Alex Cojocaru
@alex_cojocaru_
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Software nerd since 2011—analyst, auditor, advisor, developer, founder. In 2020, I co-founded @Licenseware to democratize software asset management tooling.
Valencia, Spain
Joined August 2023
Today I learned that startups fail only when all founders (or last remaining founder) taps out. Everything else is a challenge to overcome.
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What is wrong with being insignificant? I don’t know, but I wish I knew. Because being significant is insignificant in itself in the grand scheme of things.
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if this figure is correct, it's crazy 🤐
@VicVijayakumar While audits are framed as a compliance check, they are also a significant revenue generator for Oracle—60 % of its revenue comes from audits.
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at least there are worse things than an Oracle audit 😆
To put this in perspective I would voluntarily do an oracle license audit while drinking malört and being forced to listen to Baby shark to avoid getting norovirus
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Gemini Flash 2.0 achieves near-perfect OCR accuracy while being incredibly cheap. 6k PDF to Markdown, Pages per Dollar 🔥 muy bueno 👌
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SAM isn’t just about software—it’s about business value. Strong SAM practices reduce risk, optimize costs, and drive smarter tech investments. The future is data-driven, integrated, and automated.
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Pro Tip: No single SAM tool covers it all. Organizations often need a mix of tools to manage complex environments. Focus on best-fit solutions, not one-size-fits-all promises.
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The SAM tools market is consolidating. Flexera’s acquisition of Snow Software & Thoma Bravo’s stake in USU signal big shifts. Expect more mergers, partnerships, and evolving value propositions.
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Proceed with caution: Not all AI in SAM is genuinely transformative. Beware of “AI-washing”, vendors rebranding basic automation as AI. Always validate vendor claims with real use cases.
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The GenAI wave is here. SAM tools embed AI to simplify license management, forecast demand, and even answer licensing queries via chatbots. The goal? Automate the mundane, focus on strategy.
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Integration is non-negotiable. Modern SAM tools offer out-of-the-box APIs to connect with ITSM platforms, finance tools, and vendor portals. Seamless data flow = smarter decisions.
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Discovery is king. Modern SAM tools must detect software across on-prem, virtual, and cloud environments. Shadow IT? Unused licenses? Obsolete apps? The best SAM tools integrate with your existing IT tools to consolidate and enrich your data.
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Gartner estimates that by 2028, 80% of organizations using AI-driven SAM tools will boost productivity by 60%, doubling cost savings & efficiency compared to 2024.
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The experiment continues... 🛰️ Since the advent of the first software license in the '50s, software licensing has come a long way. This episode dives into its evolution from early IBM models to open-source shifts, CD keys, and the audit game.
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