Alexey Kiryanov
@alexeykiryanov
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0 → $1M from a small village → left it all behind → starting fresh from below zero to one! 🤪
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I'm all about money and profit-making businesses, and I'm not shy about it. Like those startup folks, I'm all in for getting rich, and the faster, the better; time's ticking, after all 🤪.
But here's the twist – I'm not entirely sold on the typical startup scene for a bunch of
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Building a business? Location is EVERYTHING 🌎
As an entrepreneur, I've learned this lesson the hard way.
After hitting my first $1,000,000, I had a choice.
Start fresh anywhere or stay put.
I chose wrong.
I remained in a country with dysfunctional institutions. No
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The ultimate hack for success? Transparency 🔆
Of all trends out there, I'm most excited about openness in business.
Benefits of transparency are numerous:
🧪 Early validation
🧠 Collective wisdom
📈 Pre-launch demand
🛡️ Risk mitigation
By opening up the development
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This post is about small global business and the incredible stories and dramas unfolding right now.
I have a childhood friend (we used to ski together in the Altai mountains 30 years ago). I hadn't seen him for years, then, after about 25 years, we reconnected in the comments on
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Universal productivity tip:
A lot of people leave the 9-5 and try to bring that 8-hour workday into entrepreneurship. But here’s the thing — your body doesn’t roll like that.
The 8-hour day came from manual labor, not mental work or decision-making, where one good call can
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Reflections on AI in business 🤔
In 2021, I launched my first AI startup. Despite diving into AI tech, we started with manual work. Why? Because no matter how advanced we get, the customer always comes first.
AI is crucial for cutting costs and scaling luxury products, but I
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I know folks who say they can do all their work on an iPhone. But for me, a MacBook is a must. Every time I try to work on my phone during a trip, it's torture. Sure, I can get stuff done—mostly emails and writing—but it’s so much more painful and slower than a laptop!
Even
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There’s no real global market, haha!
I used to sell from a remote siberian village to clients in different countries. Now, I’m learning how launching a “global” business actually works.
It turns out, “global” really just means focusing on 2-3 countries for the start. Why? One
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What to share when your project goes stealth and contradicts
#buildinpublic
? 🤔
Our cosmetic project is now in stealth mode, but here’s what we’re working on:
— Formulas & ingredient sourcing
— Finding labs
— Exploring funding
— User research
— Patent research
Even though
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Before I got experience, I dreamed of a big touring bike to go anywhere. But now, after riding around, I’m puzzled. Why are big adventure bikes a thing (besides making cash for brands)?
Off-road, lifting 200+ kg is brutal, and on-road, there’s a 120 km/h limit—what’s all that
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Big company layoffs and wartime migrations are pushing smart, active people to start businesses. Because, let’s be honest, where else to work? 🤪 Startups are all the rage, but there's more to the story.
— Bootstrapped startups. It's like DIY: start with what you have, sell,
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Have you worked with a consultants?
We’re developing a project that started in another country and environment and has now moved to Spain. Initially, we brought a business model and plan, but after initial sales and gaining new experience, we decided to start fresh with the help
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To learn Spanish, I join non-language activities (I learn better through practice). For example, I sometimes ride bikes with locals, do group workouts, and today, started a windsurfing course for 20 euros per session.
Two opinions on this “trial” product:
1. Even if cheap, a
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These are the exits we've earned :)
I had a few potential buyers for Equesto. But I left the country after the war started. Initially, there were buyers interested in a well-tuned business in the spring of 2022, but with all the moving around, I couldn't dedicate time to it.
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Even in mature, competitive markets…
You’d think the European skincare market has it all—every niche filled, thousands of brands, endless solutions.
But after talking to people, it turns out there are still plenty of unresolved problems and opportunities for innovation.
It’s
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AI + personalization = the future of cosmetics? 🤔
In the crowded cosmetics market, finding the right niche is tough. We experienced this firsthand.
We saw some sales but decided to restart from scratch. Why? Because the industry is full of opportunities—and pitfalls.
3 trends
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Is launching a startup the only way to become an entrepreneur? Venture marketing makes it seem that way—build a unicorn, raise funds, hustle hard.
But entrepreneurship doesn’t have to mean going after investors. You can start without fundraising. Reselling products, offering
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The way a founder’s priorities shape their business is huge.
My first projects were lifestyle businesses—meant to earn money without taking much time, letting me travel and live freely.
Later, I aimed for a national project in the premium segment (reached 60%, but war cut it
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Ever been in a spot where your product sells but doesn’t take off? So frustrating! 😤
Some say ditch it and move on; others say tweak it. Tough call!
That’s where we’re at with our personalized skincare. It’s selling, but we’re still hunting for that PMF sweet spot.
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Pro team + AI = 🚀🚀🚀
As an entrepreneur, I've been witnessing firsthand how AI is changing the game.
Take translations or contracts, for example. What once required a native speaker or a lawyer can in many basic situations be done efficiently with AI. Under supervision of
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Launching a new mini-research project this week (another step towards the bigger goal — taking it one bite at a time 🤣).
It’s funny how anyone could start something. There are experts who can do it all — a top cosmetologist can lead workshops, a designer can create products.
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Met new people this weekend who moved to Spain. Their stories got me thinking about key life skills.
For me, it’s an entrepreneurial mindset—not just for business, but life. With it, you can learn, negotiate, turn nothing into something, and never give up. This skill helps you
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Sitting in the shade in Paris, I’m reflecting on how much immigration has boosted my life. In the past two years, I’ve gained so many new people, skills, and experiences. Sure, it’s stressful, but it’s likely worth it long-term.
Reminds me of "The Plateau Effect"—sometimes, to
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I plan life in 5-year chunks. A year’s too short for anything big, and 10 years is more about long-term vision. But 5 years—perfect for practical steps with room for adjustments.
Just reviewed my plan since a year’s passed: emigrated, settling in, learning new things, laying the
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I think I’ve cracked why LinkedIn feels so serious🤣
I can post freely there since I represent only myself and my projects. But for many, it’s like they’re representing their company, and one wrong move could get them fired (or not?).
Funny how this just hit me — guess that’s
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Curious about cultural differences lately—it’s a challenge in our new project. With my basic Spanish (barely A1 after 8 months), our research often involves expats, not locals. Watching how
@pmitu
navigates this is fascinating. How do you break out of your language bubble and
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In Spain, they didn’t bend to the demands of ice hockey or invest in ice rinks in a warm climate. Instead, they embraced roller hockey as a mass sport. A great example of adapting—if you can’t change the environment, change the game!
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We got our EU residence permit through an entrepreneur visa, handling everything ourselves — business plan, pitch, financial model, and showing our funds. No shortcuts, we faced the bureaucracy directly and made it work.
We’ve started the project (it’s not perfect, and we’re
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Exits: my reality 🤪
I’ve sold 4 businesses, but calling them “exits” feels off. Why? In a small, poor region (200k people), there’s no culture of selling businesses—no big valuations or multipliers. Everything’s strictly valued on profits & assets.
Recently sold another. No
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I see tons of entrepreneurs sharing their checklists for starting a business. When I started, it was all paper books! Now, there’s so much wisdom out there to learn from others’ mistakes.
It doesn’t guarantee success (if it were that easy, we’d all be rich entrepreneurs!). But
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We’re in a longevity epidemic, shifting life’s important moments to later years. Here are 5 tips that took me 40 years to get:
1. Care for your skin early.
2. Prioritize health, skip pro/competitive sports.
3. Move to a country with good healthcare and environment.
4. Rest more,
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Weekend thoughts:
I talk with both entrepreneurs and high-paid professionals. You know who’s struggling the most?
The professional who wants to become an entrepreneur.
They’re afraid to lose what they have—the lifestyle, the income. They’ve got “a family to feed” and feel
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Can a marketplace become a brand?
Refreshing my business model knowledge for a new venture
#buildinpublic
Met a course marketplace owner. The twist? They help experts package and sell courses, creating a win-win-win:
• Experts get help creating and selling courses.
• Users
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Listening to in-depth interviews sparks ideas for creating the perfect user-friendly products. I love making complex solutions simple and seamless for customers.
A product might be intricate “under the hood,” but it should be easy and intuitive for users, solving problems
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This week is all about questions!
I’ve been an entrepreneur for 15 years, living off my businesses. Starting new projects worked because I understood my customers. But now I’m in a new country, with a new language and culture, trying something different. The challenge? I don’t
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In school, two years before graduation, I knew nothing about chemistry—total mystery to me. But I needed it to get into med school, so I dove in (motivation!).
Fast forward, I aced the final test with 100/100. Today, I’ve forgotten a lot, but that chemistry knowledge still
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Is it overpaying for the brand or just smart time management?
After two immigrations in two years, I’ve had to start from scratch twice—packing only carry-on luggage and rebuilding everything from bikes to furniture.
At 40, starting over means leaning on well-known brands, even
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Anti-aging → Active aging
Ever think you haven’t lived the biggest part of your life yet?
The skincare industry is shifting. It’s not just about wrinkle creams anymore; it’s about longevity and quality of life.
🔬 DNA tests for personalized care
🥗 Tailored nutrition plans
🏋️♀️
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Why slowing down can save you headaches later on
We launched our cosmetics project in Europe but instead of rushing to scale after the first sales, we hit the brakes.
Why? Because taking the time to explore alternatives can help avoid costly mistakes down the line.
Here’s what
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Starting a business with no investment?
Here's why a financial cushion matters:
1. Risk-Taking Superpower: Capital lets you take bold risks without fear.
2. Decision-Making Freedom: Even with commitments, you can make daring moves.
3. Security to Grow: A safety net gives you
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Friday wisdom 🤪
Finished a 5-day windsurfing course. Out of 7, only 2 learned. The rest gave up, including an older professor who fought hard but didn’t make it.
This mirrors teamwork and business projects. Some people quit even when they’re set for success, while others keep
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5 Reasons why you won’t get an apartment in Spain if you’re a startup founder🤪
1. No Spanish work contract?
You’re out immediately!
2.Unemployed startup founder?
Sorry, no contract means no rental. And startup founders typically don’t have a work contract.
3.High competition
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In a chat yesterday, someone asked, “How do I find a partner as committed and reliable as I am when so few seem motivated?”
The real question is:
— Are you frustrated because people aren’t how you expect?
— Or have you accepted that the world is imperfect and learned to work
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Europe has so many unique markets and niches! Small businesses spring up from all sorts of things. For instance, I'm about to hit the Trans Euro Trail—a motorcycle route across Europe. They've even made a startup out of bikers' love for remote rides. Testing it out myself!
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Recently found an interesting definition of a startup: a research project. At the start, you need to act on the idea—create, sell, and then the real research begins. This might lead to something different from the original idea.
With this approach, the business can’t fail. The
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What I love about adding a team of “AI workers” is that, unlike with people, things actually speed up without the usual “team friction.”
Normally, when you grow a team, some tasks get quicker, but others slow down. Sometimes, the more people you add, the slower everything moves.
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I ran newsletters for years, but all my subscribers were lost or left behind in my previous country. Sometimes I think about building a new list, but not sure how to start 🤪.
Why bother? Growing a profile on any platform means investing in something you don’t own. There’s
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How do
#buildinpublic
company founders use their Instagram? If I'm not a pretty girl and I don't like taking photos, what should I post?🤪 Can you suggest examples for inspiration?
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Not everyone needs to build unicorns. Business is just a tool among many to live life.
Before starting, ask yourself:
Is it for
- fame,
-money,
- or ambition?
Maybe a VC startup isn’t for you. A lifestyle or niche global business might fit better. First businesses are often
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What do you think, is it okay that one of the founders doesn’t write any content at all (no skill in that area, has other skills) and the one who finds writing easier just occasionally writes posts for them? Or is that potentially problematic?
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How can we do more with smaller teams🤔
Over 16 years of living off my business income, I’ve seen it all—some ventures failed, others skyrocketed. But as businesses grew, so did the number of employees, and with that, the potential for human error.
I didn’t like that, so we
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Friday hypothesis: You don’t really know a market until you’re on the ground?
In Spain, I’ve noticed people’s bodies stay fit, but their faces age faster.
Why?
My thoughts:
• Sun: Intense UV exposure + delicate facial skin.
• Expressive culture: Frequent facial
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Don’t adapt. Restart.
Recently, we tried shifting our business model from Georgia to Spain. Result? A wake-up call. What works in one market might flop in another.
So, we hit reset:
- Interviewing customers anew
- Shelving our preconceptions
- Exploring fresh possibilities
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I find it funny how some founders mask their true goal— making money — by claiming they care about customers, as if it’s something shameful. They say, “Our mission is to make customers happy, blah blah blah,” instead of just being honest about wanting to get rich.
But honestly,
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Weekly update on the cosmetics project: safety first.
In Europe, buying cosmetic ingredients is easy—if they’re safe. But for anything potentially risky, you need licenses, training, or a certified lab.
This slows things down (thanks, bureaucracy), but it also creates barriers
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I’ve been creating content regularly for 16 years without a content plan. How? By following just two rules:
1. Stay active: Content flows naturally when you’re working on something. No need to overthink it.
2. Don’t stress about quality: Lower the bar, create, and move on. No
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Writing regularly: the underrated superpower
Is posting regularly worth it? If you’re a busy founder or expert, the answer is yes—100%.
Regular posts connect you with like-minded people, opening new opportunities. They keep you from working in a vacuum, and feedback is fuel.
I
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Launching without a website or brand? Here’s how it goes 😄! Life isn’t just online—offline strategies still rock!
In places with more resources, we started with a site and brand. But here, it’s a bit trickier:
1. The uncertainty is sky-high—new country, new field, new languages
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When creating a product, ease of use and simplicity in solving the customer’s problem are crucial. But making it simple is super hard! Perfect usability requires a lot of brainpower and testing. An easy-to-use product usually has a complex setup and a lot of hard work behind it.
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Today we got the first initial approval to kick off our project in Europe () — for now, it's just to obtain the entrepreneur visa in Spain. A small step for those who bought a one-way ticket and arrived with their family on a tourist visa, starting
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Anger post: OPEN!
As a marketer in a foreign language, I’m losing it! My best business insights always came from:
• Talking to people
• Listening closely
• Accidentally eavesdropping
• Watching them use the product.
Eavesdropping and observing? CRUCIAL! But here I am, with
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Branding for startups: Is it premature?
Startups can change drastically in direction, product, or audience, so startup branding needs to be adaptable and flexible, with minimal investment in terms of money and time. In my experience, finding this balance can be tricky.
So,
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Turning shit into candy is tougher than the reverse?
That’s been my experience.
I’ve often started with a premium product (even MVP), then trimmed the excess and tried making a mass-market version.
It works better than starting cheap and trying to upgrade. Like swapping wheels
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Sharpening sales skills through classifieds
I’ve turned selling stuff into a sport. The game? Sell something for a premium price on a classifieds board. After moving, I had to offload a lot, so I started experimenting:
it away for free = major headache.
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Launching a business in Europe: harder than I thought...
Right now, I'm involved in a project that was initially intended to be a cosmetics business in Europe. The original idea was to create natural, fresh cosmetics targeting a specific audience.
Now we have reached a turning
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I'm fascinated by studying luxury consumption.
It's not just about the price tags or expensive purchases. It's about living a long, joyful life, about being genuine, not just appearing so, about the freedom of choice.
Now, as I'm getting into cosmetics and self-care, it's really
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The mood of the day: lots done in the project, residence permit approved, but pivoting (changing markets due to moving) puts you at ground zero. Back to the drawing board,
#rethinkbeautycollective
! 🤪
#buildinpublic
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That’s odd, but…
Our
@squarespace
subscription was paid with an old foreign card. Now in Europe, the card stopped working, and so did the website. I needed to change the currency and region before renewing. Couldn’t do it myself, so I contacted support. After two days, they
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How to easily create tons of interesting content, eh?
•DIY Content: Do it yourself! Hiring someone else? Forget it.
•Effortless Creation: It should flow naturally.
•Routine Magic: Make content a byproduct of your daily routine.
I love writing posts while working. My partner?
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The idea of lifelong healthy skin care leads not just to choosing cosmetics, but to education, science, nutrition, ecology. And… teens.
Of course, if you’re an adult, you can’t rewind to fix teenage skincare mistakes. We work with what we have, and each age has its own starting
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Currently building a new business in
#buildinpublic
mode — focused on personal appearance and beauty. It started as personalized skincare and cosmetics, but I’m also looking into nutrition, weight, cosmeceuticals (beauty from within), and overall health.
We moved the idea from
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Unpopular opinion: The speed of launching a business should be reasonable. Let me explain.
When starting your first business, mistakes are inevitable. But by your second, you should know better and start becoming more professional.
What newcomers call a “startup” today is often
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Breaking free from the rut.
Many in my generation, now in their 30s or 40s, are just starting to step out of the paths set by their parents. Jobs, families, routines—now we’re rethinking everything.
Some feel “old” because half their life is gone, but I disagree. The most
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A biking weekend with friends. I wouldn’t have gone out in the rain on my own, but with company, everything is better!
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Diving into the European and global skincare market, I’m amazed at how fragmented it is. So many options for even the narrowest needs!
The market’s huge, and even niche businesses have plenty of customers.
For those who launched after moving in new country, how do you like it
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Friday vibes, so here’s a fun experiment: “unscientific proof of positive sexism.”
For our new project in Europe, we created two LinkedIn profiles from scratch: one male (2 years old) and one female (1 year later). Both followed the same strategy:
• Real people, real photos,
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Many laugh at elderly US presidential candidates, but I envy them. Take Biden—he’s 82, persistent, and never gives up. With modern medicine, he could be active for another 20 years! We should aim to live interesting, active lives without worrying about age.
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Today, I spent the day in 40-degree heat (in Madrid). Honestly, by the end of the day, all my entrepreneurial thoughts were fried out of me, except one—what entrepreneurship could I create to cool down right now 🤪?
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I started windsurfing, and my class is a mix of different people—older professors, kids, and even pregnant women.
Windsurfing’s tough. You need balance and endurance. Waves and wind are unpredictable—one moment, you’re up; the next, a gust knocks you into the sea.
The group is
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Why do I think it’s better to start with a simple business idea?
— Searching for a breakthrough can take ages, and even if you find it, lack of experience or connections might make you fail.
— With a basic idea, you engage with customers, learn, and observe, which leads to great
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What do you think works better for creating a new brand?
1. Build around a product (like Coca-Cola with soda)
2. Build around the customer — addressing their needs with various products/services
For example, in skincare, we could focus on cosmetics OR the entire customer
1
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Our skincare project is finally seeing some results!
1. First paying customers and some (tiny) revenue.
2. Customers love our service. We started premium, then shifted to mass-market for branding reasons, so quality stayed high but prices dropped.
3. We're genuinely trying to be
1
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Interesting product—a motorcycle. It’s unlike cars or scooters. Buy one, and you become a perpetual moto gear buyer. No perfect solution; every scenario needs something different. This makes marketing intriguing—if you’re a market leader, why not convince people to buy any
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At the PMF stage in B2C, tech people want to talk about the technology (like ingredients in our cosmetics). But I want to focus on solving the customer’s problem so they don’t have to stress about formulas and can just buy and use.
Technology is important, but…
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Regular therapy: pros & cons.
I know many people in regular therapy who are really happy with it. But as someone with experience in designing their own life, I see it a bit differently.
Sometimes, it feels like therapy can delay big changes. You go weekly, reset, and keep
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Hmm, what else can we try in a B2C/D2C business at the bootstrap stage if we don’t have a website or brand?
Maybe use the same outreach approach as in B2B? It’s used for selling subscription services.
For a one-time sale to a private client, it might be expensive, but for
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What’s the easiest thing? Doing what you love (even if it’s tough, like hiking mountains). It’s spending on what makes you happy, things you’d do for free.
For me, it’s weekend motorcycle rides. I don’t mind splurging on a new saddlebag or gear (currently building my moto kit
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Looking at different life paths across countries for marketing needs, these seem like common ones. I can confirm they exist in my country. As for others — not sure yet 😅
For women:
1.Family-focused: Husband earns, she manages home & kids, peaceful life.
2.Career-first: Work
1
1
10
How to sell crappy pants for a high price in the heat? 😜
I went to the Moulin Rouge last night for a show. I didn't think much of it—just wore shorts because it's hot in Paris. At the entrance, the security guy says, "Sorry, no shorts for men. You’ll have to change." My
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Funny how my life revolves around prevention—education, work, and even my current business focused on preventive skincare and slowing aging.
But we humans are incorrigible! Even I only buy adequate protective gear after a few falls. Not waiting for broken bones anymore, but
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#rbcChronicles
5
Try First, Pay Later?
In the world of SaaS sales, there's a method called PLG — where a client starts using a product before deciding whether it suits their needs and whether they want to pay for it.
I really resonate with this approach. Sometimes, you don't
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You’ve done your research, come up with a killer product for your audience.
It’s going to take a lot of work, time, and money to bring it to life, but it’s way ahead of anything out there right now.
Then — oops — you realize there are already similar solutions on the market.
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(Need AI advice)
10 people instead of 100 or 1000. Part 1.
Business teams are shrinking but getting more efficient, thanks to AI. With 10 people instead of 100 or 1000, collaboration is smoother, and there’s less friction.
For my project, I’m testing multi-agent platforms with
3
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A Money-Making Machine: Must-Have for Entrepreneurs? 🤔
A founder’s risk tolerance is crucial. If you’re not born with it, hack it: save up, keep a side job, rely on wealthy parents, or build a lifestyle business.
Here’s my ranking:
1. Lifestyle Business: Low time commitment,
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Studying the self-care market (skincare & beauty) often leads me to broader questions about life strategies across societies.
I’m not aiming to change people’s life paths through business — that’s a huge task. As a mommy marketer, I’m just interested in understanding these paths
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Motorcycles in Spain are definitely a must-have, with so many roads to suit every preference. You can gear up for off-road adventures and conquer mountain trails, or cruise the winding asphalt roads through the mountains. There are also longer serpentine routes with wide roads
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While riding my motorcycle through the middle of nowhere today, I thought about this: 😀😀😀
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As I prep for launching a new business, I’m thinking about how AI might change everything soon.
Yes, some needs are eternal — food, water, warmth, beauty, and health. While these needs are timeless, how we consume and who pays might change.
Here’s the thought: Who will buy your
1
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Hiking thoughts and the power of marketing.
Salomon shoes are good. For me, they’re comfortable, light, and I’ve been regularly buying them for over 20 years.
But every damn time I think, “Here we go again — why the hell do I keep buying them, when every time I swear I won’t?
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