It's yours for FREE—but only for 24hrs!
To get it, like & comment "send"
(Must be following to DM)
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I've filmed a 24-minute Loom exposing my secret Google Search Ads strategy.
This process generated thousands of $$$ for my clients.
It's yours for FREE—but only for 24hrs!
To get it, like & comment "send"
(Must be following to DM)
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Want to get to $100,000 per month?
Or have success with Google Ads?
This video will teach how.
If you want it, comment "SEND" & I'll DM it to you.
Like & retweet this to say thanks!
(must be following so I can DM)
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I've created the best AD OPTIMIZATION checklist for Shopping Ads and PMAX.
This can easily 10x your Ecom brand in 2024.
It's yours for FREE—but only for 24hrs!
To get it, like & comment "send"
(Must be following to DM)
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9 MODULE Google Ads Course for Ecom
This can be a paid masterclass..
But it's FREE.
BOOKMARK THIS 🧵
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Last month I generated $200k for my clients with Google Shopping Ads.
So I created a COMPLETE document & video that shows how to create and optimize a Shopping Campaign.
To get it, comment "send"
Like & retweet this to say thanks!
(must be following so I can DM)
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How to write effective Google Ads copy with ChatGPT
~ save this one ~
↓ HERE'S HOW ↓
Example:
we sell luxury black leather boots for women
1. INTRODUCTION
Prompt:
"You are a copywriter assistant. Your goal is to provide compelling copy for Google ads.
We have a space
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Google Ads Keyword Research Course
bookmark this
I could easily sell this shit for $97.
But it's FREE.
// LONG - Technical Google Ads Thread
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𝐏𝐌𝐀𝐗 𝐜𝐚𝐧 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮 𝐢𝐧𝐭𝐨 𝐚 𝐦𝐢𝐥𝐥𝐢𝐨𝐧𝐚𝐢𝐫𝐞.
ONLY if you know how to scale it.
In this thread, I will teach you how.
𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐦𝐞𝐭𝐡𝐨𝐝 𝐛𝐲 𝐟𝐚𝐫 𝐢𝐬 𝐓𝐡𝐞 𝐒𝐭𝐚𝐢𝐫𝐬𝐭𝐞𝐩 𝐌𝐞𝐭𝐡𝐨𝐝.
[ SAVE THIS ]
----------------------------------
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🎁 Got a Christmas gift for you...
I've spent +9 hours creating a Notion Page that will help you AVOID Google Merchant Bans.
This doc will save you THOUSANDS of $$$.
It’s Yours For FREE.
Like, RT & Comment “Gift" and I’ll DM you a copy.
(Must be following or I can’t send)
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Want to learn Google Ads for FREE?
Here are 16 of my favorite YT channels:
🧵
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Google Ads Hack No
#14
Adding negative keywords on PMAX.
Most people don't know this is possible.
How?
Step 1: Study the keywords you show up for.
Step 2: Fill this "hidden form":
Step 3: Fill up the form
Just saved you $10k in spend, thank me later
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Athletic Greens and Oura Ring.
I analyzed 2 of their legendary landing pages.
Bonus - I added 2 Landing Page Templates in this Figma doc.
All for FREE -- but only for 12hrs!
To get it, comment "send"
Like & retweet this to say thanks!
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2000. 📈
Happy.
Proud.
Blessed.
Thanks yall.
My plan is to give as much google knowledge as I can, so you can become successful online.
More to come.
Q1 just started.
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Here's how I would redesign Blanks By Thirteen if I would be in charge of their CRO:
serious sauce in this one 🧵
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𝐄𝐱𝐩𝐨𝐬𝐢𝐧𝐠 𝐦𝐲 𝐬𝐞𝐜𝐫𝐞𝐭 on how I scale little 5-figure brands to giants in their niche with Google Ads
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So many brands have Tracking Problems.
This video will show you how to set it once for good.
This is with code.
The next solution I recommend is Simprosys.
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Came back home after 7 months.
I found this on my dream board
01.09.2023
My life manifested in the best way possible.
Life tested me many times.
No big hero without a big story.
Now it's time to level up even harder.
Big changes coming.
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Fuck it.
Here's our secret Google Ads strategy that turns small 5 fig stores into market leaders.
This structure is so good it should be illegal.
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Beginner Google Ads guys:
Makes 7233231 changes per week based on feelings.
Pro Google Ads guys:
Is patient.
Makes a couple of data-driven changes a week.
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1000.
I started this journey on 16 October 2023.
Thank you all for everything. 🙏
My plan for the next Q1-4 is to focus on giving as much knowledge as I have.
Big things are coming.
Very grateful. Much love.
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Ecom store owners
We just added $47k in profit to our client in the first 3 weeks with CRO.
Here's the full process of how we did it:
(read this, it's gonna make you a ton of money)
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𝐁𝐄𝐒𝐓 𝐄𝐜𝐨𝐦 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲?
~ save this value bomb ~
Let's dive in ↓
We want to keep things simple.
For the sake of this tweet let's say we advertise 30 products (saunas)
𝐖𝐞 𝐜𝐫𝐞𝐚𝐭𝐞 𝟑 𝐧𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐥𝐢𝐬𝐭𝐬:
1 -
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Last month for my client has been crazily profitable.
Spend - $4.65k
Revenue - $45.3k
Cold ROAS - 8.4
As an Ecom brand owner, Google can be a blessing for you.
Imagine consistent revenue.
No need for new constant creatives.
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How many ways there are to install conversion tracking?
1. Google Tag Manager
2. GTAG
3. One-click Apps
4. Import via Analytics
I personally prefer GTAG, less errors.
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Difference between Facebook vs Google Ads:
Facebook:
- Fast scaling
- Unstable
- Amazing for brand awareness
Google Ads:
- Slow scaling
- Stable
- Segmented targeting
Both powerful.
Combine them and you will create a real marketing ecosystem. (TOF-MOF-BOF)
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Busy busy days.
Cooking something big, taking longer then expected lol.
But what's worth doing, it's worth doing well.
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𝐓𝐡𝐢𝐬 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐭𝐰𝐞𝐞𝐭 𝐰𝐢𝐥𝐥 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐃𝐎𝐌𝐈𝐍𝐀𝐓𝐄 𝐲𝐨𝐮𝐫 𝐧𝐢𝐜𝐡𝐞.
[FREE STEP BY STEP GUIDE INCLUDED]
𝟑 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐭𝐨 𝐜𝐡𝐚𝐧𝐠𝐞 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞.
Bear with me.
Google recently introduced "Google Shopping Experience Scorecard"
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Me and
@lifemaximised
cracked the Google Ads game.
Use this to make the most out of your Ads.
Inverted Pyramid Strategy 🧪
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2 months ago I dropped my job.
I've made a crucial decision in that day.
Seek a job or double down on my biz.
I started posting 2-3x times more on X.
Now, life is better.
Biz is doing great.
I can live on my own terms.
This is freedom to me. Feeling blessed.
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I've brought hundreds of leads for my clients through Google Ads.
6/10 businesses that I audit have bad conversion tracking.
That’s exactly why I created a 34 page PDF that shows you how to implement accurate conversion tracking.
Comment "SOP" and I'll DM it to u.
Must follow
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I've audited a brand this week that was having this mistake.
Some people still make this mistake in 2024.
This will save you money.
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Google Ads Hack No.
#2
Match your ads to your landing page:
- Same call-to-action & same offer
- Same branding colors
Language of the ad = language of the website
Do this and your bounce rate will drop.
Remember
Your ads are an introduction to your website.
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Starting on YT soon.
This is gonna be hella fun boys.
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Google Ads becomes easy when you have a great offer x clean website.
The bar is suuuper low.
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Google Ads Hack No.
#2
If your Ad copy sucks, you are basically burning money.
Here's how you can improve:
STEP1
know your IDEAL CUSTOMER better than he knows himself
- Fears
- Dreams
- Problems
- where do they live
- how old are they
STEP 2
Check the tweet below 👇
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Most profitable skills in 2024:
- Google Ads
- CRO
- Email Marketing
- Facebook Ads
- TikTok Ads
- SEO
- Video editing
Which one are you choosing?
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Ya boy started growing on YouTube.
Planning some saucy content. 🍝
If you want a video on a specific question..
Drop it in comments.
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Did an audit today for a big brand.
Analyzed their funnel.
They have ads with URL landing in the cart.
Wild.
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Monthly group call with the BIG BOYS
@victortomasecom
@v_ppc
@kamil_kozar
@JamesOnGoogle
@jakublasocha
@marketbrah
The group is getting bigger and better.
I love it. 🔥
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🚨 We're looking to hire a Shopify Developer for our CRO Agency🚨
Looking for an A+ team player.
No beginners accepted.
$12k/year starting salary but can reach up to $50k/year.
Bonus points for experience in the CRO Space.
Opportunity to grow in the company.
Apply here:
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One month ago I dropped my job.
Half my income was gone.
I was in debt.
Decided to double down on Twitter.
Signed 3 deals for Dec + secured 2 for Jan.
Guess the universe rewards the ones who take action despite being scared.
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Facebook Ads or Google Ads.
Which one is better?
Both.
Use Facebook as a push and Google as a pull platform.
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Want to make Google spit money at you?
1. Think like an investor when running ads
2. Don't make frequent changes to your account
3. Have a strategic attack plan - TOF - MOF - BOF
Do this.
Thank later.
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PMAX Secret Hack.
How to view your Audience signals performance.
You're welcome:
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One month ago I had 0 followers.
Now I have:
- great network
- leads coming through X
- more motivation than ever
All I did:
- I posted every day
- hopped on calls with amazing people
Don't sleep on X guys.
Best time to start was yesterday.
Second best time is today.
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Money is everywhere.
Your dream life is only 6 months away.
Never settle for less.
Make big goals.
Break them into small achievable pieces.
Push hard & smart.
Stay consistent.
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This week I refused one qualified lead.
Doing good numbers.
Still, it's better to work with people you vibe with.
His personality was such a hassle.
Mental sanity is better than quick money.
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1
27
Difference between Facebook vs Google Ads:
Facebook:
- Fast scaling
- Unstable
- Amazing for brand awareness
Google Ads:
- Slow scaling
- Stable
- Segmented targeting
Both powerful.
Combine them and you will create a real marketing ecosystem. (TOF-MOF-BOF)
1
5
27
Everything that you want in life has a price tag.
You either pay with your time, health, or money.
Money is the cheapest option.
Think about it.
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Best way to split test ads in Google Ads.
Follow this framework 👇
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Google Ads Hack No. 11
[ ADVANCED ]
How to see how much ROAS you have for Cold Traffic on Shopping Ads.
--> Click campaign
--> Go to search terms
--> Add Filter
--> Select Search Term
--> Select does not contain
--> Add your brand name
--> Check first column
Voila.
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Google Ads Hack
#3
When running search ads, stop stuffing keywords in your copy:
"Luxury beds. Affordable beds. High-end beds. Shop now!"
This shit is crap.
And I see it all the time.
Use emotional copy.
Hit your avatar pain points.
Your CTR and CVR will boom.
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Secret of Google Search Ads A/B testing?
You create 3 ads in an Ad group.
Wait 1-2 weeks depending on daily spend.
You come back, cut the ads with big Cost/Conv.
You duplicate the winner and play with the copy/ad assets.
Repeat the process.
Ez money.
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Crafting emotional copy with Google Ads is hard.
You have only 30 characters.
That's why sometimes all you need is to keep it simple + a bit benefit-driven
If you sell mattresses:
ie: Premium Mattresses
- it's clear to the customer that you sell what they are looking for
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I recently started to use Bard AI for Google Ads.
Title Feed optimization.
Great for keyword research.
Amazing copy.
Knows more about Google Ads (because it's owned by google)
I am drifting away rn from GPT.
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Easy 30 last days for my client.
Standard Shopping(tROAS)
Brand Shopping
Brand Search
This was for 1 country only.
Now we expand to 2 new countries and we scale vertically.
👨🍳👨🍳
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25
High-ticket leads are my morning breakfast. 👨🍳
2 high-intent search campaigns.
1 Competitor Display Campaign (cheap CPC, very profitable)
1 Brand Protect campaign.
Non-stop optimisation.
Easy money.
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In an era of infinite leverage...
The best thing to do is to build a personal brand.
Start early.
My life changed in the last 6 months.
Forever grateful. Forever thankful.
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Never ever run a PMAX in a fresh account.
PMAX needs at least 30-50 conversions per month to perform.
Stick with Search and Shopping, scale, and then switch to PMAX.
This is the secret recipe for success(which is not a secret)
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When running ads on Google...
If you can't compete on budget you can always compete on relevancy.
I mean:
-Better product Title
-Better ad copy
-Better landing page
-Better landing page copy
Google rewards relevancy.
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How to run YouTube Ads like a GOD:
[FREE STRATEGY & SCRIPT INCLUDED]
🧵 ~ save this
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How to make a disgusting amount of money with Google Ads:
» Do market research & proper keyword research
» Create a solid marketing strategy
(ie: think about TOF / MOF / BOF)
» Have a simple campaign structure
Then:
» Max out all your ad assets when creating a campaign
It
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Google Ads Hack No.
#14
Adding customer lists to Google Ads.
2 ways:
1. Download from Shopify and add them manually
2. Use Klavyo segments (recommended)
This will change your PMAX game.
Ur welcome.
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I used to switch ads just by looking at the last 3 days performance.
Rookie mistake.
This usually fucks up the learning curve.
Be patient with Google.
Make data-based decisions.🍝🍝
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How do I A/B test my ads on Google?
Here's how:
- create 3 ads per ad group
- wait 2 weeks
- cut unprofitable ads
- copy the winning ad
- create another variation
- wait 2 weeks
- repeat
Voila.
Here's a YouTube Video I've made about A/B testing:
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Google Ads Ecom non-negotiables:
- Clean campaign structure
- Good photos (no Ali bs)
- Maximized GMC attributes
- No-brainer offer
- CRO on point
The bar is still way too low lads.
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eCom founders
If your goal is 8-9 figures, save this.
Most ecom brands operate the wrong way.
The big dogs have custom landing pages based on traffic sources and customer awareness levels.
A decent ad and an okay website aren't enough anymore.
Take notes ✏️
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22
The success of your Google Ads is directly affected by your offer.
Don't be just a sheep in the herd.
Go an extra mile:
- Offer gifts
- Free PDF
- Free Samples
- Bundles
Create a friendly Cold Audience offer.
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23
Honest Client Feedback.
We made him so much last month that he paid us extra.
😌
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1
24
Not seeing profits with Google Ads?
Start targeting narrow.
Spend at least 30 mins adding negative keywords.
You are in for the long game.
Remember this.
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CRO GUYS
My first landing page is up.
VSL + testimonials will be added today.
Any feedback is appreciated.
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2
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I have studied over +1000 Shopping Ad searches.
Here's what I learned:
(+ how you can crush the competition)
🧵🧵🧵
3
2
22
Preparing a juicy surprise for all of you guys.
Working on this for some time.
Should be dropping it by 26 Feb.
Stay tuned.
It's gonna be big.
4
1
21
4 months ago I had 0 followers.
Not I have:
- amazing network
- leads coming weekly
- more motivation than ever
All I did:
- I posted daily (Never missed one day)
- Connected with amazing guys
- Learned and posted on the go
Don't sleep on 𝕏 guys.
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Lessons learned.
If you are going trough a hard time, watch this:
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Biggest lesson since I started doing Google Ads:
Do not overoptimize ads, just let them be.
This is 🔑
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𝐍𝐨𝐭 𝐬𝐮𝐫𝐞 𝐡𝐨𝐰 𝐭𝐨 𝐒𝐂𝐀𝐋𝐄 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬?
You MUST optimize the Google Merchant Center.
90% of gooros don't even touch the GMC.
𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐦𝐚𝐤𝐞 𝟐𝐱 𝐦𝐨𝐫𝐞 𝐦𝐨𝐧𝐞𝐲 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐨𝐧 𝐚𝐝𝐬:
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Stop comparing with others.
This is what I keep telling myself.
Everybody has their own path to success.
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21
Being a never-ending student is such a good personality trait to have 📚
Planning some big business shifts.
Focused on long term plays.
6
1
22
I've took one YouTube course this week.
Here's how the perfect Script Structure looks like:
- Interesting Hook
- State the problem
- Explain the Solution
- Establish credibility(customer review/authority)
- Clear Instructions to take action
Here's an example:
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Google Ads Hack No.
#11
Title Feed Optimization.
Go to Insights and Reports.
Check your best-performing search terms.
Copy those search terms.
Go to GMC.
Modify the product titles.
Put in the first 70 characters those search terms.
This is 1o1 Feed Optimization.
3
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21
How do I A/B test my ads on Google?
Here's how:
- create 3 ads per ad group
- wait 2 weeks
- cut the unprofitable ads
- copy the winning ad
- create another variation of it
- wait 2 weeks
- repeat
Voila.
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20
2023 was the best year of my life.
Graduated.
I moved to another country after living 21 years near my home town.
Got in a healthy relationship.
Started my own biz.
Started building a personal brand.
I connected with high quality people from all around the world.
Feeling
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