Over the last year, a number of CIO/CDO friends have asked for a reasoned, less breathless take on generative AI and how it'll upend enterprise IT. I've concluded that we're building a second stack. I wrote up my thoughts here.

@1L30 Many plans! Looking at events in Germany, Italy, and The Netherlands (DM me if you want to help organize one!)

@ben_topor Don’t let customers compare you to competitors. Make yourself incomparable. #justevilenough

More books in the wild!

RT @MaloneyTyler: Great quote from @acroll and @emilyjaneross Got my advanced copy of Just Evil Enough and enjoying the first few chapter…

Love seeing the book in the hands of readers. We still have some direct-from-author copies at if you haven’t grabbed yours yet. #justevilenough #subversivemarketing

RT @abbelc: Finally came! Excited to break stuff @acroll @emilyjaneross / Ty @lennysan for the recommendation

@BARFJAMiN @jeremyphoward To see all the fields? I’m old school; ETH0 don’t lie. ;)

@jeremyphoward Sniffers don’t lie. ;)

Headed to SF later in the month to guest lecture at Stanford on some of the concepts in the book, and hopefully hold another launch event in San Francisco on Feb 27—stay tuned.

We’re doing so many things differently with @evilenough, and it was great to talk about subversive thinking with @tron. We touched on system awareness, basketball, not actually being evil, and why Canada needs to defy more norms.

This is a great example of a subversive regulatory tactic: Follow the letter of the law, but not its intent. Tennis Australia isn't admitting the hack either, claiming in a BBC interview that it's to get new viewers. #justevilenough @evilenough

Hey @Logitech your Logitune app won't launch on MacOS. Your users rely on zoom and other features for several meetings a day. When's this getting fixed?

@neilpatel This lines up with Construal Theory. It’s also the way scammers segment their appeals. (2 things I learned about writing @evilenough with @emilyjaneross—they’re both in the book.)

@emollick Yeah, they seem to be getting better at producing usable outcomes. It’s encouraging.

@Tal_Gur Thanks, Tal! Hopefully you like the latest one: @evilenough is now out for preorders. Spent the day recording the audiobook!