Abby Murray
@abbymurray
Followers
870
Following
233
Media
77
Statuses
712
An effective brand is personal. Cofounder + CEO @storyarb . Insights on humanizing brands + scaling B2B agencies as a 4x female founder.
The Middle of Everywhere, MN
Joined February 2011
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
James Earl Jones
• 797993 Tweets
iPhone
• 673892 Tweets
Tyreek
• 185073 Tweets
Karime
• 132693 Tweets
Jets
• 120746 Tweets
Yunes
• 109262 Tweets
49ers
• 101184 Tweets
Agustín
• 87746 Tweets
Draghi
• 72345 Tweets
LISA NEW DENTISTE AD
• 62445 Tweets
Broncano
• 53249 Tweets
シーザリオ
• 37853 Tweets
#WorldSuicidePreventionDay
• 32840 Tweets
対象作品
• 25452 Tweets
性の対象
• 21630 Tweets
ガチャチケット
• 21398 Tweets
Jordan Mason
• 21060 Tweets
辞職要求
• 17664 Tweets
小林邦昭さん
• 16218 Tweets
飛霄将軍
• 14687 Tweets
Polaris Dawn
• 13677 Tweets
月間MVP
• 10849 Tweets
6 months ago we launched
@storyarb
: the modern exec's personal media co.
Damn, it’s been fun.
A rare but necessary look back to capture the 2023 highlight reel:
- Grew ARR from $0 —> $1.5M
- Scaled our core team from 0 —> 5
- Built a bench of 15 top-tier copywriters
- Shipped
13
5
71
It took me 5 years to get to $1M ARR first time around. This time, it took me 6 months.
But you better believe I wasted nothing from those first five. Well ten, really.
The most productive part of my agency-life learnings was what NOT to do. And my next 5 years spent building
5
7
70
It’s here, folks! 🥁🥁🥁
Your full-stack, freaky fast content subscription has officially arrived.
@storyarb
is nine months old, marching our way over the $2MM ARR mark with zero marketing and a 300 person waitlist.
We’ve learned a ton over our first 9 months of life, and if
2
3
25
Core values are usually done wrong.
Forgotten words on a wall and nothing else.
Core values done right are behaviors not words.
Establishing values is a critical component to the vision for every company I've built, and now again as we build the foundation for
@storyarb
.
Why?
3
4
24
My first startup: Built a 7-figure high-touch B2B agency.
50ish clients.
0% churn (no cap).
80% ARR.
$136K LTV
Healthy +30% net margins.
Limited blue sky.
Super tough to scale.
Sold book to another small agency.
My second startup: Spun agency into a self-service B2B SaaS
4
3
25
I’m a CEO (and mom) with a dangerously toxic trait.
I’m a skimmer. My eyes glaze over if something isn’t a quick para or two read. (School take-home folders are the worst.)
So when I tell you I read a 22-page playbook cover-to-cover *multiple times* you might want to lean in.
3
1
24
I just saved
@storyarb
$12,120 of waste quicker than it took me to tell y'all.
How, you ask?! 🙂
My favorite quarterly sweep: the tech stack review.
Or as I not-so-lovingly refer to it: "the over stack" review.
1. Once a quarter, review those SaaS fees.
2. See how many
8
0
17
Cheers to
@RaeLynnOfficial
for making this little girlie's night
@ericarjes
writers round
#nashville
#boysroundhere
🎶
http://t.co/17N6QZUmYA
1
3
15
This post is live case study on why storyarb exists. Here’s what’s crazy …
It ushered +$5M new opps onto our waiting list.
My prediction: personal social feeds will become 2024’s most powerful B2B tofu drip campaign.
If you’re not sharing your story and leveraging your
6 months ago we launched
@storyarb
: the modern exec's personal media co.
Damn, it’s been fun.
A rare but necessary look back to capture the 2023 highlight reel:
- Grew ARR from $0 —> $1.5M
- Scaled our core team from 0 —> 5
- Built a bench of 15 top-tier copywriters
- Shipped
13
5
71
3
0
15
What will make you look like the best salesperson on the planet?
3 words: product-market fit.
We’re averaging 30 demos a week at
@storyarb
, and 90% of calls involve a prospect selling *me* on why they need us.
That’s a strong PMF signal right there.
And the steps to finding
0
1
15
Everyone says focus is the key to building a great startup.
But in the early days that’s simply not realistic.
When you’re the CEO, Ops, Legal, and Sales shifting focus becomes an essential skill to master.
My typical day running a 6-figure agency:
Rev ops.
Client relations.
0
1
14
People love to portray successful execs as narcissistic, two-faced jerks.
And sure, that's true some of the time.
But here’s my current reality.
This past month has granted me the opportunity to chat with several insanely talented and successful executives at storyarb.
The
0
3
14
A client’s Twitter post about their niche led to a $12MM investment opportunity.
Current muse: Seeing our writers transform execs’ stories into a living breathing sales funnel for their business.
2
0
12
Just wrapped our Q2 planning sesh
@storyarb
& here's the thing ya'll need to know about effective leadership teams ...
Alignment.
Have it, and will change the trajectory of your company.
Don't have it, and will crush the trajectory of your company.
It's that simple, and
3
0
12
How to lose a team in 12 months:
1/ Discriminate against their basic human rights to bear children.
2/ Disparage them often in front of others.
3/ Bad mouth your business partners to employees and clients.
4/ Take sole credit for any and all wins.
5/ Blame any and all losses
2
3
12
Most glamorous title in a company: CEO
Least glamorous job in a company: CEO
1
1
12
My new team will never be as good as my old team.
That’s the lie I sold myself.
I was so fortunate to build a team of incredibly strong, powerful, agile humans at my last startup.
A special one-of-a-kind thing. Luck.
And building something like that again felt…impossible. At
2
1
12
CommaCon Launch: >400 Registrants in 24 Hours 🤯
**Frantically upgrades Zoom account.
This overwhelming demand speaks volumes about a few things:
1. A hunger for high-quality content strategies
2. A testament to the power of a personal *trusted* brand (hey
@businessbarista
)
30 days ago, I had a crazy (and frankly, unreasonable) idea.
I messaged my cofounder saying:
“What if we create a digital content festival that doesn’t suck ass?”
“And what if the festival has seasons, each one focused on a different type of content?”
“And what if we
22
8
99
3
0
10
I spend an ungodly amount of time talking to heads of marketing.
Here are the 5 challenges they repeat to me over and over. And over:
1. Content Overwhelm: They need more content, better content, faster content. 83% rank it as a top priority, but keeping up with strategy +
2
0
10
I don't hire women.
I don't hire females.
I hire the best person for the job.
Brightest mind, biggest energy, kindest heart, force-of-nature kind of folks.
It just so happens that many, maybe even the majority of these individuals, ARE women.
Why is that?
I've been thinking
2
0
9
Entrepreneurial empty-nesting was far different than I thought.
What I thought:
Work out every morning.
Patio-hop with old friends.
Organize all the closets and cabinets.
Cook dinner 5x per week.
Make it to all the kids’ sports.
Be more present with my family.
Keep up with
2
1
9
I’ve struck luck with most of my biz partners.
But the ones who've taught me the most aren’t the typical ying to my yang.
They’re the ones who are just plain better than me. Sure, at the things I know are my weak points. That's obvious. But also at core things I considered
0
0
8
I never dreamt of starting a company.
Never had the itch to be my own boss, or employ a full team of people.
I know many entrepreneurs' stories start out just the opposite ... dreaming of being their own boss and starting a company.
They don't know what problem they'll solve,
1
0
8
Your campaign isn’t the problem, your customer is.
I’ve seen it time and time again:
C-suite demanding flashy new campaigns to go with sales initiatives, and Marketing frantic to pull if off.
When results fall short, just throw more money at it.
But here’s the real problem —
1
1
8
Last impressions are a lost art.
But I’d argue they’re just as important as first impressions.
So often, servicing preaches a strong start to a client relationship. But they forget about the ending.
Which is why I create a “Before You Go” booklet for every single client at
2
0
8
We sent a million+ emails per quarter in my prior SaaS startup.
Complex drip campaigns and marketing automation that nurtured, educated, onboarded, serviced, sold, and upsold across our database of +60,000 leads, opportunities, end-users and customers.
Of all the emails we
1
0
8
I meant to take a break. Be an entrepreneurial empty-nester for a minute. Find time to unwind, reflect, soul-search, sleep.
But when 0-1 is your oxygen, life doesn’t exist unless you’re creating.
So I’m here today admitting defeat: I can’t stop building.
The best part? I found
storyarb update:
what is storyarb? a ghostwriting agency for B2B execs
what's the thesis? in the age of abundance, owning a niche of the internet & building a trusted audience is priceless. execs are waking up to this reality.
by the numbers:
Total clients: 10
Clients in
22
7
105
1
5
8
Spinning up agency life again, but brain is still in SaaS-mode.
At first I was trying to shake it, but I’ve decided it’s an advantage so I’m leaning in. Why?
SaaS depends on three core things:
- Great Tech
- Endless Scalability
- Smart Whip Talent
Agency
#2
. See above.
1
3
8
There is only one event I’m looking forward to this month. Two if you count the Stanley Cup.
We're launching a marketing event (already feel the eye-rolls) called CommaCon.
I’m not sure how else to put it. Most marketing events suck.
Trade shows, conferences, webinars….
I'm
3
0
7
SaaS is having its finest hour over here at the 'arb.
Our subscription overages are popping!
- CommaCon: ideated <30 days ago.
- Built for: marketers who just need more/better/faster content support.
- Built by:
@storyarb
's content marketers who have felt that ⤴ pain.
2X
2
0
7
@storyarb
is ONE today! 🎉
12 months of life means some wins, some WIPs ... and a great day for a “state of storyarb” address ⬇️
Biggest Wins:
1. Ditching Waiting Lists
The evolution of product allowed us to 4x capacity serving more demand, increasing retention, and
0
1
4
I may skip lunch breaks most days, but not today.
Today we fit it in. Me. My siblings. Our kiddos. The perfect bday surprise for papa’s 76th.
After a not-so-thrilling start to his day spent with doctors and new treatment rounds, it meant the world to show him we had his
0
0
6
People love to geek out over their tech stack.
Asana vs. Notion.
Airtable vs. Excel.
Salesforce vs. Hubspot.
But there’s a far less sexy, as important topic no one talks about.
Over-stacking.
The over-stack: Lots of flashy tools. Half-ass implementation. Clunky process.
2
0
6
It’s been a week. 😮💨
Opened a pizzeria.
Opened a cafe.
Opened a gaggle of
fresh seats
@storyarb
.
Oh! And probably my favorite part of the week,
our LA IRL with the ‘arb’s West Coast crew. 🤩
The only pics I have to show for it are ofc the cafe and pizzeria I’m founding on
1
0
6
Our feeds are full of advice about entrepreneurs finding the right business partner.
But I have another secret weapon.
Finding the right life partner.
Mom of 3 (and fur child) is no joke. And all the while:
✅I’ve built and sold 3 companies from 0-1+
✅Developed, designed and
0
0
4
“
@ryanshanks
: Best-in-Retirement Business IMPACT award goes to...
@ABGFS
@ABGNCS
Congrats!
#SchwabIMPACT
http://t.co/4qTpxHqs71”
GO TEAM ABG!
0
3
5
“No pain, no gain” needs a rewrite.
Blew an artery training for Tough Mudder.
Blood pooling the size of a frisbee atop an 18cm tear down my abdomen wall.
Rushed to Mayo mothership to fix me back up.
Only after local ER administered max load of strongest NSAIDs on the ER floor
1
0
5
We'll soon need the pano shot. 💓
@lydiasorenson
@themrsarjes
@Raymondslough
@ericarjes
@shainaetorrel
@murraj213
http://t.co/Cnot1JdmRY
0
0
5
From 0-5 and 0-8 in no time. Such a proud mama and full heart every year, week, hour, and moment…
0
0
4
So often, I wish I had recordings of the going-ons here on Park Ave. But then again...
#lifewithkids
#lifeofthesenatorswife
0
0
4
Just wrapping up details from
@storyarb
's Q2 offsite and without fail, I always leave saying the same thing:
1. Holy so much work to be done!
2. But holy potential!!
Here’s how I run a productive offsite so I control my business (and it doesn’t control me):
Q2 Reflection (30
1
0
4
Defying all odds. "Women have created artificial limits for themselves, resulting in few female-led
#startups
http://t.co/AnksoPFu7t
@WSJ
”
0
2
4
Privilege is built on trust. And trust is built on reliability, truth, responsibility and vigor. No literally, I looked it up! I may have the privilege of personally knowing mngovernor…
0
1
4
Just saw the world's most deserving new mommy. And beautiful baby girl 😍💋 Feeling guilty 😳
#babycrashers
@SadieWuerf
@lynnefarm
0
0
4
We're ramping up
@storyarb
and ready for some operations support to help us scale!
If you're an ops wizard with an obsession for process, workflows, automations and modern tech, apply below.
Role is full-time and remote. 👇
1
0
3
Gender pay gaps kill businesses. Here’s why.👇🏼
They demotivate kick-ass [female] talent.
They demoralize kick-ass [female] talent.
They diminish kick-ass [female] talent.
They demolish kick-ass [female] progress.
But that’s obvious. So let’s break down the numbers:
50% female
0
0
4
When my almost 2yr old nephew sings Shakira on the way to Auntie's house. 😍😘💓🎤
#inlove
@lydiasorenson
http://t.co/7kOAJGtYAA
0
1
4
@EliYoungBand
@BackyardWaco
You have some sweet little fans waiting to say hi, all the way from MN!
@BackyardWaco
0
0
4
Click "Download this Genius" and soak up these newsletter brain blasts!
0
0
4
Work nights are way more fun when tiny inspirations fall right into your lap.
#vscocam
#babyblues
…
http://t.co/4NGBrY5Hni
0
0
4
I moved my home office today. Again. Probably the 5th time since COVID & WFH norm.
Today’s move?
Back to a room with a view. Floods of natural light, lake life… life in general.
I’ve been here before btw.
I’m constantly optimizing my own performance in an endless pursuit of
0
0
3
When trust outpaces small talk, the sales cycle shortens.
My personal brand earned
@storyarb
a new partner today. The prospect felt a connection before we ever spoke.
“We feel like we already know you. We want exactly that for our business and our sales calls.”
This is the
1
0
3
It's Friday. And it's an FAQ I hear, well, frequently ... so a breakdown of content needs by company stage for you below. ⬇️
Because a founder noodling on your first GTM strategy is a much different list of content priorities than a veteran CMO under pressure to accelerate
1
0
3
Someone on my team abruptly dropped off a Zoom, mid-meeting.
Some would call that rude.
I consider it productive — it was clear the meeting was no longer relevant to him.
Give your team latitude to use their time wisely.
0
0
3
It's more than what you do....it's who you are. So take some time to get to know
@marketplant
#corporateculture
Today's blog post highlights a couple of the best comments we've received about our building and corp culture
#enjoy
http://t.co/Jqwyxw1244
0
1
4
0
1
3
@businessbarista
A steady flow of crazy ideas.........always game. Well not always, but usually.🥳🥳🥳
0
0
3
“Stop making up excuses and just do it.”
Simple things smart people say.
Best advice of the day.
1
0
3
☺️ Bring on 2016!
#chasetheunicorn
A big thank you to
@MnBizMag
for having us in their publication for being a part of their 70 inspiring women of MN!
0
1
9
1
1
3
FAQ from storyarb clients: “What should I use as banner/cover photo on my personal LinkedIn and Twitter profiles?”
Treat it as a branding opp for your company or product.
Prep a set of options with various logo formats and tagline displayed. Then you and your team can pick and
1
0
3
0
0
3
I'm all for fitness, but when your biceps are bigger than your head, I'd suggest cutting back.
0
0
3
1
0
3
Alright, content experts. The 'arb is gearing up for our next growth spurt!
We took a long, hard look in the mirror and made a list of our deficiencies.
Then we turned that list into a lengthy list of open seats at
@storyarb
.
Current pick list:
- VP of Client Success
- Client
0
0
3
A wholesome Chardonnay dinner does a body good. Who ever said it was milk?? Way off.
0
0
2
My friend Lydia is a finalist in Pacific Terrace Hotel's Photo Contest- help rally votes:
@PacificTerrace
1
0
3
2
0
3
One of our female writers only writes for male clients.
Until today.
The storyarb slack is exploding with joy. Women celebrating writing for women alongside a team of women.
You know I’m here for it 👏🏻👏🏻👏🏻
0
0
3
“Dad would you hire me? Or do I take too long of breaks?”
“Yea that won’t work.”
White collar career raised in blue collar work ethic. But still can’t seem to keep pace with this OG.
0
0
3
Things I’ve had to begrudgingly update in the last 5 years:
- My side part
- My sock height
- My attribution models
Although I swear the last one changes every other month.
CMOs + Content Marketers — what’s in your current tech stack for attribution and ROI tracking? Genuinely
1
0
4
The 'arb social channels are spilling the tea!
A tell-all feed about how we (and the most influential B2B creators) approach the content game.
It’s about time we introduce ourselves.
Hey — 👋 we’re storyarb.
The character-count bio?
We’re a full-stack content team for executives and companies that want results-driven copywriting to feel confident hitting send.
Newsletters, landing pages, social media copy, case
5
2
17
0
0
3
0
1
2
0
0
3
When you have everything to lose and everything to gain…Yes. I said that right.
#decisions
#decisions
2
0
2
I’m a CEO with a pet project. And a thing for bathrooms.
They installed the tile at my current “after-hours” hobby and I’m gushing.
For those that don’t know, I’m a marketing and design double major. I made it up when I was in school because…well…the path didn’t exist.
But
1
0
3
The girls out supporting the
#duathalon
dads this beautiful Sunday morn.
#landbetweenthelakes
http://t.co/eFyoFscERD
0
0
2
A decade with this guy 😍 >> @ Prohibition Bar- W Minneapolis- The Foshay
0
0
2
“
@dwell
: We asked an expert to review 5 barstools:
http://t.co/tPzroPhN7p"
As you contemplate your options
@lydiasorenson
☺️
0
0
2
A motorcycle parade and a helicopter landing in a single run. I think The King is glad he rode along!
http://t.co/DsNTPZycUc
0
0
2
2
0
2
Fortune 500 companies aren't chasing media mentions anymore. They're after something bigger:
Brand sentiment.
And they want it yesterday.
Why the shift?
Traditional PR metrics are losing relevance. Impressions and AVE (Advertising Value Equivalency) don't cut it when opinions
0
0
2
0
1
2