dr. Direct Marketing
@__oreille
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ecom | direct response | ex-med school
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Pinned Tweet
Wassup guys, I decided to finally make the leap and launch an email list.
This is something I’ve been thinking about ever since I found out about Ben Settle.
My first idea was to make this private and share what I learn on a weekly basis with a select group of friends
But I
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Voicecel is a wasted opportunity.
Could easily be an 8fig ecom lead gen funnel. Enter email for test results.
Can target the booming 17 yo redpill market.
If results are bad -> explain how you lose frame, how you lose girls, how you are lower T & sell supplement to deepen
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spending 100k/m on Facebook can get you close to 10M impressions. That's 120M over 12 months.
There's no way this MF didn't get recognized on the street at least once.
(Probably by some people asking for refunds)
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2-3 copywriters, 1 media buyer & an army of video editors.
This is how you play the game.
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Don't think you can get Alex Becker level optimizoor without a past of degeneracy. I think the guy is just an extremist. Jumping from alcohol, weed & video games to working out daily, 9fig net worth & extreme optimization. I feel like each time he talks down on people who indulge
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Don't get psyopped by the guru angle that it only takes 6 months to make 10k/m (or change your life)
Sometimes it takes more, sometimes it takes less. Each to his own.
Truth be told, if you're REALLY about it - why do you care how much it takes?
You want to be here for
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I don't get how weight-loss pills can be so lucrative. Every few months a new one pulls off 8figs.
The claims are always the same: "No diet, no exercise, shed x pounds"
The unique mechanism is different, but c'mon, are people that desperate?
Are millions of people willing to
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you're 2000 cold ads away from doing 1mil per month
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This guy is the best in my mentorship. Only 1 month in ecom and already at 7fig/m + killing it with a new store.
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How To Complete Tasks That You Keep Procrastinating:
I don't believe in lazy, I believe in too much friction.
Procrastination = your mind perceives your task as too big. Like moving a mountain.
Energy expenditure vs. the final reward doesn't seem worth it.
Here's what to do:
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Not an affiliate, but I feel like that's the best business model to start as a beginner (if you have the guts)
You can test endless offers, in any vertical possible, with whatever traffic source or GEO you like.
You're not just limited to facebook ads ecom.
You learn so much
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This ad has spent $678,350 and has generated over 7 figures in revenue.
If I were to guess why it was so successful, it is because (at that time) it explained the unique mechanism better than any other ad on the platform.
To be honest, I tried replicating the results by taking
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Ended up getting an M2 Pro 14" not long after this tweet. Easily the best purchase I've made this year.
I can do stuff so much faster, it's easier to carry around and the battery life is top-notch.
Basically perfect if you're in online business.
Now all I have to do is build a
Debating whether or not I should get a macbook. Already have an ipad, iphone, but running on a decade old gaming laptop.
Would a 14" screen be enough? Mainly planning to use for travel/outside the house
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when you're dialed in with work, life moves so differently.
you look back at the last 30 days and you think "damn wtf all of this stuff used to happen in at least 6 months"
all the growth, failure, iterations, anger, happiness, and soreness.
felz gud.
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> start new twitter account
> username [random_word] + "Affiliate"
> pepe frog pfp.exe
> comment on a few posts
> other aff & dr people start following
> profit??
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- money twitter is dead
- dropshipping is dead
- email is dead
- facebook ads are dead
- VSLs are dead
- advertorial funnels are dead
- direct response is dead
What else? 👇🏻
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One of the easiest way to enter your prospects heads
While they have their guard down
And feed them with information in order to close the sale
Predefined Answers.
Let me explain:
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Interesting to note that the "wantpreneurs" always look up at the extremes (multi-billionaires) and talk mostly about them.
Whereas people with more experience and skin in the game discuss about niche personalities or people closer to them.
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This is how UGC actors should feel about your product/brand if you want to get good, genuine content that converts.
In the next couple of days I'll reveal how to:
- get dozens of hyper-targeted applications in <24 hrs
- get quality b-roll and spokesperson for as low as $100
-
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you need to be slave-maxxing
drink that coffee, pop that zyn, sleep one less hour
slave-maxxing all q4
funny seeing the reactions to this. Low IQ types wouldn’t get it
who else going slave mode this Q4?
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60-70% gross margins will make your life hard if you're in e-commerce and you want to build a real business.
If you take into account:
- software (some can get to up to 4 figs/m)
- ugc content, renders, edits (if you're running fb/tiktok you're basically a media factory)
-
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How I structure the shot list for B-Roll
General guidelines:
Please record these in vertical
No editing (unless stated otherwise)
No music (unless stated otherwise)
As much natural light as possible
Video Explaining The Shots (you can watch on 1.5x or 1.7x speed):
Shot
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Someone told me that Dr. Gundry is almost daily at the Golden Hippo HQ, like a 9-5 schedule.
He's apparently an active contributor in what they do.
Finger on the pulse, going back and forth with ideas. Not just a "pretty face" and name.
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single color pfp affiliates going into brick & mortar smh
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Found out that it isn't enough to <<study>> copy by reading it. Instead, you need to break down each line & come up with a top-view structure of the whole piece (email, ad, sales letter). Actively observe what the copywriter is doing. Why did he choose that word? Why these
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Put a Mr. Beast video through the Hemingway App.
Probably one of the many reasons it can reach so many people.
This guy doesn't miss a thing.
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looking for a video editor. DM me with portofolio.
Any application without a portfolio will be ignored.
3-5 min creatives, not in english.
Speed is what I'm looking for. I have an AI tool that does most of the heavy lifting (subs, vo, stock library)
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why do people comment "interested" on facebook ads?
my brother in Christ it would be more interesting if you bought my product 😅
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Ripped content, ai and stock footage can deffo work.
But if you find a good opportunity (high TAM, proven, very good gross margin) - need to get custom content first thing.
I feel like over the long run you win more in this way.
Keep 1 good female, 1 good male spokesperson,
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Money is the ultimate "2x speed" button in real life.
When you have money (doesn't even have to be millions), you can:
- learn faster
- do more things at the same time (hiring)
- experiment more things in a shorter amount of time
- afford to make more mistakes
- travel faster
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All of these people have been building their online presence for a decade 10+.
Easiest online money right now:
Post content
Build a following
Sell a product they want
Nelk --> happy dad
Mr. Beast --> chocolate
Kim --> Skims
You can make a brand just through content.
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The riches are in the niches, but the wealth is made if you can enter mass-market.
(or something with high TAM)
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There's a lot of people losing a ton of money because they keep sticking to the "winning product" mindset.
Dozens of half-assed tests with ripped ads & landers.
Brushing stuff off as "saturated" when it doesn't work, after only spending $200-300 on an ABO for 3 days
Saturation
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Real money-making activity:
1. Take a pen and paper
2. Note down 3 avatars (eg: New Moms, Dog Owners, Old Widows)
3. Write down 10 problems for each (eg: Flabby belly, fur on the couch, back pain etc.)
4. Search on AMZ products that could help each problem.
5. Do this everyday
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Maybe "fake it till you make it" means taking work that you're unqualified for and figuring it out as you go. Not being a grifter.
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Gross margins >> Conversion Rate
If your CVR is high, try increasing your prices and see what happens.
Having a higher AOV + EPC (earnings per click) will help you scale more than CVR%
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Things I used to look for when I just started:
- shiny, exciting products
- "untapped" niches (would sort aliexpress by least orders lmao)
- products I liked
Things I look for now:
- great gross margins
- "saturated" niches
- high TAM markets (problems that all people have)
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@tigerjvideo
You're trying to tell me that not everything has to have a hidden 1 year rebill, 6 months long email flows & 4 upsells?
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Recently realised that good marketing is not always about good copy.
It's about understanding the thoughts of a set group of people.
This allows you to enter the conversation in their head and position your solution as exactly what they need.
Plus, you need to do this in the
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Has been said many times: but offering to work for free is most of the times a better offer for you than it is for them.
“Free of money” doesn’t equal free overall.
There’s still time, energy and focus required (for most successful people these are more precious than 2-3k here
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@juswritten
more of a cultural thing rather than a race thing that's the most prevalent in english speaking countries. Psy opp at its finest
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How I Used A Popping Trend To Create A 6 Figure Ad
Back when I made this ad, a lot of people were starting to talk about "red flags".
And I decided to use this and make an ad with "3 Red Flags About <<Other Solutions>>"
(breakdown in next tweet)
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Most of us are in the business of getting cheap clicks and profitable conversions.
Yet, too many get hung up on the idea of "brand".
If you treat your little Shopify store more like a cold traffic funnel vs a brand, you'll have more success.
Saying you own a brand is like
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Brand owners care more about this than consumers
This product page is wild.
All I know is that this site is on Shopify. No idea how they did this.
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Just recorded a fire interview for my newsletter with
@Joshdoesecom
.
I will be dropping it at 170 newsletter subs (currently at 130)
Things we'll go over:
- from making youtube prank vids to running an 8 figures ecom operation
- the simple decision matrix for delegating
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Don't like using the term "normie" because I'm sure there are people somewhere going like:
"Look at those SMMA peasants working 7 days/week for 50-100k/m"
After they check their phone to find out they made multi-six figures while enjoying a cigar.
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anyone know a better alternative to ElevenLabs for voiceovers? Some scripts take one hour+ until we get them right
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When you're a beginner & want to network with people more advanced than you...
Most times you simply CAN'T provide value.
What are you gonna do for a guy who's done 8 figures in sales if you're only making 1k/m?
The good news? You don't even have to.
Most people who are ahead
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Remember when we used to spend 2 hours on "color psychology" in order to choose the best color scheme for our stores and sell dog trinkets? Good times
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Saw a post there that went something like:
"Do you guys really think Direct Response works? Seems like only people who sell courses use it."
The comment section was filled with people who agreed with that sentiment.
Needless to say, that was the last time I was there.
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In the 1960s, people thought the world would end because of Visa & Mastercard.
In the 1970s barcodes were declared the beginning of the end.
In 2008 RFID chips on cows. In 2020 bitcoin. And in 2022-23 AI is going to end the world.
Yet, we are all reading this well & alive.
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20 pages of absolute heat coming up next week. Super excited for these emails.
Subscribe in bio.
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Know how guys are complaining about "not being as easy as in x year"?
In a few years from now, we'll look at 2023 and we will say the same thing.
There's no easier time to make money.
It will only get harder. Stop waiting for the perfect moment.
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@RealDavidMendes
how 60+ year old women feel when they're watching a 20 min vsl for a supplement 😂
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got an answer from my girl:
Told me she doesn't know a single girl who hasn't tried weight loss pills at least ONCE.
Also said that the psychology behind weight loss pills is very similar to that of men who take pee-pee enlargement pills.
I don't get how weight-loss pills can be so lucrative. Every few months a new one pulls off 8figs.
The claims are always the same: "No diet, no exercise, shed x pounds"
The unique mechanism is different, but c'mon, are people that desperate?
Are millions of people willing to
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Any product can have a unique mechanism:
- a supplement
- an electric massager
- a guitar course
Anything.
As long as you solve a problem, you can come up with a unique mechanism to solve it.
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Dropping this convo with
@lucawashenko
on Saturday.
Audio slightly f-ed, but 100% worth listening to the convo. One of the best bizz related calls I had in a while.
Subscribe here to get:
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The best way to learn or do anything is to reduce it to its simplest, most "primitive" form.
Then add details as you progress...
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Unpopular opinion: Constantly crying about the "good old days" signals an inability to adapt to current times.
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My job? I write best-sellers for ladies 60+ with various health issues.
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The best way you teach someone copy or ads:
- give an example (of copy/image/video)
- give a prompt of what you want to achieve
- let the other person do their thing (first draft)
- give pointer on first draft
- have them iterate (second draft)
- give pointer on second draft
So
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If you're a marketer, you need to be experiencing as much about the human experience as possible. Talk to strangers, do fun shit, read about all sorts of crap. Be with the pulse on the market at all times.
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Productivity gets memed a lot because people try to optimize too early, when they should actually be deploying raw energy. But when you get to a point where you have a lot of things coming from multiple sides - there are productivity principles that help.
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The rite of passage at the beginning of every entrepreneurial journey is that NOBODY CARES.
I went through this and a lot of people I know did as well.
I remember being super excited about getting my first instagram s/o in 2017.
I naively thought people will buy in droves
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Front-end: UGC talent agency
Back-end: Steal their winning scripts and run the product yourself
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How to put your market research to good use and write BOMB sales letters with high conversion rates
Finally decided to read "The 16 Words Sales Letter"
Kinda showed me how to put my market research to good use
Here's a quick summary (basically the length of 2 emails)
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copywriting lesson
Sam Sulek blew up for a number of reasons obviously
But IMO one of the biggest lessons can come from what this person said in this comment on his video
(Copied here):
"I love how a lot of his videos he makes you feel like you are the only person he’s talking to rather than
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what's even the point of "demand testing" if you see dozens of amz listings, direct competitors and you know millions suffer from x problem?
if your ads don't convert it's not the fault of the product, it's your funnel
Need to get away from the "dropshipper mentality":
rip content, test for 2-3 days and bounce if it doesn't work
No need to cheapen out on the few hundred bucks you'd spend on a good vsl.
While the content is in production, you can easily write adverts/ecom lander/have
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hope the old ladies will decide to purchase something today (need to pay the rent)
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Cognitive bias is simultaneously the best and worst thing about the human mind.
You can psyop yourself into greatness.
Or you can beat yourself down until you're nothing.
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Copywriting tip: Set yourself restrictions from time to time.
- keep it under 50 characters
- avoid specific words of phrases
- use only one-syllable words.
This will boost your creativity and help you come up with more compelling copy.
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Big advantage that you should use in your early 20s is that people will be very impressed if you're a bit ahead in life. No one expects anything from a 20 year old. Exploit tf out of this.
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Are you really interested in that new opportunity or is it a cope because your current one is not working as expected?
(need to ask constantly)
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Remember, when someone is doing better than you:
- they are on steroids
- they are compensating for a small pp
- their parents have money
- they are faking screenshots
Never your fault.
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I feel like it's weird to build a personal brand around a unique mechanism (ex: ecom organic, high ticket ecom, europe dropshipping) because you need to keep bashing on the "old methods" (ex: facebook ads) to sell your product. Although you know it's not true and you're fully
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In capitalism, the more you know the easier it is to make money.
More lessons, more connections, more patterns.
More.
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Probably the no. 1 thing that drives people away from sticking with online bizz is: "Will this actually work?".
Think about it, when you have no skills, no connections, no proof of concept - why would you want to waste your energy on something that you don't even know works?
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the 3 simple leverages of an extremely successful and happy life ( common sense, but people strongly reject these ideas)
1) 8h+ of sleep
2) eat decent (at least)
3) exercise daily
Done. Mens sana in corpore sano.
People expect something mega-complicated and deep.
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A lot of trash talk on gurus. And it's understandable.
But the truth is, most of us wouldn't be here without gurus.
Maybe you got scammed. Or got a shit product/service.
It's ok. Move on. Learn the pattern and smell the scammer next time.
It's on you to graduated from the
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Are customers on Facebook even reading before making a purchase?
In the past, I got at least 10-15 Facebook comments from people claiming I scammed them.
Ok, no worries, let's look them up on shopify and refund them.
But guess what...
I could never find them. They were never
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August last year vs August this year
Came a long way🫡
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The only link to an offer is waaay down the page & it's very easy to miss
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How I’d learn Direct Response Copywriting if I were to start from 0 tomorrow.
I'd start by reading:
- Dan Kennedy - No B.S. Direct Marketing
- The Copywriter's Handbook - Rob B. Bly
- Great Leads - Michael Masterson
After that, practice writing copy for existing offers. Here’s
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Worst case scenario: I get a corporate job at a marketing agency & run sweepstakes on push traffic during my free time
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After practicing for 1000 hours, I somehow got talented.
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In the music industry, you always hear stories of people sending beats/mixtapes in hopes they will be seen.
In our industry, 95% of the time is "hello ser i want money gib job."
Cvr of outreach would be hella higher if you'd send examples of your work.
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Easiest way to win in ecom:
- keep gross margins healthy (70%+)
- solve a big problem
- refresh your dashboard every .5 seconds
Simple really
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Maybe this will throw some sense into ugc creators and they will realize they aren't worth $7000 per second + 25% equity.
Prices for VOs have already gotten down since AI became better.
Uh oh…AI UGC is here
I literally typed in opopop(dot)com into this tool and it gave me this.
wtf
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Saying you write copy for idiots has the same vibe as talking smack on people who work 9-5.
We write copy at 3-4 grade level to get the message across in the simplest way possible. Information in its pure form, little to no friction.
Without that rule, it's easy to want to
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When I was just starting out, I would try to apply a lot of the email tactics that I saw gurus doing to my ecom emails.
Think guys like Ben Settle, Daniel Throssel.
While some of it was good, most of it didn't apply to ecom.
Main reason was context:
They were building
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@PaulNiklas8
Affirm: "I strongly believe that my ripped ads & trash unit economic can get me to 100k/day spend"
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