Ready to change the game at #DMEXCO24? Join our masterclass on why identity is the next frontier for CTV advertising, and our talk on sustainable media supply chain. To top it off, don’t miss our highly popular party for some Currywurst & Kölsch!

Be as omnichannel as your audiences with Adform! Learn how @kfc strategically placed milkshake ads on outdoor screens, synced with sunny weather and hot temperatures. The result? Huge efficiency savings as the famous food brand avoided chilly days.

Vienna Tourist Board changes the game with our pioneering Carbon Reduction Feature, powered by Scope3. Find out how they were able to cut digital campaign emissions by 59%. Read more: #adform #adtech #carbonreduction

We're European Leaders in CTV! Our latest integration with SambaTV means brands can be as omnichannel as their audiences with our award-winning DSP. Our clients can now access new CTV targeting capabilities and audience segments to optimise ad performance.

Vodafone UK and Adform change the game and dive into the cookieless era! With #IDFusion, our innovative first-party ID solution, Vodafone's campaigns now reach users across all browsers, leading to higher conversions and ROI. Read the case here!

Exciting news! We have strengthened our CTV capabilities with a new global division led by William Jones. Read more: #adform #adtech #omnichannel

Today we're excited to share the latest evolution of our brand identity and tag line. Introducing: Change the game Discover more:

Who says that a more sustainable approach should come at the expense of campaign performance? Find out how Vodacom could increase their conversion rate while reducing the CO2 output of their campaigns. #digitaladvertising #sustainability #scope3

By harnessing the cutting-edge capabilities of @Adform's DCO solution, in close collaboration with GALE, a fortune 500 tax company successfully ignited action among their S-Corp clients, compelling them to book appointments. Learn more:

“As the digital advertising landscape continues to innovate... the importance of qualified and transparent measurement metrics for marketers is increasingly critical." - John Piccone, Regional President, Americas,Adform.#MRC #digitaladvertising

Feeling a bit overwhelmed by all the latest developments in privacy regulation? Lost in acronyms like MSPA, GPP, TCF, DSA and others? Here's a quick high-level look at what these are, and what the next 6 months will look like:

We did it for the second year in a row! @adform 's carbon reduction feature, powered by @Scope3, was recognized at the Belgian IAB MIXX Awards for 'Martech - Best International Marketing Tool', with a successful campaign with outdoor apparel company, @asadventure.

The evolution of adtech has led directly to a revolution in retail media. Take a look at what the main ingredients are for success and try to outline how retailers who are just beginning their journeys can benefit today. #adform #adtech #retailmedia

Lenovo's marketing team embraces change for enhanced transparency and control. Digiday's Seb Joseph discusses Lenovo's strategic shift to manage their own ad server with Rick Corteville and Adform's Rick Jones. #adserver #digitaladvertising #adtech

Is it possible for brands to adopt sustainable digital advertising strategies while still achieving their performance objectives? Discover the success story of PcComponentes, a Spanish electronics retailer that managed to strike this balance.

Grab a coffee or tea, and take a break for great insights and a few laughs. Nicole Kane joins Adform's John Piccone at the Adtech Cafe to share her expertise and thoughts on retail media data, analytics, and tech. #Adform #AdtechCafe #RetailMedia

While retail media might appear as a particularly fruitful medium to invest in, @Adform's Joseph Dressler shares what marketers need to consider to ensure the juice is worth the squeeze. #Adform #RetailMedia #Adtech

Today is Programmers’ Day, where we take an extra moment to celebrate the incredible talent that breathes life into the digital world. These brilliant minds are responsible for the seamless daily experience our clients depend on! Happy International Programmers’ Day!

How can we build trust and transparency into the DNA of the digital advertising industry? Listen live to Adform’s VP for Customer Success WE, Alexandra Jarry, along with a panel of industry experts, at IAB Europe’s webinar, The Great Debate. Register here:

Join us at DMEXCO for our lecture on sustainable media buying practices together with Adform's Vicky Foster and Scope3’s Brenda Tuohig. Register here: #Adform #adtech #dmexco2023 #SustainableAdvertising