I've been tending bar for 18 years and worked at dive bars, night clubs, a private yacht, restaurants, and hotel bars. My job is to entertain, make bad a$$ cocktails and be relatable to different personality types. Read this thread if you want to keep your audience begging for your emails. 🧵
Your headline's your first impression. Nail it and your email won't get lost in the pile. Practice writing headlines by hand. Use successful ads and ask yourself why it worked. How do you find inspirado for headlines? 👇
Read it out loud. Known as the greased slide it should flow smoothly. As John Carlton says, kill some trees print, print, print. Print it off, read it, make your edits on paper. *Another tip - Do your editing top to bottom don't just edit one section over and over.