This sums up our product strategy.

We integrated Google’s new image generation into our image editor. It’s live on all @klaviyo accounts. We’re just watching the edits users (and soon agents) are doing. It’s wild. https://t.co/nl3ArwdvIm We set a goal of live by Friday, mission accomplished.

My new podcast is live: Agents of Scale 🔥 Ep 1: I sat down with @Klaviyo CEO Andrew Bialecki (@abialecki) Listen here: https://t.co/tGi0fvjOtI Andrew scaled Klaviyo to $1M solo. No headcount. No funding. But now he’s rethinking teams, decisions, and leadership itself. Who

The @klaviyo product and eng teams are rolling! Some major new releases at #KLDN25 this week: K:Marketing * New brand campaign builder – all your messages, all channels, all your results in one place. * WhatsApp & RCS as native channels. * Predicted channel affinity (e.g. does

We have a lot of great product updates to share at 4p ET today. See you there! https://t.co/T9Q2PYbgEg.

And as we extend Klaviyo beyond marketing into other areas like customer service, our goal is for every business to has software that knows their customer deeply, can personalize experiences and automatically optimize them over time. You should never have to re-explain your

The original CRM software (invented over 40 years ago!) started as digital versions of our notebooks, or rolodexes if you had one of those. They were great for making that data available everywhere, all the time and sharing it with our peers. They were built for you to look at

To do this, we’re sharing our blueprint for the technology stack it takes for a consumer business to be successful. The will be the CRM stack for B2C, designed to handle the scale and requirements of consumer businesses.

We’ve heard from thousands of businesses that their customers expect real-time, personalized experiences — not just in the messages they receive, but every experience. Marketing is just one of the surfaces between consumers and the businesses. We can solve this, both through

We tried to integrate our brain into other marketing software, but quickly realized software of the past didn’t know what to do with a brain. So we built it ourselves and expanded the channels and media to cover email, text messaging, mobile, social networks and web. But baked

We layered on ML and AI primitives to forecast consumer behavior and train and deploy models off your data. A brain's only useful if it can think and reason.

We started Klaviyo to give every business the tech to build direct connections to customers whether they had hundreds or hundreds of millions. And use software to deliver great experiences to their customers -- so anyone could be themselves at internet scale, 24x7. We began by

Some context on our product launch today... 🧵

We've got a lot planned for this year @klaviyo, but we always reserve a bit of flex space. What are things you'd like to see from us this year we should slot in?

Finished compiling system stats over BFCM weekend. Great engineering behind this. * 37B API requests handled. * 250B updates to segmentations (aka materialized views). * 2B flow steps evaluated. * 420M messages sent during peak hour. More here:

Excited to welcome @adilwali to @klaviyo as our Chief Product Officer! Entrepreneurial density is a metric we track and, as a serial entrepreneur (and early Klaviyo customer!), he’s definitely bringing our numbers up.

Excited to welcome @surbs to the @klaviyo team as our new CTO! She’s helped build some incredible products at huge scale, and very excited for what we’ll build together. We’ve got some big things cooking. https://t.co/7In4W7ME6G

Today marks a year of @klaviyo being publicly listed, and last week was our 12th birthday. A lot has changed in 12 years, thankfully not much has changed culturally. Still 1% done and feeling like we’re just getting started. And still laser focused on more businesses owning

Thanks for having me! Fun talking with @HarryStebbings, someone I’ve listened to for years as we’ve been building.