Noah Wainwright
@_Noahwainwright
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Product and Web Design Partner for Founders • @srphmcreative
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Brand Identity and web design for Obsidian Venture Studio.
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@sashabirukoff
This is clean man.
Makes more sense, and makes me think “2023 Mastercard”
Fantastic work
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The Secret of Niche Domination:
Becoming the Ultimate Authority Starts With Knowing Yourself
[THREAD]
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@Markbuschn
I have, but I'd recommend not reading it like a book.
Its dense and often too much.
It's much better to read and immediately apply what you've learned to get the full benefit.
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Your audience doesn't respect you.
Picture this:
You're on your lunch break, scrolling Twitter....
What do you see?
Audience building
Growth strategies
Money-printing tactics
After the 13th post, your eyes start to glaze over.
Your scrolling becomes faster until you swipe
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How I became a graphic designer in 3-months (No experience, No degree)
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Work for free if you're a beginner designer, copywriter, or marketer.
Working for free takes all ego away.
Think you can reach a monthly income of 10k right from the start? Think again.
Give yourself the edge by working for free first, then scale.
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New personal website is live.
To celebrate, I’m opening up 1 new client spot for a free full branding package.
What does this mean if you win?
• New logo
• New graphic templates
• Fully custom twitter branding
Comment “Design” below for your chance to enter.
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My biggest mistake was believing I wasn't creative because I couldn't draw.
Everyone's creative.
Just in unique and equally valuable ways.
Don't limit yourself.
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I get asked sometimes, "Why do you work in black and white and not color?"
This is what I tell them:
Color is important.
But, the absence of color (can be) just as important.
The absence of color allows you to:
— Focus on the messaging
— Highlight a specific feature
— Convey
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I’ve found that being relentless scares 90% of people.
Why do you think that is?
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Seek refinement of association.
Truly grateful for this group of creatives, entrepreneurs, and friends.
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Digital introvert caught in the wild.
Enjoy your weekend.
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Twitter has taught me something...
What actual friends look like.
People who you don't have to ask 'how was your weekend..."
Why? Because you know what they did...
They worked, prioritized creativity, and sought new experiences to realize their passions.
These are friends
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Creativity without fundamentals is chaos.
Fundamentals without creativity are mind-numbing.
The secret is not to do either one alone.
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You're creative not because of the tools you use but by the person you are.
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Be polarizing.
Brands are too general.
There's no spirit. There's no enthusiasm. Zero conviction.
What do you stand for? What pipe dreams are you willing to pursue?
Rise above the sea of sameness.
Venture beyond the coast into the deep, murky waters of being different.
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Advice to my younger self:
Spend more time in silence.
Develop your ideas.
Embrace your creativity.
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My friend
@adrianpbarra
and I recorded a nearly 2-hour long podcast on:
• His unique philosophies
• His experience working with startups
• How to build a community of like-minded people
Watch the full episode on YouTube or using the link in my bio.
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I'm with my dad and younger sister this weekend.
There's something unique:
We're at a coffee shop...
My sister and I are both on our laptops:
— Working
— Creating connections
— Wrestling with life, figuring it out.
What's my dad doing?
Sitting there, observing, enjoying
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Push further.
Success isn’t just about finding the right opportunity, niche or skill.
There’s more to that.
In order to win, you must overcome.
Nothing you do in this life will be easy. Even the easy things require discipline and effort.
The things that seem impossible
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If you ask me to design a brand focused on aesthetics alone, I will decline.
Here's why.
A brand that looks pretty but has no soul won't convert.
You have:
1. No story
2. Poor messaging
3. An unclear purpose
Brands, just like films, add value through the stories they tell.
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If you want your personal brand to stand out
Embody this rule:
Don't blend in.
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Failing at money Twitter taught me a valuable lesson.
Patience
Contrary to popular belief, success doesn't fall into your lap.
You create success by:
+ volume
+ patience
+ being genuine
Making money online isn't the final answer.
Growth, dedication, and perseverance is the
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While others take the weekend off, use yours to think, practice and refine your skills.
Volume negates luck.
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Headed home.
Grateful to explore another culture and fill my creative tank up.
Enjoy your weekend everyone.
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If there was 1 thing I could tell my younger self, it would be this:
Write violently.
Writing is articulated thinking.
Articulated thinking opens the door to unique insight.
Insight sparks ideas, and ideas give fuel for your next creative idea.
Write to ignite creativity.
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Here's a recent life philosophy I'm just now putting into words:
Strive not to give simple answers but to ask meaningful questions.
Funny how you feel or do something, naturally, without ever having put it into words.
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Obsess over the details
As a creative, artist and entrepreneur, your audience will praise you for what you work on in private.
The things that aren't seen as much.
You may be able to skate by....
But you can't get away with shortcuts forever.
Your work must be to the
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Advice to the creative who wants success:
Prestige is just fossilized inspiration. If you do anything well enough, you'll make it prestigious. Plenty of things we now consider prestigious were anything but at first. Jazz comes to mind — though almost any established art form
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Creativity is not a switch you turn on and off.
It's a muscle you need to exercise constantly.
Don't believe anything else.
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No one cares about what you should do.
No one cares about what you’re going to do.
They only care if you’re doing it.
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How to build greater trust on your website (Branding for the 5 senses):
I'm doing something a bit different...
Last week, I finished up a branding project with a client.
As we said our goodbyes, he stopped me and said,
What's your strategy for creating a website that's
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I was hired to create album art for a progressive metal band.
Here are the lessons I learned and how you can apply them to your creative toolbelt:
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Creative blocks come from putting too much emphasis on end results.
Try building something purely for the process.
Get the satisfaction from the work itself, and you'll forget about the blocks.
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I was discontent with where I was at in life.
↗︎ Hated business school
↗︎ Wasn't proud of myself
↗︎ Didn't know what to do with my life
Then I realized something.
If you’re discontent, you’re one step ahead of those who are in denial.
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Wisdom is the ability to see both sides and weigh them appropriately
— Ray Dalio, Principles
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Why great brands must have soul.
It took me 9 months working a corporate job to figure this out.
9 months where profit preceded value.
If the work you did wasn't profitable, YOU weren't valuable.
Great brands don't operate this way.
They flip profit generation on its head
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I’m realizing something when designing…
Extra effort carries you farther. An extra hour of refining your work compounds more than you realize.
A slight tweak
Adjustments of texture
Sitting back and observing
These add more depth to your work.
Why sell yourself short?
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Layout Experimentations inspired by a quote by George Orwell:
There’s meaning to be told… Let the meaning choose the word. Not the other way around.
I see the quote as being relevant in any creative discipline.
In the context of design, we say,
Let the image choose the
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I’ve been noticing something…
You know how you fall into routine?
Work from 7-6
Wake up at a certain time
Go to the gym in the evenings.
You feel the momentum of productivity.
Routine is a powerful tool for discipline, which ultimately gives you a type of freedom.
But
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I've been on Twitter 10 months.
And my personal branding philosophies have changed since.
Instead of quick rich schemes and 10k/m frameworks, I'm much more interested in building a foundation of leverage, lifelong skills and connections.
How has your perspective changed?
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Your Personal Brand Isn't:
- Your Logo
- Your Landing page
- Your Twitter profile
Your personal brand is:
- Recognition
- Experience
- Aesthetics
- Your unique value.
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95% of branding is editing.
But most people do it wrong.
Editing means removing clutter for clarity.
A brand that targets everyone does the opposite.
Focus on one market, one problem, one person.
Great branding demands ruthless editing.
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Good writing (like design) can’t be taught; it must be felt.
It must go beyond the surface, down to the soul, where meaning is formed.
Find the soul and let it speak.
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6 Podcasts that will teach you more than a 6-year degree:
1). Founders Podcast - Lessons from the best entrepreneurs.
2). The Writer's Mind - Lessons about thinking, philosophy, and storytelling.
3). Jocko Podcast - Lessons on leadership.
4). Artist Decoded - Insights on the
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The Modern Creative:
- Entrepreneurs mind (See opportunity)
- Athletes' body (Build the temple)
- Artists soul (Create with purpose)
This is the path I'm taking. Will you join?
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The secret to aesthetic branding.
Companies like Apple are making millions simply from their clean, powerful and unique design.
Here are 5 simple ways you can achieve that Apple aesthetic without hiring a designer.
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Just do the work, and your identity will take care of itself.
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If you want to be a better writer, do this:
- Study design
- Watch films
- Study composition
- Observe pacing and editing
- Research Psychology and sociology
- Embrace theology and philosophy
- Talk with people you disagree with.
Being a better writer, designer or
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Early morning reps.
“Everybody has the will to win. People don’t have the will to practice.”
–Bobby Knight.
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I don't care what people say...
At the end of the day, brand strategy is the art of connecting humans with humans.
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The more I design, the more I realize this:
Brands live and die by the quality of their work.
Would you agree?
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You know you're Gen Z when you look at your design project and say, "Not it... the vibes off."
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As Creatives, copying is great.
It's natural.
But here's where people get into trouble.
They copy the “what," not the “how.”
If a piece of content, a writing style or a design resonates with you, don't copy.
Ask, "how did they come to that conclusion?"
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Creative entrepreneurs understand the balance between their ideas and their business.
They create to sustain and sustain to create.
Moments of brilliance and systems of execution.
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Here's a thought that rocked me this week:
If you can’t believe in yourself, why should anyone else?
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Branding isn't about the visuals.
It's about the thinking behind the visuals:
— What emotional triggers does it play on?
— What does it say about your product/service?
— How does it tie to your story?
Branding is a reflection of how you think, not what you type.
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How I made this brand identity
5 steps to achieve depth, aesthetics, and storytelling through your visuals.
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Not knowing your why leads to self destruction.
Here’s why.
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Creativity isn't an isolated exercise.
It involves learning a discipline first.
Then, it requires you to use, mold, and flex it to the real world.
It's at this point where creativity unfolds.
Your experiences, interests, and ideas inject themselves into your work.
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As creative entrepreneurs, your brand is not just a business entity – it is a living, breathing story waiting to be heard.
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“Your aesthetics get better as you make mistakes.”
— Steve Jobs
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The clever man takes advantage of every advantage. The unclever man focuses on one thing and risks losing everything.
— Napoleon
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@thedankoe
I love the nuance here.
It’s not “don’t ask questions.”
It’s “Don’t shortcut growth by looking for the answer too early.”
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Have you ever seen an original idea?
Probably not.
Creativity is synthesized consciousness.
Many perspectives combined into 1 understandable and revolutionary idea.
Don't be afraid to emulate.
Lose the ego and become a student.
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Authentic branding isn't just being able to talk about your interests.
It's about building a world.
Visual
Written
Spoken
Felt
Your audience should enter into your brand like its an experience, a world that's distinctly you.
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Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.
Branding and web design for Moraven Architecture Studio.
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As a brand strategist, I'll be the first to tell you that most strategy is bullsh*t...
I've worked with many companies...
Startups, agencies, and large corporate entities that make 100k/m...
They're all the same
They say they have a strategy, but in reality, it's just a
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After working in the creative space for 5+ years, I've realize something...
Don’t worry about being original.
— Study the fundamentals.
— Apply the basics through problem-solving.
— Repeat until you’ve mastered them.
You’ll find your unique voice through perpetual immersion.
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To the man who won't let his dream come true.
Entrepreneurship is tough.
Grueling, arduous.
You think back to the times you and your friends said, "Someday, we'll own our own businesses."
Now they look at you confused, saying, "Get a real job, man; that was just a dream."
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To make an emotional connection with your audience, don't try to just inform them or influence them - touch their soul. Give them a piece of yourself
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I’m convinced that powerful design starts first with powerful words.
Would you agree?
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The worst advice someone can give you is to be reasonable.
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Creative advice to my younger self:
Don’t worry about being original:
— Study the fundamentals
— Apply the basics through problem-solving
— Repeat until you’ve mastered them
You find your unique perspective through immersion.
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What most creativity (in every discipline) lacks these days...
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Your brand archetype can help you to better connect with your audience.
Think of it as the embodiment of your marketing message.
Choose a primary and a secondary one that speaks to your unique appeal and values.
Focus on embodying to the archetype you choose for yourself.
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I've noticed there's 1 thing that draws attention to your brand.
It's not:
— Your visuals
— Your product/services
— Your trendy marketing tactics
What draws attention to your brand is the story you invite your audience to be apart of.
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Creativity is like catching a fish.
You don't create the fish...
You catch it.
— David Lynch
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Most entrepreneurs are creative geniuses.
They're:
• Masters of sales
• Masters of storytelling
• Masters of seeing an opportunity
There's only so much time in the day, though. Priorities rise while equally important parts of the business fall.
If you want to help
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Create something every day, not to produce, but to explore.
Your creative essence is found in your experiments. From there, you can decide what shape it takes, if any.
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If you are a creator and you want unique ideas, stop screwing around.
Powerful ideas are found unconventionally.
Over the last 4 months, I've been studying the 'Greats."
— Great entrepreneurs
— Great military leaders
— Great creatives
They all have commonalities.
One of them
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You get a certain feeling when you see a high-quality brand.
What happens:
— You stop
— You look closely
— You look at who makes it
I call this the art of noticing.
Here are the elements I look for and use in my design work, and how you can use them for your projects.
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To the young creative.
I know finding your life’s work is hard.
Chances are, you don’t know where to look and how to find it.
I didn’t really either.
I still don’t think I have.
Finding your life's work is like figuring out who you’ll be in 80 years…
You might have a
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