Amelia Sordell
@ameliasordell
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Following
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I brand people, not businesses. Founder at @getklowt - we do the personal branding thing.
London, England
Joined March 2011
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I am a boss. Not a girl boss.
I am an entrepreneur. Not a female entrepreneur.
Maybe we should starting calling people Male Entrepreneurs and Boy Bosses to see how stupid it sounds.
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Can we stop judging people’s abilities to do a job based on how old they are?
Young people bring creativity and bold ideas.
More seasoned players bring wisdom only experience can give you.
And in my experience, the best companies are the ones who leverage both.
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There are 3 types of content worth reading.
1. Content that amuses me.
2. Content that informs me.
3. Content that inspires me.
Personal branding isn't about likes - it's about connection.
And it's really hard to connect with people if you don't trigger an emotion in them.
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Personal branding mistake: Pretending to be someone you’re not.
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CEOs and Founders with strong personal brands is a huge competitive advantage.
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Having employees with strong personal brands in your company is a HUGE opportunity. Not a threat.
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Personal branding opens doors you didn't even know were open.
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No matter what your job title is, we’re all in sales.
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UNPOPULAR OPINION - You don't hate Mondays, you hate your job.
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Being a startup founder is having extreme levels of confidence and self doubt at the same time - often in the same hour.
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I posted content on social media for nearly 12 months before anyone even noticed. Don't stop just because you only got 1 like.
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Build a personal brand = never need to look for a job again
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Your personal brand is your reputation.
And building it online just amplifies it.
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The average loyal employee receives a 2-5% pay rise each year.
The average job hopper receives a 10% - 20% salary increase every time they move jobs.
Instead of complaining about candidates hopping jobs every 12 months, do a better job of giving them a reason to stay…
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Reminder: Your personal brand is not your current job or job title.
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Personal branding tip: invest in a professional photo shoot.
Get some great shots for all the opportunities you’re going to have.
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I run a personal branding agency and a lot of what we do is on LinkedIn. I just had a 'LinkedIn Trainer' dm me asking for advice on how to grow their LinkedIn.
What a world we live in.
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UNPOPULAR OPINION - You don't hate Mondays, you just don't like your job.
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Quick personal branding tip:
Know what you want to be known for before you start talking about it.
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It's taken me 31 years to realise that physical health = mental health = quality of life.
Move your body. It will honestly change your life. 💜
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Don't confuse price with value.
The price is what you pay.
The value is what you get.
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I'm not ready. I'm not qualified. I'm not an expert. I can't do this.
Your brain will give you a million excuses not to reach your potential.
Stop listening to it.
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The best leadership doesn't feel like leadership.
It feels like support.
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I've refused to take meetings with potential clients based on how they've treated my PA.
Don't work with assholes - It's never worth it.
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Not repurposing your content is like only wearing a great outfit once.
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If you want your business to be successful in 2021, build a personal brand.
People connect with other people - Not with brands.
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Stop blaming the algorithm and start making better content.
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You don’t need to build your personal brand but your opportunities are normally a lot better if you do.
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Every marketing dept should have a dedicated Meme Creator.
Just saying.
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The most underrated employee retention strategy is giving a damn about your employees.
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LinkedIn is NOT the best platform to build your personal brand.
Neither is Twitter.
Or Instagram.
Or TikTok.
The best place to build your personal brand is the place where your audience is.
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B+ grade content posted consistently will always outperform A+ grade content posted inconsistently.
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Personal branding tip: What seems obvious advice to you could be a game changer to someone else. Just post it.
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Building a strong personal brand is all about small consistent actions.
It's taken me 2 years to get to 70k followers on LinkedIn, but now I have a 100% inbound business I advertise by being me.
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If you can pay a marketing agency $5000 a month to bring you no ROI, you can spend 10 mins a day building your personal brand.
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Advice to anyone at the beginning of their career - pick a first boss, not a first job.
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Startup life is like being waterboarded at Disney World.
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Not repurposing content is like only wearing an outfit once.
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Did you know that employees have 10x the reach of a company brand?
Personal branding matters.
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The irony of customer loyalty programs is that they aren't about loyalty at all.
They’re about increasing transactions.
Want customer loyalty? Build a brand worth being loyal to.
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@mkobach
That if you work hard, it will pay off.
Timing, creativity… luck - all play a part in ‘winning’. Hard work is important (maybe THE MOST important thing) but it isn’t the only factor to succeeding.
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UNDERRATED SKILL - Respecting someone’s opinion even if you don’t agree with it.
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Instead of: “how to get more followers online”.
Try this: “how to create content worth following”.
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Remember, not repurposing your content is like only wearing a great outfit once.
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If you’re building your personal brand you have to be obsessed with being consistent.
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One of the most underrated skills in life is having the audacity to believe in yourself.
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Important life skill: Sales
Always be selling. Yourself, your business or product, your ideas.
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Stop blaming the algorithm and start making better content.
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I was recently contacted as an ex-employee’s reference.
Their new employer asked me to state their salary.
I declined.
Because the salary you’ve earned before does not define the value you can add now.
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LinkedIn is NOT the best platform to build your personal brand.
Neither is Twitter.
Or Instagram.
Or TikTok.
The best place to build your personal brand is the place where your audience is.
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Consistency is the most valuable trait when building a personal brand.
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Reminder that people trust people more than brands.
So leverage your personal brand.
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To whoever needs to hear this today - never worry about criticism from someone you wouldn't take advice from.
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To whoever's employer needs to hear this, investing in your team is an investment in the future of your business.
Not a cost.
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I don't know who needs to hear this but your personal brand is more than your current job.
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UNPOPULAR OPINION - The people who brag about being busy are usually the ones not getting much done.
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I love it when Brands roast each other on Twitter.
It's my favourite contact sport.
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To whoever needs to hear this, no one knows how to do anything until they actually do it.
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Personal branding gets a lot easier when you realise it’s just about being yourself.
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To build your personal brand online, you have to like who you are when you’re offline too.
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The ARROGANCE of employers is wild to me
You say you want the best talent and yet treat them like it's an honour to work for YOU
Talent is the ONLY thing that separates the good from the great
And if you're a leader without self-awareness to see that eventually, you will lose
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Personal branding formula = consistency + patience + adding value
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Personal Branding isn’t about selling yourself.
It’s about encouraging people to want to buy.
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5 reasons why parents returning to work make incredible employees.
1. Emotional intelligence
2. High levels of empathy
3. Accountability
4. Project management skills
5. Negotiation skills
Do I need to continue? Stop viewing ‘career breaks’ as breaks.
They’re learning curves.
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For goodness sake, don’t delete your posts becaues you got 1 like.
Relationships are built over time - Keep chipping. 💜
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Personal branding is a lot like investing.
It's compounding interest. Continually 'invest' by sharing valuable content and over a week you'll be like why am I doing this?
But over a year you'll wish you'd started sooner.
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If a job doesn't require a degree, then an employer shouldn't require the candidate has one.
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Reminder - Likes on social media won’t pay the bills or get you the job you want.
Relationships will.
Post content for your audience - not for how popular it will make you look…
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The ‘brand’ part of personal branding is completely over complicated.
Just be yourself and add value. That’s it.
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You can tell more about an Employer by the way they treat their interns than by the way they treat their best performer.
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I graduated 10 years ago and no one EVER has asked what my degree grade was.
Just saying.
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If you want to hire great people, ask your receptionist what they were like.
Ask the security guard who let them in.
Because I don't care how skilled someone is - how right they are for the job.
If they don't treat everyone with respect... They're not worth hiring.
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It's never too late to start building your personal brand.
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The biggest competitive advantage you have when building a personal brand is being YOU. Nobody can be you.
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3 Things I Wish I Learned Earlier.
👉 Respect people’s opinions, even if you don’t agree with them.
👉 Listen more than you talk.
👉 Life’s too short. Eat the cake.
What would you add?
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Our dress code is "whatever you feel most confident in".
So show off your tattoos, your piercings, bring out your heels and your bright pink hair.
A big part of doing your best work is being able to be your best self.
And that's really hard to do when you're told how to look
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The greatest marketing tactic isn’t a tactic. It’s honesty.
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Personal branding is less about the branding and more about your person. And once you wrap your head around that, the rest becomes easy.
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The biggest advantage when building your personal brand is being you. Because there’s literally only one you.
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I had a really shit day yesterday. This morning my son told me he loved me more than Dinosaurs.
Kids are the secret to life.
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Remember - rest is an important part of high performance too.
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I think working without a purpose or meaning is where a lot of mental health issues come from.
There is no amount of money worth working a job you hate.
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Reminder - Likes on social media won’t pay the bills or get you the job you want.
Relationships will.
Post content for your audience - not for how popular it will make you look…
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What you learn in 4 years in a corporate you will learn in 1 year at a startup.
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How I grew my business from 0- 6 figures in inbound revenue all off the back of my personal brand
[THREAD]
👇👇👇
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