AKT - a deodorant born to perform! Tried, tested and approved by 1000's of dancers (not animals), our deodorants have been ranked No.1 in Vogue, GQ, Esquire (and loads more). 🧡

Behind every grand performance, Ahead of your busiest days.... The UK’s most awarded deodorant In a stunning ensemble of scents. 🌟 Try them all out with The Discovery Set —

“Workin’ nine to five, what a way to make a livin’…” 🎶 Dolly said it best. On this week’s Founder Friday, we’re talking about going full-time at AKT, and what a journey it was! 🧡

Feel your best with AKT, even in life’s unscripted moments. 🧡

We’re back with another episode of Founder Friday! This week, we’re lifting the curtain on our 2025 goals: from exciting new products to expanding in the US, and we’re taking you with us every step of the way. Stay tuned for next week’s episode 🧡

“Never love anyone who treats you like you’re ordinary” - Oscar Wilde

Behind every great day are the backstage rituals that set the tone. 🧖🌿 The AKT Body Routine is more than body care—it’s a love letter to your skin and a reminder to always strive for better. Because at AKT, we’re always in rehearsal. Available now at 🧡

Behind every standing ovation are a thousand quiet moments of rehearsal. Moments of getting it right, taking chances, and pushing through—even when it’s hard. Purposefully made, award-winning, and undeniably bold. This is AKT 🧡

Excellence isn’t a final act—it’s the work behind the scenes. The rewrites, the missed beats, and the push to keep going. It’s about showing up, learning, and striving for something greater. We’re always in rehearsal.

And just like that, 2024 takes its final bow. Whether you’re dancing the night away or bidding farewell to 2024 on your own terms - we wish you a sparkling, happy new year from AKT! ✨

As 2024 makes its exit, so does what no longer serves us. The noise, the disruptors, the stumbling over… And a new year awaits, full of opportunity, clamour, unwavering confidence. End the year on a high note with AKT, and embrace a new beginning. ✨🎆

Don’t wait for the New Year. This is your final dress rehearsal before 2025—dance, sing, wear that party dress, confess your love... It’s now or never. Are you ready to AKT? 🪩🧡

Tis the season to... rest up!✨ During this transition into the new year, we invite you to rest, reflect, and embrace a little bit of “renewal”. We’ve put together some self-care tips for a more mindful holiday season – without the drama. Continue reading:

And just like that, 2024 is a wrap! 🎉 From all of us at AKT, we want to say a heartfelt thank you for making this year an unforgettable one. Here’s to even bigger and better things in 2025—we can’t wait to see you in the new year 💫 – Ed & Andy

Don’t be Naughty - AKT nice: Christmas Countdown Day 12. It’s time for a grand exit! ✨ We’ve partnered with Absolute Collagen to bring you the ultimate pampering giveaway: a Mini Skincare Discovery Set valued at £105. Head to our Instagram now to enter 🧡

Don’t be Naughty - AKT nice: Christmas Countdown Day 11. Today, we’re giving away a bundle of award-winning skincare heroes from Neal’s Yard Remedies worth £200 — thoughtfully crafted to help you relax and recharge this holiday season. 🌿🌟 Head to our Instagram now to enter 🧡

Don’t be Naughty - AKT nice: Christmas Countdown Day 10. We’re focusing on hydration with waterdrop and giving away a Hydration Set of 4 x 12 packs and 1 x ALL Purpose Thermo Bottle of 600ml of your choice.💧🪩 Head to our Instagram now to enter 🧡

Don’t be Naughty - AKT nice: Christmas Countdown Day 9 ✨ Today, we’re turning up the glamour with Garnier, giving away a bundle worth £100 to help you revamp your personal care line-up! Head to our Instagram now to enter. 🎄🩶

Don’t be Naughty - AKT nice: Christmas Countdown Day 8. Had a hectic year? You deserve a break to relax and treat your body. 💆🧡 We’ve partnered with Urban to GIVEAWAY of a £75 voucher for you to spend on their services. Head to our Instagram now to enter. 🎄🩶

Don’t be Naughty - AKT nice: Christmas Countdown Day 7. Holiday parties are great, but the mornings after? Not so much. We’ve teamed up with Exhale Coffee to give away 2 bags of coffee + an Airscape storage container to help you bounce back. Head to our Instagram now to enter🎄

Don’t be Naughty - AKT nice: Christmas Countdown Day 6. ✨ Want to start the new year feeling renewed? We’ve teamed up with HART MEDICAL to giveaway a personalised consultation + a £450 voucher towards an exclusive in-store treatments. Head to our Instagram now to enter🎄🩶